Battle of the sexes: gender stereotype confirmation and reactance in negotiations.

The authors examined how gender stereotypes affect negotiation performance. Men outperformed women when the negotiation was perceived as diagnostic of ability (Experiment 1) or the negotiation was linked to gender-specific traits (Experiment 2), suggesting the threat of negative stereotype confirmation hurt women's performance relative to men. The authors hypothesized that men and women confirm gender stereotypes when they are activated implicitly, but when stereotypes are explicitly activated, people exhibit stereotype reactance, or the tendency to behave in a manner inconsistent with a stereotype. Experiment 3 confirmed this hypothesis. In Experiment 4, the authors examined the cognitive processes involved in stereotype reactance and the conditions under which cooperative behaviors between men and women can be promoted at the bargaining table (by activating a shared identity that transcends gender).     

The role prioritization model: How communal men and agentic women can (sometimes) have it all

Men and women are persistently associated with breadwinning and caregiving roles and related stereotypes. A role prioritization model (RPM) is presented that accounts for the conditions under which penalties and benefits arise due to perceived fulfillment or neglect of communal/caregiving roles (typically associated with women) and agentic/breadwinning roles (typically associated with men). Our model makes unique contributions to understanding gender stereotyping and negative evaluations for stereotype violation (i.e., backlash). First, behaviors suggesting low prioritization of one's traditional gender role—when women appear to neglect caregiving and men neglect breadwinning—produce particularly harsh judgments. Second, behaviors indicating successful balancing of role prioritization (e.g., men who augment breadwinning with communal behavior and women who augment childrearing with agentic behavior) allow avoidance of backlash. The RPM is useful for organizing existing research on gendered perceptions and for understanding perceptions of men and women who violate gender norms to create greater gender equality.     

“I Don’t Need Help”: Gender Differences in how Gender Stereotypes Predict Help-Seeking

Although self-report and correlational studies suggest that gender stereotypes are related to men’s health behavior, particularly in relation to seeking help, there is minimal research that has tested this hypothesis experimentally. The present study examined how two stereotype pathways, personally endorsed gender stereotypes and gender stereotyped attitudes, predicted help-seeking behavior among U.S. undergraduate women (n = 68) and men (n = 72) when they worked on challenging puzzles and recalled previous health help-seeking behavior for physical or psychological problems. Results revealed gender and domain differences in how the two pathways predicted help-seeking. For the puzzle tasks, both attitudinally and personally endorsed gender stereotypes predicted men’s help-seeking, whereas only personally endorsed gender stereotypes predicted women’s help-seeking. For recalled health behaviors, personally endorsed gender stereotypes predicted men’s help-seeking, whereas gender stereotypes did not predict women’s help-seeking. The gender and domain differences in how personal and attitudinal gender stereotypes predicted help-seeking are important to consider when designing interventions to increase help-seeking.     

Sex differences in the effects of disinhibition,perceived peer drinking,and delay discounting on drinking among Japanese college students

Disinhibition, perceived peer drinking, and delay discounting are considered significant predictors of drinking in young adults. This study examined whether perceived peer drinking and delay discounting mediate the association between disinhibition and drinking for young men and women. In this study, 258 Japanese college students (109 men and 149 women, mean age 19.17 (SD = 1.20) years old) completed a self-administered questionnaire that included four measures—the disinhibition subscale of the Sensation Seeking Scale for Japanese Adolescents, the proportion of friends who drink as an index of perceived peer drinking behaviors, the Monetary Choice Questionnaire, and participants’ own drinking behavior. In the multiple mediator models analyzed using structural equation modeling, for both sexes, perceived peer drinking had the largest direct effect on participants’ drinking, followed by disinhibition and delay discounting. However, the results of mediation analyses indicated that perceived peer drinking mediated the association between disinhibition and drinking for only women. The results of this study imply that it is important to consider sex differences in the association between personality traits and peer influence to develop programs aiming to reduce drinking among young adults in Japan.     

Are Traditional Gender Role Attitudes Associated With Risky Sexual Behavior and Condom-related Beliefs?

