Nostalgia and Temporal Life Satisfaction

Recent research has shown that nostalgia, an apparently past-oriented emotion, may render the present self more positive and promote a brighter outlook on the future. The current study examined whether experimentally induced nostalgia would impact the levels of and associations among past, present, and future life satisfaction. Among 250 university students (86 males and 164 females, aged 16–26 years), nostalgia was manipulated through the recollection of nostalgic (vs. ordinary) events. In support of our hypotheses, the results showed that nostalgic experiences not only led to a larger contrast between past life satisfaction versus present and future life satisfaction, but also weaker associations between past and future life satisfaction and between present and future life satisfaction. Overall, the findings suggest that nostalgic experiences can render more distinct judgements on temporal life satisfaction.     

The inspired time traveler: examining the implications of nostalgic entertainment experiences for two-factor models of entertainment

ABSTRACT

Two studies investigated the characteristics of nostalgic entertainment experiences. A survey (Study 1) asked American undergraduates to report their cognitive and affective reactions during a recent entertainment experience that they deemed nostalgic, meaningful, or pleasurable. Results indicated that nostalgic experiences often occurred after exposure to familiar media content (e.g., beloved children’s shows). Although these experiences were affectively similar to both pleasurable entertainment experiences (in terms of enjoyment) and meaningful entertainment experiences (in terms of mixed affect), they differed in the focus of their associated cognitions (i.e., reflection on the self in the past and over time). A follow-up experiment (Study 2) demonstrated that exposure to familiar children’s shows (rather than unfamiliar children’s shows or meaningful film trailers) induced nostalgic reactions in adults ranging in age from 19 to 47. The implications of these findings for current two-factor models of entertainment are discussed.     

What's left behind: Identity continuity moderates the effect of nostalgia on well-being and life choices

Previous research has demonstrated that nostalgia for the past can have positive consequences for individuals' psychological well-being and their perceived ability to cope with challenges in the present (Wildschut, Sedikides, Arndt, & Routledge, 2006). We propose that this effect is limited to circumstances in which individuals have maintained identity continuity between the past and the present. Support for this moderation hypothesis is obtained in a longitudinal survey (Study 1) and two experiments (Studies 2 and 3) among students entering university. Whereas previously observed positive effects of nostalgia were confirmed when identity continuity had been maintained, feeling nostalgic about the past in the context of lower identity continuity had negative consequences for well-being (Studies 1 and 3), perceived ability to cope with challenges (Studies 1 and 2), and interest in new opportunities (Studies 2 and 3) rather than focusing on familiar experiences (Study 3). Taken together, results indicate that the extent to which individuals view the present as linked to the past has important implications for the outcome of their nostalgia.     

Pain in the Past and Pleasure in the Future: The Development of Past–Future Preferences for Hedonic Goods

It seems self-evident that people prefer painful experiences to be in the past and pleasurable experiences to lie in the future. Indeed, it has been claimed that, for hedonic goods, this preference is absolute (Sullivan, 2018). Yet very little is known about the extent to which people demonstrate explicit preferences regarding the temporal location of hedonic experiences, about the developmental trajectory of such preferences, and about whether such preferences are impervious to differences in the quantity of envisaged past and future pain or pleasure. We find consistent evidence that, all else being equal, adults and children aged 7 and over prefer pleasure to lie in the future and pain in the past and believe that other people will, too. They also predict that other people will be happier when pleasure is in the future rather than the past but sadder when pain is in the future rather than the past. Younger children have the same temporal preferences as adults for their own painful experiences, but they prefer their pleasure to lie in the past and do not predict that others' levels of happiness or sadness vary dependent on whether experiences lie in the past or the future. However, from the age of 7, temporal preferences were typically abandoned at the earliest opportunity when the quantity of past pain or pleasure was greater than the quantity located in the future. Past–future preferences for hedonic goods emerge early developmentally but are surprisingly flexible.     

