现阶段我国城市居民消费心理预期的性质与特点

采用自编《消费心理预期问卷》对1097名城市被试进行了研究,结果表明：1．《消费心理预期问卷》具有较高的信度和效度;2．消费心理预期是由五个因素构成的：宏观经济形势预期、个人生活与收入预期、政府经济政策预期、物价走势预期和突发事件预防预期;3．现阶段,我国城市居民的消费心理预期普遍比较消极．甚至悲观;4．影响消费心理预期的因素是多维的,其中?肖费者的性别、年龄、学历、工作单位和所在城市等变量都是直接影响心理预期的一些重要因素,即不同性别、年龄、学历、工作单位和城市的消费者对未来存在着不同的心理预期。     

我国城市居民消费心理预期的结构及其影响因素研究

本研究采用自编《消费心理预期结构问卷》对1097名城市居民进行了研究,结果表明：1《消费心理预期结构问卷》具有较高的信度和效度;2．消费心理预期由预测经历、信息量、价格知觉水平、信息来源与渠道,以及预测依据等5个因素构成;3．现阶段,我国城市居民消费心理预期的一般特点是预期的准确性不高预期的理性化程度尚有待提高;影响消费心理预期结构的主要因素是消费者的性另、年龄、学历、职业和所在城市等变量。     

气象因素如何影响消费行为?基于情境营销理论的气象营销机制

从个体情绪波动到社会经济兴衰, 越来越多的研究开始关注气象因素对人类行为的重要影响。本研究提出大数据时代下, 基于情境营销理论的气象营销新概念。通过识别动态气象环境中对消费者心理和行为有影响的气象因素, 提出和验证“气象因素-消费心理-消费行为”这一逻辑链条的影响机制。研究主要围绕情境营销的气象因素影响、气象因素对消费心理和行为的影响机制、气象因素影响消费者行为机制下的营销策略三个主要问题展开讨论。预期研究成果将进一步延伸和丰富现有情境营销理论, 同时对环境消费心理学也是有益的补充。     

上海股民的投资行为与个性特征研究

采调查分析法,对上海的股票投资者进行了有关投资行为特点和个性心理牲方面的调查研究。结果表明：投资行为表现为中小投资者众多,资产组合单一等特点;经因素分析发现,影响股票投资绩效的主要维度是性格品质、能力、社会经济环境;气质是影响投资行为的一个重要因素,但对投资绩效没有影响。最后,文中对股票投资者提出了一些心理对策。     

解析城市中学生的消费心理与消费行为

城市中学生所接受的教育、所处的校园环境以及该年龄特殊的心理特征等因素使得这一阶段的个体有着特殊的消费心理和消费行为。对他们的消费心理和消费行为进行研究,提出相应的建议及对策,是有现实意义的。本文对当代城市中学生的消费水平、消费方式、消费心理的特点及其影响因素作了分析讨论并提出干预的对策。     

城市退休老年人居家养老消费心理研究

针对当前我国老龄化社会所面临的养老方式难题:家庭养老基础不再牢靠,社会机构养老补充不够充分,推行社区居家养老仍有一定困难;就宁波市退休老年人对居家养老服务的消费心理现状进行了问卷调查和访谈调查。结果发现:退休老年人对居家养老服务的消费意愿不强、消费预期也不容乐观。研究认为,应认真分析这一问题的原因,并加强退休老年人对居家养老服务消费心理的引导。     

行为经济学中的信任:形成机制及影响因素

信任是指个体以对他人意图和行为的积极预期为基础,自愿使自己处于易被对方伤害的地位的一种心理状态。而行为经济学中的信任是指交易双方在博弈、谈判、消费及经济贸易等特定环境下,在有限信息和经验基础之上,对对方履行承诺的积极预期及能力的认可。目前,研究者对这一现象形成机制的解释主要包括心理机制及生物基础,其中心理机制主要包括反思-冲动模型和社会偏好理论,生物基础主要涉及杏仁核、脑岛等结构以及催产素和睾丸酮等激素。影响经济信任的因素主要包括交流、经验、声誉及面部特征等。未来需从经济信任的理论解释及生物基础、跨文化研究以及生态效度和应对策略等方面展开进一步的探讨。     

