Recipient's mood, relationship type, and helping

We conducted two studies to examine how a potential helper is affected by having a communal orientation toward a relationship with a potential recipient and by the potential recipient's sadness. We hypothesized that (a) having a communal orientation would increase helping and that (b) people high in communal orientation, but not others, would respond to a potential recipient's sadness by increasing helping. These hypotheses were tested in two studies. In Study 1, individual differences in communal orientation toward relationships were measured by using a new communal orientation scale reported for the first time in this article. In Study 2, manipulations were used to lead subjects to desire either a communal or an exchange relationship with another person. In both studies, subjects were exposed to a sad person or to a person in a neutral mood whom they were given a chance to help. As hypothesized, in both studies communally oriented subjects helped the other significantly more than did others. Also as hypothesized, in both studies communally oriented subjects but not others, increased helping in response to the other person's sadness although this effect reached statistical significance only in the second study.     

Keeping track of needs in communal and exchange relationships

Keeping track of needs in communal and exchange relationships was investigated in two experiments. In both, subjects could check to see if another person needed help. The first experiment tested the hypotheses that When there is no opportunity for the other to reciprocate in kind, keeping track of the other's needs will be greater if the person desires a communal relationship with the other than if the person desires an exchange relationship with the other. If the person desires an exchange relationship with the other, keeping track of the other's needs will be greater when an opportunity for the other to reciprocate in kind exists than when it does not. If a communal relationship is desired, the existence of an opportunity for the other to reciprocate in kind will not influence keeping track of the other's needs. The results of the first experiment supported all three hypotheses. The second experiment tested and found support for the hypothesis that even when nothing can be done to help the other, keeping track of the other's needs will be greater if a communal relationship is desired with the other than if an exchange relationship is desired.     

No match for money: Even in intimate relationships and collectivistic cultures,reminders of money weaken sociomoral responses

The present research tested two competing hypotheses: (1) as money cues activate an exchange orientation to social relations, money cues harm prosocial responses in communal and collectivistic settings; (2) as money can be used to help close others, money cues increase helping in communal or collectivistic settings. In a culture, characterized by strong helping norms, money cues reduced the quality of help given (Experiment 1), and lowered perceived moral obligation to help (Experiment 2). In communal relationships, money reminders decreased willingness to help romantic partners (Experiment 3). This effect was attenuated among people high on communal strength, although money cues made them upset with help requests (Experiment 4). Thus, the harmful effects of money on prosocial responses appear robust.     

Record keeping in two types of relationships

On the basis of a distinction between communal and exchange relationships (Clark & Mills, 1979; Mills & Clark, 1982), the following predictions were made: (a) Members of exchange relationships would keep track of individual inputs into joint tasks and (b) members of communal relationships would not. These hypotheses were tested in three studies. In each study, subjects worked on a task with a partner with whom they (a) desired or had a communal relationship or (b) desired or had an exchange relationship. The task involved locating and circling number sequences in a large matrix. Whether subjects used a pen of the same or of a different color from that used by their partner served as the dependent measure. If partners worked with pens of the same color individual inputs wee obscured. If they worked with different color pens, individual inputs were clear. Given this, if the proportion of subjects in a condition choosing different color pens was greater than 50% (chance), it was taken as evidence that subjects in that condition were trying to keep track of individual inputs. If this proportion was less than 50%, it was taken as evidence that subjects were trying to avoid keeping track of individual inputs. As predicted, in all three studies the proportion of subjects in the exchange conditions who chose a different color pen was significantly greater than 50% and was significantly greater than the proportion of subjects in the communal conditions who chose a different color pen. Also as expected, in no study was this percentage greater than 50% in he communal conditions.(ABSTRACT TRUNCATED AT 250 WORDS)     

The effect of mood and incentives on helping: Are there some things money can't buy?

