The role prioritization model: How communal men and agentic women can (sometimes) have it all

Men and women are persistently associated with breadwinning and caregiving roles and related stereotypes. A role prioritization model (RPM) is presented that accounts for the conditions under which penalties and benefits arise due to perceived fulfillment or neglect of communal/caregiving roles (typically associated with women) and agentic/breadwinning roles (typically associated with men). Our model makes unique contributions to understanding gender stereotyping and negative evaluations for stereotype violation (i.e., backlash). First, behaviors suggesting low prioritization of one's traditional gender role—when women appear to neglect caregiving and men neglect breadwinning—produce particularly harsh judgments. Second, behaviors indicating successful balancing of role prioritization (e.g., men who augment breadwinning with communal behavior and women who augment childrearing with agentic behavior) allow avoidance of backlash. The RPM is useful for organizing existing research on gendered perceptions and for understanding perceptions of men and women who violate gender norms to create greater gender equality.     

Resisting change: information-seeking and stereotype change

Despite recent laboratory successes in demonstrating stereotype change in response to disconfirming information, stereotypes remain resistant to change or modification. The reported research employed an information gathering methodology in which perceivers could control the amount and nature of the information they received about members of a stereotyped group prior to evaluating the group on a number of stereotype-relevant characteristics. Perceivers showed a stereotype-preservation bias in their information gathering (Experiments 1 and 2) and, consequently, showed no modification of existing stereotypic beliefs. Experiment 3 manipulated the salient processing goals under which perceivers gathered information and found that, under certain conditions, the stereotype preservation bias could be overcome and stereotypes moderated.     

Status incongruity and backlash effects: Defending the gender hierarchy motivates prejudice against female leaders

Agentic female leaders risk social and economic penalties for behaving counter-stereotypically (i.e., backlash; Rudman, 1998), but what motivates prejudice against female leaders? The status incongruity hypothesis (SIH) proposes that agentic women are penalized for status violations because doing so defends the gender hierarchy. Consistent with this view, Study 1 found that women are proscribed from dominant, high status displays (which are reserved for leaders and men); Studies 2–3 revealed that prejudice against agentic female leaders was mediated by a dominance penalty; and in Study 3, participants' gender system-justifying beliefs moderated backlash effects. Study 4 found that backlash was exacerbated when perceivers were primed with a system threat. Study 5 showed that only female leaders who threatened the status quo suffered sabotage. In concert, support for the SIH suggests that backlash functions to preserve male dominance by reinforcing a double standard for power and control.     

Person theories and attention allocation: preferences for stereotypic versus counterstereotypic information.

How do people respond to information that counters a stereotype? Do they approach it or avoid it? Four experiments showed that attention to stereotype-consistent vs. -inconsistent information depends on people's implicit theories about human traits. Those holding an entity theory (the belief that traits are fixed) consistently displayed greater attention to (Experiments 1 and 4) and recognition of (Experiments 2 and 3) consistent information. whereas those holding an incremental (dynamic) theory tended to display greater attention to (Experiment 1) and recognition of (Experiment 3) inconsistent information. This was true whether implicit theories were measured as chronic structures (Experiments 1, 2, and 4) or were experimentally manipulated (Experiment 3). Thus, different a priori assumptions about human traits and behavior lead to processing that supports versus limits stereotype maintenance.     

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

In this research, we tested the effects of chronic and temporary sources of accessibility on impression formation. Although some research suggests that chronicity amplifies temporary effects because of greater susceptibility to external primes, other research suggests that chronicity masks temporary effects because of redundance. We demonstrate in a thought listing study that in the domain of gender stereotypes, trait stereotypes may be routinely applied by those with a medium or high tendency to stereotype women, making external primes redundant. Based on this redundancy, we proposed that gender stereotypical primes will have little influence on subsequent judgments of those with a medium or high tendency to gender stereotype. In contrast, gender stereotypical primes will result in the classic assimilation effect for those with a low tendency to gender stereotype. We tested these propositions in the domain of female role portrayals in advertising and examined the effect of advertisements that feature women as homemakers (vs. do not feature women) on trait judgments of a target woman whose behaviors are ambiguously described. Results from 2 experiments show that, as predicted by the redundancy hypothesis, judgments of medium and high tendency to stereotype participants are not affected by advertisements portraying homemakers. Also as expected, judgments of low tendency to stereotype participants are assimilated to the homemaker prime. These results hold across tendency to trait stereotype (Experiment 1) and tendency to role stereotype (Experiment 2) and for trait judgments as well as gift choice. Theoretical and practical implications of these findings are discussed.     

