The effects of learned helplessness on the processing of a persuasive message

The current study examines the effects of exposure to unsolvable problems on the processing of a persuasive message. Participants exposed to either unsolvable failure or no-feedback tasks were presented with one of four versions of an advertisement about a hair shampoo and rated their attitude towards this product. Two aspects of the message were manipulated: the quality of arguments (strong, weak) and the attractiveness of the communicator (attractive, non-attractive). In addition, participants rated their anxiety and the frequency of off-task thoughts during the experiment. Attitude towards the target product of participants in the failure condition was less affected by the argument’s quality and more influenced by communicator attractiveness than the attitude of participants in the no-feedback condition. Participants exposed to failures reported more anxiety and task-related worries than those exposed to no-feedback, and these ratings were found to mediate the effects of failure on the processing of a persuasive message. Results were discussed in terms of Learned Helplessness theories and the Elaboration Likelihood Model.     

Uncertainty orientation in the group context: categorization effects on persuasive message processing

Persuasive messages often originate from in-group or out-group sources. Theoretically, in-group categories could facilitate heuristic-based message processing (because of the attractiveness of in-groups and their social reality cues) or systematic-based processing (because of high personal relevance of the message). The authors expected individual differences in uncertainty orientation and socially based expectancy congruence to be important variables in understanding these processes. Participants were exposed to strong or weak, in-group or out-group messages that were either expectancy congruent (in-group agreement, out-group disagreement) or expectancy incongruent (in-group disagreement, out-group agreement). As predicted, uncertainty-oriented participants increased systematic information processing under incongruent conditions relative to congruent (i.e., relatively certain) conditions; certainty-oriented individuals processed systematically only under congruent conditions. These findings suggest that uncertainty that has been created through social-categorization conflicts is treated differently by people of different personality styles.     

Cognitive effects of life stress and learned helplessness

Abstract Stressful life events and learned helplessness attributional styles have been shown to impact a variety of personal outcomes. This study examined how these factors influence two classes of cognitive behaviors: the occurrence of intrusive thoughts and performance in memory and verbal-spatial reasoning tasks. Negative life change and attributions for negative events predicted different types of cognitive responses. Individuals reporting higher levels of life stress were more likely to experience distracting thoughts that were unrelated to the current task, whereas individuals with learned helplessness attributional styles tended to have more worrisome thoughts about their task performance. In general, individuals reporting high levels of negative life stress tended to perform more poorly in tasks, whereas individuals with learned helplessness attributional styles tended to perform better than those who did not share this explanatory style. These results suggest that life stress and attributional style have important influecnes on cognitive processes, and that a learned helplessness attributional style can have beneficial effects on behavior in some situations.     

The generality of learned helplessness in the rat

Two experiments were simultaneously conducted in which two different groups of 40 rats each were exposed to one of two different stressors. In both experiments half the subjects were pretreated with shock, half with underwater exposure. For each pretreatment stressor, half the subjects were allowed to escape, the other half were not. The experiments differed in the test task used. Approximately 24 hr after pretreatment, one-half the subjects from each pretreatment group received 20 water-escape trials in an underwater maze, the other half received 20 shock-escape trials in a two-way shuttle box. The subjects in each of the inescapable pretreatment conditions were slower to escape in the subsequent shock-escape and water-escape tasks when compared with subjects in the corresponding escapable pretreatment condition. The “learned helplessness” effect appeared to be no smaller when aversive stimuli were changed between pretreatment and test than when they remained the same.     

Biassed processing of persuasive information: on the functional equivalence of cues and message arguments

Research on persuasion has shown that inferences based on heuristic or peripheral cues can bias the subsequent processing of persuasive messages. Two studies (total N = 296) examined the additional possibilities that a message argument can serve as a biassing factor and cue‐related information can serve as the target of processing bias. It was demonstrated that a message argument can bias (a) the processing of subsequent other message arguments (Study 1) and (b) the processing of subsequent cue information (Study 2). Results are discussed within dual‐process models and the recently developed unimodel of persuasion. Copyright © 2007 John Wiley & Sons, Ltd.     