是单纯享乐还是自我实现?顾客参与生产性消费的体验价值

随着民众生活水平的提高及心理需求的增加,越来越多消费者不再满足于物质消费或被动娱乐消费,而希望通过参与产品的生产过程以追求更高层次的心理体验。本研究提出生产性消费这一议题,关注诸如手工DIY、采摘、垂钓等需要顾客利用自身知识、技能,通过劳动将商业化产品作为原料或工具生产自己想要结果的消费现象,借助积极心理学"实现型快乐vs.享受型快乐"的最新研究成果,采用行为实验、实证调查及神经营销学等多种研究方法,深入解读顾客在生产性消费过程中付出辛苦却乐在其中的心理体验机制,并从企业产品或服务设计的角度,关注顾客参与生产过程中快乐感的形成机制,及其对消费决策和购买行为的影响。预期成果有助于了解顾客在生产性消费这一新兴消费现象中的心理感受和需求,帮助相关企业更加科学有效地进行体验产品的开发与管理。     

大学生消费心理和消费行为的研究

当代大学生是跨世纪的人才,是开创21世纪大业和进一步振兴中华的主力军,社会对大学生的整体素质提出了更高的要求。大学生所受的教育、校园的环境以及该年龄的特殊心理特征,使他们有自己特有的消费心理和消费行为,对他们的消费心理和消费行为的研究,有助于认识青年一代乃至整个社会的消费趋势。本文对当代大学生的消费水平、消费结构、消费方式、消费心理特点及其影响因素、对策等作了分析。     

越近越诱惑？感知食物空间距离对消费欲望的影响

探讨消费欲望的影响因素及影响机制对解决个体非健康饮食问题具有重要意义。采用2个实验考察感知食物空间距离是否及如何影响消费欲望,以及感知资源口腔占用是否会降低感知空间距离对消费欲望的影响。结果发现：（1）感知空间距离越近,消费欲望越强;（2）感知空间距离通过心理模拟影响消费欲望;（3）占用感知资源口腔会阻碍心理模拟从而降低感知食物空间距离对消费欲望的影响。因此,操纵食物的感知空间距离会通过心理模拟影响个体的消费欲望。     

An Analogue Study of the Psychological and Psychosocial Processes Associated With Post‐concussion Symptoms

This study used an analogue design to investigate post‐concussion syndrome and the psychological and psychosocial processes associated with post‐concussion symptom (PCSx) reporting. The study examined the role of expectation in reporting of PCSx, the nature of associated psychological and psychosocial difficulties, and the “good‐old‐days” phenomenon. Forty‐five healthy participants were randomly assigned to one of two groups: (1) a control group or (2) an expectation group who were asked to perform as if they had experienced a mild traumatic brain injury. Fourteen psychiatric patients comprised the clinical group. Self‐report questionnaires assessing PCSx and psychological and psychosocial variables were administered. It was hypothesised that PCSx would be non‐specific, that the expectation group would report greater dysfunction than controls, and that the “good‐old‐days” phenomenon would cause the expectation and clinical groups to underestimate pre‐morbid PCSx. All participants reported some degree of dysfunction, and the expectation and clinical groups underestimated past PCSx. The expectation group reported more PCSx and psychological and psychosocial dysfunction than controls, resembling the clinical group. The results demonstrate that expectation can cause otherwise healthy individuals to resemble a clinical group in terms of their level of endorsement of psychological and psychosocial dysfunction.     

社区老年人心理健康评价模式研究

在已有研究证据和理论框架基础上,本文对社区老年人心理健康状况(PWB)的理论构念及其多指标评价模型进行实证研究。验证性因素分析表明,从正性情感、负性情感摆脱、愿望与实际所得的符合程度以及自尊感四个核心领域对PWB进行综合评价的模型与社区老年人(N=220)测评数据的拟合度良好。研究结果也表明,根据该模型而建立的量表具有符合心理测量学要求的信度和效度,能够对社区老年人的心理健康状况进行有效评价,并可用于老年心理疾患的筛查。     

音乐知觉期待的特征研究

音乐知觉期待是音乐存在的奉质特征,主要的表现是：知觉期待是构成音乐基本元素的心理基础,知觉期待是影响音乐记忆的薅要原因,音乐知觉的心理机制是由“传输激活”引起的期待,知觉期待影响音乐时间操作的心理过程。     

Climate action now: How to fuel a social movement

Our research develops a framework that explores how to fuel the climate movement by accelerating grassroots, community-based climate action. Drawing on insights from consumer psychology, our framework identifies the psychological mechanisms that encourage and motivate people, both individually and collectively, to take climate action, thereby contributing to our understanding of how to advance social action and propel a social movement. Our climate action framework builds on: (1) individuals we describe as climate upstanders who rise up to take climate action with like-minded others, and (2) communities of climate upstanders who engage in collective action aimed at addressing the climate crisis. Our framework expands the field of consumer psychology by redefining the role of consumers to include the practice of social action and broadening the study of consumers to include collective, community-based action. We call on consumer psychologists to research individual and collective consumer practices related to social action and contribute to making social good central to the study of consumer psychology.     

