Does habit strength moderate the intention–behaviour relationship in the Theory of Planned Behaviour? The case of fruit consumption

The present study examined if habit strength moderated the influence of intention on fruit consumption in a Dutch adult sample (N?=?521, 46.3% males, mean age?=?34.50, SD?=?10.87), using the theoretical relations of the Theory of Planned Behaviour (TPB). TPB variables and habit strength were assessed at baseline. Fruit consumption was assessed with a validated questionnaire five weeks later. Three groups were created: low habit strength (n?=?180), medium habit strength (n?=?185) and high habit strength (n?=?156). Confirmatory factor analyses and multi-group path analyses were performed using AMOS 4.0. A good fit was obtained for the overall measurement model and the structural models. Multi-group path analyses showed that intention was a significant predictor of fruit consumption in the low habit (β?=?0.36, p?<?0.001) and medium habit group (β?=?0.30, p?<?0.001), but a non-significant predictor in the high habit group (β?=?0.05, p?=?0.596). Implications for information-based and motivation-based interventions are discussed.     

Individual and collaborative implementation intentions and the promotion of breast self-examination

Implementation intentions, plans relating to when and where behaviours will be performed, have been effective in increasing health behaviour. Two studies are reported that test the impact of this strategy in promoting breast self-examination (BSE), a behaviour shown to aid the early detection of tumours. In study 1, 457 participants were randomly allocated to either implementation intention or control conditions. Implementation intentions significantly increased the likelihood of BSE at one month. The effect of the intervention was marginally significant at six months. Study 2 (N?=?101) tested the efficacy of a collaborative implementation intention intervention that required female participants to plan, with a partner, collaborative BSE performance. Results indicated that both implementation intentions and partner involvement were associated with BSE performance at one month, whilst the collaborative implementation intention intervention showed a 100% success rate. Collaborative implementation intentions may reduce forgetfulness. Interventions that encourage partner involvement in planning and enacting behaviour appear to enhance implementation intention utility.     

Perceived control,depressive symptomatology,and professional burnout: A review of the evidence

This article examines the extent to which self-reported emotional eating is a predictor of unhealthy snack consumption or, alternatively, an expression of beliefs about the relation between emotions and eating derived from concerns about eating behaviour. Three studies were conducted. Study 1 (N = 151) and Study 2 (N = 184) investigated the predictive validity of emotional eating compared to habit strength in snack consumption, employing 7-day snack diaries. Both studies demonstrated that snack consumption was not predicted by emotional eating but depended on the habit of unhealthy snacking and on restraint eating. As emotional eating was not a significant predictor of snack intake, Study 3 addressed the alternative hypothesis of emotional eating being an expression of concerns about eating behaviour. Results from this cross-sectional survey (N = 134) showed that emotional eating was significantly associated with several concerns. Together, these studies show that snack intake is better predicted by habit strength and restraint eating than by emotional eating. Additionally, the results suggest that in normal-weight women the concept of emotional eating may not capture the tendency to eat under emotional conditions, but rather reflects beliefs about the relation between emotions and eating.     

Habit as moderator of the intention–physical activity relationship in older adults: a longitudinal study

This longitudinal study examined whether habit strength moderates the intention–physical activity (PA) relationship in older adults, within the framework of the attitude–social influences–efficacy (ASE) model and the theory of planned behaviour (TPB). A total of 1836 older adults (M _age?=?62.95?years, SD _age?=?8.17) completed a questionnaire on social cognitive constructs and PA habit strength at baseline, and six?months later a measure of PA. Three PA habit groups (i.e. low, medium and high) were composed, based on tertiles of the mean index score. Multi-group structural equation modelling analyses showed that intention significantly determined PA behaviour only in participants with a low or medium habit strength towards PA. This result suggests that PA is not intentional at high levels of habit strength and demonstrates the usefulness of incorporating habit in the ASE and TPB models. Results also showed that about half of the participants with a strong PA habit did not meet the recommended PA level. As strong habits may prevent intentional behavioural change and may hinder the receptiveness and openness for informational PA change strategies, additional intervention strategies, such as awareness raising and the use of implementation intentions, are needed for strongly habitual, but insufficiently active older adults.     