Traditional gender role attitudes, which emphasize an unequal distribution of power in the family and stereotypical norms about masculinity, may be associated with unsafe sexual behavior and beliefs in young men and women. This study was designed to examine associations between gender role attitudes including gender-based family role attitudes and masculinity ideology, sexual behaviors, and condom-related beliefs in a sample of sexually active college students (N = 154). Family role attitudes were related to risky condom-related beliefs but not to risky sexual behavior. Masculinity ideology was related to both sexual behaviors and condom-related beliefs but, in some cases, in a direction opposite to that predicted. These unexpected findings and the utility of examining masculinity ideology among women are discussed.An earlier version of this paper was presented at the 2002 Biennial Meeting of the Society for Research on Adolescence, New Orleans, Louisiana.     

Holding fat stereotypes is associated with lower body dissatisfaction in normal weight Caucasian women who engage in body surveillance

This study examined the moderating effect of body surveillance on the relationship between fat stereotype endorsement and body dissatisfaction in normal weight women. Participants (N = 225) completed online measures of fat stereotyping, body surveillance, body dissatisfaction, and internalized thin ideals. After accounting for thin ideals, body surveillance moderated the relationship between fat stereotypes and body dissatisfaction. Contrary to hypotheses, higher fat stereotype endorsement predicted lower body dissatisfaction in women with higher body surveillance. Conversely, higher fat stereotype endorsement predicted greater body dissatisfaction in women with lower body surveillance. Thus, endorsing fat stereotypes appears protective against body dissatisfaction in normal weight women who extensively engage in body surveillance. For women who hold fat stereotypes and report high body surveillance, we propose that downward appearance comparison may create a contrast between themselves and the people with overweight whom they denigrate, thus improving body dissatisfaction.     

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

In this research, we tested the effects of chronic and temporary sources of accessibility on impression formation. Although some research suggests that chronicity amplifies temporary effects because of greater susceptibility to external primes, other research suggests that chronicity masks temporary effects because of redundance. We demonstrate in a thought listing study that in the domain of gender stereotypes, trait stereotypes may be routinely applied by those with a medium or high tendency to stereotype women, making external primes redundant. Based on this redundancy, we proposed that gender stereotypical primes will have little influence on subsequent judgments of those with a medium or high tendency to gender stereotype. In contrast, gender stereotypical primes will result in the classic assimilation effect for those with a low tendency to gender stereotype. We tested these propositions in the domain of female role portrayals in advertising and examined the effect of advertisements that feature women as homemakers (vs. do not feature women) on trait judgments of a target woman whose behaviors are ambiguously described. Results from 2 experiments show that, as predicted by the redundancy hypothesis, judgments of medium and high tendency to stereotype participants are not affected by advertisements portraying homemakers. Also as expected, judgments of low tendency to stereotype participants are assimilated to the homemaker prime. These results hold across tendency to trait stereotype (Experiment 1) and tendency to role stereotype (Experiment 2) and for trait judgments as well as gift choice. Theoretical and practical implications of these findings are discussed.     

Competition in stereotyped domains: Competition,social comparison,and stereotype threat

The current work examines a novel and specific way in which competition can hurt the performance of negatively stereotyped individuals: by evoking stereotype threat. In four experiments, we demonstrate that women's underperformance in math when primed with competition was due to feeling worried about confirming negative stereotypes about women's math ability (i.e., stereotype threat), that the activation of negative performance stereotypes for women primed with competition was due to increased group‐level social comparisons (i.e., comparing the self with men and women), and that priming competition led men to perform more poorly than women in a domain where they are negatively stereotyped (i.e., verbal ability). This research suggests that priming people with competition in contexts where they are negatively stereotyped leads to greater social comparison, activation of negative stereotypes, and concern about confirming these stereotypes, thereby decreasing stereotyped individuals' performance in the stereotyped domain. Copyright © 2013 John Wiley & Sons, Ltd.     