Modulating effects in learned helplessness of dyadic dominance-submission relations

In this experiment, learned helplessness was studied from an ethological perspective by examining individual differences in social dominance and its influence on the effects of helplessness. Ninety animals were used, 30 randomly selected and 60 selected because of their clear dominance or submission. Each condition (dominant, submissive, and random) was distributed in three subgroups corresponding to the triadic design. The test consisted of an escape/avoidance task. The results showed that the animals in the uncontrollable condition performed worse than those in the controllable and no treatment conditions. Social submission and dominance reduced vulnerability of the subjects against learned helplessness. Submission had a facilitating effect on subsequent learning, independently of whether pretreatment was controllability or uncontrollability. Learned mastery was observed in the submissive condition, because submission benefited the subjects in the controllable condition in comparison with the untreated subjects, and dominance impaired the subjects in the controllable condition.     

The distortion of self-perception by learned helplessness

This study examined the impact of learned helplessness on self-perception of competence. The participants were 180 undergraduates who were placed in control, failure, or success groups where they were given a list of traits on which to evaluate themselves, followed by an anagram-solution test. Significant performance effects were observed on the test; self-assessment was more representative of actual ability, however, than of the treatment situation. The results suggest that although experiencing uncontrollable failure may result in performance deficits, perception of ability may not be distorted.     

Effects of prolonged deprivation on learned helplessness

The influence of prolonged deprivation on response to uncontrollable outcome was investigated among 104 young Indian students. They received an unsolvable block design task followed by an anagram solution test and an attribution questionnaire. As predicted, the high-deprived and the female students displayed greater helplessness than their low-deprived and male counterparts, and they attributed uncontrollable outcome more to internal, stable, and global causes.     

The effects of name similarity on message processing and persuasion

Prior studies have found that name similarity can serve as a cue that favorably affects evaluations without conscious deliberation. In a series of four experiments, we show that name similarity can increase the conscious processing of information with which it is associated. When exposed to student resumes or advertised brands with names similar (versus dissimilar) to theirs, respondents were more likely to relate the information to themselves (self-reference, Experiments 2-4) and thoughtfully examine it. Evidence of thoughtful processing included slower reaction times when reviewing resumes and greater information recall (Experiment 1), spending more time in resume review (Experiment 2), greater evaluative differentiation between resumes and product brands of different quality (Experiments 2 and 3), and developing stronger brand attitudes (Experiment 4). An expanded view of how and why name similarity can affect persuasion is offered and discussed.     

Three accounts of the learned helplessness effect

Two experiments tested predictions drawn from test anxiety theory, learned helplessness theory, and Wortman and Brehm's (1975) integration of helplessness and reactance theories. Experiment 1 demonstrated that performance deficits predicted by learned helplessness do not rely on experimenter-induced failure. It also showed such deficits to be unrelated either to negative affect following exposure to pretreatment or to causal attributions about pretreatment task performance. Experiment 2 showed that experience of uncontrollability need not result in impaired performance, because failure on an unimportant task did not produce the deficits predicted by learned helplessness theory. This result provides qualified support for the integrative model. Finally, because the subjective measures used in Experiment 2 were not consistent with performance measures, the reliability of self-reports is questioned.     

The role of extraversion in the development of learned helplessness

An experiment is reported which investigated the effect of the individual fdifference variable of introversion-extraversion on a typical learned-helplessness induction procedure. It was found that introverts displayed a much more marked helplessness effect than extraverts, in accord with predictions made by the Brebner-Cooper model of extraversion in terms of inhibition and excitation deriving from stimulus analysis and response organization. It was concluded that there are individual differences in response to uncontrollable outcomes which are not taken into account by the current theories of learned helplessness, and further, that these may be mediated by characteristics of the actual task employed.     

The effect of control and predictability in learned helplessness

The present 2 x 2 study deals with the influence of controllability and predictability of an aversive noise stimulus on a subsequent learning task. Eighty-four subjects participated in two experiments. In correspondence with the concept of learned helplessness, controllability was shown to be the dominant factor in the first experiment. In the second experiment, a modified test task was used in which both factors were shown to act in specific ways: The main influence of controllability is upon response measures (latency, omission), whereas unpredictability retardates learning of new predictive connections. The results are discussed in terms of contingency learning.     

