??Putting on?? Sexiness: A Content Analysis of the Presence of Sexualizing Characteristics in Girls?? Clothing

Objectification theory (Fredrickson and Roberts 1997) proposes that women from Western cultures are widely portrayed and treated as objects of the male gaze, leading to the development of self-objectification, in which girls and women internalize these societal messages and view their own bodies as objects to be evaluated according to narrow standards of (often sexualized) attractiveness. Prompted by findings from the American Psychological Association Task Force on the Sexualization of Girls (APA 2007), the present study considers girls?? clothing as a possible socializing influence that may contribute to the development of self-objectification in preteen girls. Accordingly, in this content analysis, we examined the frequency and nature of ??sexualizing?? clothing available for girl children (generally sizes 6?C14) on the websites of 15 popular stores in the US. Sexualizing clothing was defined as clothing that revealed or emphasized a sexualized body part, had characteristics associated with sexiness, and/or had sexually suggestive writing. Clothing was also coded for childlike characteristics, such as child-like fabric (e.g., polka dot pattern) or a modest, non-revealing cut. Across all stores and all articles of clothing, 69% of the clothing items were coded as having only childlike characteristics, 4% as having only sexualizing characteristics, 25.4% as having both sexualizing and childlike characteristics, and 1% as having neither sexualizing nor childlike characteristics. ??Tween?? stores like Abercrombie Kids had the highest proportion of sexualizing clothing. The findings are discussed within the framework of the development of self-objectification.     

Endangered Girls and Incendiary Objects: Unpacking the Discourse on Sexualization

In this article, we deconstruct the epistemological framework underlying recent discussions on the sexualization of girls. Conducting a close textual analysis of scholarly and activist writings and their media coverage in Australia, Britain and the United States we examine the foundational assumptions of the argument against sexualization and explore its potential social and political implications. It is our contention that the conceptualization of sexualization as both a process and outcome relies on an ambivalent and overly deterministic model which makes the danger of sexualizing materials uniform, but their outcome gender specific. The unintended consequence of this discourse is that girls are framed as passive recipients and their sexuality becomes the result of and reduced to sexualization.

Too Sexualized to be Taken Seriously? Perceptions of a Girl in Childlike vs. Sexualizing Clothing

Girls in the United States are increasingly confronted with a sexualized culture, including sexualized clothing made especially for pre-teen girls. Previous research has shown that when adult women are portrayed as sexualized they are seen as less competent. In the present study we depicted a pre-teen girl in sexualized clothing to determine if similar effects would occur as have been found with depictions of adult women. One hundred sixty two male and female students from a small liberal arts college in the Midwestern U.S. looked at one of three images of a fifth-grade girl (obtained from an internet advertisement and manipulated through computer software) who was presented in either childlike clothing, somewhat sexualized clothing, or definitely sexualized clothing. Level of accomplishment was also manipulated so that the girl was described as either average or above average in accomplishment. Participants then rated the girl on ten different traits. The clothing and accomplishment manipulations significantly affected ratings of the girl’s masculine-stereotyped traits such that the girl who was portrayed as more sexualized and less accomplished was seen as the least intelligent, competent, determined, and capable. In addition, the sexualized girl was seen as perhaps “responsible” for her sexualized clothing in that she was rated relatively low in self-respect and morality. Possible implications of the sexualization of girls are discussed.     

Gender Segregation and Gender-Typing in Adolescence

We investigated correlates of gender segregation among adolescent (15–17 yrs) boys (N?=?60) and girls (N?=?85) from the Mid-Atlantic United States. Seventy-two percent of peers nominated for “hanging out” were the same gender as the adolescent. Girls’ gender segregation was correlated with gender reference-group identity and believing girls are more responsive communicative partners than boys. Girls were more likely to endorse feminine, expressive traits, a cooperative activity orientation, and to believe in the greater communicative responsiveness of same- vs. other-gender peers. Boys and girls were equally likely to endorse masculine, instrumental traits, competitive activity orientations, and to identify same-gender others as a reference group. We consider implications of the developmental persistence of gender segregation for gender-typing.     