Disinhibition of stereotyping: context,prejudice, and target characteristics

The present research examined the moderating influences of individual differences in sexism on the application of gender stereotypes to stereotypic versus nonstereotypic targets as a function of contexts that induced sex stereotypic or counterstereotypic responses. Specifically, participants first received an attribution task in which they were induced to explain a variety of gender relevant situations in gender stereotypic or nonstereotypic ways. Participants were then presented with an ostensibly unrelated person judgment task in which they were asked to judge two women who acted either ambiguously stereotypically or nonstereotypically. The initial opportunity to express stereotypes without censure accentuated stereotype application, but only for highly prejudiced participants rating a woman who acted in an ambiguously stereotypical (i.e. unassertive) manner. We consider the implications of these findings for processes of stereotype disinhibition, and the moderating influences of individual differences in prejudice, target characteristics, and local norms. Copyright © 2002 John Wiley & Sons, Ltd.     

Is STEM running out of steam for Asian Americans? College admissions officers' perceptions of applicants

While many people view Asian Americans as ‘model minorities’ who excel in math, science and music, they are also negatively stereotyped as nerdy and unsociable. Research has shown that Asian Americans have to outperform other races academically to receive equal consideration by colleges. This study is the first to test whether this bias is directed towards all Asian Americans or only those who fit the model minority stereotype. The present experiment investigates the effect of race and stereotypes on perceptions of students in the college admission process. College admission officers (N = 79) were randomly assigned to view a shortened version of a college application. The participants rated the student whose application they saw according to likelihood of being accepted into college, social competence, academic competence and contribution to a college's diversity. The stereotypical Asian American student was perceived to be significantly less likely to be accepted into college and had a lower perceived social competence than the other three students. Additionally, students who participated in counter‐stereotypical Asian activities were perceived as being more likely to be accepted, more socially competent and to contribute more diversity than students who participated in stereotypical Asian activities. A multiple regression revealed that social competence was the only significant predictor of likely acceptance. This study suggests that rather than all Asian American students being disadvantaged in the college admissions process, it is only those who fit common stereotypes who are affected.     

The effect of gender stereotype activation on entrepreneurial intentions

In this study, the impact of implicit and explicit activation of gender stereotypes on men's and women's intentions to pursue a traditionally masculine career, such as entrepreneurship, was examined. On the basis of stereotype activation theory, it was hypothesized that men and women would confirm the gender stereotype about entrepreneurship when it was presented implicitly but disconfirm it when it was presented explicitly. Hypotheses were tested by randomly assigning 469 business students to one of 6 experimental conditions and then measuring their entrepreneurial intentions. Results supported the hypothesis when entrepreneurship was associated with stereotypically masculine characteristics but not when it was associated with traditionally feminine characteristics. Men also had higher entrepreneurial intention scores compared with women when no stereotypical information about entrepreneurship was presented, suggesting that underlying societal stereotypes associating entrepreneurship with masculine characteristics may influence people's intentions. However, men and women reported similar intentions when entrepreneurship was presented as gender neutral, suggesting that widely held gender stereotypes can be nullified. Practical implications and directions for future research are discussed.     

Judgments of men's and women's feelings during hypothetical social interactions

We studied college students' perceptions of how good/bad and how powerful/powerless men and women feel during hypothetical social interactions. Stimuli were constructed by combining each of 16 behaviors that fell into four categories (negative, low power, sexual, and help) with each of four dyads (male-male, male-female, female-male, female-female). Subjects made judgments about the likelihood of each behavior occurring, and about how actors and recipients felt when engaging in each of 16 behaviors. Three themes pervaded the results. First, subjects perceived men to feel more powerful than women whether behaving as actors or recipients—especially during interactions with women. Second, subjects perceived behaviors to be more likely, and actors and recipients to feel better and more powerful when the interaction pattern was consistent with gender role norms. Third, subjects perceived recipients' affective responses as being more polarized in opposite-sex than in same-sex dyads. Results from this research show that subjects' perceptions about feelings are largely consistent with the literature on social interaction and sex role stereotypes, and are similar for male and female subjects. In addition, our results provide a rich set of hypotheses concerning whether perceptions of feelings reflect actual feelings and are related to interaction participants' actual behavior.     

