Effects of Visual Representation on Social Influence in Computer‐Mediated Communication

Two experiments investigated if and how visual representation of interactants affects depersonalization and conformity to group norms in anonymous computer‐mediated communication (CMC). In Experiment 1, a 2 (intergroup versus interpersonal) × 2 (same character versus different character) between‐subjects design experiment (N= 60), each participant made a decision about social dilemmas after seeing two other (ostensible) participants’ unanimous opinions and then exchanged supporting arguments. Consistent with the Social Identity model of Deindividuation Effects (SIDE), when the group level of self‐identity was rendered salient in an intergroup encounter, uniform virtual appearance of CMC partners triggered depersonalization and subsequent conformity behavior. By contrast, when the personal dimension of the self was salient, standardized representation tended to reduce conformity. To elucidate the mediation process, Experiment 2 investigated the causal links between depersonalization, group identification, and conformity. The results show that depersonalization accentuated adherence to group norms, both directly and indirectly via group identification.     

Effects of Interpersonal Goals on Inadvertent Intrapersonal Influence in Computer‐Mediated Communication

This research explores a sequence of effects pertaining to the influence of relational goals on online information seeking, the use of information and arguments as relational management strategies in computer‐mediated chat, and the intrapersonal attitude change resulting from these processes. Affinity versus disaffinity goals affected participants' information seeking for communicatory utility ( Atkin, 1972 ), their conversational behaviors, and their own attitudes toward the topic and partner. People with negative relational goals used the Web to seek information for discussions more than affinity‐goal participants. Individuals expressed affinity‐disaffinity through arguments, agreements, and disagreements with partners' preferences, which led to changes in their own attitudes. Findings suggest renewed consideration of the interplay between mass media and interpersonal sources accessible on the Internet.     

Person‐Centered Emotional Support and Gender Attributions in Computer‐Mediated Communication

Without physical appearance, identification in computer‐mediated communication is relatively ambiguous and may depend on verbal cues such as usernames, content, and/or style. This is important when gender‐linked differences exist in the effects of messages, as in emotional support. This study examined gender attribution for online support providers with male, female, or ambiguous usernames, who provided highly person‐centered (HPC) or low person‐centered (LPC) messages. Participants attributed gender to helpers with gender‐ambiguous names based on HPC versus LPC messages. Female participants preferred HPC helpers over LPC helpers. Unexpectedly, men preferred HPC messages from male and gender‐ambiguous helpers more than they did when HPC messages came from females. Implications follow about computer‐mediated emotional support and theories of computer‐mediated communication and social influence.     

Information‐Seeking Strategies,Uncertainty, and Computer‐Mediated Communication

This article argues that existing theory and research on computer‐mediated communication (CMC) provide a limited view of information‐seeking behavior and proposes a conceptual model for its examination via CMC and new media. Although most CMC environments eliminate or severely reduce nonverbal and contextual information available to address uncertainty, form impressions, and develop relationships, such environments offer alternative mechanisms for acquiring social information about others. The article discusses strategies for seeking social information and identifies factors influencing their selection from alternatives, incorporating them into a conceptual model. Finally, 2 promising approaches for examining the effects and effectiveness of social information seeking in CMC are described, with an emphasis on how the proposed conceptual model can aid in the development of each.     

Effects of Gendered Language on Gender Stereotyping in Computer‐Mediated Communication: The Moderating Role of Depersonalization and Gender‐Role Orientation

This experiment examined what situational and dispositional features moderate the effects of linguistic gender cues on gender stereotyping in anonymous, text‐based computer‐mediated communication. Participants played a trivia game with an ostensible partner via computer, whose comments represented either prototypically masculine or feminine language styles. Consistent with the social identity model of deindividuation effects, those who did not exchange brief personal profiles with their partner (i.e., depersonalization) were more likely to infer their partner’s gender from the language cues than those who did. Depersonalization, however, facilitated stereotype‐consistent conformity behaviors only among gender‐typed individuals; that is, participants conformed more to their masculine‐ than feminine‐comment partners, and men were less conforming than were women, only when they were both gender‐typed and depersonalized.     

The Creative Product and Process in Computer‐Mediated Groups

The effects of information technology on the creative performance in small groups were examined. An experimental 3 × 2 design was used in order to assess the effects of Group Communication Support System (GCSS) and perceived usefulness on the creative product and the creative process. A chat, a video conference and a face‐to‐face group were compared. The consensual technique was used to obtain measurements of creativity. The results of the analysis of variance indicated that the face‐to‐face group evoked more creative results than the other two. The more real life‐like the conditions were the better fluency of ideas. The video conference group scored significantly lower on incubation in the creative process. No effects were found concerning the participants' perceived usefulness. Participants in the face‐to‐face group reported themselves to be more satisfied with both their product and process than the participants in the computer‐mediated groups. The study suggests that the measurement of both the creative product and the creative process can contribute to the research on how GCSS affects creative performance.     

