A metacognitive approach to "implicit" and "explicit" evaluations: comment on Gawronski and Bodenhausen (2006)

A metacognitive model (MCM) is presented to describe how automatic (implicit) and deliberative (explicit) measures of attitudes respond to change attempts. The model assumes that contemporary implicit measures tap quick evaluative associations, whereas explicit measures also consider the perceived validity of these associations (and other factors). Change in explicit measures is greater than implicit measures when new evaluative associations are formed and old associations are rejected. Implicit measure change is greater than explicit when newly formed evaluative associations are rejected. When implicit and explicit evaluations conflict, implicit ambivalence can occur. The authors relate the MCM to the associative-propositional evaluation model and explain how the MCM builds on the attitude strength assumptions of the elaboration likelihood model of persuasion.     

Understanding patterns of attitude change: When implicit measures show change, but explicit measures do not

A common assumption in research on attitudes is that indirect measures assess relatively stable implicit attitudes, whereas traditional self-report measures assess more recently acquired explicit attitudes that coexist with old, presumably stable implicit attitudes. This assumption seems difficult to reconcile with research showing experimentally induced changes on implicit but not explicit measures. The present research tested a process-account of such asymmetrical patterns. Specifically, we argue that implicit measures show experimental effects that do not emerge on explicit measures when (a) the pairing of an attitude object with positive or negative valence creates new automatic associations in memory, and, at the same time, (b) the consideration of additional information about the attitude object eliminates the impact of automatic associations on self-reported evaluative judgments. Results from three studies support these predictions. Implications for research on attitude change are discussed.     

Gender differences in memory for objects and their locations: a study on automatic versus controlled encoding and retrieval contexts

Object-location memory is the only spatial task where female subjects have been shown to outperform males. This result is not consistent across all studies, and may be due to the combination of the multi-component structure of object location memory with the conditions under which different studies were done. Possible gender differences in object location memory and its component object identity memory were assessed in the present study. In order to disentangle these two components, an object location memory task (in which objects had to be relocated in daily environments), and a separate object identity recognition task were carried out. This study also focused on the conditions under which object locations were encoded and retrieved. Only half of the participants were aware of the fact that object locations had to be retrieved later on. Moreover, by applying the 'process dissociation procedure' to the object location memory assessments and the 'remember-know' paradigm to the object identity measure, the amount of explicit (conscious) and implicit (unconscious) retrieval was estimated for each component. In general, females performed better than males on the object location memory task. However, when controlled for object identity memory, females no longer outperformed males, whereas they did not obtain a higher general object identity memory score, nor did they have more explicit or implicit recollection of the object identities. These complicated effects might stem from a difference between males and females, in the way locations or associations between objects and locations are retrieved. In general, participants had more explicit (conscious) recollection than implicit (unconscious) recollection. No effect of encoding context was found, nor any interaction effect of gender, encoding and retrieval context.     

Dissociating automatic associations: Comparing two implicit measurements of race bias

Weak correspondence across different implicit bias tasks may arise from the contribution of unique forms of automatic and controlled processes to response behavior. Here, we examined the correspondence between estimates of automatic and controlled processing derived from two sequential priming tasks with identical structure and timing designed to separately measure stereotypic (Weapons Identification Task; WIT) and evaluative (Affective Priming Task; APT) associations. Across two studies using predominantly White samples, three consistent patterns emerged in the data: (a) stereotypic bias was stronger for Black targets, whereas evaluative bias was stronger for White targets; (b) overall response accuracy bias correlated modestly across the two tasks; and (c) multinomial processing tree estimates of controlled processing corresponded much more strongly than estimates of automatic processing. These findings support models positing distinct learning and memory systems for different forms of race bias, and suggest that these differing forms contribute to estimates of automatic associations.     

