On the cultural guises of cognitive dissonance: the case of easterners and westerners

Cognitive dissonance and effects of self-affirmation on dissonance arousal were examined cross-culturally. In Studies 1 and 2, European Canadians justified their choices more when they made them for themselves, whereas Asian Canadians (Study 1) or Japanese (Study 2) justified their choices more when they made them for a friend. In Study 3, an interdependent self-affirmation reduced dissonance for Asian Canadians but not for European Canadians. In Study 4, when Asian Canadians made choices for a friend, an independent self-affirmation reduced dissonance for bicultural Asian Canadians but not for monocultural Asian Canadians. These studies demonstrate that both Easterners and Westerners can experience dissonance, but culture shapes the situations in which dissonance is aroused and reduced. Implications of these cultural differences for theories of cognitive dissonance and self-affirmation are discussed.     

What drives self-affirmation effects? On the importance of differentiating value affirmation and attribute affirmation

In a series of studies, it is demonstrated that different types of self-affirmation procedures produce different effects. Affirming personally important values (value affirmation) increases self-clarity but not self-esteem. Affirming positive qualities of the self (attribute affirmation) increases self-esteem but not self-clarity (Study 1). As a consequence, attribute affirmation (which increases self-esteem) is more effective than value affirmation as a buffer against self-depreciating social comparison information. Attribute-affirmed participants more readily accept the self-evaluative consequences of threatening upward social comparisons than do value-affirmed participants (Study 2). However, value affirmation (which increases self-clarity) is a more effective buffer against dissonance threats. Value-affirmed participants showed less attitude change after writing a counterattitudinal essay than attribute-affirmed participants (Study 3).     

The role of esteem and coping in response to a threat communication

Two experiments examined the relations among self-esteem, perceived competency to cope, and actual coping behaviors following a threat communication. Leventhal's “parallel response model” (in Advances in experimental social psychology, L. Berkowitz (Ed.), New York: Academic Press, 1970, Vol. 5) predicts that low-esteem subjects will show deficits in both competency and coping behaviors. Experiment 1 manipulated threat level of a tetanus communication. Low-esteem subjects showed coping deficits on measures of free associations, free recall, fatalism, and coping. Threat groups differed only on fear and danger measures. Experiment 2 manipulated the fear level of an antismoking film and used false feedback to alter perceived competency. Positive feedback increased perceived competency to quit smoking among low-esteem subjects only. Without feedback, low-esteem subjects reduced smoking less than high-esteem subjects; positive feedback reversed the pattern. The discussion argued that, consistent with Leventhal's model, the low-esteem coping deficit has two independent causes: (1) excessive concern with fear, and (2) inadequate perceived competency.     

The effect of self-attribute relevance on how self-esteem moderates attitude change in dissonance processes

An experiment was conducted to examine the conditions under which self-esteem operates as an expectancy, as a resource, or does not influence cognitive dissonance processes. Based on the self-standards model of dissonance (Stone & Cooper, 2001), it was predicted that following a high-choice counter-attitudinal behavior: (a) priming positive self-attributes that were relevant to the discrepant behavior would cause participants with high self-esteem to report more attitude change as compared to participants with low self-esteem, (b) priming positive self-attributes that were irrelevant to the behavior would cause participants with high self-esteem to report less attitude change as compared to participants with low self-esteem, and (c) priming neutral self-attributes would eliminate self-esteem moderation of attitude change. The results of the attitude change measure supported the predictions. The discussion explores different processes by which the accessibility of cognitions about the self mediate dissonance arousal and reduction.     

The relation of esteem and social class to self-occupational congruence

The relation of self-esteem and social class to congruence with chosen occupation (the incorporation score) was analyzed by ANOVA and a priori contrasts. Fifty-four accounting majors were differentiated from 58 non-accounting, business majors on the basis of their ideal-self-accounting congruence (p < .01) and their self-accountant congruence (p < .05). Both high- and low-esteem accounting majors' congruence scores for accountant were higher than other S's accountant congruence, and high-esteem accounting majors had the highest congruence (p <.05). Working class accounting majors had higher congruence than middle class accounting students (p <.05). The implications of the findings for theory development and counseling were discussed.     

