The impact of phantom decoys on choices in cats

Context-dependent choice is an important aspect of decision making. The paper examines context-dependent choice in cats (Felis catus), with particular reference to the effect of local context, on the basis of hypotheses developed in the field of human decision making. Cats were initially confronted with two different feeding options. This binary choice set was later manipulated incorporating a decoy that was better than the available options but ultimately unavailable (a phantom). By means of a within-subjects manipulation of phantom location in the attribute space, the author compared the effects of close and distant phantoms on the final choices. The main finding is that close phantom decoys affected choice behavior of cats by altering the overall share of the available options, leading some animals to reject even some of the available feeding options, and by causing the animals to favor the available option that was more similar to the phantom decoy. No significant effects emerged for phantoms that were far from the alternatives in the attribute space. The strengths of this paper lie in its novel approach and high originality. No other study has used dominating decoys with animals or decoys that are unattainable. This paper provides strong links to the human decision making literature, the presentation of the predictions of a range of different choice models, and the novelty of the application to animals. The use of a phantom decoy is particularly interesting because the phantom cannot actually be chosen, and thus the binary and trinary choice sets both have the very same choices available. Overall, the effect of phantoms is real, interesting and new.     

The Phantom Decoy Effect in Perceptual Decision Making

A phantom decoy is an alternative that is superior to another “target” option but is unavailable at the time of choice. In value‐based decisions involving phantom decoys (e.g., consumer choices), individuals often show increased preference for the similar, inferior target option over a non‐dominated competitor alternative. Unlike value‐based decisions that are driven by subjective goals, perceptual decisions typically have an outside criterion that defines the goal of the task (e.g., target is present or absent). Despite their obvious differences, past research has documented a number of commonalities between both types of decisions. In a set of three experiments, we examine the influence of phantom options on simple perceptual decisions and point out a critical difference between perceptual and value‐based decisions. Our results show that in perceptual choice, participants prefer competitor options to target options, the opposite of the pattern typically found in consumer choice. We use the results of the experiments to examine the predictions of four different models of context effects including loss aversion and dynamic, preference accumulation models. We find that accumulation models provide the best explanation for our results as well as being able to generalize to other context effects. Copyright © 2015 John Wiley & Sons, Ltd.     

When choices give in to temptations: Explaining the disagreement among importance measures

Respondents’ overt statements of relative importance rarely correspond to weights derived from a regression analysis of their decisions. This paper conjectures that differential effects of high-level goals on importance beliefs and choices can explain these discrepancies. It is argued that the goal to justify decisions influences importance beliefs more than choices whereas the goal to assess preferences accurately affects choices more than importance beliefs. It is also argued that differential effects of high-level goals on importance statements and choices vary as a function of whether decision-maker controls the information flow and the extent of prior knowledge and experiences with choice options. These predictions were tested within the context of a contraceptive decision-making task. Choices among contraceptives made the justification goal salient to subjects by requiring tradeoffs between attributes that are either considered rational or tempting in making such decisions (e.g., health risks vs. pleasure/convenience). As predicted, subjects assigned larger importance weights to rational attributes in their subjective evaluations than in their choices whereas the impact of tempting attributes was stronger for choices than for subjective importance evaluations. Moreover, these observed discrepancies between importance measures were reduced in favor of rational attributes when subjects controlled the information flow and could not access their prior experiences. Overall, the results suggest that, although tempting attributes affect choices, decision makers appear to be unwilling to acknowledge the impact of tempting attributes on their decisions in judging attribute importance.     

Testing alternative explanations of phantom decoy effects

Phantom decoys are alternatives that asymmetrically dominate a targeted alternative and yet lead to increased selection of the target when the decoy is declared to be unavailable. This effect is difficult to explain within most standard theoretical accounts of decoy effects. The current experiments tested between three explanations of this effect: (1) the relative advantage model based on loss aversion, (2) similarity substitution, and (3) range weighting. In Experiment 1, participants were presented trinary choice sets, with half of the sets containing a phantom decoy in one of five possible locations within the attribute space. Phantom decoy effects were robust across all decoy locations but one, and the pattern of effects most closely corresponded to predictions of the relative advantage model. Experiment 2 used a within‐subjects manipulation of the five phantom decoy locations. The overall pattern of effects most closely corresponded to predictions from the relative advantage model, as did the pattern for the group of participants who exhibited the strongest phantom decoy effects. Copyright © 2007 John Wiley & Sons, Ltd.     