See what you think: reappraisal modulates behavioral and neural responses to social stimuli

The social environment requires people to quickly form contextually appropriate social evaluations. Models of social cognition suggest that this ability depends on the interaction of automatic and controlled evaluative systems. However, controlled processes, such as reappraisal of an initial response, have rarely been studied in the context of social evaluation. In the two studies reported here, participants reappraised or simply observed angry or neutral faces. In Study 1, reappraisal modulated evaluations of angry faces on explicit as well as implicit behavioral levels. In Study 2, reappraisal altered both early and late phases of evaluative electrocortical processing. These studies suggest that controlled processes, such as reappraisal, can quickly and substantially modulate early evaluative processes in the context of biologically significant social stimuli.     

Implicit Consistency Processes in Social Cognition: Explicit‐Implicit Discrepancies Across Systems of Evaluation

What happens when our automatic evaluations conflict with our attitudes that we can reflect on and articulate? In this paper, we review some processes by which explicit implicit evaluative discrepancies (EIEDs) arise and can impact our thoughts, feelings, and behavior, using a dual‐systems perspective on attitudes to explain the psychological processes underlying these evaluative inconsistencies. EIEDs emerge when differential positive and negative evaluations toward attitude objects reside in systems of knowledge governed by language and reasoning (i.e., explicit evaluations) and systems of knowledge that are association‐based (i.e., implicit evaluations). We discuss factors that produce EIEDs, including the influence of extrapersonal associations on attitudes, temporal, and qualitative differences in encountering attitude‐relevant information, and the differential influence of processing goals. Finally, we discuss consequences of holding EIEDs, including their impact on behaviors toward attitude objects, enhanced elaboration and scrutiny of social information, motivated reasoning, errant affective forecasting, and self‐regulatory success and failure.     

Mutual influence of implicit and explicit attitudes

Research and theory distinguish two types of attitude: automatic evaluative reactions and deliberate evaluative judgments, referred to as implicit and explicit attitudes, respectively. Although these attitudes are distinct, they may influence each other. Four studies tested whether implicit and explicit attitudes are both influenced by propositional and associative learning. We also tested whether changes in one kind of attitude mediate changes in the other. Study 1 found that propositional learning about novel individuals directly influenced explicit attitudes and indirectly influenced implicit attitudes through changes in explicit attitudes. Studies 2 and 3 replicated this finding and extended it by simultaneously demonstrating that associative learning through Evaluative Conditioning directly influences implicit attitudes and indirectly influences explicit attitudes through changes in implicit attitudes. Study 4 replicated these effects for attitudes toward familiar, rather than novel, targets. These results suggest that implicit and explicit attitudes can share common antecedents and influence each other.     

A meta-analysis on the correlation between the implicit association test and explicit self-report measures

Theoretically, low correlations between implicit and explicit measures can be due to (a) motivational biases in explicit self reports, (b) lack of introspective access to implicitly assessed representations, (c) factors influencing the retrieval of information from memory, (d) method-related characteristics of the two measures, or (e) complete independence of the underlying constructs. The present study addressed these questions from a meta-analytic perspective, investigating the correlation between the Implicit Association Test (IAT) and explicit self-report measures. Based on a sample of 126 studies, the mean effect size was .24, with approximately half of the variability across correlations attributable to moderator variables. Correlations systematically increased as a function of (a) increasing spontaneity of self-reports and (b) increasing conceptual correspondence between measures. These results suggest that implicit and explicit measures are generally related but that higher order inferences and lack of conceptual correspondence can reduce the influence of automatic associations on explicit self-reports.     

Self‐esteem as a source of evaluative conditioning

This study was designed to examine whether self‐esteem can be used as a source of evaluative conditioning, and whether implicit or explicit self‐esteem was more predictive of the evaluative conditioning effect. Moreover, the role of contingency awareness in the acquisition of the evaluative conditioning effect was also examined. Words related to the self and a general other were served as unconditioned stimuli (USs) in the evaluative conditioning process in order to see whether the evaluation could be transferred to neutral, abstract paintings after 10 times of pairing. An evaluative conditioning effect was demonstrated in that the evaluation of the paintings became more positive after repeatedly paired with words about the self but not words about general others. Implicit self‐esteem predicted the magnitude of the evaluative conditioning effect, while the association between explicit self‐esteem and the evaluative conditioning effect was nonsignificant, both with and without the effect of contingency awareness being controlled for. Copyright © 2009 John Wiley & Sons, Ltd.     