Children’s Gender-Typed Activity Choices Across Preschool Social Contexts

Variability in children’s gender-typed activity preferences was examined across several preschool social contexts--solitary play, interactions with female peers, male peers, and both, and interactions with teachers. Participants were preschool children (N?=?264; 49?% girls, M age?=?52?months, range 37–60) attending Head Start classes in the Southwest United States. Seventy-three percent were Mexican/Mexican-American, and 82?% of families earned less than $30,000 per year. Children’s preferences for gender-typed activities varied as a function of their own gender and the identity of their interactional partners. Girls and boys preferred gender-typed activities (e.g., girls preferred feminine activities) when in solitary play but activity preferences changed across social contexts. Specifically, girls played significantly more with masculine activities when with male peers and boys played significantly more with feminine activities during interactions with teachers. Findings suggest that through social interactions with peers and teachers, children are exposed to a greater range of activities than what they experience when they play by themselves.     

Representation of ideal figure size in Ebony magazine: a content analysis

Studies examining trends over time in mainstream magazines observe decreases in women's figure size, and increases in figure exposure and amount of diet/exercise content. Little is known, however, regarding the content of African American magazines. Utilizing methods from classic studies, this investigation examined content in Ebony, a magazine with wide African American readership, from 1969 to 2008. We included the full content of N = 462 issues, with a total of N = 539 cover images of women, of which N = 208 were full-body shots. Analyses indicated a curvilinear relationship between time and figure exposure, with a recent trend toward more full-body shots, similar to mainstream magazines. Contrary to previous studies, however, the majority of figures across time were average size, and a curvilinear relationship between time and diet/exercise content showed peak content in the early 1990s. Results are considered in context of research indicating African American women show less body dissatisfaction than other racial/ethnic groups.     

Sexualized Video Game Avatars and Self-Objectification in Adolescents: The Role of Gender Congruency and Activation Frequency

Little is known about the effects of playing sexualizing video games on adolescent boys’ and girls’ self-objectified body image. Early and middle adolescents (N = 115; M_age = 12.63, SD = 0.85) participated in a between-subjects experiment testing the effect of playing with a sexualized male or female avatar as compared to a control condition. We revealed that playing a video game with a sexualized avatar increased self-objectification among adolescents. This effect occurred regardless of the gender of the adolescent and, thus, did not support the gender congruency hypothesis. In contrast to the activation frequency hypothesis and video game literature on sexualization, the effect of playing with a female sexualized avatar was not moderated by game frequency. Given the adverse consequences of self-objectification in adolescence, the current study results highlight the need for research on how these effects may be countered.     

The Effects of Playing with Thin Dolls on Body Image and Food Intake in Young Girls

This study experimentally tested the effects of playing with thin dolls on body image and food intake in 6- to 10-year-old Dutch girls (N?=?117). Girls were randomly assigned to play with a thin doll, an average-sized doll, or Legos in a no doll control condition. After 10 min, they participated in a taste-test and completed questionnaires about body image. No differences were found between conditions for any of the body image variables. However, girls who played with the average-sized doll ate significantly more food than girls in other exposure conditions. Although no support was found for the assumption that playing with thin dolls influences body image, the dolls directly affected actual food intake in these young girls.     

Changes in Television and Magazine Exposure and Eating Disorder Symptomatology

The relationship between girls' media exposure and their development of eating disorder symptomatology was assessed. At Time 1 and Time 2 (16 months later), participants (N = 374; M age = 12.0) completed a questionnaire that assessed eating disorder sympto-matology and television and fashion magazine exposure. Girls were divided into 3 groups: increased, decreased, or no change in eating disorder symptomatology between Times 1 and 2. Girls with increased symptomatology had significantly increased their exposure to fashion magazines but decreased their number of hours of television viewing. Girls with decreased symptomatology had significantly decreased their exposure to both television and fashion magazines.     

“Appearance potent”? A content analysis of UK gay and straight men's magazines

With little actual appraisal, a more ‘appearance potent’ (i.e., a reverence for appearance ideals) subculture has been used to explain gay men's greater body dissatisfaction in comparison to straight men's. This study sought to assess the respective appearance potency of each subculture by a content analysis of 32 issues of the most read gay (Attitude, Gay Times) and straight men's magazines (Men's Health, FHM) in the UK. Images of men and women were coded for their physical characteristics, objectification and nudity, as were the number of appearance adverts and articles. The gay men's magazines featured more images of men that were appearance ideal, nude and sexualized than the straight men's magazines. The converse was true for the images of women and appearance adverts. Although more research is needed to understand the effect of this content on the viewer, the findings are consistent with a more appearance potent gay male subculture.     

