I'm feeling lucky: the relationship between affect and risk-seeking in the framing effect

Engagement in risky behavior has traditionally been attributed to an underestimation of the associated risks, but recent perspectives suggest that affective reactions toward a risky option may better explain risk-seeking than risk perception. However, the precise relationship between emotion and risk-seeking remains unclear. The current set of studies elucidates the relationship between emotion and risk-seeking in risky choice framing, using a gambling task. In Study 1, reliance on emotion was related to risk-seeking, but goals to regulate emotion mitigated these effects. In Study 2, positive affect was associated with risk-seeking in loss frames, but unrelated to risk aversion in gain frames. Collectively, these findings indicate a general role for emotion reliance on risk-seeking and a specific role of positive affect on risk-seeking in the loss trials of the framing effect.     

Negative affective reactions reduce perceived likelihood of risk

This investigation examined the influence of negative affective reactions on the perceived likelihood of experiencing a health risk. Concepts related to formaldehyde exposure were paired with negative stimuli to create affective reactions. In Study 1, perceived risk was reduced when the thought of formaldehyde exposure elicited negative affective reactions compared to a control condition and participants were less interested in information on the risk and recommended spending less money to alleviate the hazard. The potential boundary condition of emotional states was examined in Study 2. Sad or neutral emotion was elicited before learning about the hazard, which was again paired with negative stimuli or no affective stimuli. Sadness increased perceived risk; negative affective reactions reduced perceived risk only when participants were in a neutral incidental state. These findings suggest that negative affective reactions reduce the perceived likelihood of risk, but only in the absence of alternative emotional information.     

Changing exercise through targeting affective or cognitive attitudes

Two studies investigated the impact of affective and cognitive messages compared to a no-message control on self-reported exercise. Students (Study 1, N = 383 and Study 2, N = 197) were randomly allocated to one of the three conditions (control - no message, affective message or cognitive message). Participants completed questionnaire measures tapping components of the theory of planned behaviour in relation to exercise and reported their level of exercise (3 weeks later). In Study 2, measures of need for affect (NFA) and need for cognition (NFC) were also completed. Results showed that affective messages consistently produced greater increases in self-reported level of exercise than the other conditions. In both studies, this effect was partly mediated by affective attitude change. Study 2 indicated these effects to be significantly stronger among those high in NFA or low in NFC. These findings indicate the value of affective messages that target affective attitudes in changing exercise behaviour.     

Beyond cognition: predicting health risk behaviors from instrumental and affective beliefs.

OBJECTIVE: Two studies assessed the relative contribution of affective and instrumental beliefs to the prediction of 2 risk behaviors: driving above the speed limit and smoking. DESIGN: Both studies took the form of large-scale questionnaire surveys (Study 1, N=292; Study 2, N=500) measuring instrumental and affective beliefs and self-reported behavior. In both cases, behavior was also measured objectively. OUTCOME MEASURES: In Study 1, speeding behavior was measured via infrared camera along sections of road with 30 mph, 40 mph, and 60 mph speed limits. Self-reports of speeding in these same contexts represented a 2nd dependent variable. In Study 2, level of smoking was measured via a carbon monoxide monitor, and participants were asked to indicate the number of cigarettes they smoked in a week. RESULTS: In Study 1, positive and negative instrumental and affective beliefs were significant predictors of self-reported speed. The most powerful predictor was negative affective beliefs. Observed speed was predicted by negative affective beliefs only. In Study 2, the significant predictors of self-reported smoking and objective measures of smoking were positive and negative affective beliefs. CONCLUSION: The findings indicate the importance of affective beliefs across 2 health risk behaviors. Implications for social cognition models and interventions are discussed.     

From racial discrimination to risky sex: prospective relations involving peers and parents

This study investigated how early experience with racial discrimination affected the subsequent risky sexual behaviors of a diverse sample of African American youths (N = 745). The analyses focused on 3 risk-promoting factors thought to mediate the hypothesized discrimination → risky sex relation: negative affect, affiliation with deviant peers, and favorable attitudes toward risky sex. In addition, attentive parenting was examined as a protective factor. Analyses using structural equation modeling revealed that youths who perceived more racial discrimination at age 10 or 11 were engaging in more sexual risk taking at age 18 or 19. This relation was mediated by the hypothesized risk-promoting factors via pathways that were consistent with our conceptual model. Results also indicated a prospective reciprocal relation between parenting and children's deviant affiliations: deviant peer affiliations at age 10 or 11 predicted more attentive parenting behaviors by the parents; this response from the parents, in turn, predicted relatively fewer deviant affiliations when the youths were 15 or 16. Study findings are discussed in terms of their relevance to the disproportionately high rates of sexually transmitted infections among African Americans.     

