Understanding the foot‐in‐the‐door effect as a pseudo‐effect from the perspective of the Campbell paradigm

Compliance with a small request (a metaphorical foot‐in‐the‐door) promotes compliance with a subsequent big request. Whereas some explanations expect a drop in the behavioural costs of the big request, others suspect that the effect comes from boosting the underlying attitude. However, evidence for both explanations is equivocal and circumstantial, at best. Drawing on what Kaiser et al. (2010) call the Campbell paradigm, we present an integrative account: Compliance with any request demands a corresponding attitude to counterbalance the costs of the request. In our research, 229 participants were randomly assigned to either a foot‐in‐the‐door (i.e., initially asked to sign a pro‐environmental petition) or a control condition. Small‐request‐compliant participants were more likely than control participants to also comply with the big request and to continue filling out environmental‐issues‐related questionnaires. However, this foot‐in‐the‐door effect occurred without diminishing behavioural costs or increasing attitude levels. Accordingly, the greater likelihood of small‐request‐compliant participants to also comply with the big request can be parsimoniously explained by baseline variability in people's attitude levels that manifests in their compliance with the initial request. We conclude that several of the foot‐in‐the‐door effects reported in the literature carry the risk of representing mere pseudo‐effects.     

Territoriality and Compliance: The Influence of Gender and Location on Willingness to Sign Petitions

Abstract

The effects of territory type and gender on compliance behavior were examined in a field experiment. Undergraduate students (N = 180; 90 men, 90 women) were approached by male experimenters in primary and public territories and in nonterritories (mobile individuals outdoors) and were asked to sign either an unappealing counterattitudinal petition or a petition more neutral in content. It was hypothesized that subjects would comply with the negative request most often in the nonterritory condition, least often in the primary territories, and an intermediate amount in public territories and that territory type would not affect compliance with the neutral request. The results fully supported all the hypotheses. In addition, an unexpected interaction occurred between territory type and sex of subject for the unappealing petition: Although female behavior paralleled male behavior in central and public territories, women in nonterritories resisted compliance more than men did.     

Undermining Effects of the Foot-in-the-Door Technique with Extrinsic Rewards

The self-perception explanation of the foot-in-the-door technique suggests that a person who complies with a small request infers that he or she is the kind of generous individual who is more likely to comply with a larger demand. It was hypothesized that individuals who are promised a monetary reward for their compliance with a small request are not more likely to comply with a larger demand because they cannot perceive themselves as generous persons. To test this hypothesis, subjects were presented with a small request (a 5-minute telephone interview) followed, 2 or 3 days later, by a larger demand (a 25-minute telephone interview). Some of the subjects were promised a monetary reward for their compliance with a small request (pay condition) while others were not promised a reward (no-pay condition). Results showed that rate of compliance in the no-pay conditon (64.3%) was significantly higher than rate of compliance in either a no-initial-request control condition (45.0%) or the pay condition (33.3%). The difference in rate of compliance between the control condition and the pay condition was not significant.     

An application of the foot in the door technique to organ donation

The extent to which the size of an initial request related to organ donation could be reduced when using the foot-in-the-door technique was investigated. After being asked to comply with an initial request to complete a questionnaire related to organ donation having either 5, 10, 15, or 20 items or not being asked to complete the questionnaire, subjects indicated their willingness to become an organ donor. In addition to replicating earlier research, the results indicated that the original 20-item questionnaire could be reduced to five items without losing its effectiveness to increase willingness to become an organ donor when compared to the no-request condition. The implications of the foot-in-the-door technique for medical volunteering in general and suggestions for future research are also discussed.     

Consistency-based compliance across cultures

A field study investigated cross-cultural differences in choice-congruent behavior and its impact on compliance. U.S. and Asian participants received a request to complete an online survey and a month later they were approached with a larger, related request. Compliance with the initial request had a stronger impact on subsequent compliance among the U.S. participants than among the Asian participants. Despite their lower rate of compliance with the initial request, the U.S. participants who chose to comply were more likely than their Asian counterparts to agree to the subsequent request. Further analyses revealed that this effect was driven by differences in the individualistic/collectivistic orientation of the participants from the two cultures. Within both cultures, the more individualistic participants showed stronger consistency with their earlier compliance than the more collectivistically oriented participants.     

