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个体的决策及偏好常会因信息的表达方式而变, 研究者将这种违背期望效用理论不变性的现象称之为“框架效应”。框架效应体现了人类非理性决策的普遍性, 也为合理利用人类的决策特点以干预其决策行为提供了重要契机。本文总结了框架效应在健康行为、市场营销及环保领域中的应用研究, 着重分析了数量信息的表达技巧, 如风险信息的呈现、数量单位的选择以及图形的物理属性设计, 旨在探讨如何在实践过程中通过变化信息呈现方式以实现对人类决策行为的重要影响。 相似文献
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Amelia C. Andrews Rosalee A. Clawson Benjamin M. Gramig Leigh Raymond 《Political psychology》2017,38(2):261-278
By defining the essence of a policy problem, an issue frame shapes how individuals think about a political issue. In this research, we investigate framing effects among domain experts, an understudied yet increasingly important set of individuals in the policymaking process. Because domain experts have extensive and highly structured knowledge on a particular topic, they are likely to actively process issue frames to which they are exposed. Consequently, we hypothesize that frames consistent with experts' values will be particularly influential, whereas frames inconsistent with their values will lead to contrast effects. We test our hypotheses on a unique set of domain experts by examining professional farmers' attitudes toward no‐till agriculture. Using an experimental design, we find evidence that environmental values interact with frames to influence farmers' interest in no‐till, especially when farmers are exposed to a novel frame. 相似文献
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Emily Stark Austin S. Baldwin Andrew W. Hertel Alexander J. Rothman 《The Journal of social psychology》2017,157(3):308-321
Research on individual differences and the framing effect has focused primarily on how variability in rational processing influences choice. However, we propose that measuring only rational processing presents an incomplete picture of how participants are responding to framed options, as orthogonal individual differences in experiential processing might be relevant. In two studies, we utilize the Rational Experiential Inventory, which captures individual differences in rational and experiential processing, to investigate how both processing types influence decisions. Our results show that differences in experiential processing, but not rational processing, moderated the effect of frame on choice. We suggest that future research should more closely examine the influence of experiential processing on making decisions, to gain a broader understanding of the conditions that contribute to the framing effect. 相似文献
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基于心理学的研究, 自由家长主义者认为人们的思维有个体难以克服的、根深蒂固的系统性缺陷, 并难以通过教育来避免和消除, 因此主张因势利导, 仰仗外部专家的“助推”把人们的行为引导到正确方向。然而, 从生态理性的角度看, 人们依照自由家长主义者所谓的认知偏差做出的选择未必导致糟糕的结果, 而依照自由家长主义者所推崇的理性方法做出的选择也未必导致理想的结果。本文分析了自由家长主义者用来支持助推的证据后发现：(1)它们源于一些研究者对“何为理性”的狭隘定义, 误解了人类理性的本质; (2)它们对研究结果进行了选择性的报告, 忽视了与这些证据相反的证据。通过这些分析, 我们认为“人非理性且难教化”这一自由家长主义者的论断过于武断并有失偏颇。投入教育, 教会人们如何精明老练地处理风险不仅是可行的, 而且是替代助推的一个更为持久有效的解决方案。 相似文献
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The Pigeonhole Principle states that if n items are sorted into m categories and if n > m, then at least one category must contain more than one item. For instance, if 22 pigeons are put into 17 pigeonholes, at least one pigeonhole must contain more than one pigeon. This principle seems intuitive, yet when told about a city with 220,000 inhabitants none of whom has more than 170,000 hairs on their head, many people think that it is merely likely that two inhabitants have the exact same number of hair. This failure to apply the Pigeonhole Principle might be due to the large numbers used, or to the cardinal rather than nominal presentation of these numbers. We show that performance improved both when the numbers are presented nominally, and when they are small, albeit less so. We discuss potential interpretations of these results in terms of intuition and reasoning. 相似文献