The Common Ratio Effect in Choice,Pricing, and Happiness Tasks

The Allais common ratio effect is one of the most robust violations of rational decision making under risk. In this paper, we conduct a novel test of the common ratio effect in which we elicit preferences for the common ratio choice alternatives in choice, pricing, and happiness rating tasks. We find large shifts in preference patterns across tasks, both within and between subjects. In particular, we find that both the consistency and distribution of responses differ systematically across tasks, with modal choices replicating the Allais preference pattern, modal happiness ratings exhibiting consistent risk aversion, and modal prices maximizing expected value. We discuss the predictions of various cognitive explanations of the common ratio effect in the context of our experiment. We find that a dual process framework provides the most complete account of our results. Surprisingly, we also find that although the Allais pattern was the modal behavior in the choice task, none of the 158 respondents in our experiment exhibited the Allais pattern simultaneously in choice, happiness, and pricing tasks. Our results constitute a new paradox for the leading theories of choice under risk. Copyright © 2017 John Wiley & Sons, Ltd.     

Floating worlds and their phantoms in the aftermath of social catastrophes

In this paper the author describes certain kinds of images (phantoms) that appear in the aftermath of social catastrophes. These phantoms come with an underlying narrative structure, which the author describes as phantom narratives. Phantom narratives show how the unconscious, working at the group and individual levels, provides political and social contexts within which the individual may find a different kind of containment for these catastrophes. In this way their suffering may be potentially processed psychologically and related to symbolically.     

Old dogs,new tricks – Rethinking country‐image studies

In international marketing, countries are often conceptualised as image constructs that have an influence on product image formation. Destination image and country of origin image are held to account for bias in consumer perceptions towards products because of the country from which they originate. Studies in these areas are typically underpinned by attitude‐based Likert or semantic differential scale methods, analysed using structural equation models. This paper achieves two key outcomes. Firstly, it adds to the small but growing body of literature that looks at the impact of tourism on post‐tour, export product evaluations. Secondly, it compares this traditional attitude‐based approach to country‐image studies with an alternative associative network theory approach, operationalised with a free‐choice, pick‐any survey method, which is popular within the branding literature. We compare the two methods by applying each to the same set of respondents to establish if the two methods are complementary, and find they produce different outcomes that could have critical implications for how country‐image studies are conceptualised and executed. Copyright © 2013 John Wiley & Sons, Ltd.     

A Brief History of Research on Phantom Alternatives: Evidence for Seven Empirical Generalizations About Phantoms

Phantom alternatives (unavailable options) can appear in many common decision tasks and can influence a wide variety of everyday behaviors. Although the term phantom is of recent vintage, researchers have investigated psychological reactions to unavailable alternatives for almost 60 years. In this article, we review 13 domains of research on unavailable alternatives to identify seven empirical generalizations about phantoms, These generalizations call into questions some basic assumptions of formal choice theory and suggest new research directions for studying phantom options.     

A critical review of congenital phantom limb cases and a developmental theory for the basis of body image

Reports of phantom limbs amongst aplasics (i.e., subjects who congenitally lack one or several limbs) have often been presented as evidence that body image is 'hard-wired' in the brain and that neither sensory input nor proprioceptive feedback are essential to its formation. Although attempts have been made to account for these phantoms by other means, these have been on a case by case basis and no satisfactory alternative framework has been proposed. This paper collates the accounts of aplasic phantoms and presents them as compatible with a four-part hypothesis, in which body image is learnt from experience during both pre- and post-natal development, and in which cross-cortical connections and mirror neurons play prominent roles. This model unites several previously disparate theories to offer a viable solution to several longstanding phantom limb mysteries and serves to highlight avenues worthy of further inquiry.     

When thinking is beneficial and when it is not: The effects of thin and round advertising models

This study addresses the advertising effectiveness of round and thin models. Integrating previous findings and theories, the authors predict and find that impulsive and reflective product evaluations as responses to thin and round advertisement models diverge. Specifically, four experiments indicate that impulsive product evaluations follow a priming logic, such that the beauty of the model spills over directly onto product evaluations; thin models thus produce more favorable implicit responses than do round models. For reflective product evaluations however, this pattern appears reversed. Moreover, these explicit product evaluations are mediated by campaign liking.     