When Manipulation Backfires: The Effects of Time Delay and Requester on the Foot-in-the-Door Technique

We examined the effects of 2 variables on compliance rates within the foot-in-the-door procedure. Participants who agreed to a small request were presented with a larger request either immediately after the first request or 2 days later. The second request was presented either by the same person or by a different requester. Compared to a control group receiving only the large request, participants were more likely to agree to the second request in all experimental conditions except one. When the same requester presented the second request without delay, participants were less likely than the control group to agree to the target request. This latter condition represents a situation in which typical foot-in-the-door procedures can backfire on the requester.     

Self-Inference and the Foot-in-the-Door Technique Quantity of Behavior and Attitudinal Mediation

The purpose of this investigation was to test two aspects of the self-perception theory account of the foot-in-the-door (FITD) phenomenon. The first aspect tested was the claim that the greater the quantity of behavior associated with the initial request, the greater the likelihood of compliance with the later request. Quantity of behavior was operation-alized as (a) request size and (b) active versus passive execution, that is, whether the target person actually carried out the request or simply agreed to do so. The second aspect tested was the claim that changes in self-perception mediate the FITD effect. A field experiment was conducted to address these concerns. The results showed that a self-inference explanation is viable; however, a strict self-perception account fails because neither request size nor execution showed any correspondence to attitudinal measures or to compliance with the second request. Implications for a self-inference explanation are discussed.     

Increasing compliance with a request: two touches are more effective than one

Touch procedures have been shown to increase the likelihood of compliance with requests. But the effect of subsequent touches following a classical touch procedure has not been investigated. It was predicted that two touches would lead to more compliance than one touch. 180 male and 180 female bystanders were asked to fill in a short or long questionnaire by a female confederate. They were touched by the confederate either once, twice, or not at all. Results showed that there was more compliance in the two-touch than in the one-touch condition, and when the participants were touched by the confederate. These findings support the hypothesis. Moreover, whereas participants were less likely to fill in the long questionnaire in the no-touch condition, touch procedures led to more compliance whatever the questionnaire length. Also, touch was more effective when a female confederate made the request to a male participant.     

Door-in-the-Face Technique and Delay to Fulfill the Final Request: An Evaluation With a Request to Give Blood

We tested the Door-in-the-Face technique (DITF) on blood donation with a delay between the acceptance of the request and the real possibility of complying with it. University students were solicited to give blood during a special one-day drive. After the refusal to participate in a long-term donor program, participants were asked for a one unit blood donation. In the control condition, only the latter request was addressed. The participants were either solicited two or three hours before the blood drive (delay) or during the blood drive (no delay). Results showed the DITF technique to be associated with greater verbal compliance with the request. However, the DITF technique with no delay was associated with greater behavioral compliance than were both of the control conditions and the DITF with a delay condition.     

I'm free but I'll comply with your request: generalization and multidimensional effects of the “evoking freedom” technique

The “evoking freedom” technique is a verbal compliance procedure that solicits someone to comply with a request by simply telling them they are free to accept or to refuse the request. The measure of the efficiency of this technique on compliance with large samples and the evaluation of its influence on various requests was tested in the first set of experiments. This technique was found to be efficient in increasing the number of people who agreed to give money to a requester, the number of smokers who agreed to give a cigarette, passersby who agreed to respond to a survey, and homeowners who agreed to buy pancakes. In the second set of experiments in which the mode of interaction between the requester and the person solicited was tested, the “evoking freedom” technique was found to be associated with greater compliance with a request addressed by mail and through face‐to‐face, phone‐to‐phone, or computer‐mediated interaction. The third set of experiments tested the effect of semantic variations of the “evoking freedom” technique and the weight of the repetition of the semantic evocation of freedom. These later experiments that used various phrases evoking the freedom to comply were found to be associated with greater compliance. Moreover, a double evocation of freedom was associated with even greater compliance than a single evocation. The importance of this technique for commitment communication is discussed.     