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本研究旨在通过3个实验从信息凸显的角度探讨红色图形对健康行为的助推作用。实验一和实验二分别采用星号图和直条图,通过操纵图形颜色或装有实验材料的信封颜色,以探讨数量信息表征方式（图形 vs. 数字）及颜色（红色 vs. 蓝色、黑色或白色）对健康风险回避行为的影响。实验三将针对宫颈癌疫苗接种这一健康行为,采用更加形象的人物杆形图进一步考察在不同决策框架下（损失/收益）红色图形能否有效助推个体的健康行为意愿。结果发现,在损失及收益情景下,红色图形均能稳定助推个体的健康行为,但当用信封颜色操纵颜色背景时,红色的影响力会降低。结果支持：红色图形可有效助推个体的健康行为。 相似文献
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框架效应是指由于对事物描述方式的改变而引起决策者偏好反转的现象。以权力的接近-抑制理论以及模糊痕迹理论为基础,研究探索了权力感对风险决策框架效应的影响及其发生机制。实验一通过回忆法对170名学生被试进行权力操纵,综合运用四种类型的决策情境,研究考察了权力感与框架效应的关系。结果发现,高权力组被试的框架效应显著,低权力组被试者的框架效应不显著。实验二探讨权力感与框架效应的内在机制。结果发现,信息加工深度中介权力感与框架效应之间的关系 相似文献
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情绪、边框影响决策认知过程的实验研究 总被引：9，自引：0，他引：9
借用问题空间,通过实验探讨情绪、边框对决策认知过程的影响,以进一步考察边框效应的本质特点。结果如下：情绪、边框均独立对决策认知过程产生影响;积极、消极信息导致不同的加工方式;积极信息既利于节省认知资源,又利于作出符合当前环境的决策。 相似文献
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Ulf Hlobil 《Thought: A Journal of Philosophy》2015,4(1):38-45
Some philosophers have recently argued that there are no diachronic norms of epistemic rationality, that is, that there are no norms regarding how you should change your attitudes over time. I argue that this is wrong on the grounds that there are norms governing reasoning. 相似文献
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Kimihiko Yamagishi 《The Japanese psychological research》2003,45(3):173-187
Abstract: In comparison between choice options, judgments of “How much better is a preferred option?” and “How much worse is a less preferred option?” may differ in their magnitudes. Such discrepancies are called “valence effects.” Previously, Yamagishi and Miyamoto (1996) observed systematic positive valence effects (“Better” exceeding “Worse”) in the domain of gains and systematic negative valence effects (“Worse” exceeding “Better”) in the domain of losses. The current experiment used the directions of valence effects as a tool to assess the decision maker's interpretation of choice tasks under the “framing effect” ( Tversky & Kahneman, 1986 ). Preferences under the framing effect switch from certain options in the domain of gains to uncertain options in the domain of losses. This study examined whether preferences for certain options were associated with positive valence effects, whereas preferences for uncertain options were associated with negative valence effects. Moreover, conditions under which preference reversals under the framing manipulations ceased to occur were examined. The effects of valence showed that framing effects ceased to occur when decision makers maintained consistent task interpretations as pertaining to gains or to losses. Most importantly, the pattern of subjective weighting under the valence effects was consistent with previous explanation of valence effects ( Yamagishi & Miyamoto, 1996 ). Possibilities for extending the current findings to understanding related psychological phenomena are discussed. 相似文献
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Masaru Shirasuna Hidehito Honda Toshihiko Matsuka Kazuhiro Ueda 《Cognitive Science》2020,44(2):e12806
Previous studies have shown that people often use heuristics in making inferences and that subjective memory experiences, such as recognition or familiarity of objects, can be valid cues for inferences. So far, many researchers have used the binary choice task in which two objects are presented as alternatives (e.g., “Which city has the larger population, city A or city B?”). However, objects can be presented not only as alternatives but also in a question (e.g., “Which country is city X in, country A or country B?”). In such a situation, people can make inferences based on the relationship between the object in the question and each object given as an alternative. In the present study, we call this type of task a “relationships-comparison task.” We modeled the three inference strategies that people could apply to solve it (familiarity-matching [FM; a new heuristic we propose in this study], familiarity heuristic [FH], and knowledge-based inference [KI]) to examine people's inference processes. Through