网络环境下广告怀旧有助于品牌的口碑传播吗?基于情感双维度视角

怀旧型情感广告是企业常用的广告策略, 现有的研究主要从怀旧广告的情感性出发, 而忽略了广告的认知性。本研究从情感处理的两个维度(情感和认知), 探究了怀旧广告和非怀旧广告在不同品牌情境下对消费者口碑传播的影响。通过二手数据和实验研究发现：对温暖型品牌而言, 怀旧(vs非怀旧)广告会降低消费者的口碑传播, 孤独感和满足感起到连续中介作用; 对效能型品牌而言, 怀旧(vs非怀旧)广告会提高消费者的口碑传播, 历史感和信任感起到连续中介作用。     

权力感知对怀旧偏好的影响机制

作者考察了权力感知对消费者怀旧偏好的影响及其心理机制。通过3个实验, 作者发现低权力者比高权力者更加偏好怀旧产品或怀旧品牌, 而寻找生活意义的动机在该影响过程中起中介作用。具体而言, 权力的缺失导致个体认为自己的生活缺乏意义, 进而激发出寻找生活意义的动机。由于怀旧可以通过回忆有意义的事件和提供社会支持两条途径来帮助个体重拾生活意义, 因此低权力的消费者倾向于进行怀旧消费。这一研究发现进一步丰富了现有的权力和怀旧文献, 并对怀旧营销的设计具有重要的实践指导意义。     

怀旧的触发、研究范式及测量

怀旧指的是个体怀念过去的事物、人物、地方甚至经历或感受。它大多与美好的记忆联系在一起, 并会带来积极的情绪体验, 但同时可能也会引起消极的情绪体验。怀旧对维持个体身心健康有一定的积极效用。本文着重介绍了怀旧的触发因素包括客观刺激的视觉、嗅觉、听觉及主观刺激的消极情绪与低温知觉, 分析了其研究范式有质化研究(内容分析与扎根理论)、量化研究(问卷调查与经验取样法)和实验研究(单因素随机实验设计与多因素实验设计), 并介绍了其相关的测量工具。未来研究要加强主动怀旧与被动怀旧、积极怀旧与消极怀旧的探讨; 整合各种研究范式与强化纵向的追踪研究; 以及要区分特质型怀旧与状态型怀旧。     

Theorizing the Temporal Aspect of Ikigai or Life Worth Living among Japanese University Students: a Mixed-Methods Approach

Although cross-cultural and non-Western studies have advanced our knowledge on well-being, many studies have adopted English words including ‘happiness’ as their guiding concepts, which may have limited and biased their insight. The current study is part of a larger mixed-methods project that theorizes how Japanese university students pursue ikigai or a life worth living. The first qualitative study, based on 27 photo-elicitation interviews, generated a grounded theory of houkousei, or life directionality. Our qualitative findings suggested that when students formed explicit associations among the past, present, and future, they gained strong ikigai feelings. These associations were developed either cognitively by mentally associating existing present experiences with the past or future, or behaviourally by strategically choosing current experiences more pertinent to the past or future than alternatives. These actions resulted in two subjective states: life legacy and life momentum. Life legacy was the perception that one’s past had meaningfully contributed to his or her present experiences, life, and self. Life momentum meant the belief that one’s present experiences were helping him or her achieve the desired future. Lastly, having defining past experiences and setting clear goals both facilitated the associative actions. To further validate this theory, we collected online survey data from a national sample of 672 Japanese students. Our quantitative results, based on partial least squares structural equation modelling (PLS-SEM), largely supported our theoretical model. Our findings are discussed in light of the ikigai and eudaimonic well-being literatures.

     

Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent

Nostalgic advertising uses images relevant to past periods in individuals' lives to market products. The current study examines the reminiscence bump in a new context: reactions to nostalgic advertising. We examine diachronic relevance and its influence on purchase intent using a 3 (time frame: bump advertisements, non‐bump past advertisements, present‐focused advertisements) × 2 (age group: Generation X, late‐stage baby boomers) between‐subject design. Results show that advertisements for a fictional camera brand (i.e., Optimax) that focus on a bump year (i.e., 15–24 years) have more diachronic relevance than advertisements from either a non‐bump past year or present‐focused advertisements. In addition, advertisements focused on bump years elicit greater intent to purchase the advertised product than non‐bump past and present‐focused advertisements. Analyses show that intent to purchase the product is fully mediated by diachronic relevance of the bump‐year advertisement. These effects hold across both age groups.Copyright © 2016 John Wiley & Sons, Ltd.     

Cultural values in the home and school experiences of low-income African-American students

The present study examined the presence of specific cultural values within the preferred classroom and home activities of African-American upper elementary students. Written scenarios were constructed and used to determine whether students preferred their home and classroom activities carried out under specific cultural terms. Students also reported their perceptions of teachers and parents’ cultural value-based preferences for classroom and home activities. With analysis of variance techniques, it was shown that students and their parents have significantly stronger preferences for communal and vervistic activities at home and at school than for individualistic and competitive activities. Perceived teacher classroom preferences, however, were significantly higher for individualistic and competitive activities. Such findings underscore the presence of cultural mismatch in the classroom experiences of African-Americans and illustrate a need to enhance school-based efforts to appreciate and utilize cultural value variation.     