Investigating the motivations underlying harmful social behaviors and the motivational nature of social norms

The present research applies a self‐determination theory framework to capture the broad spectrum of reasons why individuals engage in harmful normative behaviors. This correlational study (N = 242) focused on harmful behaviors that were either supported by one's in‐group or not. Participants whose in‐group encourages them to engage in a harmful behavior reported stronger motivation, both self‐determined and non‐self‐determined. Perceiving strong in‐group norms in favor of these behaviors was associated positively with the non‐self‐determined motivation pertaining to introjected regulation. The more participants agreed with an in‐group norm in favor of a harmful behavior, the stronger their self‐determination for engaging in this behavior. Results are discussed in light of self‐determination theory, normative models of social influence, and intergroup theories.     

Real‐world word learning: Exploring children's developing semantic representations of a science term

Assessments of lexical acquisition are often limited to preschool children on forced‐choice comprehension measures. This study assessed the nature of the understandings 30 school‐age children (mean age = 6;7) acquired about the science term eclipse following a naturalistic exposure to a solar eclipse. The knowledge children acquired about eclipses and a control term comet was assessed at three points in time (baseline‐test, 2‐week post‐test and 5‐month post‐test) using a range of assessment tasks (multiple‐choice comprehension, picture‐naming, drawing and a model solar system manipulation task). Children's knowledge at the baseline‐test and 2‐week post‐test was compared with that of 15 adult controls. The analysis focused on the range of knowledge children acquired about eclipses and the relationships between aspects of knowledge they acquired. We found that children acquired extensive knowledge about eclipses, but not comets. At the 2‐week post‐test, the majority of children were able to produce the term eclipse and provided evidence of accurate comprehension and wider conceptual knowledge about solar eclipses, which was retained at the 5‐month post‐test. Further, children's ability to produce the term was related to their acquisition of ‘rich’ semantic and conceptual knowledge.     

What have you done for me lately? Temporal adjustments to favor evaluations

Previous theory and research on exchange relationships offer conflicting predictions about how givers and receivers evaluate episodes of favor exchange. Whereas studies of egocentric biases suggest that favors are valued more by givers than by receivers, theory and research on interpersonal interaction norms suggest instead that favors are initially valued more by receivers than by givers. This seeming paradox may be partly reconciled by demonstrating that the nature of asymmetry in favor evaluations depends on the timing of the evaluation. This idea was tested using a sample of experimentally constructed favors and a sample of actual favors performed by employees of an organization. In both studies, the evidence showed that favors were initially valued more by receivers than by givers following an episode of favor exchange. However, givers increased their favor evaluations and receivers decreased their favor evaluations as time passed, which suggests that egocentric biases may emerge over time.     

Why computational models are better than verbal theories: the case of nonword repetition

Tests of nonword repetition (NWR) have often been used to examine children's phonological knowledge and word learning abilities. However, theories of NWR primarily explain performance either in terms of phonological working memory or long‐term knowledge, with little consideration of how these processes interact. One theoretical account that focuses specifically on the interaction between short‐term and long‐term memory is the chunking hypothesis. Chunking occurs because of repeated exposure to meaningful stimulus items, resulting in the items becoming grouped (or chunked); once chunked, the items can be represented in short‐term memory using one chunk rather than one chunk per item. We tested several predictions of the chunking hypothesis by presenting 5–6‐year‐old children with three tests of NWR that were either high, medium, or low in wordlikeness. The results did not show strong support for the chunking hypothesis, suggesting that chunking fails to fully explain children's NWR behavior. However, simulations using a computational implementation of chunking (namely CLASSIC, or Chunking Lexical And Sub‐lexical Sequences In Children) show that, when the linguistic input to 5–6‐year‐old children is estimated in a reasonable way, the children's data are matched across all three NWR tests. These results have three implications for the field: (a) a chunking account can explain key NWR phenomena in 5–6‐year‐old children; (b) tests of chunking accounts require a detailed specification both of the chunking mechanism itself and of the input on which the chunking mechanism operates; and (c) verbal theories emphasizing the role of long‐term knowledge (such as chunking) are not precise enough to make detailed predictions about experimental data, but computational implementations of the theories can bridge the gap.     

