On the consistency between attitudes and behavior: Look to the method of attitude formation

A field study and a laboratory experiment were conducted to test the hypothesis that the method by which an attitude was formed is a crucial variable affecting attitude-behavior consistency. It was predicted that people who form their attitudes on the basis of direct behavioral interaction with the attitude object will demonstrate significantly greater attitude-behavior consistency than individuals whose attitudes were formed by other means. In the field study, students with direct prior experience with a housing crisis demonstrated greater consistency between their attitudes and behavioral attempts to alleviate the crisis than did students with similar attitudes but without prior direct experience. In the laboratory experiment, subjects who indicated their attitude toward a variety of puzzle types after working examples of each demonstrated greater consistency between these attitudes and subsequent behavior in a free play situation than subjects with similar attitudes formed on the basis of information given by the experimenter. It was suggested that direct behavioral experience produces an attitude which is more clearly, confidently, and stably maintained than an attitude formed through more indirect means.     

On the predictive validity of attitudes: The roles of direct experience and confidence1

Previous research has demonstrated that behavior is more accurately predicted from attitudes formed via direct, behavioral interaction with the attitude object than from attitudes developed via indirect, nonbehavioral experience. The present research examined the hypothesis that the confidence with which an attitude is held may be a mediating variable in the observed relationship between the manner of attitude formation and attitude-behavior consistency. In the first experiment, it was demonstrated that subjects who formed their attitudes through direct experience held those attitudes more confidently and behaved more consistently with those attitudes than did subjects who formed their attitudes through indirect experience. In the second experiment, it was found that, regardless of the manner of attitude formation, subjects who were led to believe that they held their attitudes confidently displayed greater attitude-behavior consistency than did subjects led to believe that they held their attitudes with little confidence. Taken together, the results suggest that it may be fruitful to view confidence both as a variable which mediates the effect of the manner of attitude formation on attitude-behavior consistency and as one which, independent of how an attitude is formed, acts as a determinant of attitude-behavior consistency.     

Implicit Attitudes as Potential Protection From Risky Sex: Predicting Condom Use With the IAT

The Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) has become a popular tool for measuring implicit attitudes toward 2 contrasting concepts. In this study, we suggest including a neutral category (trees) to capture implicit evaluations of a single target attitude object. Using such a technique to measure implicit attitudes toward condoms, we predicted and found that explicit attitudes were related to intended condom use in situations that allow for controlled and deliberative processing, but implicit attitudes were related to intended condom use when automatic processing presides. Implications for such implicit and explicit attitude-behavior relations are discussed in the context of sexual risk-taking.     

Attitude accessibility,attitude-behavior consistency,and the strength of the object-evaluation association

Two experiments were conducted in order to examine the accessibility of attitudes from memory as a function of the manner of attitude formation. The findings of the first experiment indicated that subjects could respond more quickly in a response-time task to inquiries about their attitudes when the attitudes were based upon direct behavioral experience with the attitude objects than when they were based upon nonbehavioral experience. It was suggested that, relative to indirect experience, behavioral experience may facilitate the attitude formation process and increase attitude accessibility once the attitude is formed. A second experiment found support for both of these notions. Two additional experiments indicated that repeated association of the attitude object and the attitudinal evaluation enhanced both attitude accessibility and attitude-behavior consistency. It was suggested that the strength of the object-evaluation association is a critical determinant of accessibility, which, in turn, acts as a central factor in the process by which attitudes affect later behavior. It was further suggested that the manner of attitude formation affects attitude-behavior consistency because direct experience produces a stronger object-evaluation association and, hence, a more accessible attitude than does indirect experience.     