Reducing the backlash effect: Self‐monitoring and women's promotions

Previous research shows that masculine (agentic) women suffer from a backlash effect in which they are sanctioned for violating the feminine gender role stereotype. We examine the impact of self‐monitoring on the promotion rates of MBA men and women over an 8‐year period following graduation. Results show that women who were more masculine as well as high on self‐monitoring received more promotions, suggesting that self‐monitoring is associated with an absence of backlash effects.     

Suspending judgment to create value: Suspicion and trust in negotiation

This paper introduces a distinction between suspicion and distrust. While distrust (trust) involves having negative (positive) expectations about another’s motives, suspicion is defined as the state in which perceivers experience ambiguity about another’s motives. Four experiments supported this distinction and showed that suspicion can present greater benefits than trust for generating information search and attaining integrative agreements in negotiation. In Experiment 1a, suspicious perceivers were characterized by consciously attributing more motives to a target compared to both distrusting and trusting perceivers. In Experiment 1b, suspicious perceivers were more willing to seek information. In Experiment 2a, Suspicious-Trusting dyads achieved greater joint outcomes in face-to-face negotiation than did Trusting-Trusting or Suspicious-Suspicious dyads. Experiment 2b showed that the suspicious participants’ ability to seek information in Suspicious-Trusting dyads mediated the superior performance of Suspicious-Trusting dyads over Trusting-Trusting dyads in attaining integrative agreements.     

Battle of the sexes: gender stereotype confirmation and reactance in negotiations.

The authors examined how gender stereotypes affect negotiation performance. Men outperformed women when the negotiation was perceived as diagnostic of ability (Experiment 1) or the negotiation was linked to gender-specific traits (Experiment 2), suggesting the threat of negative stereotype confirmation hurt women's performance relative to men. The authors hypothesized that men and women confirm gender stereotypes when they are activated implicitly, but when stereotypes are explicitly activated, people exhibit stereotype reactance, or the tendency to behave in a manner inconsistent with a stereotype. Experiment 3 confirmed this hypothesis. In Experiment 4, the authors examined the cognitive processes involved in stereotype reactance and the conditions under which cooperative behaviors between men and women can be promoted at the bargaining table (by activating a shared identity that transcends gender).     

Prejudice Toward Female Leaders: Backlash Effects and Women’s Impression Management Dilemma

Women who pursue or possess power are at risk for backlash, defined as social and economic penalties for defying stereotypic expectations ( Rudman, 1998 ). Rule-based gender stereotypes stipulate acceptable behaviors for women and men and when these rules are violated, perceivers react negatively. We review research demonstrating the Catch-22 that female leaders face, such that they are required to display agency to overcome the lack of fit between their gender and leadership yet when they do so, they risk prejudice and hiring discrimination (i.e., backlash). Our review reveals how this dilemma encumbers women in all aspects of their career. We consider factors that moderate the likelihood of backlash effects and describe recent research that sheds light on the mechanisms responsible for negative reactions toward women striving for positions of power. Finally, we discuss the implications of backlash for preserving stereotypes in the culture-at-large and the gender status quo and suggest directions for future research.     

儿童同伴群体活动中的性别排斥

实验一以图片为材料研究了儿童同伴群体活动中的性别刻板印象。实验二以情景故事法研究了儿童在不同排斥情景中发生性别排斥的原因即其与性别刻板印象的关系。被试为幼儿园大班、2年级和5年级儿童。结果发现,（1）在同伴群体活动中三个年龄段的儿童都存在着明显的性别刻板印象。（2）同伴群体活动中的性别排斥行为并不是由性别刻板印象引起的。（3）儿童会以道德和亲社会行为为理由接纳异性儿童,会因为群体认同、群体功效和刻板印象而排斥异性儿童。     

Exposure to sexism can decrease implicit gender stereotype bias

Two studies examined the effect of exposure to sexism on implicit gender bias, focusing specifically on stereotypes of men as competent and women as warm. Male and female participants were exposed to sexism or no sexism. In both Experiment 1 (Implicit Association Task; N = 115) and Experiment 2 (Go/No‐go Association Task; N = 167), women who had been exposed to sexist beliefs demonstrated less implicit gender stereotype bias relative to women who were not exposed to sexism. In contrast, exposure to sexism did not influence men's implicit gender stereotype bias. In Experiment 2, process modelling revealed that women's reduction in bias in response to sexism was related to increased accuracy orientation and a tendency to make warmth versus competence judgments. The implications of these findings for current understandings of sexism and its effects on gender stereotypes are discussed.     

