The role of familiarity in determining typicality

Ashcraft (1978b) found that people tend to know more properties of instances they rate as typical of a category than of instances they rate as atypical. This suggests that variations in typicality result from variations in familiarity. Three experiments are presented that challenge or qualify this suggestion. Experiment 1 showed that subjects sometimes produce more properties for items they rate as low in typicality. Experiment 2 showed that in a large, random sample of items, there was a tendency to produce fewer properties for atypical items, but Experiment 3 indicated that part of the reason for this result was a response bias to assign low typicality ratings to unfamiliar words, rather than a reflection of low perceived typicality of the referents themselves. These results suggest that variations in typicality can exist independent of variations in familiarity, although familiarity may also play a role.     

范畴变量对虚假记忆的影响

以中文词为材料,考察范畴样例重复,样例熟悉性、典型性和范畴大小对虚假再认的影响。实验1表明,随着范畴样例增加,虚假再认也增加。实验2表明,对高熟悉的样例虚假再认多。实验3表明,对高典型样例更易虚假再认。实验4表明,和大范畴样例比,对小范畴样例有更多的虚假再认。整个结果可以用激活扩散理论统一地加以解释     

German norms for semantic typicality, age of acquisition, and concept familiarity

The present study introduces the first substantial German database with norms for semantic typicality, age of acquisition, and concept familiarity for 824 exemplars of 11 semantic categories, including four natural (ANIMALS, BIRDS, FRUITS,: and VEGETABLES: ) and five man-made (CLOTHING, FURNITURE, VEHICLES, TOOLS: , and MUSICAL INSTRUMENTS: ) categories, as well as PROFESSIONS: and SPORTS: . Each category exemplar in the database was collected empirically in an exemplar generation study. For each category exemplar, norms for semantic typicality, estimated age of acquisition, and concept familiarity were gathered in three different rating studies. Reliability data and additional analyses on effects of semantic category and intercorrelations between age of acquisition, semantic typicality, concept familiarity, word length, and word frequency are provided. Overall, the data show high inter- and intrastudy reliabilities, providing a new resource tool for designing experiments with German word materials. The full database is available in the supplementary material of this file and also at www.psychonomic.org/archive .     

Domain differences in absolute judgments of category membership: evidence for an essentialist account of categorization

There has been some debate about the correspondence between typicality gradients and category membership. The present study investigates the relationship between these two measures in the domains of animals and artifacts. Forty-two adults judged the degree of typicality or category membership of 293 animals and artifacts. The subjects’ tendency for animals, but not for artifacts, was to make more absolute ratings on category membership (i.e., judging exemplars as definitely members or definitely not members of their respective category) than on typicality. More importantly, at almost every level of typicality, subjects were more likely to make absolute judgments of category membership for animals than for artifacts. These results indicate that people treat category membership of animals as relatively absolute (which best fits an essentialist model of categorization) and treat category membership of artifacts as relatively graded (which best fits a prototype model of categorization). These domain differences add crucial supporting evidence for claims about the domain-specificity of essentialism.     

Associative and similarity-based processes in categorization decisions

Two experiments were directed at distinguishing associative and similarity-based accounts of systematic differences in categorization time for different items in natural categories. Experiment 1 investigated the correlation of categorization time with three measures of instance centrality in a category. Production frequency (PF), rated typicality, and familiarity from category norms for British participants (Hampton & Gardiner, 1983) were used to predict mean categorization times for 531 words in 12 semantic categories. PF and typicality (but not familiarity) were found to make significant and independent contributions to categorization time. Error rates were related only to typicality (apart from errors made to ambiguous or unknown items). Experiment 2 provided a further dissociation of PF and typicality. Manipulating the difficulty of the task through the relatedness of the false items interacted primarily with the effect of typicality on categorization time, whereas, under conditions of easy discrimination, prior exposure to the category exemplars affected only the contribution of PF to the decision time. The dissociation of typicality and PF measures is interpreted as providing evidence that speeded categorization involves both retrieval of associations indexed by PF and a similarity-based decision process indexed by typicality.     

What is typical about the typicality effect in category-based induction?

Research on category-based induction has documented a consistent typicality effect: Typical exemplars promote stronger inferences about their broader category than atypical exemplars. This work has been largely confined to categories whose central tendencies are also the most typical members of the category. Does the typicality effect apply to the broad set of categories for which the ideal category member is considered most typical? In experiments with natural and artificial categories, typicality and induction-strength ratings were obtained for ideal and central-tendency exemplars. Induction strength was greatest for the central-tendency exemplars, regardless of whether the central tendency or the ideal was rated more typical. These results suggest that the so-called “typicality” effect is a special case of a more universal central-tendency effect in category-based induction.     