Reducing defensive distancing: Self-affirmation and risk regulation in response to relationship threats

The risk regulation model proposes that people with low self-esteem, but not those with high self-esteem, react to relationship-based self-threats by defensively distancing from their partner. In the present study, we hypothesized that a self-affirmation manipulation, by restoring self-worth and integrity for people with low self-esteem, would attenuate this defensive distancing behavior. Participants were exposed to either a relationship-based self-threat or no such threat, and then completed a self-affirmation or a control task. As predicted, when presented with a self-threat, individuals with low self-esteem distanced from their partner. This effect was attenuated if they were given the opportunity to self-affirm. By contrast, the threat and self-affirmation manipulations had no effect for those with high self-esteem. Results are discussed in terms of their implications for risk regulation theory and self-affirmation theory.     

"What drives self-affirmation effects? On the importance of differentiating value affirmation and attribute affirmation": Retraction of Stapel and van der Linde (2011)

Reports the retraction of "What drives self-affirmation effects? On the importance of differentiating value affirmation and attribute affirmation" by Diederik A. Stapel and Lonneke A. J. G. van der Linde (Journal of Personality and Social Psychology, 2011[Jul], Vol 101[1], 34-45). This retraction follows the results of an investigation into the work of Diederik A. Stapel (further information on the investigation can be found here: https://www.commissielevelt.nl/). The Levelt Committee has determined data supplied by Diederik A. Stapel to be fraudulent. His co-author was unaware of his actions and was not involved in the collection of the fraudulent data. (The following abstract of the original article appeared in record 2011-06457-001.) In a series of studies, it is demonstrated that different types of self-affirmation procedures produce different effects. Affirming personally important values (value affirmation) increases self-clarity but not self-esteem. Affirming positive qualities of the self (attribute affirmation) increases self-esteem but not self-clarity (Study 1). As a consequence, attribute affirmation (which increases self-esteem) is more effective than value affirmation as a buffer against self-depreciating social comparison information. Attribute-affirmed participants more readily accept the self-evaluative consequences of threatening upward social comparisons than do value-affirmed participants (Study 2). However, value affirmation (which increases self-clarity) is a more effective buffer against dissonance threats. Value-affirmed participants showed less attitude change after writing a counterattitudinal essay than attribute-affirmed participants (Study 3). (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Evidence for the DTA hypothesis II: Threatening self-esteem increases death-thought accessibility

Three studies assessed the impact of self-esteem threat on death-thought accessibility (DTA). Increased DTA resulted from three distinct types of self-esteem threat. Studies 1 and 2 employed negative feedback procedures in which participants were told that they scored below average on an intelligence test (Study 1), or that their personality was incongruent for their desired career path (Study 2). In Study 3, participants were led to believe that they would give an ill prepared speech in front of their peers. In Studies 1 and 2 DTA was assessed via reaction times on a lexical decision task, while Study 3 employed a word-fragment completion task. Study 3 demonstrated the DTA buffering effect of fortifying self-esteem via self-affirmation. Discussion focused on general implications for TMT, self-esteem, and mental health.     

Feeling Better But Doing Worse: Effects of Facebook Self-Presentation on Implicit Self-Esteem and Cognitive Task Performance

This study uses self-affirmation theory to draw predictions about the effect of Facebook profile self-presentation on two psychological outcomes: users' state self-esteem and their performance in a cognitive task. In an experimental procedure, participants were randomly assigned to examine either their own profiles, which tend to highlight social connectedness and treasured aspects of the self, or a stranger's profile. Afterward, participants reported their self-esteem using an implicit measure that is immune to reporting biases, and completed a serial subtraction task. Results show that a brief exposure to one's own profile raised state self-esteem, but that it hampered performance in a subsequent cognitive task by decreasing the motivation to perform well. The results advance the emerging literature on the effects of online self-presentation and also provide a theoretical contribution to self-affirmation theory.     

On the Plasticity of Self-Defense

Many qualitatively different mechanisms for regulating self-esteem have been described in the literature. These include, for example, reduction of cognitive dissonance, self-affirmation, and social comparison. The work reviewed here demonstrates that despite their differences, these mechanisms may be substitutable for one another. For example, a threat to self via cognitive dissonance can affect attempts to maintain self-esteem via social comparison. This implies that these mechanisms are serving the same, unitary goal of maintaining self-esteem. Thus, there is surprising generality or flexibility in the processes used to maintain self-esteem. Substitution of one mechanism for another may depend on the transfer of affect. The issue of substitutability across domains is briefly discussed.     