Sentential synonymity judgment

Despite the acknowledged theoretical importance of sentential synonymity, there has been little interest in the psychological mechanisms responsible for recognizing it. Here an attempt is made to explore ways in which specific models originally devised for other particular psycholinguistic tasks (e.g., sentence-picture verification, three-term series problems, syllogistic reasoning) can be generalized to synonymity judgment and ways in which recent psychosemantic theories can be made more specific to deal with this same paradigm. Differential predictions from these models are derived for a set of spatiotemporal bidimensional comparative synonym pairs (e.g., High before Low, First above Second), and an experiment to test these predictions is reported. It is argued that, although the results are consonant with predictions from one type of model, they do not favor it definitively. This is because models of this type do not detail how bidimensional comparatives can be parsed into the same propositional representation and because other models can be subjected to further post hoc modifications to account for the data. Finally, general problems arising from attempts to adapt existing models to new tasks are discussed.     

Beyond naïve cue combination: salience and social cues in early word learning

Children learn their earliest words through social interaction, but it is unknown how much they rely on social information. Some theories argue that word learning is fundamentally social from its outset, with even the youngest infants understanding intentions and using them to infer a social partner's target of reference. In contrast, other theories argue that early word learning is largely a perceptual process in which young children map words onto salient objects. One way of unifying these accounts is to model word learning as weighted cue combination, in which children attend to many potential cues to reference, but only gradually learn the correct weight to assign each cue. We tested four predictions of this kind of naïve cue combination account, using an eye‐tracking paradigm that combines social word teaching and two‐alternative forced‐choice testing. None of the predictions were supported. We thus propose an alternative unifying account: children are sensitive to social information early, but their ability to gather and deploy this information is constrained by domain‐general cognitive processes. Developmental changes in children's use of social cues emerge not from learning the predictive power of social cues, but from the gradual development of attention, memory, and speed of information processing.     

Moving phantom visibility as a function of fundus pigmentation

Moving phantom visibility was measured for subjects with a fundus classified as either lightly or darkly pigmented. The phantom-inducing pattern was a black-and-white square-wave grating drifting continuously from left to right, with a black horizontal occluder interrupting the middle of the grating. Moving phantom visibility was significantly reduced for darker relative to lighter pigmented subjects. The results show that fundus pigmentation can influence the perception of illusory contours and surfaces (i.e., phantoms). This finding supports and expands on previous research concerning fundus pigmentation influences on real contour perception.     

Optimal cue aggregation in the absence of criterion knowledge

The study of multi‐cue judgment investigates how decision makers aggregate cues to predict the value of a criterion variable. We consider a multi‐cue judgment task in which decision makers have prior knowledge of inter‐cue relationships but are ignorant of how the cues correlate with the criterion. In this setting, a naive judgment strategy prescribes weighting the cues equally. Although many participants are well described via an equal weighting scheme, we find that a substantial minority of participants make predictions consistent with a weighting scheme based on a low‐dimensional projection of the cue space that optimally takes into account inter‐cue correlations. The use of such a weighting scheme is consistent with minimizing maximal error in prediction when the cue‐criterion relationships are unknown.     

The Argument from Underconsideration as Grounds for Anti‐realism: A Defence

The anti‐realist argument from underconsideration focuses on the fact that, when scientists evaluate theories, they only ever consider a subset of the theories that can account for the available data. As a result, when scientists judge one theory to be superior to competitor theories, they are not warranted in drawing the conclusion that the superior theory is likely true with respect to what it says about unobservable entities and processes. I defend the argument from underconsideration from the objections of Peter Lipton. I argue that the inconsistency that Lipton claims to find in the argument vanishes once we understand what the anti‐realist means when she claims that scientists are reliable. I also argue that collapsing the distinction between relative and absolute evaluations, as Lipton recommends, has its costs. Finally, I briefly examine Richard Boyd’s influential defence of realism.     

Biases in Predicting Preferences for the Whole Visual Patterns from Product Fragments

This research examines the ability of consumers to predict the appeal of complete visual patterns from small sample fragments. In a task designed to mimic the dilemma of choosing wallpaper from small swatches, study participants are shown fragments taken from a large pattern design and are asked to predict how attractive they would find the complete image. Drawing on prior research on affective forecasting, predictions are hypothesized to be driven by an anchoring‐and‐adjustment process that skews forecasts toward the attractiveness of fragments when judged in isolation. Results from 3 laboratory studies support this basic hypothesis: Respondents consistently overestimate the degree to which their initial reactions to fragments predict their subsequent evaluations of wholes. The size of this projection bias is, in turn, conditioned by such moderators as prior familiarity with product fragment, cognitive load, and visualization abilities—effects that are consistent with an anchoring‐and‐adjustment explanation for the data.