The relationship between category typicality and concept familiarity: Evidence from Spanish- and English-speaking monolinguals

We examined the relationship between an item’s familiarity and its category typicality, employing ratings obtained from Spanish- and English-speaking monolinguals living in southern Florida. In the first experiment, Spanish- and English-speaking monolinguals were asked to rate the prototypicality of instances of 12 common language categories. The correlations between the Spanish and English speakers’ rated item typicality indicated that the prototypicality gradients of the Spanish and English monolinguals were fairly discrepant for a number of categories. In the second experiment, we examined the degree to which these differences in cultural typicality could be accounted for by differences in rated cultural familiarity. It was predicted that, if familiarity plays a role in determining cultural differences in prototypicality, statistically controlling for the effects of cultural familiarity should result in higher interlingual typicality correlations. This should be true particularly for those categories for which there is a wide discrepancy in the typicality gradients for the two language groups. These predictions were confirmed. Consequently, we conclude that item familiarity is at least one variable influencing cultural differences in category typicality gradients.     

Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories

Three possible determinants of graded structure (typicality) were observed in common taxonomic categories and goal-derived categories: (1) an exemplar's similarity to ideals associated with goals its category serves; (2) an exemplar's similarity to the central tendency of its category (family resemblance); and (3) an exemplar's frequency of instantiation (people's subjective estimates of how often it is encountered as a category member). Experiment 1 found that central tendency did not predict graded structure in goal-derived categories, although it did predict graded structure in common taxonomic categories. Ideals and frequency of instantiation predicted graded structure in both category types to sizeable and equal extents. A fourth possible determinant--familiarity--did not predict typicality in either common taxonomic or goal-derived categories. Experiment 2 demonstrated that both central tendency and ideals causally determine graded structure, and work showing that frequency causally determines graded structure is discussed. Experiment 2 also demonstrated that the determinants of a particular category's graded structure can change with context. Whereas ideals may determine a category's graded structure in one context, central tendency may determine a different graded structure in another. It is proposed that graded structures do not reflect invariant structures associated with categories but instead reflect people's dynamic ability to construct concepts.     

‘Most advanced,yet acceptable’: Typicality and novelty as joint predictors of aesthetic preference in industrial design

Typicality and novelty have often been shown to be related to aesthetic preference of human artefacts. Since a typical product is rarely new and, conversely, a novel product will not often be designated as typical, the positive effects of both features seem incompatible. In three studies it was shown that typicality (operationalized as ‘goodness of example’) and novelty are jointly and equally effective in explaining the aesthetic preference of consumer products, but that they suppress each other's effect. Direct correlations between both variables and aesthetic preference were not significant, but each relationship became highly significant when the influence of the other variable was partialed out. In Study 2, it was furthermore demonstrated that the expertise level of observers did not affect the relative contribution of novelty and typicality. It was finally shown (Study 3) that a more ‘objective’ measure of typicality, central tendency — operationalized as an exemplar's average similarity to all other members of the category — yielded the same effect of typicality on aesthetic preference. In sum, all three studies showed that people prefer novel designs as long as the novelty does not affect typicality, or, phrased differently, they prefer typicality given that this is not to the detriment of novelty. Preferred are products with an optimal combination of both aspects.     

What some effects might not be: The time to verify membership in 'well-defined' categories

Armstrong, Gleitman, and Gleitman (1983) reported shorter categorization times for members of well-defined categories judged more typical. They concluded that these effects could not originate in a graded, similarity-based category representation and consequently that the typicality effects obtained with natural categories might not be indicative of such a structure either. In this article, we re-examine this conclusion, focusing first on the performance obtained with well-defined categories of different sizes. Only the larger categories used showed variations in typicality ratings and produced typicality effects on categorization times. However,multiple regression analyses showed the effects on categorization times to be better explained by a measure of associative strength, called category dominance. The range of various predictor variables was equated in a follow-up experiment involving large, natural, and well-defined categories. Results obtained with well-defined categories showed pronounced dominance effects when typicality was controlled, but no reliable typicality effect when category dominance and instance familiarity were controlled. Results were opposite for natural categories. By showing that well-defined categories fail to produce unbiased typicality effects, our results bring added support to the hypothesis that the effects obtained with natural categories originate in a graded, similarity-based category structure.     