Attitudinal variables as estimates of behavior: A theoretical examination of the attitude-action controversy

Discusses the current status of the controversy about the relationship between individual's attitudes and subsequent behavior. It is suggested that one step toward the resolution of the existing controversy is the construction of a formal theory, specifying and integrating variables other than attitude into the framework. To this end, a model (in propositional form) is advanced focusing on attitude, centrality and salience as determinants of action. The model was partially tested through reanalysis of survey data dealing with attitudes and behaviors of 221 individuals with regard to halting air pollution. The data confirmed that subjects for whom the attitude object was central exhibited a higher level of attitude-behavior consistency than subjects for whom the attitude object was of low centrality. It is argued that the use of the proposed model clarifies relationships which otherwise might incorrectly be interpreted and provides a practical logic for determining when a comparison may be reliable and when one should beware of probable measurement difficulties.     

FEMINIST ATTITUDE ACCESSIBILITY AND BEHAVIORAL INTENTIONS

In order to investigate the role of attitude accessibility in reported intentions to engage in feminist behavior, feminist attitudes were or were not activated, and attitude behavior relations in the two conditions were assessed. Overall, the attitude-behavior relationship was strong and significant when the attitude was made accessible via a priming manipulation. In contrast, the attitude-behavior relationship was low and not significant when the attitude was not accessible, even though domain relevant behavioral intentions had been accessed. Other theoretical perspectives, potential d-irectiorss for future research on feminist attitude behavior consistency, and the applied implications are discussed.     

态度结构一致性及其对态度和行为的影响

态度结构一致性指态度的情感或认知成分与总体态度的一致程度以及态度的情感与认知成分两者间的一致程度。本文介绍了结构一致性的界定和操作方法,回顾了结构一致性对态度和行为的影响,包括其在态度形成中的作用以及对态度可获得性和态度-行为关系的影响。同时指出未来研究应关注各种结构一致性的交互,将结构一致性研究推广到群体水平,并进一步应用于社会预警研究。     

Dimensions of “Introversion-Extroversion”

Recently, social psychologists have set forth various hypotheses concerning the conditions that may affect the extent of attitude-behavior consistency. In this research we test the hypothesis, generally suggested by Fishbein, that attitude-behavior consistency is affected by the extent to which attitude and behavior are measured at approximately an equivalent level of generality. Behavior was measured at two levels of generality, and attitude was measured at five levels of generality. As the various attitudes were found to be moderately related, a multiple regression analysis was employed to estimate the independent effects and combined additive effects of the attitudes on each of the two levels of behavior. Briefly, the data supported the hypothesis, showing that both specific and general patterns of behavior were only affected by attitudes measured at an equivalent level of generality.     

Attitudinal qualities relating to the strength of the attitude-behavior relationship

A study was conducted to examine the relation between each of several attitudinal qualities and attitude-behavior consistency. Subjects' attitudes toward volunterring to participate in psychological research were assessed. The number of experiments in which each subject volunteered to participate was employed as the measure of behavior. Attitude-behavior consistency was significantly related to (1) the amount of direct experience upon which the subject's attitude was based (specifically, the number of experiments in which the subject had previously participated), (2) the degree of certainty with which the attitude was held, and (3) how well-defined the subject's attitude was, as measured by the width of his latitude of rejection. These three attitudinal qualities were significantly intercorrelated, suggesting that direct experience with an attitude object may produce an attitude that is both better defined and more confidently held than an attitude formed through more indirect means.     

Amount of information about the attitude object and attitude-behavior consistency

The synthesis of two separate lines of inquiry--research on information integration and longitudinal studies of attitudes--prompted the hypothesis that the degree of consistency between attitudes and behavior will increase as a function of the amount of information available about the attitude object. The hypothesis was tested in three separate longitudinal studies, ranging in length from 4 days to 4 months, that investigated the following behaviors: voting for candidates for political office, voting for two social policy election initiatives, and having an influenza vaccination. In support of the hypothesis, in each study, amount of information moderated the consistency between attitudes and behavior; and the significance of this relation remained even after controlling for the effects of a number of other potential moderators, including prior direct behavioral experience with the attitude object and attitude certainty. Consistent with previous research, direct behavioral experience was also a determinant of attitude-behavior consistency, and for the behavior of having an influenza vaccination, this relation was independent of the effect of amount of information. The discussion focuses on the interrelation among moderators of attitude-behavior consistency and on the theoretical implications of the findings.     