The affect heuristic in judgments of risks and benefits

This paper re‐examines the commonly observed inverse relationship between perceived risk and perceived benefit. We propose that this relationship occurs because people rely on affect when judging the risk and benefit of specific hazards. Evidence supporting this proposal is obtained in two experimental studies. Study 1 investigated the inverse relationship between risk and benefit judgments under a time‐pressure condition designed to limit the use of analytic thought and enhance the reliance on affect. As expected, the inverse relationship was strengthened when time pressure was introduced. Study 2 tested and confirmed the hypothesis that providing information designed to alter the favorability of one's overall affective evaluation of an item (say nuclear power) would systematically change the risk and benefit judgments for that item. Both studies suggest that people seem prone to using an ‘affect heuristic’ which improves judgmental efficiency by deriving both risk and benefit evaluations from a common source—affective reactions to the stimulus item. Copyright © 2000 John Wiley & Sons, Ltd.     

Affective Processing and Emotion Regulation in Dysphoria and Depression: Cognitive Biases and Deficits in Cognitive Control

In this article, we take a closer look at the cognitive processing of emotional material in dysphoria and depression and link cognitive biases and deficits to individual differences in emotion regulation, an important risk factor for depression. Specifically, we propose that cognitive biases are associated with individual differences in the initial appraisal and reappraisal of emotion‐eliciting events. In addition, deficits in cognitive control result in prolonged processing of negative, goal‐irrelevant aspects of information as well as in decreased accessibility of mood‐incongruent material. These deficits further affect people’s ability to regulate negative affect by setting the stage for ruminative responses and by interfering with the use of reappraisal after the onset of an emotional response. This article provides a brief summary of findings that support these propositions and outlines implications for future research on the relation among affective processing, cognitive control, and emotion regulation in dysphoria and depression.     

Explaining contradictory relations between risk perception and risk taking

Different studies have documented opposite relations between perceived risk and behavior. The present study tested a theoretical explanation that reconciles these conflicting results. Adolescents (N= 596) completed alternative measures of risk perception that differed in cue specificity and response format. As predicted by fuzzy-trace theory, measures that emphasized verbatim retrieval and quantitative processing produced positive correlations between perceived risk and risky behavior; risk perceptions reflected the extent to which adolescents engaged in risky behavior. In contrast, measures that assessed global, gist-based judgments of risk produced negative correlations; higher risk perceptions were associated with less risk taking, a protective rather than reflective relation. Endorsement of simple values and principles provided the greatest protection against risk taking. Results support a dual-processes interpretation of the relation between risk perception and risk taking according to which observed relations depend on whether the cues in questions trigger verbatim or gist processing.     

The influence of induced mood on the inhibition of emotional information

The ability to inhibit affective information plays a major role in efficient cognitive processing. In this study the effect of mood induction on inhibitory processing of emotional material was investigated. In Experiment 1, performance on a negative affective priming task (NAP) following negative and positive mood induction (MIP) was compared to a neutral mood condition. Results revealed that, as compared with the neutral mood condition, inhibitory function for affective material was unaffected by negative MIP. However, after the positive MIP, inhibitory processes were significantly impaired. In Experiment 2, we replicated and extended the findings on positive affect and inhibition. The data concerning positive mood fit with the general findings that positive mood often leads to a “loose, flexible” processing mode. The null-finding concerning negative mood and inhibition is discussed in the light of research on inhibition in depression.     