Exploring the determinants of the graded structure of vocal emotion expressions

We examined what determines the typicality, or graded structure, of vocal emotion expressions. Separate groups of judges rated acted and spontaneous expressions of anger, fear, and joy with regard to their typicality and three main determinants of the graded structure of categories: category members' similarity to the central tendency of their category (CT); category members' frequency of instantiation, i.e., how often they are encountered as category members (FI); and category members' similarity to ideals associated with the goals served by its category, i.e., suitability to express particular emotions. Partial correlations and multiple regression analysis revealed that similarity to ideals, rather than CT or FI, explained most variance in judged typicality. Results thus suggest that vocal emotion expressions constitute ideal-based goal-derived categories, rather than taxonomic categories based on CT and FI. This could explain how prototypical expressions can be acoustically distinct and highly recognisable but occur relatively rarely in everyday speech.     

Strategies of semantic categorization in the cerebral hemispheres

Strategies of semantic categorization in intact cerebral hemispheres were studied in two experiments by presenting names of typical and atypical category instances to the left visual field (LVF) (right hemisphere) or to the right visual field (RVF) (left hemisphere). The results revealed that the typicality of instances had a large effect on categorization times in the LVF in both experiments, suggesting that the right hemisphere relies strongly on a holistic, similarity-based comparison strategy. In Experiment 1, the typicality effect was weaker in the RVF than in the LVF. In Experiment 2, a typicality effect in the RVF was observed for the "four-footed animal" category but not for the "bird" category. The hypothesis that the left hemisphere employs a strategy based on defining or necessary features is not supported by the observed typicality effect in the "four-footed animal" category. Instead, it is suggested that the left hemisphere may be able to categorize on the basis of prestored instance-category knowledge. When such knowledge is not available (e.g., as for four-footed animals), a similarity-based comparison strategy is employed by the left hemisphere.     

The role of graded category structure in imaginative thought

Participants generated lists of exemplars from the categories of animals, tools, and fruit, and their lists were used to determine the relative accessibility of individual exemplars. Measures of accessibility included output dominance (the number of participants who listed an exemplar), rank (how early instances were listed), and two scores that reflect their combination-output precedence and dominance/rank. Other participants drew and described novel exemplars of those categories that might exist on an imaginary planet and reported on the factors that influenced their creations. References to Earth animals, tools, or fruit were used to determine imagination frequency (the number of participants who mentioned relying on particular Earth exemplars). Items high in accessibility were also high in imagination frequency, implying that those items that come to mind most readily are the ones most likely to serve as starting points for the development of novel ideas. This result held even when task constraints weighed against the use of such items (Experiment 2) and when participants were encouraged to be as creative as possible (Experiment 4), suggesting that it is difficult to avoid the influence of highly accessible category exemplars. Other measures of category structure, including the rated typicality, familiarity, and frequency of exemplars, did not predict imagination frequency as well. The results are discussed in terms of expanding concept boundaries and the inadvertent application of knowledge that is readily accessible.     

Tall is typical: Central tendency, ideal dimensions, and graded category structure among tree experts and novices

Many accounts of categorization equate goodness-of-example with central tendency for common taxonomic categories; the best examples of a category are average members--those that are most similar to most other category members. In the present study, we asked 24 tree experts and 20 novices to rate goodness-of-example for a sample of 48 trees and found (1) that the internal structure of the category tree differed between novices and experts and (2) that central tendency did not determine goodness-of-example ratings for either group. For novices, familiarity determined goodness-of-example ratings. For experts, the "ideal" dimensions of height and weediness, rather than average similarity to other trees, were the primary predictors of goodness-of-example ratings for experts. The best examples of tree were not species of average height, but of extreme height. The worst examples were the weediest trees. We also found systematic differences in predictors of goodness-of-example as a function of type of expertise. We argue that the internal structure of taxonomic categories can be shaped by goal-related experience and is not necessarily a reflection of the attributional structure of the environment. Implications for models of category structure and category learning are discussed.     

Category-based induction: An effect of conclusion typicality

Category-based induction involves the willingness of a thinker to project some newly learned property of one or more classes of objects to another class on the basis of their shared membership in a common superordinate category. Previous research has established that the perceived strength of arguments of the form "Class A has Property P; therefore, Class B has Property P" is influenced by the similarity of A to B and by the typicality or representativeness of A in a shared category, superordinate to both A and B. (The nature of P is also crucial, but we do not examine it in this study.) There is, however, no prior evidence that the relation between B and the category is influential. Three experiments were designed to test whether the typicality of B in the superordinate category also has an effect on inductive argument strength. By using multiple regression (Experiment 1) and an experimental design (Experiment 3), an effect of conclusion typicality was found, so that people are more willing to project properties to more typical conclusions. Experiment 2 ruled out conclusion familiarity as a potential confounding variable. The results are interpreted in the light of current models of category-based induction.     