On the automatic evaluation of end-states

The author's research examined automatically activated attitudes toward desired end-states. Across 4 studies, participants' automatic attitudes toward goals (i.e., thinness, egalitarianism) significantly predicted their goal pursuit, including behaviors, intentions, and judgments. Such attitudes predicted behavior and judgments that are difficult to monitor and control (i.e., restrained eating, subtle prejudice), but not judgments that are easy to monitor and control (i.e., blatant prejudice). Automatic attitudes toward goals also possessed unique predictive validity compared with explicit measures of motivation and with automatic attitudes toward more physical, "graspable" objects. The findings are discussed with regard to the predictive validity of automatic attitudes, the use of automatic attitudes toward goals as an implicit measure of motivation, and the role of automatic evaluative processes in goal-pursuit and self-regulation.     

基于语义差异量表的心理疾病外显与内隐污名的结构及关系

采用语义差异法编制心理疾病污名语义差异量表,用于测量外显污名,并用语义差异量表的词对作为单类内隐联想测验的材料,测量内隐污名,用这两类材料研究外显污名与内隐污名的结构及关系。结果表明：外显污名的三维度模型具有良好的拟合度（χ²/df=2.99, RMSEA=0.075, CFI=0.918, TLI=0.902）;内隐污名的三维度模型也具有良好的拟合度（χ²/df=2.272, RMSEA=0.071, CFI=0.857, TLI=0.833）,且与外显污名的结构相同,都由认知评价、情感体验、行为反应三维度构成;心理疾病污名的外显认知评价与内隐认知评价存在显著相关（r=0.436）,外显污名与内隐污名的其它维度之间均不存在显著相关。     

Implicit and explicit evaluations of a mass media physical activity campaign: Does everything get better?

The purpose of this research was to evaluate a population level mass media campaign using implicit (i.e., automatic) and explicit (i.e., non-automatic) measures of evaluations and to determine if discrepant or summed evaluations were associated with endorsing campaign objectives: that physical activity can improve relationship-related, mind-related, or body-related outcomes. Participants (N = 1600) completed an online survey which included a single-category implicit association task that measured more automatic or implicit evaluative responses of images from the campaign. The survey also included questions assessing prompted awareness of the campaign, explicitly measured evaluations of the advertisements, and evaluations of whether participating in physical activity makes one’s relationships, mind, or body better. Results showed participants who rated the advertisements as more appealing exhibited more positive implicit evaluations of the campaign. Evaluating the ads as offensive was negatively related to explicit evaluations of whether physical activity makes relationships, mind, or body better; past behaviour and sum and discrepancy scores were positively related to endorsing relationship, mind, and body outcomes. By including implicit evaluation of a playful and creative campaign designed to influence perceptions of what physical activity can make better, this research highlighted that campaign creators should carefully consider what to include. Discrepant evaluations may indicate benefits that could be highlighted because evaluation of them is more amenable to change. Based on current findings, one possible focus of such campaigns may be the relationship-related benefits of PA.     

Implicit Attitudes as Potential Protection From Risky Sex: Predicting Condom Use With the IAT

The Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) has become a popular tool for measuring implicit attitudes toward 2 contrasting concepts. In this study, we suggest including a neutral category (trees) to capture implicit evaluations of a single target attitude object. Using such a technique to measure implicit attitudes toward condoms, we predicted and found that explicit attitudes were related to intended condom use in situations that allow for controlled and deliberative processing, but implicit attitudes were related to intended condom use when automatic processing presides. Implications for such implicit and explicit attitude-behavior relations are discussed in the context of sexual risk-taking.     