Low-ball and compliance to a request: an application in a field setting

The low-ball refers to a compliance technique in which a demand of someone to agree to a request is followed by telling the person the real cost of the request. The number of people who maintain their first decision is larger than the number in the condition in which the real cost of the request is stated prior to the initial compliance. Researches in this paradigm traditionally included a request addressed by a professor to students but was never tested between strangers. So, an experiment was carried out in which people were solicited to keep a dog (8 kg) on a lead until a male confederate returned from a visit to someone in a hospital. In low-ball condition, the confederate told the subject who agreed to the request that it would take 30 min., whereas in the control condition the confederate gave this information when stating his request. Analysis showed that low-ball technique leads people to maintain their first decision.     

Cognitive and personality factors in the delay of gratification of hemodialysis patients

On the basis of Mischel's (1984) social learning analysis of the process of delay of gratification in children and in line with Bandura's (1977) self-efficacy theory, we developed a model of delay of gratification in adults and tested it on dialysis patients who were continuously required to comply with a stringent regimen of fluid-intake to keep alive. We hypothesized that patients' self-evaluations of their past compliance and their efficacy expectations would be associated with their actual delay behavior. Underlying these process-regulating cognitions would be stable competencies, such as learned resourcefulness (i.e., one's self-control skills). Fifty-three dialysis patients self-evaluated their fluid intake compliance, their efficacy expectations, and their health beliefs. Resourcefulness was assessed by Rosenbaum's Self-Control Schedule. Actual fluid-intake compliance was reliably assessed by the mean body weight increase between dialyses during the 3-month period prior to the study and during two follow-up periods. The results supported the model. On the one hand, self-efficacy expectations were related to persistence with the fluid diet and on the other hand to subjects' self-evaluation of their past adherence behavior as well as to their resourcefulness. Although the path model suggested a causal pattern, the correlational nature of the study precluded any conclusions on cause-effect relationship.     

Blood donation and the foot-in-the-door technique: a limiting case.

Three experiments testing the effectiveness of the foot-in-the-door technique for recruiting blood donors consistently failed to demonstrate that this procedure influences either verbal or behavioral compliance, suggesting that the generality of the foot-in-the-door phenomenon is limited. Experiment 1 attempted to demonstrate that an earlier failure of this technique was due to poor operationalization rather than to the magnitude of the critical request or to the invalidity of the phenomenon, but it failed to do so. Experiment 2, designed to more closely resemble other foot-in-the-door studies by using telephone contacts and an initial request for persons to answer questions, was conducted to examine other possible explanations for the two previous failures. This experiment also failed to show any foot-in-the-door effect. Experiment 3 was a conceptual replication of Experiment 2 but used personal contacts. One apparent foot-in-the-door effect emerged in this case, but it was more likely due to a factor other than the experimental treatment. It is concluded that although the foot-in-the-door procedure may indeed influence verbal compliance with requests for minimal forms of aid, it probably will not significantly affect people's willingness to comply with more substantial requests involving behaviors that are psychologically costly to perform.     

Replication of a high-probability request sequence with varied interprompt times in a preschool setting

An intervention for noncompliance consisting of a series of requests promoting a high probability of compliance followed either 5 s or 20 s later by a request with a low probability of compliance was implemented with a preschool child with autism. Results indicated that applications of the request sequence with a shorter interprompt time resulted in higher rates of compliance, and longer interprompt times resulted in near-baseline rates of compliance.     

Recruiting Teen Smokers in Shopping Malls to a Smoking-Cessation Program Using the Foot-in-the-Door Technique

Persuading teen smokers to volunteer for smoking-cessation programs is a challenging yet understudied problem. As a method of dealing with this problem, we used and tested a foot-in-the-door (FITD) approach. Teen smokers were intercepted at malls and were assigned randomly to request compliance with a small behavior request of either (a) answering a few questions (light FITD) or (b) answering the same questions and a few additional ones, plus watching a short video about the effects of nicotine (heavy FITD). Participants were then called back by telephone several weeks later and asked to comply with a large behavior request of joining a cessation program that involved the use of self-help materials and telephone counseling. Although no differences were found in responses from the light and heavy groups, consent to enter the program was obtained from 12% of the pooled qualified intercepts and their parents (for those under 18 years). This recruitment rate was considered good, given that this is one of the only reported studies that recruited teen smokers from the general population to cessation programs.     