Happy, guilty, and neutral mood states were induced in participants who were then provided with an opportunity to donate blood for free, to donate in exchange for $5, or to choose between donating for free or for $5. As expected, there was a significantly higher incidence of helping when subjects felt happy and guilty as opposed to emotively neutral. Contrary to predictions, helping was unaffected by the type of incentive (donate for $5, donate for free, choose $5/free) subjects were offered in interaction with their mood state. However, the type of incentive did seem to influence the postdonation emotions of subjects: Guilty subjects who donated for money felt significantly less guilty following donation than prior to it and happy subjects felt more self-altruistic (kind and generous) following donation when they helped for free. The results are discussed in terms of Cialdini's negative state relief model (for negative moods) and the intrinsic qualities of helping (for positive moods).     

Alcohol and social behavior II: the helpful drunkard

Can alcohol make people more helpful, and if so, how? We hypothesized that alcohol would increase helping when, if the person were sober, the helping response would be under high inhibitory conflict--that is, when it would be affected by strong instigating and inhibiting pressures. Alcohol's damage to inhibitory processing should then allow instigating pressures to have more influence on the response, increasing helping. We expected that under low inhibitory conflict, when either or both of these response pressures would be weak under sobriety, alcohol would have little effect on helping. In two experiments we examined this reasoning. In Study 1, a mild dose of alcohol increased helping among high-conflict subjects pressured to help with a task they did not like, but did not increase helping among low-conflict subjects who either liked the task or were weakly pressured to help. In Study 2, a somewhat stronger dose of alcohol increased helping among all high-conflict subjects pressured to help with an undesirable task, yet again had no effect among low-conflict subjects weakly pressured to help. These studies provided an experimental demonstration of the role of inhibitory response conflict in mediating alcohol's social effects, and show that this process generalizes to prosocial behavior. Additional evidence from both experiments helped to rule out alternative explanations concerning drinking expectancies, alcohol's ability to enhance mood, and its ability to make the task more bearable.     

Suspicion of ulterior motivation and the correspondence bias

Three studies examined the hypothesis that when perceivers learn of the existence of multiple, plausibly rival motives for an actor's behavior, they are less likely to fall prey to the correspondence bias than when they learn of the existence of situational factors that may have constrained the actor's behavior. In the first 2 studies, Ss who learned that an actor was instructed to behave as he did drew inferences that corresponded to his behavior. In contrast, Ss who were led to suspect that an actor's behavior may have been motivated by a desire to ingratiate (Study 1), or by a desire to avoid an unwanted job (Study 2), resisted the correspondence bias. The 3rd study demonstrated that these differences were not due to a general unwillingness on the part of suspicious perceivers to make dispositional inferences. The implications that these results have for understanding attribution theory are discussed.     

Empathy-based helping: is it selflessly or selfishly motivated?

A substantial body of evidence collected by Batson and his associates has advanced the idea that pure (i.e., selfless) altruism occurs under conditions of empathy for a needy other. An egoistic alternative account of this evidence was proposed and tested in our work. We hypothesized that an observer's heightened empathy for a sufferer brings with it increased personal sadness in the observer and that it is the egoistic desire to relieve the sadness, rather than the selfless desire to relieve the sufferer, that motivates helping. Two experiments contrasted predictions from the selfless and egoistic alternatives in the paradigm typically used by Batson and his associates. In the first, an emphatic orientation to a victim increased personal sadness, as expected. Furthermore, when sadness and empathic emotion were separated experimentally, helping was predicted by the levels of sadness subjects were experiencing but not by their empathy scores. In the second experiment, enhanced sadness was again associated with empathy for a victim. However, subjects who were led to perceive that their moods could not be altered through helping (because of the temporary action of a "mood-fixing" placebo drug) were not helpful, despite high levels of empathic emotion. The results were interpreted as providing support for an egoistically based interpretation of helping under conditions of high empathy.     