内隐自尊效应及内隐自尊与外显自尊的关系

研究运用内隐联想测验对内隐自尊进行了研究和测量,同时还运用结构方程建模对外显自尊和内隐自尊的结构关系进行了研究,结果表明：(1)东方文化下内隐自尊是存在的,个体无意识中对自我持有一种积极的评价,但强度不如西方个体。(2)内隐自尊与外显自尊是相对独立的两个不同的结构,二者间仅存在低的正相关。     

Synchrony effects in automatic and controlled retrieval

Using a speeded retrieval procedure, we investigated time-of-day effects in automatic and controlled retrieval. Morning-type adults were tested at either peak (early morning) or off-peak (late afternoon) times on a speeded implicit (Experiment 1) or explicit (Experiment 2) stem completion task. In Experiment 1, retrieval strategies were identified by changes in response speed between a practice phase with rapid retrieval and an implicit memory test phase. Performance based on controlled retrieval (shown by slowdown participants) showed more priming at peak than at off-peak times of day, a finding confirmed in Experiment 2, in which the participants were given intentional retrieval instructions when the materials switched. In contrast, performance based on automatic retrieval (shown by nonslowdown participants) did not differ across peak and off-peak times. The finding suggests a robust synchrony effect in controlled retrieval, but not in automatic retrieval, which does not appear to vary across the day.     

How do People Evaluate Objects? A Brief Review

Evaluation can be defined either as the process of determining the liking of an object or as responding in an evaluative manner to objects. It can be studied by examining the evaluative responses that objects evoke. After justifying these definitions and this approach to the study of evaluation, I present a brief overview of what is known about the variables that influence evaluative responding. Finally, I describe the Associative-Propositional Evaluation model as an example of a theory about the mental processes that are assumed to underlie evaluative responding.     

Age differences in implicit memory: fragmented object identification and category exemplar generation.

In a cross-sectional study of 164 participants aged 21 to 91, the authors examined age differences on two implicit tests, fragmented object identification (FOI) and category exemplar generation (CEG), and on tests of explicit memory, attention, and verbal fluency. FOI results revealed impaired perceptual skill learning in those over 60 and a decrease in perceptual priming across young, middle-aged, and older groups. CEG priming was impaired in those over 80. Regression analysis revealed explicit contamination of priming on both the FOI and CEG tests. Across the three implicit measures, age accounted for 4 to 13% of the variance when explicit memory was controlled. Semantic fluency predicted CEG priming, suggesting possible frontal lobe involvement on the test. Altogether, results indicate that age has a small but reliable influence on implicit memory.     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.     

Size and orientation of objects in explicit and implicit memory: A reversal of the dissociation between perceptual similarity and type of test

Memory of size and orientation of objects was tested in explicit and implicit memory tests. Explicit memory was tested by object recognition and by recognition of the congruency of the changed sensory features. Implicit memory was tested by size assessment (Exps. 1 and 2), orientation judgement (Exps. 4 and 5), picture-fragment naming (Exp. 6), and classification (Exps. 3 and 7). Memory of sensory features was investigated by the comparison of performances of test-congruent with test-incongruent stimuli (i.e., same size or orientation vs. different size or orientation). The main result was a dissociation between these two tasks pertaining to the influence of sensory congruency on performance. However, it was in opposition to the usual relationship between the type of test and the perceptual similarity from study to test. In this study explicit, but not implicit, memory depended on sensory congruency. In the explicit tests performances were better when the stimuli were congruent than when they were incongruent. In the implicit test this variation had no influence. To get a repetition effect, it was important only that the object was repeated, and the size of this effect did not depend on sensory congruency. However, a change in another sensory feature — distortions of shape — strongly influenced the size of the repetition effect in the implicit test. Neither transfer-appropriate processing nor a system approach can easily explain this pattern of results. A multi-level, multi-token model is proposed to account for the different effects of sensory features in explicit and implicit memory.     

Are associative and propositional processes qualitatively distinct? Comment on Gawronski and Bodenhausen (2006)

The authors comment on B. Gawronski and G. V. Bodenhausen's (2006) associative-propositional evaluation model of implicit and explicit attitudes by examining the claims that (a) truth value is attached to propositions but not to associations; (b) pattern activation is qualitatively different from syllogistic structure of arguments; and (c) Pavlovian conditioning may be propositional, whereas evaluative conditioning is not. They conclude that despite surface dissimilarities between implicit and explicit attitudes both may be mediated by the same underlying process.