常识性知识和语篇语境对代词指认的影响

本研究围绕中文代词理解中, 读者的常识性知识和语篇语境的作用以及作用时程这一问题展开。实验1首先探讨在中文阅读理解中, 职业性别倾向这种常识性信息是否能对代词的指认产生早期影响。存在一致和冲突(如警卫-他; 警卫-她)两个实验条件, 结果在凝视时间、重读时间和总阅读时间上都发现了职业性别倾向所引发的性别冲突效应。实验2在实验1基础上增加一个代词(如：警卫-他-他; 警卫-她-她), 考察更正后的信息, 即文本语境内容是否可以覆盖常识的作用对代词加工产生影响。结果发现语篇语境确实可以覆盖常识性信息的作用, 对代词加工产生早期影响。但是, 职业性别倾向这种常识性知识仍然在代词加工的后期阶段发挥作用。考虑到代词所形成的语境较为含蓄, 实验3中采用更明确的方式来界定职业名称的性别, 例如男艺人、爸爸等, 然后再出现一个代词, 代词的性别始终和先前的性别描述一致, 而与职业性别倾向冲突, 这样也存在一致和冲突两个条件(例如：保姆-妻子-她, 警卫-妻子-她), 结果发现只有更正后的语境信息对代词加工产生影响, 职业性别倾向不再发挥作用。说明在中文这种高语境依赖性的语言文字中, 语境可以覆盖常识性知识对代词加工产生早期作用。但是, 语境作用的持续性问题会受到语篇语境中性别信息明确程度的影响。     

The impact of stereotype-incongruent information on perceived group variability and stereotype change

Three experiments showed increases in the perceived variability of social groups after perceivers received stereotype-incongruent information about group members. In Experiment 1, participants generated flatter distributions after exposure to incongruent information, compared with equally deviant congruent information, in the form of typical verbal materials. Experiment 2 indicated similar changes in dispersion after the presentation of numeric information about a single group member. In Experiment 3, the authors manipulated cognitive load at encoding or at the time group judgments were requested. Under conditions of cognitive constraint, stereotype-incongruent information ceased to promote more dispersed group representations. These results are consistent with the idea that incongruent information triggers more deliberative and comprehensive retrieval and generation of exemplars. The authors discuss the implications of these findings for stereotype change.     

Effects of the "beauty is good" stereotype on children's information processing

The authors tested schematic information processing as a function of attractiveness stereotyping in two studies. An adult experimenter read children (ages 3 to 7 years) eight different stories in which a child narrator encountered two characters who varied in level of attractiveness and displayed positive or negative traits that were either consistent or inconsistent with the "beauty is good" stereotype. Following the story, the experimenter showed each child a photograph of the two characters' faces and asked the child to point to the character who displayed the positive trait. In Experiment 1, children made more errors in identifying female characters with stereotype inconsistent traits but did just the opposite with male characters. Experiment 2 replicated the findings with female characters but found no difference in errors with male characters. The findings have implications for how attractiveness and gender stereotypes affect children's information processing, how attractiveness schemata may be organized, and why physical attractiveness stereotypes are maintained.     

Breaking apart the typical mortality salience manipulation: Two questions,two outcomes

The typical mortality salience manipulation asks participants to reflect on two questions, one about the emotions associated with the thought of death and the other about what happens after one dies. In five experiments, we separated these two questions and gave participants either one or a control question. In Experiment 1, participants' responses to the afterlife question were coded as being informed more by cultural knowledge and values compared with responses to the emotion question. Experiments 2 and 3 demonstrated that participants responding to the afterlife question showed greater stereotype usage compared with those responding to the emotion or a control question. In Experiment 4, results illustrate that the afterlife and emotion question differ on various coding dimensions related to self‐focus, emotion, and culturally related death words, but not death‐related words. In addition, participants who responded to the afterlife question demonstrated greater cultural worldview defense by setting a higher bail for an alleged prostitute compared with those who answered the emotion or a control question. In Experiment 5, participants responding to the emotion question demonstrated a greater preference for personally endorsed values compared with those who responded to the emotion or a control question. These results suggest that the two questions used in the common mortality salience manipulation produce different results when separated. Copyright © 2012 John Wiley & Sons, Ltd.     