态度研究的新进展——双重态度模型

态度一直是社会心理学领域一个极为重要的研究课题,一直以来研究只关注有意识状态下人们的外显态度,对于无意识状态下的内隐态度最近才引起人们的意识。双重态度模型理论认为,人们对同一态度客体可能同时拥有两种不同的态度－－外显态度和内隐态度,这一理论对传统的态度概念及测量技术都提出了新的挑战。该对双重态度模型的理论来源、基本观点、双重态度类型及相关的研究证据作了详细介绍,最后探讨了双重态度模型理论对态度改变、态度测量及态度与行为一致性等未来研究方向的意义与启示。     

Beyond pleasure: emotion activity affects the relationship between attitudes and behavior

The research examined an additional proposed moderator of the attitude-behavior relationship: the activity level of emotions associated with an attitude object. In Experiment 1, participants who self-generated active rather than passive emotions as being associated with gay men displayed greater attitude-behavior consistency in hiring recommendations for a gay job applicant, as did participants who rated active rather than passive experimenter-provided emotions as being associated with gay men. In Experiment 2, participants who were instructed to associate active rather than passive emotions with gay men subsequently displayed greater attitude-behavior consistency in similar hiring recommendations. It is suggested that future research on the affective component of attitudes might benefit from going beyond consideration of whether the associated emotions entail displeasure or pleasure.     

Understanding pregnant women's decision making concerning prenatal screening

OBJECTIVE: This study is aimed at enhancing understanding prenatal screening decision making through testing a hypothesized decision model based on decision theory and health behavior theory. DESIGN: We obtained questionnaires from 1,666 pregnant women who were offered prenatal screening for Down's syndrome. Path analysis (using LISREL) resulted in a final model with reasonable model fit, which was verified by split-sample cross-validation. MAIN OUTCOME MEASURES: These included perceived probability, perceived severity, attitude toward termination, response efficacy, attitude toward prenatal screening, subjective norm, child-related anxiety, and intention to undergo prenatal screening. RESULTS: Attitude toward termination of pregnancy, perceived test efficacy, and subjective norm regarding the desirability of having prenatal screening determined a woman's attitude toward having a prenatal test. Anxiety was influenced by perceived risk and perceived severity of having a child with Down's syndrome, and by subjective norm, but this appeared to be a weak predictor of intention to test. Pregnant women with a positive attitude toward prenatal screening, and who perceived a subjective norm in favor of undergoing prenatal screening, showed a greater intention to have prenatal screening done. CONCLUSION: These findings suggest that more attention should be paid toward the values and social context of pregnant women during the counseling process.     

The Relationship Between Liberalism and Knowledge of Current Affairs

Summary

This study investigated the effect of behavior relevant information on the appropriateness of the behavioral criterion employed in attitude-behavior research. The attitudes toward dental health of 32 randomly selected male college students were assessed. These attitudes were compared with the quality of dental care behavior exhibited before and after participation in a group instruction session designed to provide information relevant to the realization of high quality dental care behavior. Although attitudes toward dental health were not significantly correlated with the quality of dental care behavior prior to the instructional session, strong attitude-behavior correlations (p < .01) emerged with respect to the postinstruction data. The implications of these findings for research on attitude-behavior consistency are discussed.     