Social Identification and Interpersonal Communication in Computer‐Mediated Communication: What You Do Versus Who You Are in Virtual Groups

This study investigates the influence of interpersonal communication and intergroup identification on members’ evaluations of computer‐mediated groups. Participants (N= 256) in 64 four‐person groups interacted through synchronous computer chat. Subgroup assignments to minimal groups instilled significantly greater in‐group versus out‐group identification. One member in each group was instructed to exhibit interpersonally likable or dislikable behavior. Analysis revealed that confederates acting likably were more attractive than those acting dislikably regardless of their in‐group or out‐group status. Further results indicated that interpersonal behavior interacted with subgroup membership on identification shifts following online discussions. Interpersonal dynamics generally provided stronger effects on members in virtual groups than did intergroup dynamics, in contrast to predictions from previous applications of social identification to computer‐mediated communication.     

The Disclosure–Intimacy Link in Computer‐Mediated Communication: An Attributional Extension of the Hyperpersonal Model

The present research investigated whether the attribution process through which people explain self‐disclosures differs in text‐based computer‐mediated interactions versus face to face, and whether differences in causal attributions account for the increased intimacy frequently observed in mediated communication. In the experiment participants were randomly assigned to a face‐to‐face or computer‐mediated interaction with a confederate who made either high‐ or low‐intimacy self‐disclosures. Results indicated that computer‐mediated interactions intensified the association between disclosure and intimacy relative to face‐to‐face interactions, and this intensification effect was fully mediated by increased interpersonal (relationship) attributions observed in the computer‐mediated condition. The article presents an attributional extension of the hyperpersonal model ( Walther, 1996 ) by demonstrating the role of causal attributions in interpersonal intensification processes in text‐based computer‐mediated interactions.     

Computer‐Mediated Communication Effects on Disclosure,Impressions, and Interpersonal Evaluations: Getting to Know One Another a Bit at a Time

This investigation examined how computer‐mediated communication (CMC) partners exchange personal information in initial interactions, focusing on the effects of communication channels on self‐disclosure, question‐asking, and uncertainty reduction. Unacquainted individuals (N = 158) met either face‐to‐face or via CMC. Computer‐mediated interactants exhibited a greater proportion of more direct and intimate uncertainty reduction behaviors than unmediated participants did, and demonstrated significantly greater gains in attributional confidence over the course of the conversations. The use of direct strategies by mediated interactants resulted in judgments of greater conversational effectiveness by partners. Results illuminate some microstructures previously asserted but unverified within social information processing theory (Walther, 1992), and extend uncertainty reduction theory (Berger & Calabrese, 1975) to CMC interaction.     

Can Computer‐Mediated Interventions Change Theoretical Mediators of Safer Sex? A Meta‐Analysis

The purpose of this study was to conduct a meta‐analysis of computer‐mediated interventions (CMIs) aimed at changing theoretical mediators of safer sex. Meta‐analytic aggregation of effect sizes from k = 20 studies indicated that CMIs significantly improved HIV/AIDS knowledge, d = .276, p < .001, k = 15, N = 6,625; sexual/condom attitudes, d = .161, p < .001, k = 12, N = 5,816; and condom self‐efficacy, d = .186, p < .001, k = 10, N = 3,308. Although assessed in fewer studies, CMIs also significantly increased perceived susceptibility, condom communication, and condom intentions. Effect sizes were found to be of similar magnitude to human‐delivered interventions. Exploratory analysis of moderating influences detected few significant variables. Implications for the development and testing of CMIs are discussed.     

Collaborative Inhibition and Semantic Recall: Improving Collaboration Through Computer‐mediated Communication

Two experiments investigated the recall of nominal and collaborating groups to test the following hypotheses: (i) semantic memory, as well as episodic memory, is disrupted by collaborative recall and (ii) both episodic and semantic recall will be greater in groups collaborating via computer‐mediated communication (CMC) than groups collaborating face to face. Experiment 1 investigated different collaborative constellations (nominal, face to face and parallel CMC) in a series of episodic and semantic word recall tasks. In Experiment 2, collaborative groups (nominal, face to face, parallel CMC and cyclic CMC) completed a Scrabble task in which they were required to generate words from a set of 12 letters. Both experiments demonstrated that collaborative inhibition was present in semantic recall. Parallel CMC improved recall by comparison with face‐to‐face collaboration in both experiments, whereas cyclic CMC did not. The underlying causes of collaborative inhibitory effects and the potential for reducing them with CMC are discussed.Copyright © 2016 John Wiley & Sons, Ltd.     