The Chinese in Canada: a study in ethnic change with emphasis on gender roles

The authors investigated the impact of ethnic change experienced by Chinese Canadian couples on gender-role attitude, household task-role expectations and performance. The authors presented acculturation and Chinese ethnic identification as the two discriminant facets of ethnic change. Results indicated a nonsignificant role of acculturation in bringing about modifications of the gender-role attitudes of husbands and of their household task-role expectations. In contrast, the acculturation of Chinese Canadian wives proved to be a significant factor in promoting more modern (less traditional) gender-role attitudes, which in turn led to role expectations that they should contribute less to the performance of the tasks that traditionally fall in the female domain whereas their husbands should contribute more. Subsequent results also revealed that the acculturation of wives was directly linked to the role expectation that they should assume a greater share of responsibility in taking care of the traditionally husband-responsible tasks whereas their husbands should contribute a smaller share. Moreover, Chinese ethnic identification emerged as a significant determinant of husbands' gender-role attitudes and influenced their role expectation that husbands should contribute more to the performance of the tasks that traditionally fall in the male domain whereas their wives should contribute less.     

空难发生地高中生焦虑性心理应激的影响因素

采用《艾森克人格问卷》、自编的《空难发生地高中生心理应激问卷Ⅰ、Ⅱ》和《职业期望问卷》,分别在空难发生后一周内、一年后对空难发生地和非空难发生地重点中学高中生进行问卷调查,探究空难发生地不同人格特征和不同职业期望高中生在空难发生后心理应激的差异。结果表明：高职业期望和高神经质是空难发生地高中生焦虑性心理应激水平的影响因素;突发事件预案中应考虑中学生这一特殊群体的心理干预工作。     

城市失业工人心理压力探析

城市失业工人存在生活不安定、角色扮演失败、社会比较的不平衡等一些客观潜在的压力源。心理压力又是一种主观感受,因而城市失业工人体验到的压力还受制于以下因素的影响：个体的角色意识和性格类型;家庭主要成员的主观期望和支持程度。探讨其心理压力的影响因素能为相关部门有的放矢地的制定应对措施提供依据。     

Gravity is not the only ruler for falling events: Young children stop making the gravity error after receiving additional perceptual information about the tubes mechanism

Young children seem to operate under the assumption that objects always fall in a straight vertical line. When asked to search for a ball dropped down an S-shaped opaque tube, they repeatedly search directly below. Hood proposed that children have difficulty in inhibiting their prepotent expectation that objects fall in a straight line (Hood, 1995). We asked whether the inability to inhibit this prepotent response is the only factor determining children’s performance on the tubes task. In one condition the openings to the tubes were covered by chimneys, whereas in another condition the openings were visible. When first tested with the apparatus, children performed better when the openings were visible. Furthermore, children’s performance on equally complex configurations (i.e., with or without chimneys) was modulated by their previous experience. Thus, children’s understanding of the tubes mechanism seems to play an important role in addition to inhibitory control.     

Searching for food in the wild: a nonhuman rimate’s expectations about invisible displacement

Five experiments involving invisible displacements were run on a population of semi‐free‐ranging rhesus monkeys (Macaca mulatta). The goal of these experiments was to assess, without training, the kinds of expectations individuals spontaneously set up when an object has moved out of sight. The first experiment, modeled after studies of human infants and children, involved a table with one box on the top surface and a second box lined up below on the ground. An occluder was placed in front of the table, blocking the subject’s view. A piece of food was then dropped behind the occluder, above the top box. The presenter then removed the occluder, walked away, and allowed the subject to approach. Consistently, subjects searched in the incorrect bottom box. This error can be interpreted as a failure to understand solidity, containment, or some other factor. It can also be interpreted as an error guided by a gravity bias, i.e. an expectation that all falling objects fall straight down or to the lowest point. Experiments 2–5 tested these alternative hypotheses. Results show that rhesus monkeys do not have an inherent bottom box bias, are not avoiding the top box, and do recognize that in some contexts boxes can contain or hold food. Thus, for example, when the two boxes are placed on the ground, one in front of the other, and occluded, subjects search in the near box after a piece of food has been rolled behind the occluder (horizontal trajectory). This shows that rhesus can solve an invisible displacement problem that involves solid containers, where one container blocks travel to the other container. We conclude that the rhesus monkey’s error in Experiment 1 is guided by an expectation that all falling objects fall straight down or, at least, to the lowest point. This expectation represents a limitation of their knowledge of physical objects and events.