Familiarity,memorability, and the effect of typicality on the recognition of faces

Typical faces are more poorly discriminated on tests of recognition than are atypical faces, an effect suggested to mediate similar findings for attractive or likable faces. We tested the hypothesis that the effect of typicality on recognition is a function of context-free familiarity and memorability, which function in opposition. Two orthogonal principal components were extracted from subjects' ratings of faces for typicality, familiarity, attractiveness, likability, and memorability--one consisting of the ratings of familiarity, attractiveness, and likability, and reflecting context-free familiarity, and the other consisting of the memorability rating. As expected, typicality loaded equally (r approximately .66), but with opposite sign, on both components. In subsequent experiments, both components were found to be significant and additive predictors of face recognition with no residual effect of typicality. General familiarity decreased discrimination, and the memorability component enhanced it, supporting the hypothesis. The results are discussed in terms of the mirror effect.     

Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK

It is normally argued that consumers make their purchase decisions on the basis of their evaluation of, and knowledge about, the product attributes. This paper reports findings from a research study, which was conducted to determine the nature and type of evaluative criteria used by an individual while purchasing a piece of precious jewellery. In doing so, the study looked into the significance of product category knowledge, brand familiarity and brand consciousness in product evaluation. A questionnaire was sent to 500 consumers of precious jewellery in five major cities of the UK. Results indicate that, in general, subjective attributes are more important for people buying precious jewellery than the objective attributes. The significance of specific attributes during product evaluation could vary according to one's level of product category knowledge, brand familiarity and brand consciousness. The paper discusses implications for the marketers. Copyright © 2001 Henry Stewart Publications.     

Cognitive aspects of lexical availability

Lexical availability measures the ease with which a word can be generated as a member of a given category. It has been developed by linguistic studies aimed, among other things, at devising a rational basis for selecting words for inclusion in dictionaries. The measure accounts for the number of people who generated a given word as a member of a designated semantic category and the position in which they produce the word. We present an analysis of lexical availability from a cognitive perspective. Data were analysed for Spanish speakers generating words from five semantic categories—clothes, furniture, body parts, animals, and intelligence. Six properties of words were investigated as potential predictors of lexical availability. Predictors were concept familiarity, typicality, imageability, age of acquisition, word frequency, and word length. Categories differed on these variables, and regression analysis found concept familiarity, typicality, and age of acquisition to be significant predictors of lexical availability. The cognitive basis of these findings and the practical consequences of selecting words on the basis of lexical availability are considered.     

Implicit access to semantic information

Three experiments investigating the patient M.S.'s semantic memory are reported. Experiments 1 and 2 involved a category-membership decision task, in which M.S. was asked to determine whether a noun was a member of a specified semantic category. His performance in Experiment 1 was impaired for nouns from living categories in comparison with nouns from nonliving categories, and this impairment was especially marked for nouns of low typicality. Experiment 2 demonstrated an equivalent pattern of very poor performance to nouns of low familiarity from living categories. In Experiment 3 the effect of a category label on lexical decision was examined, using category labels as primes preceding nouns or pronounceable nonwords. Facilitation from related category label primes was found for typical and untypical members of living and nonliving semantic categories. These findings demonstrate that M.S. has impaired knowledge of the structure of living semantic categories when explicit access to this information is required (Experiments 1 and 2), but that some form of preserved category structure can be demonstrated in tasks which assess this implicitly (Experiment 3).     

Recollection-based recognition eliminates the revelation effect in memory

The revelation effect refers to the tendency to call an item on a recognition test old if it is preceded by a cognitive task that involves the processing of a similar stimulus (Watkins &; Peynircioglu, 1990). It has been proposed that the revelation effect occurs because of an increase in the familiarity of the test items in the revelation condition (Luo, 1993; Westerman &; Greene, 1998). In the present experiments, the revelation effect was investigated in recognition tasks that were not based solely on the familiarity of the test items but,also, on a recall-like retrieval process. A revelation effect was not found on an associative-recognition task or on a plurality recognition task. The results of this study show that the revelation effect does not occur when the contribution of familiarity to recognition decisions is reduced by factors that encourage the recollection of the study episode.