谈钱还是谈情:企业如何引导消费者分享自媒体营销

社交网络的发展弱化了传统媒体的影响力,强化了消费者的影响力;在这种情况下,企业需要思考如何借助消费者传播营销信息,以影响其他消费者。本文从企业如何设计营销信息入手,探究消费者与企业所处的关系范式对消费者信息转发行为的影响。通过二手数据分析与实验法,本文得出如下结论:经济类刺激对触发交易关系范式下消费者的转发行为更有效;情感类刺激对触发共有关系范式下消费者的转发行为更有效;交易关系范式下消费者出于回报企业的动机分享,共有关系范式下消费者出于利己动机而分享。     

Doing good buffers against feeling bad: Prosocial impact compensates for negative task and self-evaluations

Although evidence suggests that negative task and self-evaluations are associated with emotional exhaustion, little research has examined factors that buffer against these effects. We propose that perceived prosocial impact, the experience of helping others, compensates for negative task and self-evaluations by focusing attention on positive outcomes for others. In Study 1, perceived prosocial impact attenuated the associations of low intrinsic motivation and core self-evaluations with emotional exhaustion among professional fundraisers. Study 2 replicated these results among public sanitation employees and extended them to supervisor performance ratings. Mediated moderation analyses indicated that by protecting against emotional exhaustion, perceived prosocial impact compensated for low intrinsic motivation and core self-evaluations to predict higher performance ratings. Our studies extend theory and research on burnout, helping, and citizenship.     

Caring for a Family Member With Cancer: Past Communal Behavior and Affective Reactions1

An important recent development in the caregiving literature is an increased focus on the role played by the interpersonal relationship between caregiver and care recipient. In this study, a prediction derived from communal relationship theory (Clark & Mills, 1979, 1993; Mills & Clark, 1982) was tested in a sample of patients with recurrent cancer and their family caregivers. Specifically, it was hypothesized that if a relationship had been communal in the past (i.e., characterized by mutual demonstrations of concern for and responsiveness to one another's needs), positive feelings about helping one's partner should continue even when one partner's needs far outweigh those of the other. Consistent with this hypothesis, results indicated that caregivers whose relationship with the patient before illness onset had been characterized by relatively infrequent communal behaviors evidenced more symptoms of depression that did those whose relationship had been characterized by more frequent communal behaviors. In addition, the effects of prior communal behavior on depressed affect were both mediated and moderated by feelings of burden. Caregivers who recalled relatively few communal behaviors in their past relationship felt more burdened by their caregiving role, and burden in turn predicted greater depressive symptomatology. Implications for early identification of caregivers at risk for becoming distressed are discussed.     

Locus of control,perceived responsibility for prior fate,and helping behavior

One-hundred-and-sixty adolescents participated in two studies designed to investigate the relationship between $\text{I}\text{E}$ and helping behavior as mediated by the perceived cause of another's need. In the first study, Ss were given the opportunity to help, either “indirectly” or “directly,” a supervisor who had been over- or underpaid in a prior similar task. Internals helped more in the “direct” help than the “indirect” help conditions but their helping behavior and their perceptions of their supervisors were not consistent. The perceptions of the externals were relatively consistent with their greater help of the “overpaid” supervisor. In study 2, the Ss were given additional information to increase the possibility of their making causal attributions as a function of the supervisor's prior fate. Once again, the external subjects' helping behavior reflected their perception of their supervisor's merit. The internal subjects exhibited relatively little helping behavior regardless of their supervisors' prior fate or perceived competence.     

Personality and context-related factors of helping and helping-related affect during early stages of the COVID-19 pandemic

COVID-19 pandemic led to introduction of lockdown measures in many countries, while in Serbia the Government also introduced the curfew by which vulnerable groups of citizens were prohibited from leaving their homes at any time. In such a situation many citizens organized to voluntarily offer their help to those in isolation, which offered a unique opportunity to examine prosocial behavior in the natural setting of global crisis. This study examined the differences between non-helpers and helpers, as well as groups of helpers who provided their help to close or unknown others, in personality (prosocial tendencies, selfishness and communal narcissism) and context-related factors (situation specific empathy and fear) of prosocial behaviors. Additionally, the study also analyzed the helping-related affect among helpers, depending on the recipient of help and personality characteristics. Results revealed that groups of helpers with different recipients of help (close persons, unknown persons or both) were not different among each other, but they were different from non-helpers. Non-helpers were more selfish and had self-focused prosocial tendencies, and they showed less empathy towards people in isolation, compared to helper groups. However, the helping-related affect depended on the recipient of help and helper's personality traits. This study confirmed some previous findings and offered novel insights into factors related to helping in crises.     