Self-consistency for low self-esteem in dissonance processes: the role of self-standards

The self-consistency revision of cognitive dissonance theory predicts that people with low self-esteem are less likely to experience dissonance arousal compared to people with high self-esteem. Two experiments investigated how the accessibility of different self-standards in the context of a dissonant act activates the consistency role of self-esteem in the process of cognitive dissonance arousal. In Experiment I, after participants wrote a counter-attitudinal essay, priming personal self-standards caused more attitude change for those with high compared to low self-esteem, whereas priming no standards or priming normative self-standards caused the same level of attitude change among both self-esteem groups. Experiment 2 showed that the self-consistency effect for low self-esteem participants only occurred among those who were high in self-certainty when personal self-standards were primed. The importance of self-standards for understanding the role of self-esteem in dissonance processes is discussed.     

Cognitive dissonance as a function of self-esteem and logical inconsistency

An experiment was conducted to test the importance of self-esteem in the arousal of cognitive dissonance. Recently, Aronson (1969) suggested that the reason an attitude-discrepant speech can arouse dissonance is that it is an indecent act committed by an individual who likes to think of himself as a good and decent person. Looking at counterattitudinal behavior as a discrepancy with one's self-concept rather than as a logical discrepancy between behavioral and attitudinal cognitions differs from Festinger and Carlsnuth's (1959) original notion In the experiment reported, subjects volunteered to take a personality inventory and received either neutral, very favorable, or very unfavorable feedback In this way, subjects' level of self-esteem was raised or lowered Following this procedure, subjects were induced to record a speech that was known to be discrepant with their private beliefs. They were offered either a small or a large inducement for their statements. It was predicted that, regardless of their level of self-esteem, subjects would manifest the inverse relationship between incentive magnitude and attitude change predicted by dissonance theory The major analysis of the results, and the concomitant internal analysis, generally supported the prediction With one qualification, the results were held to be consistent with Festinger and Carlsmith's version of dissonance arousal and inconsistent with the self-esteem analysis     

The Importance of Cognitive Dissonance in Understanding and Treating Victims of Intimate Partner Violence

External mechanisms and batterer behaviors have commonly been cited as to why women remain in intimate partner violence relationships. However, past research has generally minimized the focus on individual psychological elements of victims that perpetuate their commitments to abusers. The current review proposes the potential for cognitive dissonance resolution as an underlying mechanism to affect female victims’ stay/leave decisions while in domestically violent relationships. High and low levels of self-esteem differentially affect the resolution of cognitive dissonance as explained by self-consistency and self-affirmation theories. Theories of commitment including the foot-in-the-door principle, justification of effort, and the investment model are applied specifically to the arousal of dissonance in victims. The importance of taking into account the mechanisms of dissonance arousal and subsequent reduction techniques are proposed for treating this population and preventing similar relationships in the future.     

Play it safe or go for the gold? A terror management perspective on self-enhancement and self-protective motives in risky decision making

Terror management theory (TMT) posits that bolstering self-esteem buffers mortality concerns; accordingly, in past research, heightening mortality salience (MS) increases self-enhancement. However, risky self-esteem-relevant decisions often present a choice between enhancing self-esteem by striving for excellence and protecting self-esteem by avoiding potential failure. Which strategy is preferred under MS? Combining TMT with insights from Steele, Spencer, and Lynch's (1993) resource model, the authors hypothesized and found that MS leads high, but not low, self-esteem participants faced with a risky decision to pursue opportunities for excellence despite substantial risk of failure (Studies 1 and 2); in Study 3, using a more impactful decision, this effect was replicated and it was furthermore found that mortality-salient low-self-esteem participants become more risk-averse. Furthermore, in Study 2, a self-affirmation prime, previously shown to reduce MS-induced defenses, eliminated the self-enhancement effect among high-self-esteem participants. Implications for understanding self-esteem, TMT, and risky decision making are briefly discussed.     