When planning is not enough: Fighting unhealthy snacking habits by mental contrasting with implementation intentions (MCII)

In two experiments a self‐regulatory strategy combining mental contrasting with the formation of implementation intentions (MCII) was tested for its effectiveness in diminishing unhealthy snacking habits. Study 1 (N = 51) showed that participants in the MCII condition consumed fewer unhealthy snacks than participants in a control condition who thought about and listed healthy options for snacks. In Study 2 (N = 59) MCII was more effective than mental contrasting or formulating implementation intentions alone and mental contrasting was found to increase perceived clarity about critical cues for unhealthy snacking. Together, these findings suggest that MCII is an effective strategy for fighting habits and that one of the underlying processes making MCII superior to implementation intentions alone may be that mental contrasting produces clarity about the critical cues for the unwanted habitual behavior. Copyright © 2010 John Wiley & Sons, Ltd.     

The theory of planned behaviour and breast self-examination: Assessing the impact of past behaviour,context stability and habit strength

This study applied the theory of planned behaviour (TPB) to the prediction of breast self-examination (BSE) intentions and behaviour, and tested whether the frequency of past behaviour and context stability moderates intention–behaviour and habit–behaviour relations. Seventy-seven females completed measures of the TPB, frequency of past behaviour, context stability and habit strength (Self-Report Habit Index). BSE behaviour was assessed at 1-month follow-up (n?=?66). The TPB explained 33% of the variance in BSE intentions and 11% of the variance in time 2 BSE. The frequency of past behaviour moderated the intention–behaviour relationship such that the intention was only positively related to time 2 BSE behaviour when the frequency of past behaviour was low. Context stability and the combination of the frequency of past behaviour?×?context stability moderated the habit–behaviour relationship such that habit strength was only positively related to time 2 BSE behaviour when context stability and the combination of frequency of past behaviour?×?context stability were high. The results are consistent with the proposal that behaviours that are performed frequently in stable contexts are predominantly under the control of habitual processes, whereas behaviours that are performed infrequently in unstable contexts are predominantly under the control of intentional processes.     

Individual responses to climate change: Framing effects on pro‐environmental behaviors

Promoting effective responses to climate change, especially among people who reject its anthropogenic causes, has been challenging. Following a qualitative study, we experimentally induce one of four frames of reference (identity, biodiversity conservation, economic prosperity, and climate change), and assess their effects on participants’ behavioral intentions using three scales (consumption‐investment, consumption‐reduction, and political participation). The sample (N = 156) included people who thought climate change is natural and those who thought it is human‐induced. Results show a significant impact of the identity frame, relative to the climate‐change frame, for both consumption scales, in the total sample, and among those who reject the anthropogenic causes. These results offer a way to address behavioral resistances associated with antagonistic views on climate change.     

Does confrontation with potential goal failure promote self-regulation? Examining the role of distress in the pursuit of weight goals

Implementation intentions planning in advance the situation in which one will act, have been proposed to be an effective self-regulatory technique for changing health behaviour. Encouraging people to receive text message reminders of their implementation intentions should enhance their strength and, thus, it was predicted that this combined approach would be particularly effective in increasing exercise. Participants (N = 155) were randomly allocated to one of five conditions (implementation intentions and SMS, implementation intention, SMS or one of two control groups) then completed self-report measures of exercise behaviour and motivation. Four weeks later, they responded to similar items. Results suggested that the combined intervention increased exercise frequency significantly more than the other strategies including the implementation intention group. It is proposed, therefore, that implementation intention effects can be enhanced via plan reminders.     

Experimental test of a planning intervention for forming a ‘higher order’ health-habit

Abstract

Objective: Habit-formation interventions may help individuals initiate and maintain behaviour change. This paper proposes and empirically tests the idea that it is possible for individuals to form ‘higher-order habits’, or behaviours that can be executed in more than one way, and still be habitual.