The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements1

Our purpose was to investigate the relationships between the names of items that easily evoke nostalgic feelings and nostalgic advertisements from the perspective of nostalgia for the names of these items and from the perspective of source monitoring. We measured the effect of nostalgia on source monitoring and whether the names of items evoked nostalgic feelings when they were presented alone. We found that, from the perspective of the nostalgic feelings, we directly demonstrated that the names of articles that easily evoke nostalgic feelings are more likely to evoke nostalgia when they are presented with nostalgic advertisements than when they are presented with non‐nostalgic advertisements. From the perspective of source monitoring, we revealed that nostalgic advertisements are more forgettable than non‐nostalgic advertisements when they present the names of articles that easily evoke nostalgic feelings.     

On misattributing good remembering to a happy past: An investigation into the cognitive roots of nostalgia

Reflections on the past are often accompanied by an experience of nostalgia, or positive sentiments about some prior stage of one's life. In the current study, we provide evidence suggesting that nostalgic experiences may occur because of positive feelings that accompany the act of successful recall, rather than reflecting the true nature of the past. In a series of experiments, we employed an encoding manipulation to cause some words to support more detailed recollections than others. In turn, we measured the effect of these manipulations on judgments of both pleasantness and the emotional valence of a prior stimulus encounter. We demonstrate that recollections rich in meaning are unique in biasing people to judge having previously seen a stimulus in an emotionally positive context. In contrast, pleasantness judgments appear to be guided primarily by perceptual fluency. Overall, our results are consistent with the notion that the subjective experience of nostalgia represents a misattribution of successful remembering to a pleasant past.     

Nostalgic bonding: exploring the role of nostalgia in the consumption experience

The recently awakened awareness of the past has produced a flurry of research directed towards understanding the nostalgic aspects of the human condition, towards investigating the role of nostalgia in the lives of consumers, and towards the application of such knowledge to the design of marketing strategies. With rare exceptions, however, such research has pursued a quantitative survey‐based approach to establishing the chronology‐related and personality‐driven aspects of nostalgia. To explore the nature and types of nostalgic bonding in greater depth, the present study pursues an interpretive approach to understanding the role of nostalgia in the consumption experience. Specifically, it applies a collective approach to subjective personal introspection to draw inferences concerning the key types of nostalgic experience. Copyright © 2003 Henry Stewart Publications.     

“Queasy does it”: False alcohol beliefs and memories may lead to diminished alcohol preferences

Studies have shown that false memories can be implanted via innocuous suggestions, and that these memories can play a role in shaping people's subsequent attitudes and preferences. The current study explored whether participants (N = 147) who received a false suggestion that they had become ill drinking a particular type of alcohol would increase their confidence that the event had occurred, and whether their new-found belief would subsequently affect their alcohol preferences. Results indicated that participants who received a suggestion that they had gotten sick drinking rum or vodka before the age of 16 reported increased confidence that the suggested experience had occurred. Moreover, participants who received a false alcohol suggestion also showed a strong trend to report diminished preference for the specified type of alcohol after the false suggestion. Implantation of a false memory related to one's past drinking experiences may influence current drink preferences and could be an important avenue for further exploration in the development of alcohol interventions.     

Fountain of youth: The impact of nostalgia on youthfulness and implications for health

The present research explored the impact of nostalgia on feelings of youthfulness, as well as the health benefits of nostalgia-induced youthfulness. Previous research indicates that feeling younger than one’s current age has positive implications for health. We predicted that, relative to ordinary autobiographical memories, nostalgic memories would make people feel more youthful. Further, we predicted that feelings of youthfulness would in turn lead to more positive attitudes about health and physical ability. Studies 1 and 2 demonstrated that, as people get older, nostalgic reverie relative to a control makes them feel more youthful. In Study 3, adults 40 and older who recalled a nostalgic memory from high school reported feeling more youthful than those who recalled an ordinary high school memory. Nostalgia-induced youthfulness in turn predicted the extent to which participants felt healthy, confident about their physical abilities, and optimistic about their future health. These findings suggest that nostalgia promotes a younger view of the self that may be beneficial for health.     