Studies 1, 2, and 3, we found that (a) people tended to rely on heuristics, and that FM (inferences based on similarity in familiarity between objects) well explained participants' inference patterns; (b) FM could work as an ecologically rational strategy for the relationships–comparison task since it could effectively reflect environmental structures, and that the use of FM could be highly replicable and robust; and (c) people could sometimes use a decision strategy like FM, even in their daily lives (consumer behaviors). The nature of the relationships–comparison task and human cognitive processes is discussed. 相似文献
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A long‐lasting assumption about the framing effect is that if the participants discover the purpose of the experiment in a within‐subject design, then this test transparency would trigger them to override their initial answer and make coherent choices. For this reason, researchers try to mask the connection between the two parts of the test by inserting filling questions or a time delay between the two parts of the test. In this research, we explored the extent to which these customarily used masking solutions are effective in increasing test sensitivity for the framing effect. In three experiments, we assessed the effect of masking on the tests of the attribute framing and the risky‐choice framing effects. Contradicting the general belief, our results indicate that these effects are already measurable without any masking or delay and we found no convincing evidence that the attempts to decrease task transparency provide worthwhile benefits for general tests of the effect. Beyond their practical relevance, the results question whether the test is a good measure of coherence rationality and better suit those accounts that suggest that the two parts of the framing tasks cannot be regarded as identical. Copyright © 2017 John Wiley & Sons, Ltd. 相似文献
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Zachary C. Irving 《Ratio》2019,32(1):84-91
Can we be responsible for our attention? Can attention be epistemically good or bad? Siegel tackles these under‐explored questions in “Selection Effects”, a pathbreaking chapter of The Rationality of Perception. In this chapter, Siegel develops one of the first philosophical accounts of attention norms. Her account is inferential: patterns of attention are often controlled by inferences and therefore subject to rational epistemic norms that govern any other form of inference. Although Siegel’s account is explanatorily powerful, it cannot capture a core attention norm in cognitive science: one should balance between exploratory and exploitative attention. For central cases of exploratory attention such as mind‐wandering, child‐like, and creative thinking are non‐inferential. Siegel’s view classifies them as “normative freebies” that are not subject to epistemic evaluation. We’re therefore left with a disjunctive conclusion: either Siegel’s inferentialist theory of attention norms is incomplete or cognitive scientists are wrong about the norms that govern attention. 相似文献
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行为与情绪的框架效应及其与个性的关系 总被引：1，自引：0，他引：1
本研究旨在探讨行为和情绪的框架效应及与个性的关系。采用"艾森克人格量表"对116名高校学生进行测查,区分个体的人格特点,并让被试阅读一个具有风险的手术问题的文字材料,其中一半被试阅读的材料以积极形式构建,另一半以消极形式构建,探察被试在不同情景之下的阅读行为和情绪表现。结果发现个体的神经质特性对不同再构造条件下的阅读时间和各种假设情景之下的情绪变化都具有显著的影响,被试在积极构造的情景中情绪反应更强烈。本研究证明了行为与情绪的框架效应,并且揭示了再构造过程对行为和情绪影响的个体差异。 相似文献
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框架效应认知加工的脑半球定位研究 总被引：1，自引：0，他引：1
框架效应是行为决策中的经典\"异像\"。以往研究大多以亚洲疾病问题为决策情景,以学生为被试,本研究改变该做法。在中国背景下,以有工作经验的被试为样本,以创业风险决策为情景,通过被试者间设计的实验室实验,研究探讨了框架效应的大脑半球定位。结果表明,右脑激活条件下更容易出现框架效应,与此相应的,倾向以整体/启发式思维的个体更易出现框架效应。文章还对未来研究做了展望。 相似文献
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本研究探讨心理疲劳对风险决策的影响, 以及任务框架对这一关系的调节作用。研究采用2 (疲劳, 非疲劳) × 2 (获益框架, 损失框架)被试间设计,实验组接受心理疲劳诱导后完成风险决策任务, 控制组直接完成风险决策任务。方差分析结果显示, 相对于非心理疲劳组, 心理疲劳状态下个体更倾向于风险规避, 且不受任务框架的影响。 相似文献