Design: Participants (N?=?82) were healthy adults randomly assigned to an action-and-coping-planning intervention for forming a ‘higher-order habit’ of filling half of their dinner plates with fruits and vegetables or a control condition. Key measures were collected at baseline and 1, 2 and 3 weeks post-baseline. Participants submitted 3 pictures per week of their dinner plates via snapchat/email.

Main Outcome Measures: Intrinsic motivation, habit strength and behavioural frequency for filling half their dinner plates with fruits and vegetables.

Results: Intervention participants reported significantly greater habit strength at each follow-up time point. Controls did show some degree of habit formation, despite not fully forming a habit. Behavioural automaticity increased despite consuming a variety of fruits/vegetables; results did not depend on participants’ intrinsic motivation to consume fruits/vegetables.

Conclusion: It may be possible for individuals to form ‘higher-order’ habits, which may be particularly important in health contexts, in which many target behaviours are complex and can be seen as higher-order.     

Intergroup helping during the coronavirus crisis: Effects of group identification,ingroup blame and third party outgroup blame

Two studies tested predictors of helping across national boundaries. British participants reported blame attributions for the coronavirus crisis, either to the British government (ingroup blame), or to the Chinese government (third party outgroup blame), and it was tested whether this was associated with intentions to donate money to help outgroup members suffering from effects of the coronavirus crisis in the world's poorer countries. It was hypothesized that strength of identification with the national ingroup would be negatively associated with blame attributions to the ingroup, and that it would be positively associated with blame attributions to a third party outgroup. Blame attributions were predicted in turn to be related to outgroup helping, with ingroup blame being positively associated with helping intentions, and third party outgroup blame being negatively associated with helping intentions. Support for these predictions were found in one exploratory (N = 100) and one confirmatory (N = 250) study.     

Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude-Behavior Gap1

The Triandis (1977, 1980) model of habit is applied in an investigation of attitude-behavior discrepancy for seat belt use behavior. Habit is conceptualized as automated response, and the measure employed here is shown to be discriminated from measures of intentions and behavior. A case is also made for a distinction between pro-intentional and counter-intentional habits. Data from a random sample of 197 adult respondents show that the two habits (a) are distinct; (b) operate differently, that is, use habit has a main effect whereas nonuse habit interacts with attitude/intentions; and (c) explain belt use behavior nonredundantly with intention and attitude (e.g., their addition to attitude raises R² from 38.8% to 62.9%). Theoretical implications for understanding habit processes and programmatic directions for increasing the belt usage are discussed.     

Effects of Employee Sickness Presence on Customer Repurchase and Recommendation Intentions: The Role of Customer Affective Reactions

Sickness presence can have important individual and organizational consequences, such as health deterioration or productivity loss. Additional risks, such as negative customer reactions, may be particularly relevant in the service sector. Based on affective events theory and appraisal theories, we hypothesize that employee sickness presence negatively impacts customer repurchase and recommendation intentions. Furthermore, we explore potential affective mechanisms of these effects, including disease avoidance, personal anger, moral outrage, post-consumption guilt, and customer compassion for the employee. We conducted four studies, including three experimental vignette methodology studies (Ns?=?227, 72, and 763) and a qualitative study (N?=?54). In Study 1, employee sickness presence had negative effects on repurchase and recommendation intentions. Results of Study 2 show that customers experienced disgust, fear, anger, guilt, compassion, and indifference in response to sickness presence. In Study 3, anger explained the negative effects of employee sickness presence on repurchase and recommendation intentions, while appraisals of moral fairness were negatively related to both customer intentions. Finally, in Study 4, disgust and anger explained negative effects, while fear, guilt, and compassion explained positive effects of employee sickness presence on customer intentions. Appraisals of goal incongruence, reduced agency of the customer, and uncertainty were negatively related to customer intentions. The physical absence of the customer in the service encounter (phone call) mitigated the experience of disgust, fear, and anger, whereas it exacerbated feelings of compassion for the ill employee.