The Psychology of Tailoring‐Ingredients in Computer‐Tailored Persuasion

Persuasive information can be tailored to individual characteristics using computer technology. Computer technology offers three ways to persuade people: adaptation, personalization, and feedback. Adaptation refers to the match between the type or the formulation of the persuasive arguments or recommendations and an individual's psychological state. Personalization refers to the incorporation of one or more recognizable individual characteristics (e.g., one's first name) in a persuasive text. Feedback refers to providing the individual with information about him or her that relates to important individual goals. These visible elements in a persuasive message are the tailoring‐ingredients of computer‐tailored persuasion. The present article focuses on explaining how these tailoring‐ingredients influence persuasion, using existing social psychological insights in human functioning and persuasion. The persuasive effects of the tailoring‐ingredients can be explained partly by different psychological processes.     

Motivation Gains in Computer‐Supported Groups1

One challenge in computer‐supported groups is the maintenance of high performance motivation of group members because face‐to‐face interaction and social control are restricted. Based on research on the Kohler effect (Hertel, Kerr, & Messe, 2000), we expected high motivation of group members when their individual effort is highly instrumental for the group's success. First, a task paradigm was developed and validated to measure motivation in a computer task. Then, this paradigm was used to explore group members’ motivation in computer‐supported dyads without face‐to‐face contact. Consistent with our expectations, motivation (and performance) of the group members was high and even exceeded the baseline of individual work (thus revealing motivation gains) when the individual's contribution was highly instrumental for the dyad's success (i.e., weaker coworker under conjunctive task demand). When instrumentality was low (i.e., weaker coworker under additive task demand), inconclusive results were obtained. Overall, the results demonstrate that motivation gains can be produced in computer‐supported dyads, even without face‐to‐face interaction.     

团体认知影响数学概念结构表征的实验研究

概念结构表征一直是认知心理学研究的重要内容。本研究以团体及表征理论为基础,通过设计不同的团体认知条什来研究认知交互作用对概念结构表征的影响。实验结果表明不同的团体认知表现出了不同的认知交互,对概念结构表征也产生了不同的影响。     

Computer‐mediated communication: synchronicity and compensatory effort

Groups might perform compensatory communicative actions if media characteristics impede a particular communication process. The present study examined this hypothesis for the process of information integration, which is a sub‐task in collaborative problem‐solving. Synchronous media characteristics support the information integration process, while asynchronous media characteristics impede it. The synchronicity of the medium was varied by manipulating parallelism and the immediacy of feedback within real‐time, text‐based computer‐mediated communication. A Conversational Games Analysis (CGA) was performed in order to investigate the functional purposes of the task‐oriented contributions. All groups successfully solved the problem. However, groups interacting in the asynchronous communication mode produced significantly more functional contributions for the purpose of mutual task‐oriented understanding and clarification, compared to the synchronous groups. Moreover, members of asynchronous groups repeated unshared pieces of information more often. These differences are interpreted as communicative efforts that balance the hindering influence of asynchronous media characteristics on the process of information integration. Copyright © 2007 John Wiley & Sons, Ltd.     

Children’s Responses to Computer‐Synthesized Speech in Educational Media: Gender Consistency and Gender Similarity Effects

This study examines children’s social responses to gender cues in synthesized speech in a computer‐based instruction setting. Eighty 5th‐grade elementary school children were randomly assigned to one of the conditions in a full‐factorial 2 (participant gender) × 2 (voice gender) × 2 (content gender) experiment. Results show that children apply gender‐based social rules to synthesized speech. More specifically, children evaluate synthesized speech more positively, trust the speech more, and learn more effectively when voice gender matches either content gender (consistency attraction) and/or their own gender (similarity attraction). Children’s computer self‐efficacy was a significant covariate for their social responses to synthesized speech. Theoretical and practical implications of the current study for the design of educational media are discussed.     

Categorical Person Perception in Computer-Mediated Communication: Effects of Character Representation and Knowledge Bias on Sex Inference and Informational Social Influence

This experiment investigated the effects of arbitrarily assigned characters and sex-linked knowledge bias on the sex inference about an anonymous interactant in text-based CMC. In a 2 (participant's sex: man vs. woman) × 2 (knowledge bias: sports vs. fashion) × 2 (partner's character: man vs. woman) between-subjects experiment (N = 163), participants played a trivia game with an ostensible partner. As hypothesized, self-proclaimed expertise in a sex-typed topic evoked stereotype-consistent sex inferences. In addition, women tended to factor in the partner's character in inferring the person's sex, although men did not show the corresponding tendency. Character effects extended to conformity behavior, such that participants were more likely to conform to the male-charactered than female-charactered partner when answering male-oriented questions. Findings are discussed in light of the Social Identity model of Deindividuation Effects (SIDE) and the stereotypes-as-explanations account.