Ambassadors of gender equality? How use of pair forms versus masculines as generics impacts perception of the speaker

Although the use of gender fair language is strongly promoted in German‐speaking countries, the impact of its use on the way speakers are perceived by others is still unknown. Results of two experimental studies showed that irrespective of their sex, speakers using pair forms rather than generic masculines were perceived more competent by both men and women. Also, they were seen as less sexist by male and female listeners with positive attitudes towards linguistic equality. Findings with respect to the attribution of warmth were more complex: they were not only impacted by language use, but also dependent on speaker's sex and listener's attitude towards linguistic equality. Results are discussed in the context of language and stereotypes. Copyright © 2012 John Wiley & Sons, Ltd.     

Perceptions of Women's Roles Among Community College Women

This article explores dimensions and correlates of attitudes toward appropriate sex-based behavior and sex-related issues among college-age and adult women at a public community college. Ninety-eight women averaging age 18.5 and 111 women averaging 39 years of age completed closed-ended questionnaires. Factor analysis revealed three primary attitude dimensions: sex-specific activities (attitudes toward activities appropriate for males and females); woman's movement and ERA (attitudes toward participants in the woman's movement and ERA); and fundamental differences between sex roles (attitudes toward the genesis and propriety of divisions of labor between the sexes). Correlations between dimensions were slight to moderate, and lower for returning women than for young women. Returning women are significantly more traditional on the third dimension and slightly, but not significantly, more egalitarian on the first two dimensions. Correlation and multiple-regression analyses confirm the importance of participation in the woman's movement in explaining attitudes; sociopolitical variables explain little of the observed variance. It is suggested that women returning to school may enhance support for feminist beliefs.     

The norm of self-interest and its effects on social action

Four studies investigated whether people feel inhibited from engaging in social action incongruent with their apparent self-interest. Participants in Study 1 predicted that they would be evaluated negatively were they to take action on behalf of a cause in which they had no stake or in which they had a stake but held stake-incongruent attitudes. Participants in Study 2 reported both surprise and anger when a target person took action on behalf of a cause in which he or she had no stake or in which he or she held stake-incongruent attitudes. In Study 3, individuals felt more comfortable engaging in social action and expected others to respond more favorably toward their actions if the issue was described as more relevant to their own sex than to the opposite sex. In Study 4, the authors found that providing nonvested individuals with psychological standing rendered them as likely as vested individuals to undertake social action. The authors discuss the implications of these results for the relationship between vested interest, social action, and attitude-behavior consistency.     

Examining Sex Differences in Altering Attitudes About Rape: A Test of the Elaboration Likelihood Model

This intervention sought to improve first-year college students' attitudes about rape. The Elaboration Likelihood Model (ELM) was used to examine men and women's attitude change processes. Both quantitative and qualitative methodologies were used to examine how men and women construed rape prevention messages. Results indicated numerous sex differences in the ways in which men and women experienced and changed during and after the rape prevention intervention. Women seemed to use more central-route attitude change processes and showed more lasting change from the intervention at 2-month follow-up, whereas men seemed to attend more to peripheral cues of the speaker and demonstrated more transient attitude change.     

Preferences for Rape Reduction Strategies

The present study examined the effects of two subject variables (sex of subject and feminist attitudes) and two strategy variables (strategy aggressiveness and locus of responsibility for change) on the perceived effectiveness and desirability of four rape reduction strategies. Fifty-three females and 36 males served as subjects in a 24 factorial design. Although women rated all strategies as more effective and desirable than did men, attitude toward sex roles was a more pervasive determinants of patterns of perceived effectiveness and desirability than was subject sex. Generally, aggressive strategies were rated as more effective than nonaggressive strategies, and strategies placing the locus of responsibility for change on women were considered more effective than strategies requiring men and society to take action. Strategies that were consistent with sex-role stereotypes (women avoiding rape by passive behavior and men and society fighting rape by aggressive treatment of rapists) were seen as more effective than nonstereotypic strategies. Profeminists found the nonstereotypic strategies to be more desirable, however, and they also rated as relatively more desirable those strategies that placed responsibility for change on men and society. The results are discussed in terms of the importance of sex-role attitudes rather than subject sex differences in reducing rape.