     

From intentions via planning and behavior to physical exercise habits

ObjectivesIndividuals who enact a health behavior effortlessly with minimal conscious deliberation can be assumed to have formed a healthy habit. This can be reflected by increases in self-reported habit strength of a behavior. We examined whether physical exercise intentions facilitate changes in exercise habit strength by increasing the use of action planning and exercise.DesignTwo field studies investigated the effect of behavioral intentions on changes in habit strength through a sequential path from action planning to exercise.MethodExercise intentions, action planning, habit strength, and exercise were assessed at two measurement points in time in 231 university students (Study 1), and at four points in time in 134 rehabilitation patients (Study 2).ResultsIn multiple-step mediation models in both samples, there were indirect effects of intentions on habit strength through action planning and behavior.ConclusionAction planning and behavior operated as sequential mediators to bridge the gap between intentions and habit strength. Exercise habit strength may increase as a result of conscious action planning and frequent behavior enactment. Including these constructs jointly into behavior change models may improve the understanding of the mechanisms involved in behavior maintenance.     

Autonomy and defensiveness: Experimentally increasing adaptive responses to health-risk information via priming and self-affirmation

Health information is often ineffective in motivating health-behaviour change. One way to improve information effectiveness might be to highlight autonomy, which is associated with less defensiveness and more adaptive psychological functioning. Three studies assessed whether experimentally elevating autonomy led to adaptive responses to risk information about alcohol consumption. In Study 1 (N?=?104), participants completed either an autonomy prime or a neutral prime task and read either risk information about the dangers of alcohol consumption or neutral information. Among high-risk participants in the autonomy prime condition, those who read risk information reported greater autonomous motivation towards moderate alcohol consumption than did those in the neutral information condition. Study 2 (N?=?157) compared two types of autonomy prime tasks with a neutral condition. For high-risk participants who read risk information, the autonomy prime tasks elicited greater autonomous motivation, more positive attitudes and greater intentions to drink in moderation than did the neutral prime task. Study 3 (N?=?130) found that for high-risk participants who read risk information, autonomy prime participants reported less subsequent alcohol consumption than did neutral prime participants. The results are discussed in terms of the benefits of autonomy for adaptive responses to risk information.     

Situation selection is a particularly effective emotion regulation strategy for people who need help regulating their emotions

Situation selection involves choosing situations based on their likely emotional impact and may be less cognitively taxing or challenging to implement compared to other strategies for regulating emotion, which require people to regulate their emotions “in the moment”; we thus predicted that individuals who chronically experience intense emotions or who are not particularly competent at employing other emotion regulation strategies would be especially likely to benefit from situation selection. Consistent with this idea, we found that the use of situation selection interacted with individual differences in emotional reactivity and competence at emotion regulation to predict emotional outcomes in both a correlational (Study 1; N?=?301) and an experimental field study (Study 2; N?=?125). Taken together, the findings suggest that situation selection is an effective strategy for regulating emotions, especially for individuals who otherwise struggle to do so.     

Planning bridges the intention–behaviour gap: Age makes a difference and strategy use explains why

Objective: This study examines age-differential association patterns between intentions, planning and physical activity in young and middle-aged individuals. The effectiveness of planning to bridge the intention–behaviour gap is assumed to increase with advancing age. We explore the use of behaviour change strategies that include selection, optimisation and compensation (SOC) as underlying mechanisms for age differences. Methods: In N = 265 employees of a national railway company (aged 19–64 years), intentions, planning, SOC strategy use and physical activity were assessed at baseline (Time 1) and again 1 month later (Time 2). Hypotheses were tested in two different path models. Results: Age moderates the extent to which planning mediates the intention–behaviour relation due to an increasing strength of the planning–behaviour link. As a possible psychological mechanism for these age differences, we identified SOC strategy use as a mediator of the age by planning interaction effect on physical activity. Conclusion: These findings suggest differential mechanisms in behaviour regulation in young and middle-aged individuals.     