Self-esteem differences in the effects of hypocrisy induction on behavioral intentions in the health domain

Two studies investigated whether individuals with varying levels of self-esteem respond differently in the hypocrisy paradigm. In the first study, all participants were regular smokers. Those in the hypocrisy condition delivered a speech in front of a camera on the dangers of smoking. The principal dependent measure was the intention to stop smoking. In the second study, participants in the hypocrisy condition wrote a public (personally identifiable) passage about the importance of a healthy lifestyle. The principal dependent measure was the intention to improve one's health behaviors. In both studies, self-esteem scores were positively related to intentions to change behavior in the hypocrisy condition but not in a control condition. The implications of these findings for conceptions of self-esteem and for dissonance theory are discussed.     

Testing multiple means of self-affirmation

The effects of self-affirmation manipulations are not yet well understood because several different affirmation manipulations have been tested using multiple dependent variables. The aim of the present research was to establish whether global self-feelings and self-esteem, or interpersonal positive feelings are affected by affirming the self. Experiment 1 showed that completing a kindness questionnaire led to adolescent girls reporting more positive interpersonal feelings, but no greater self-feelings or self-esteem than completing an opinions (control) questionnaire. Experiment 2 showed again that self-affirmation did not affect self-esteem, and that there were few differences between writing an essay about a cherished value, writing an essay about kindness, or completing a questionnaire about kindness in boosting positive interpersonal feelings. The findings are discussed in relation to self-affirmation theory and the possible practical implications of self-affirmation for aiding the delivery of social and health messages.     

Cell phone-induced ostracism threatens fundamental needs

Cell phones are useful tools with both practical and social benefits. However, using them in the context of face-to-face conversations may be problematic. We consider this behavior a form of ostracism and test its effects on the satisfaction of basic psychological needs for belonging, self-esteem, control, and meaningful existence. In Study 1 participants who recalled a time in which a friend was checking a cell phone during a serious conversation reported feeling more ostracized (ignored and excluded), greater pain, and threat to basic needs than participants recalling a conversation without a cell phone interruption or a control event. Study 2 replicated and extended this effect: Cell phone-induced ostracism’s effects were partially mediated by decreased feelings of relational evaluation, and threatened basic needs both in serious and casual conversation contexts. Findings from both studies also indicated that cell phone-induced ostracism hurts women more so than men.     

The psychology of system justification and the palliative function of ideology

In this chapter, we trace the historical and intellectual origins of system justification theory, summarise the basic assumptions of the theory, and derive 18 specific hypotheses from a system justification perspective. We review and integrate empirical evidence addressing these hypotheses concerning the rationalisation of the status quo, the internalisation of inequality (outgroup favouritism and depressed entitlement), relations among ego, group, and system justification motives (including consequences for attitudinal ambivalence, self-esteem, and psychological well-being), and the reduction of ideological dissonance. Turning to the question of why people would engage in system justification--especially when it conflicts with other interests and motives--we propose that system-justifying ideologies serve a palliative function in that they reduce anxiety, guilt, dissonance, discomfort, and uncertainty for those who are advantaged and disadvantaged.     

The relation of esteem and vocational counseling to range of incorporation scores

Range of incorporation scores is a potential outcome measure of vocational counseling. Post-test analysis was used to examine the relation of vocational counseling and esteem to 69 Vietnam veterans' ranges of incorporation scores. Measures of esteem and incorporation for eight professions were obtained from 36 veterans who had just completed 10 hr of group counseling and 33 who were just beginning counseling. ANOVA of the ranges of the incorporation scores indicated that high-esteem veterans had higher ranges than low-esteem veterans (p <.05), and suggested that counseled veterans had higher ranges than noncounseled veterans (p ? .10).     

The relationship between cognitive dissonance and helping behavior

An experiment was conducted to study the relationship between cognitive dissonance and helping behavior. A counterattitudinal procedure was employed to arouse dissonance. For half of the participants, an experimental confederate entered the room and elicited an opportunity for them to offer help. In this situation, fewer subjects in the dissonance condition offered help than subjects in the no‐dissonance condition. The least helping occurred among dissonance subjects with the highest level of commitment to the counterattitudinal task. Those with a medium level of commitment offered significantly more help. Despite the fact that results in line with Festinger's cognitive dissonance theory (subjects' attitudinal change) were obtained in the no‐helping situation, in helping situations, dissonance subjects who offered help presented significantly less attitude change than those who did not offer it. This was considered to be a result of helpfulness reducing dissonance arousal.