An evaluation of touch on a large request: a field setting

The effect of touch on compliance to a request has traditionally been tested with small solicitation (answer to a small questionnaire, give a dime to a confederate ....). In our experiment a larger request was evaluated. Passersby, 53 men and 67 women, were asked by two confederates to look after a large and very excited dog for 10 minutes because each wanted to go into a pharmacy where animals were prohibited. In half of the cases, subjects were touched during the request. Analysis showed that, when touched, 55% of the subjects agreed with the request whereas 35% only in the no-touch control condition agreed. This finding indicates that touch was positively associated with the subjects' compliance (p<.03).     

Mimicry and helping behavior: an evaluation of mimicry on explicit helping request

Research found that mimicry behavior led to increased helping behavior toward the mimicker and is associated with higher positive evaluation of the mimicker. Furthermore, studies on helping behavior focused only on implicit helping behavior, whereas no experimental study on explicit helping request was tested. An experiment was carried out in which a female student-confederate mimicked or not mimicked a participant during a discussion about paintings and, after that, solicited the participant for a written feedback about an essay. It was found that mimicry increased compliance to the confederate's request.     

Effects of Compliance Techniques on Spontaneous and Asked-For Helping

Abstract

American college students (N = 90) were exposed to either a foot-in-the-door (small request followed by large request) or door-in-the-face (large request followed by small request) compliance manipulation, or to a control situation, prior to an opportunity to provide either spontaneous help or asked-for help. Results showed faster helping in the asked-for condition relative to the spontaneous condition. Moreover, in the spontaneous condition, the door-in-the-face technique produced faster helping than the foot-in-the-door or control manipulations. The findings support prior contentions of distinctions between the two types of helping and imply that they operate under different mechanisms.     

Touch,awareness of touch,and compliance with a request

In certain situations it has been shown that touch has a positive effect on the compliance with a request expressed by a stranger. However, the difference between the effect of touch on request compliance between people who had noticed and those who had not noticed this contact has never been taken into account. In this experiment a female confederate asked 227 women to answer a questionnaire. When asking for their collaboration the forearm was or was not touched for a brief period of 1 to 2 seconds. Analysis showed that touch was associated with significantly higher compliance to the request but no difference was found between subjects who had noticed the tactual contact and subjects who had not noticed.     

The lure technique: Generalization and moderating effects

IntroductionThe lure technique, first studied by Joule, Gouilloux and Weber (1989), involves three stages: (1) an individual is led to make a rewarding decision to realize a given behavior; (2) he is informed of the impossibility of realizing this behavior; (3) we propose making a new less rewarding decision based on another behavior (target-request).ObjectiveFive experiments are presented in this paper that tested the effect of the delay between the two requests, whether the same experimenter or a further made the second request and whether the two requests concerned or not the same specific goal.Method and resultsIn the experiments, the rewarding decision deals with participating in a paid and interesting research project (viewing a video before answering a questionnaire) and the target-request concerns participating in an unpaid and more tedious research project (copying symbols). As expected, the participants subjected to the lure technique were significantly more numerous to accept the target-request than the participants in the control group. This effect was obtained independently of the sex of the experimenter and the participants (Experiment 1), whether the same experimenter successively makes the first and second request or the two requests are made by two different experimenters (Experiment 2). It was also obtained when the initial request and the target-request do not concern the same specific goal (Experiment 3), but it is no longer obtained when a delay separates the target-request from the announcement of the impossibility of carrying out the first decision (Experiments 4 and 5).ConclusionThe discomfort aroused by the fact of not being able to carry out the first request and pressure to reduce such discomfort was used to explain the lure technique effect.