The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking

Two studies examined the influence of transient affective states and issue framing onissue interpretationandrisk takingwithin the context of strategic decision making. In Study 1, participants in whom transient positive or negative affective states were induced by reading a short story showed systematic differences in issue interpretation and risk taking in a strategic decision making context. Compared to negative mood participants, those in a positive mood were more likely to interpret the strategic issue as an opportunity and displayed lower levels of risk taking. Study 2 replicated and extended these results by crossing affective states with threat and opportunity frames. Results showed that framing an issue (as a threat or an opportunity) had a stronger impact on issue interpretation among negative affect participants than among positive affect participants. Affective states also moderated the impact of issue framing on risk taking: the effect of framing on risk-taking was stronger under negative rather than positive affect. These results are interpreted via information-processing and motivational effects of affect on a decision maker.     

情感启发式对风险选择的影响

本研究旨在考察情感启发式对风险选择的影响。研究1采用线上和线下结合的方式对687名大学生进行问卷施测,修订并检验中文版情感启发式问卷的信效度,以该问卷测试的风险−收益相关系数作为衡量情感启发式倾向的指标。研究2采用极端被试法,在103名大学生完成问卷后,将风险−收益相关系数绝对值前20%和后20%的被试分为高、低情感启发式组,完成风险选择任务。结果发现：（1）中文版情感启发式问卷具有较好的信度与效度,可以作为情感启发式倾向的测试问卷。（2）风险选择任务激活负性情绪时,相比于低情感启发式倾向,高情感启发式倾向的被试更容易受负性情绪的影响,其风险判断的主观值更高。研究揭示了情感启发式对风险选择的影响,为情感启发式作为个体进行风险判断的重要依据提供了实证支持。     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.     

Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights Into Consumer Choice

In three studies, an easy-to-apply response time task that differentiates between recognition and approach speed was applied. The results indicate that individuals recognized and approached positive stimuli faster than negative stimuli (Pilot Study). But, when the choice options differed less in valence, approach movement time was a better predictor of consumer choice and willingness to pay than recognition time (Study 1) and a better predictor of consumer choice than self-reports when the choice was made with an affective compared to a cognitive focus (Study 2). Moreover, approach movement time, but not recognition time correlated with other implicit measures.     

Paradoxical effects of famous music in retail venues

The present study analyzes the effects of famous versus nonfamous ambient music in retail venues on actual shoppers' emotions and cognitions, which, in turn, affect buying intention and brand images. Our theoretical model was basically validated by the data collected in actual shopping venues in 2 studies. Study 1 explores the effects of music famousness on buying intention through the mediation of affect, self‐congruity, and product quality (N = 304). Study 2 explores the effects of music famousness on perceived brand quality through the mediation of self‐congruity and store attitude (N = 351). As expected, famous music has positive effects on shoppers' responses according to the mediating role of affective and cognitive responses and their sequential mediating effects. Paradoxically, famous music has also negative effects on these variables because it distracts consumers from their shopping, reducing cognitive activities. We draw theoretical and managerial conclusions from these findings.     

The role of stressful events in the relationship between positive and negative affects: evidence from field and experimental studies

Three studies are presented that examine the effects of stress on the relationship between positive and negative affective states. In the first study, recently bereaved and disabled older adults were compared to matched control groups without these recent stressors. Negative affect was inversely correlated with positive affect to a significantly greater extent for the highly stressed groups compared with controls. In a second study, older adults were exposed to a laboratory stressor, and their positive and negative affective reactions recorded. Immediately following a speech stressor task, the inverse correlation between positive and negative affect was significantly greater than in pre- and postassessments of affects. The third study was an attempt to replicate and extend the findings from Study 2 with a mid-aged sample of women. The speech stressor had the same effects as in Study 2. A second stressor, which induced pain through immersion of an arm into cold water, had no effects on the correlation between affective states. Alternative explanations for these effects and the implications for cognitive interventions are discussed.     

Neuroticism and Affective Priming: Evidence for a Neuroticism-Linked Negative Schema

Neuroticism has been hypothesized to systematically relate to semantic memory networks favoring negative affect, but no studies using affective priming tasks have established this link. The present two studies, involving 145 undergraduate participants, sought to provide initial evidence along these lines. Study 1 used a task in which participants were asked to judge their emotions in the past, whereas Study 2 used a perceptual identification task in which participants merely had to identify the word in question. In both studies, neuroticism was positively correlated with negative affective priming, but not positive affective priming. The studies suggest that neuroticism systematically relates to the inter-connectivity of negative affect with semantic memory systems, whether involving the self-concept (Study 1) or not (Study 2). These results are novel and important in understanding individual differences in neuroticism and their affective processing correlates.     