Ain't misbehavin': the effects of age and intentionality on judgments about misconduct

In 2 person perception experiments, young and older perceivers read a scenario about a young or old female target who leaves a store without paying for a hat. In Experiment 1, the target claims she forgot she was wearing the hat when questioned by the manager. Perceivers thought the manager would have greater sympathy, less anger, and would recommend less punishment when the target was old. In Experiment 2, the target clearly forgot to pay for the hat, clearly stole it, or had ambiguous intentions. In the ambiguous condition, perceivers attributed the young target's behavior more to stealing and the old target's behavior more to forgetting. In the forget condition, young perceivers had equal sympathy for the young and old targets and held them similarly responsible, but older perceivers had greater sympathy for the forgetful old target and held her less responsible than they did the forgetful young target.     

Violations of implicit theories and the sense of prediction and control: implications for motivated person perception

Beginning with the assumption that implicit theories of personality are crucial tools for understanding social behavior, the authors tested the hypothesis that perceivers would process person information that violated their predominant theory in a biased manner. Using an attentional probe paradigm (Experiment 1) and a recognition memory paradigm (Experiment 2), the authors presented entity theorists (who believe that human attributes are fixed) and incremental theorists (who believe that human attributes are malleable) with stereotype-relevant information about a target person that supported or violated their respective theory. Both groups of participants showed evidence of motivated, selective processing only with respect to theory-violating information. In Experiment 3, the authors found that after exposure to theory-violating information, participants felt greater anxiety and worked harder to reestablish their sense of prediction and control mastery. The authors discuss the epistemic functions of implicit theories of personality and the impact of violated assumptions.     

Stereotype susceptibility narrows the gender gap in imagined self-rotation performance

Three studies examined the impact of stereotype messages on men’s and women’s performance of a mental rotation task involving imagined self-rotations. Experiment 1 established baseline differences between men and women; women made 12% more errors than did men. Experiment 2 found that exposure to a positive stereotype message enhanced women’s performance in comparison with that of another group of women who received neutral information. In Experiment 3, men who were exposed to the same stereotype message emphasizing a female advantage made more errors than did male controls, and the magnitude of error was similar to that for women from Experiment 1. The results suggest that the gender gap in mental rotation performance is partially caused by experiential factors, particularly those induced by sociocultural stereotypes.     

Self-Perceived Gender Typicality, Gender-Typed Attributes, and Gender Stereotype Endorsement in Elementary-School-Aged Children

This study examined relations among self-perceived gender typicality, gender-typed attributes, and gender stereotype endorsement with a sample of elementary-school-aged children (N?=?100, ages 6–12) from the Midwestern United States. Children who perceived themselves as more gender-typical were more interested in same-gender-typed activities and occupations and less interested in other-gender-typed activities and occupations than children who perceived themselves as less gender-typical. Gender typicality was linked to gender stereotype endorsement, as predicted based on Liben and Bigler’s (2002) dual-pathway model of gender development, with children who perceived themselves as less gender-typical having more egalitarian (less stereotyped) attitudes than children who perceived themselves as more gender-typical. The observed relations between gender-typed attributes and self-perceived gender typicality and between self-perceived gender typicality and gender stereotype endorsement did not differ across gender or age. These findings indicate that even young elementary-school-aged children use their knowledge of cultural gender roles to make subjective judgments regarding the self, and, conversely, that views of the self may influence personal endorsement of cultural gender stereotypes. Although the majority of extant research has focused on negative outcomes associated with low self-perceived gender typicality (e.g., low self-esteem), this research indicates that positive outcomes (e.g., flexible gender role attitudes) may also be associated with low self-perceived gender typicality.     

What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

The outcomes of 2 experiments investigating the effectiveness of advertisements that use (non)traditional stereotypes of women (Experiment 1) or men (Experiment 2) are reported. Effectiveness of the ads was tested in relation to perceivers' attitudes toward female or male gender roles, respectively. The main finding was that for both male and female versions of the advertisements, the paternalistic ad strategies were more effective than were the envious ones, supporting the predictions of the stereotype content model over the classic prediction of negative effects of nontraditional gender portrayals for advertising effectiveness. Moreover, attitudes toward gender roles played only a limited role in determining ad effectiveness. Theoretical and practical implications are discussed.