How Single Older Men Reach Poverty and Its Relationship with Help-Seeking Preferences1

This study aimed to clarify patterns of poverty among single older men and examine this population's help-seeking preferences. Semi-structured interviews were conducted with 83 older single men in poverty. Three main patterns of poverty were identified: lifelong, job turnover, and retirement. A common characteristic among these patterns indicated that they did not recognize their difficulties as problems. Furthermore, we identified five groups of help-receiving preferences: independent, resignation, mutual-aid, other-oriented, and seeking. Among these, the independent and resignation groups were influenced by past experiences of failing to seek help, which was characteristic of the lifelong pattern type. Furthermore, the mutual-aid and seeking groups were oriented toward positive help-seeking, which was characteristic of the job turnover and retirement pattern types. However, neither group actively sought help for social isolation or lack of social support, suggesting that it would have been challenging to establish social relationships early on in life. Thus, it is important to establish initiatives that enable older people to understand their current state and to think about their future depending on three patterns of poverty.     

Hormonal contraceptive congruency: Implications for relationship jealousy

Research shows that women who use hormonal contraceptives (HCs) differ in their mate preferences from women who have regular cycles. It has been proposed that when a partnered woman either begins to use or ceases to use HCs, she may experience changes in her relationship since her preferences become incongruent with those prevalent at the time of her partner choice. This has not yet been directly tested. Here, in doing this, we aim to specifically test whether current and past HC use contributes to present levels of relationship jealousy. We find a significant interaction in levels of jealousy based on current HC use and HC use at the start of the relationship. When current HC use is incongruent with that at the start of the relationship, women report significantly higher levels of jealousy. Results are among the first to suggest that both current and past HC use may influence relationship dynamics.     

Nostalgia's fulfillment of agentic and communal needs: How different types of self‐concepts shape consumer attitudes toward nostalgia

This research investigates how consumers' different types of self‐concepts (agentic vs. communal) shape their attitudes toward nostalgia. Experiment 1, using a two (self‐concept: agentic vs. communal) by two (nostalgia: nostalgic vs. non‐nostalgic) between‐subjects design and a series of multivariate analysis of variance and Hayes's PROCESS Model 8, showed that agentic and communal participants' preference was not increased in the non‐nostalgic condition but was increased in the nostalgic condition. Self‐concept indirectly influenced participants' preference for the nostalgic product through different functions of nostalgia; Agentic participants' likelihood of buying a nostalgic product and recommending it to others increased through enhanced self‐positivity, whereas communal participants' likelihood of buying a nostalgic product and recommending it to others increased through enhanced social connectedness. In Experiment 2, these results were replicated in the context of a public education campaign, and participants' chronic self‐concepts were measured. Participants with different chronic self‐concept tendencies were randomly assigned to nostalgic or non‐nostalgic conditions and were asked to indicate their attitudes toward the campaign. As in Experiment 1, a series of regression and Hayes' PROCESS Model 8 revealed that agentic and communal participants' attitudes were not enhanced in the non‐nostalgic condition but were enhanced in the nostalgic condition. Agentic (communal) individuals' favorability toward the nostalgic message about advocacy increased through enhanced self‐positivity (social connectedness). It appears that consumers with different self‐concepts (agentic vs. communal) experience enhanced feelings relevant to their self‐concepts (self‐positivity vs. social connectedness) when presented with nostalgic appeals for an object, and these heightened feelings drive an increased preference for it. Copyright © 2016 John Wiley & Sons, Ltd.     

The power of the past: Nostalgia as a meaning-making resource

In three experiments we tested whether nostalgia bolsters meaning in life relative to two other modes of autobiographical thought: imagining a desired future experience and recalling a positive past experience. In Experiment 1 participants thought about a nostalgic or desired future experience and then completed a presence of meaning scale. Thinking about a nostalgic (compared to desired future) experience increased perceived presence of meaning. In Experiment 2 we examined whether nostalgia can additionally reduce the search for meaning. Participants thought about a nostalgic, desired future or recent positive experience, and then completed a search for meaning scale. Nostalgia, relative to both comparison conditions, decreased the search for meaning. Finally we tested whether, by virtue of its capacity to increase meaning, nostalgia can mitigate threats to meaning. In Experiment 3 participants were exposed to either absurd or representational art, under the guise that they would later have to interpret its meaning, and then thought about either a nostalgic or a recent positive experience. Meaning was subsequently measured. The absurd art interpretation condition decreased the perceived presence of meaning but nostalgic reflection attenuated this effect.