Spouses' attributions for helping: the effects of styles of help-seeking,self-serving bias,and sex

This paper examines the effects of (a) how clearly the desire for help is presented, (b) self-serving bias, and (c) sex differences on the source of the cause of helping happening (or not) that spouses attribute to a potential helper. In two studies, a total of 138 couples imagined situations in which a person wanted his or her spouse to do a chore. How clearly the desire for help was expressed, whether help was given, and whether it was the participant or the spouse who was expected to help were manipulated. The participants reported their attributions for the cause of helping (or not) to themselves and the spouse on visual analog scales. There was strong support for a proposed interaction between how clearly the desire for help was expressed and whether help was given in predicting spouses' attributions. No support was obtained for a predicted self-serving bias or for a suggestion that men make more self-enhancing attributions than women, the findings were instead congruent with a relationship-enhancing bias. The findings are discussed in terms of the context of housework.     

When consumers care about being treated fairly: The interaction of relationship norms and fairness norms

Prior research suggests that people assess overall fairness of an event by focusing on the distribution of the final outcome (distributive fairness) and on how they are treated by others during the conflict resolution process (interactional fairness). The primary goal of this work is to use a social relationship framework to study differences in consumers' responses to interactional fairness as revealed by their evaluations of a brand. Two types of relationships are examined—exchange relationships in which benefits are given to get something back in return; and communal relationships in which benefits are given to take care of others' needs. Results of two studies suggest that the type of consumers' relationship with the brand moderates the effect of interactional fairness such that consumers who have a communal relationship are more responsive to interactional fairness under conditions of low distributive fairness while those who have an exchange relationship are more responsive under conditions of high distributive fairness.     

Helping is not enough: Recipient's reactions to aid as a function of positive and negative information about the self

The present research investigated the effects of experimentally induced positive and negative feedback about the self on the recipient's subsequent reactions to aid. In line with a consistency prediction, subjects given positive feedback who later received aid had lower mood ratings and less favorable self-evaluations than those who were given positive feedback but no subsequent help. Conversely, subjects given negative feedback who later received aid had higher mood ratings and more positive self-evaluations than those who were given negative feedback but no subsequent help. Subjects' evaluations of another individual were characterized by aid main effects, which indicate that an other who helped was evaluated more favorably than an other who did not help. The conceptual and applied implications of these results are discussed.     

A communal approach to sexual need responsiveness in romantic relationships

ABSTRACT

Sex is a crucial factor that impacts the quality and stability of relationships, yet many couples report recurrent sexual issues – such as discrepancies in their desired sexual frequency or levels of sexual desire – that detract from their relationship quality. This article describes how applying the theory of communal motivation from relationship science to the sexual domain of relationships can shed light onto understanding how couples can maintain desire over time, remain satisfied in the face of conflicting sexual interests, and decline one another’s sexual advances in ways that protect their relationship. We integrate a decade of research on communal motivation, sexual rejection, and responses to sexual rejection to provide a better, and more holistic, understanding of how partners can successfully balance their sexual needs to ultimately reap the powerful rewards of a fulfiling sexual connection.     

Helper-Sufferer Similarity and a Specific Request for Help: Bystander Intervention During a Peace Demonstration

Eighty randomly selected male participants in the April 1971 pcace demonstration in Washington, D.C. were approached by a young women E v ho asked them to help her friend who was feeling ill. The "friend" was a young male E , in either conventional or "hip" clothing, who was displaying either a "Support Nixon" or a "Dump Nixon" sign. The dependent variable was a 5-point ordinal scale of cooperation with a series of specific requests, which ranged from going over to the distressed E to providing bus fare and help for both Es to leave the area and go home. All 80 Ss went to the E and 79 helped to some extent. There was more helping behavior in the morning than in the afternoon, when the program of activities had intensified; with Ss who were tested in the afternoon, the E displaying a "Support Nixon" sign attracted less helping behavior than the "Dump Nixon" condition. The dress manipulation (implicit attitudinal similarity) had no effect.