Discounting the Difficult: How High Math-Identified Women Respond to Stereotype Threat

In this study, we examined how math identity moderates women's response to gender-related stereotypes in the domain of mathematics. Male and female college students with varying degrees of math identification took a challenging math test with a gender-related stereotype either activated (i.e., stereotype threat) or nullified. Consistent with previous research, women performed worse than men in the stereotype threat condition, but equal to men in the stereotype nullification condition when performance was adjusted for math SAT scores. Moreover, when faced with stereotype threat, high math-identified women discounted the validity of the test more than did less math-identified women or men in general. We discuss potential benefits and drawbacks of a discounting strategy for women who are highly identified with math.     

Associations between peer nominations, teacher ratings, self-reports, and observations of malicious and disruptive behavior

This study evaluates the validity of two aggression scales for predicting observations of malicious or disruptive behavior at school. Subgroups of a sample of 1,560 children (age 8.6+/-1.5 years) were assessed using (a) peer nominations of aggression, (b) teacher reports on the Teacher Report Form (TRF) of the Child Behavior Checklist (CBCL) Aggression scale and the peer nomination items, or (c) self-reports on the peer nomination items. Criteria were observations of physical, verbal, initiated, retaliatory, malicious, and disruptive behaviors. Teacher report peer nominations predicted observed physical, verbal, initiated, and retaliatory aggression and disruptive behavior. Peer nominations predicted physical aggression, verbal aggression, initiation and disruptive behavior, and TRFs predicted verbal, initiated, and disruptive behavior. Self-reports did not significantly predict any behavior. Implications for assessment of aggression are discussed.     

When do Gender Stereotypes Impair Math Performance? A Study of Stereotype Threat Among Ugandan Adolescents

The present study examined the effect of gender-based stereotype threat (ST) on the mathematics performance of high school students in Uganda, East Africa, as moderated by students’ stereotype endorsement and/or their perceptions of stereotypic expectancies by others. Participants were 190 ninth grade students (age 14–15, senior 2, in Uganda) from all-female and coed boarding schools. Only perceived stereotypic expectancies by others significantly moderated ST effects on performance. A reminder of cross-gender comparisons led both young women and young men to underperform if they assumed that the researchers expected their own gender to do worse than the other gender. Importantly, students’ perceptions of the stereotypic expectancies of authority figures (i.e. researchers) mattered more for predicting their math performance than did students’ own endorsement of stereotypes. Collectively, these findings support a basic assumption of ST theory– that knowledge of a cultural stereotype is a prerequisite to the ST experience. Therefore, studies conducted with younger samples and in diverse cultural contexts should establish participants’ awareness of the stereotype in question. Also, regarding gender and math stereotypes, it should not be assumed that males will always be immune from stereotype-based performance deficits on quantitative tasks when tested in different cultures. Finally, results suggest that conveying an expectation that young men and young women have equal ability and potential might be important to preventing ST among younger age groups.     

Women who tell and men who ask: Perceptions of men and women departing from gender stereotypes during initial interaction

An experiment was conducted to determine if behavior that deviated from gender stereotypes during initial interaction produced less positive perceptions of a target than did behavior conforming to stereotype. Thirty-seven males and 38 females (targets) were randomly assigned to conditions where they either enacted a behavior stereotypical to their gender or engaged in a behavior departing from the stereotype during initial interaction with a randomly assigned different-gender stranger (perceiver). All of the participants were raised in the United States. The majority of participants were Caucasian, approximately 30% of the participants were Hispanic. The participants were predominantly middle class. The gender stereotypical condition required the female target to ask questions and the male target to talk about himself during the interaction. A second condition required male and female targets to do the reverse (female tell and male ask). Following the interaction perceivers completed measures of positive affect and social attractiveness. The results indicated that perceptions of targets engaging in behavior opposite of gender stereotypes depend on the perceiver's level of gender-schematicity. The level of gender schematicity indicates a person's tendency to depend on traditional gender stereotypes. While schematics tended to feel less positively or no differently during interactions with gender opposite versus gender norm targets, they tended to evaluate the gender opposite target as more or no differently socially attractive than gender norm targets. Results also suggest that men may have more latitude to engage in gender opposite behaviors than do women.