Does habit weaken the relationship between intention and behaviour? Revisiting the habit‐intention interaction hypothesis

Habitual behaviours are elicited when a familiar context activates cue‐behaviour associations that have been learned through previous performance. A core hypothesis within habit theory is that, by virtue of its automaticity, habit weakens the impact of intention on action, such that in facilitating conditions, action will be guided more by habit than momentary intentions. This has led to recommendations that habit formation be harnessed as a mechanism for sustaining desirable behaviour over time, when people would otherwise relapse due to loss of motivation. This article reviews theory and evidence around the hypothesized interaction between habit and intention as determinants of behaviour. We first qualify the hypothesis by clarifying that it pertains only to determinants of the instigation of action, rather than execution. Next, drawing on a systematic review of 52 behaviour‐prediction studies, we highlight mixed empirical support for the interaction. We argue that ostensibly inconsistent findings can be reconciled by recognizing the distinction between the direction and strength of intention, and identifying the “facilitating conditions” that may determine the relative influence of habit and intention on behaviour. Evidence demonstrates that when self‐control is diminished, people act habitually regardless of intention direction or strength. When people possess self‐control, habits can help people to act on favourable but weakened intentions, but intentions that oppose habitual tendencies can override habitual influence. This has important implications for behaviour change: even if habit has formed, a minimal level of favourable conscious motivation may be required to sustain behaviours over time. Social psychology might fruitfully move beyond asking whether habit moderates the intention‐behaviour relationship, and instead probe how and in which conditions habits and intentions interact.     

Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption

The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. While it has been shown that those with a healthy-eater self-schema are more likely to carry out their healthy dietary intentions, the underlying processes that influence this relationship have received limited empirical attention. Recent findings on dietary behaviour suggest that self-regulatory ability and habit strength may have dissimilar effects on the intention-behaviour relationship within schematics and non-schematics. Self-report questionnaires regarding F&V consumption cognitions and two tests of self-regulation were administered to 209 university students. One week later, participants completed questionnaires on their behaviour. The TPB significantly predicted intentions and prospective behaviour. Self-schema did not moderate the relationship between intention and behaviour. However, within healthy-eater schematics, those with high intention and high self-regulatory ability were more likely to consume F&V, while within non-schematics, those with low intention and high habit strength were more likely to consume F&V. The findings support the use of the TPB in predicting F&V consumption and the validity of the self-schema distinction. Implications for designing interventions are discussed.     

Effects of Implementation Intentions Linking Suppression of Alcohol Consumption to Socializing Goals on Alcohol‐Related Decisions

This article investigates the effects of implementation intentions that connect the suppression of alcohol consumption to socializing goals on the decision to accept an offer of a free alcoholic drink. Participants were university students (N = 48) who were randomly assigned to an implementation intention condition or a control condition. The results show that participants who formed implementation intentions were less likely to accept the offer of a free alcoholic drink than were participants who did not form implementation intentions. In addition, the results demonstrate that the implementation intention effect held among habitual alcohol drinkers. The results of the present study suggest that implementation exercises can successfully suppress habitual alcohol consumption.     

Imagined contact can be more effective for participants with stronger initial prejudices

Imagined contact is an intervention that combines the prejudice‐reduction of intergroup contact with the easy, low‐risk application of imagery‐based techniques. Accordingly, it can be applied where direct contact is difficult or risky. However, a possible limitation of imagined contact is that it may not be effective for participants with stronger initial prejudices, which would limit its usefulness and application. Two experiments (N₁ = 103, N₂ = 95) investigated whether initial prejudice moderated imagined contact's effects on explicit attitudes, behavioral intentions (Experiment 1), implicit attitudes, and petition‐signing behaviors (Experiment 2) toward two different outgroups. In both experiments, imagined contact was more effective when initial prejudice was higher. Implications for imagined contact theory and application are discussed.