Thinking styles and risky decision‐making: Further exploration of the affect–probability weighting link

People usually overweight small probabilities and underweight large probabilities leading to the familiar inverse S‐shaped weighting function. This research explores the link between affect and the structure of probability weighting from the perspective of thinking dispositions, a concept central to dual system theories of reasoning. The effects of affective priming and cognitive load on both probability weighting and the value function are also examined. The evidence suggests that thinking styles do have predictive implications for risky decision‐making. Participants with a more affective thinking style tend to be more risk‐seeking in small probability gambles. However, increasing access to the affective system by affective priming or cognitive load manipulations tend to reduce risk‐seeking behavior in small probability gambles as well as reduce risk averse behavior in large probability gambles. Previous research, manipulating the affective nature of lottery outcomes, found evidence for an increase in curvature (more overweighting of small probabilities and more underweighting of large probabilities) of the weighting function for affect‐rich outcomes, lending support to a hope‐and‐fear deconstruction of probability weighting. The present research suggests that increased anticipatory emotions characterized by the elevation of the weighting function (more overweighting at all probabilities) is also important and could sometimes be more significant than hope‐and‐fear in decision‐making under risk. An integrated approach incorporating the impact of affect on all three, the elevation and curvature of probability weighting as well as the curvature of the value function explains the empirical findings. Copyright © 2010 John Wiley & Sons, Ltd.     

选项框架和认知负载对风险决策的影响

本研究采用实验法探讨了选项框架和认知负载对风险决策的影响。结果发现:(1)不同的认知负载条件下,被试在正向框架下表现出风险回避,负向框架下表现出风险寻求,出现了框架效应现象;(2)相对于认知负载条件下,被试在无认知负载的负向框架下更偏好于风险选项,而正向框架下的风险偏好没有显著变化,即无认知负载条件下框架效应较强。这表明,框架效应不仅仅是启发式系统作用的结果,分析式系统也在其中发挥着重要的作用。     

Linguistic–Numeric Presentation Mode Effects on Risky Option Preferences

In this study, we examine preferences between lotteries with chances presented either numerically or linguistically. Presentation mode is predicted to affect preferences due to the perception of linguistic chance as skewed distributions of risk. Based upon weighting functions incorporating risk/uncertainty aversion from ambiguity theory and cumulative prospect theory, we predict that presentation mode effects on risky choices will be detectable in very small risks and in large risks. In two experiments, subjects chose between both gain and loss lotteries with constant payoffs and equivalent numeric and linguistic chances. Presentation mode affected choices when chances were above 50%, where lotteries with numeric chances were more frequently preferred in gains while lotteries with linguistic chances were more often preferred in losses. The effect of presentation mode for low-chance lotteries (5% and less) also affected choices such that numeric choices were generally preferred more frequently in losses and linguistically expressed choices were generally preferred more often in gains. Overall, these results suggest that theories of the effects of second order uncertainty on risky choice may be used to model decisions involving linguistic risk. They also suggest that the study of the perception of linguistic risk assessments can provide insight into the cognitive processing behind the weighting functions proposed to depict decision under risk and uncertainty. Finally, the results have practical implications since information providers can affect decision makers’ choices by controlling presentation mode in such a way as to alter the relative attractiveness of uncertain events.     

Risk avoidance: Graphs versus numbers

There have long been speculations that graphical and numerical presentations of risk statistics differ in their impact on people’s willingness to pursue actions that could harm or even kill them. But research has been unclear about the processes whereby the pictorial character of graphical displays per se might affect those risky decisions or even whether such effects actually occur. In two studies, we demonstrate that the pictorial nature of a graphical risk display can, indeed, increase risk avoidance. This increase is associated with a heightened impression of the riskiness of less safe alternatives. The results suggest that this picture-driven, intensified sense of riskiness, in turn, rests on two kinds of mechanisms: one cognitive, the other affective. Cognitively, pictorial presentations impose weaker upper bounds on people’s internal representations of the chances that riskier alternatives will bring about actual harm. Affectively, pictures ignite stronger, more aversive negative associations with riskier options and their outcomes.