The Efficacy of Single-Sex Education: Testing for Selection and Peer Quality Effects

To address selection and peer quality effects in tests of the efficacy of single-sex schools, the achievement of girls attending a public single-sex middle school in the Southwest United States (N?=?121) was compared to that of (a) girls who applied but were not admitted to the same school (N?=?229) and (b) girls who applied to and attended a coeducational magnet school (N?=?134). Achievement scores were collected over 3 years for the ethnically diverse participants (41 African Americans, 27 Asian Americans, 163 European Americans, 251 Latinos, and two Native Americans). After controlling for selection and peer quality effects, there was no significant effect of the gender composition of schools on achievement. Implications for educational policy are discussed.     

Interactive Influences of Gender Identity and Gender Typing on Early Adolescents’ Well-Being

We examined whether protective forms of gender identity (typicality, contentedness) ameliorate the negative influences of self-perceived cross gender typing (gender differentiated friendship styles) on early adolescents’ well-being. Early adolescents (N?=?244, 123 girls, M age 12.77 years) in Surrey, England responded to self-reports of friendship styles (preoccupied, avoidant), gender identity (typicality, contentedness), and well-being (self-esteem, depression). Girls reported higher scores than boys on the preoccupied friendship style, and lower scores than boys on the avoidant friendship style. Children who reported a cross gender style (preoccupied for boys and avoidant for girls) also reported poor well-being, indicating that self-perceived cross gender typing is distressing. However, these influences were buffered for youths who reported high levels of gender typicality and gender contentedness. Results suggest that gender identity plays a self-regulatory role in discounting self-perceived gender-atypical attributes that interfere with early adolescents’ sense of well-being.     

Biopsychosocial and Physical Correlates of Middle School Boys’ and Girls’ Body Satisfaction

Boys (n?=?629) and girls (n?=?659) in grades 6 through 8 in the U.S. completed self-report measures of pubertal development, weight pressures, internalization, social appearance comparison, self-esteem, depression, and physical self-concept, and objective measures of cardiorespiratory fitness and BMI. Regression analyses revealed that gender moderated the strength of the relationships between the variables and body satisfaction (girls—Adj. R ²?=?.49; boys—Adj. R ²?=?.20), though BMI, pressures, physical self-concept, and self-esteem were related significantly for each gender. Girls were most affected by pressures related to weight loss, whereas gaining weight and musculature was most salient for boys. Future research needs to examine longitudinally how these variables contribute to the development of body satisfaction.     

A Longitudinal Investigation of Sport Participation, Peer Acceptance, and Self-esteem among Adolescent Girls and Boys

The present investigation was designed to explore the relations between sport participation, peer acceptance, and global self-esteem. Peer acceptance was considered as a possible mediator of the relationship between sport participation and global self-esteem. The sample included girls (N?=?4,689) and boys (N?=?5,811) between the ages of 12 and 21 (M?=?15 years) who were part of the National Longitudinal Study of Adolescent Health. Analyses revealed that peer acceptance partially mediated the relation between sport participation and global self-esteem for girls as well as boys. Findings suggest the importance of considering how sport participation and self-evaluations in particular domains may contribute to global feelings of self-worth. The role of peers in this relationship is discussed in relation to changing social attitudes about girls’ sport participation.     

The Factor Structure of the Forms of Self-Criticising/Attacking & Self-Reassuring Scale in Thirteen Distinct Populations

There is considerable evidence that self-criticism plays a major role in the vulnerability to and recovery from psychopathology. Methods to measure this process, and its change over time, are therefore important for research in psychopathology and well-being. This study examined the factor structure of a widely used measure, the Forms of Self-Criticising/Attacking & Self-Reassuring Scale in thirteen nonclinical samples (N?=?7510) from twelve different countries: Australia (N?= 319), Canada (N?= 383), Switzerland (N?= 230), Israel (N?=?476), Italy (N?=?389), Japan (N?=?264), the Netherlands (N?=?360), Portugal (N?=?764), Slovakia (N?=?1326), Taiwan (N?=?417), the United Kingdom 1 (N?=?1570), the United Kingdom 2 (N?=?883), and USA (N?=?331). This study used more advanced analyses than prior reports: a bifactor item-response theory model, a two-tier item-response theory model, and a non-parametric item-response theory (Mokken) scale analysis. Although the original three-factor solution for the FSCRS (distinguishing between Inadequate-Self, Hated-Self, and Reassured-Self) had an acceptable fit, two-tier models, with two general factors (Self-criticism and Self-reassurance) demonstrated the best fit across all samples. This study provides preliminary evidence suggesting that this two-factor structure can be used in a range of nonclinical contexts across countries and cultures. Inadequate-Self and Hated-Self might not by distinct factors in nonclinical samples. Future work may benefit from distinguishing between self-correction versus shame-based self-criticism.     