Persistence of learned helplessness in humans

The duration of the effects of a common learned helplessness induction procedure, exposure to insoluble concept-formation problems, was assessed by varying the interval between the induction procedure and subsequent exposure to soluble anagrams. Participants tested immediately or 30 min after the induction procedure exhibited reliable helplessness deficits on all dependent measures. These effects, relative to the performance of a nonhelpless control group, were absent in subjects who experienced delays of 2 or 6 hr before anagram testing. The implications of these results for the development of more enduring helplessness effects and for the conducting of research into analogue intervention are discussed.     

The elimination of learned helplessness deficits as a function of induced self-esteem

The efficiency of induced self-esteem in reducing various deficits caused by learned helplessness was tested in this study. Sixty undergraduate students were divided into three equal groups. The first group received uncontrollability treatment, the second received controllability treatment, and the third received no treatment. The subjects in the first two groups were asked to reduce the anxiety reaction of a confederate, as shown on an oscilloscope, by talking to him. The anxiety waves were shown on the oscilloscope and were preprogrammed so that subjects in the uncontrollability treatment group experienced lack of control over the results, while the ones in the controllability group were led to belive that they successfully controlled the changes of the confederate's anxiety. Then, half of the subjects in each of the three groups received positive feedback on their personality, while the other half received no feedback. In the last phase all subjects participated in a word recognition task using a tachistoscope operated by a combined push-button and microphone device. Response latency, number of correct identifications, and persistence in the task were recorded. In addition, the subjects completed a mood scale. The results indicate that subjects who received induced self-esteem treatment showed significantly more deficit reversal as reflected in response latency, persistence, feelings of potency, and sadness. The results are discussed in relation to (a) the assumption regarding the similarities between learned helplessness and depression, and (b) the usefulness of induced self-esteem as a form of treatment for helplessness depression.     

Attributional processes in the learned helplessness paradigm: behavioral effects of global attributions

Following the learned helplessness paradigm, I assessed in this study the effects of global and specific attributions for failure on the generalization of performance deficits in a dissimilar situation. Helplessness training consisted of experience with noncontingent failures on four cognitive discrimination problems attributed to either global or specific causes. Experiment 1 found that performance in a dissimilar situation was impaired following exposure to globally attributed failure. Experiment 2 examined the behavioral effects of the interaction between stable and global attributions of failure. Exposure to unsolvable problems resulted in reduced performance in a dissimilar situation only when failure was attributed to global and stable causes. Finally, Experiment 3 found that learned helplessness deficits were a product of the interaction of global and internal attribution. Performance deficits following unsolvable problems were recorded when failure was attributed to global and internal causes. Results were discussed in terms of the reformulated learned helplessness model.     

Attributional style and the generality of learned helplessness

According to the logic of the attribution reformulation of learned helplessness, the interaction of two factors influences whether helplessness experienced in one situation will transfer to a new situation. The model predicts that people who exhibit a style of attributing negative outcomes to global factors will show helplessness deficits in new situations that are either similar or dissimilar to the original situation in which they were helpless. In contrast, people who exhibit a style of attributing negative outcomes to only specific factors will show helplessness deficits in situations that are similar, but not dissimilar, to the original situation in which they were helpless. To test these predictions, we conducted two studies in which undergraduates with either a global or specific attributional style for negative outcomes were given one of three pretreatments in the typical helplessness triadic design: controllable bursts of noise, uncontrollable bursts of noise, or no noise. In Experiment 1, students were tested for helplessness deficits in a test situation similar to the pretreatment setting, whereas in Experiment 2, they were tested in a test situation dissimilar to the pretreatment setting. The findings were consistent with predictions of the reformulated helplessness theory.     

Situation similarity and the generalization of learned helplessness

An experiment is reported which investigated the effects of situation similarity on learned helplessness. After initial pretreatment strong helplessness effects were found on a similar, but not on a dissimilar, test task. It was concluded that situation similarity is an important determinant of the generalization of the learned helplessness phenomenon.