An Analysis of Hyper-Masculinity in Magazine Advertisements

Hyper-masculinity is a gender-based ideology of exaggerated beliefs about what it is to be a man. HM consists of four inter-related beliefs, namely toughness as emotional self-control, violence as manly, danger as exciting, and calloused attitudes toward women and sex (Zaitchik & Mosher 1993). Adherence to HM is linked to a host of social and health problems in North America, such as dangerous driving and violence toward women (Parrot & Zeichner 2003). Advertising is believed to play a role in constructing hyper-masculinity (Kilbourne 1999). In this study, eight U.S. men’s magazines published in 2007–2008, differentiated by readership age, education, and household income, were analyzed for hyper-masculine depictions in their advertisements. Using a behavioural checklist with good inter-rater reliability, it was found that 56 % (n?=?295) of 527 advertisements depicted one or more hyper-masculine beliefs. Some magazines depicted at least one hyper-masculine belief in 90 % or more of advertisements. In addition, reader age, education, and income were all inversely related to the prevalence of hyper-masculine beliefs, with HM depictions presented more often in advertisements targeting young, less educated, and less affluent men. Implications of these findings for the well-being of men and society are discussed.     

Selling Gender: Associations of Box Art Representation of Female Characters With Sales for Teen- and Mature-rated Video Games

Content analysis of video games has consistently shown that women are portrayed much less frequently than men and in subordinate roles, often in “hypersexualized” ways. However, the relationship between portrayal of female characters and videogame sales has not previously been studied. In order to assess the cultural influence of video games on players, it is important to weight differently those games seen by the majority of players (in the millions), rather than a random sample of all games, many of which are seen by only a few thousand people. Box art adorning the front of video game boxes is a form of advertising seen by most game customers prior to purchase and should therefore predict sales if indeed particular depictions of female and male characters influence sales. Using a sample of 399 box art cases from games with ESRB ratings of Teen or Mature released in the US during the period of 2005 through 2010, this study shows that sales were positively related to sexualization of non-central female characters among cases with women present. In contrast, sales were negatively related to the presence of any central female characters (sexualized or non-sexualized) or the presence of female characters without male characters present. These findings suggest there is an economic motive for the marginalization and sexualization of women in video game box art, and that there is greater audience exposure to these stereotypical depictions than to alternative depictions because of their positive relationship to sales.     

Sex and Age Differences in the Risk Threshold for Delinquency

This study examines sex differences in the risk threshold for adolescent delinquency. Analyses were based on longitudinal data from the Pittsburgh Youth Study (n?=?503) and the Pittsburgh Girls Study (n?=?856). The study identified risk factors, promotive factors, and accumulated levels of risks as predictors of delinquency and nondelinquency, respectively. The risk thresholds for boys and girls were established at two developmental stages (late childhood: ages 10–12 years, and adolescence: ages 13–16 years) and compared between boys and girls. Sex similarities as well as differences existed in risk and promotive factors for delinquency. ROC analyses revealed only small sex differences in delinquency thresholds, that varied by age. Accumulative risk level had a linear relationship with boys’ delinquency and a quadratic relationship with girls’ delinquency, indicating stronger effects for girls at higher levels of risk.     

Reasoning About Single-Sex Schooling for Girls Among Students,Parents, and Teachers

The number of United States public schools offering single-sex education for girls has increased dramatically in the past decade. Rationales for all-girls schools are diverse and grounded in differing gender ideologies. We examined reasoning about all-girls schools among school stakeholders (i.e., individuals affected by single-sex schools, including students, parents, and teachers) in the Southwestern United States. Specifically, middle school students attending all-girls (n?=?398) and coeducational (n?=?191) schools, mothers of middle school students attending all-girls (n?=?217) and coeducational (n?=?64) schools, and teachers employed at all-girls (n?=?18) and coeducational (n?=?97) middle schools rated the veracity of multiple rationales for girls-only schools. Specifically, we examined rationales for single-sex schooling related to gender differences in learning, gender differences in interests, girls’ ingroup preference, and gender discrimination. Endorsement of rationales differed across participant role (student, parent, teacher) and school type (single-sex, coeducational). Overall, stakeholders affiliated with an all-girls school were more supportive of each rationale than stakeholders affiliated with coeducational schools. Teachers affiliated with the single-sex school strongly endorsed gender differences in learning as a rationale for single-sex schooling. Endorsement of rationales did not vary across participant gender. The implications of these findings for educational policy and the interpretation of research on single-sex schooling are discussed.