Adopting the Objectifying Gaze: Exposure to Sexually Objectifying Music Videos and Subsequent Gazing Behavior

We investigated the effects of exposure to sexually objectifying music videos on viewers’ subsequent gazing behavior. We exposed participants (N = 129; 68 women, 61 men) to music videos either high in sexual objectification or low in sexual objectification. Next, we measured participants’ eye movements as they viewed photographs of 36 women models with various body shapes (i.e., ideal size model, plus size model) and degree of dress (i.e., fully dressed, scantily dressed, partially clad). Results indicated that sexually objectifying music videos influenced participants’ objectifying gaze upon photographs of women with an ideal size, but not plus size, body shape. Interestingly, that effect neither differed among men and women nor depended upon the models’ degree of dress. Altogether, once primed with sexually objectifying imagery, participants looked at women’s sexual body parts more than they looked at women’s faces.     

Beauty Is in the Eye of the Beer Holder: An Initial Investigation of the Effects of Alcohol,Attractiveness, Warmth,and Competence on the Objectifying Gaze in Men

Despite literature revealing the adverse consequences of objectifying gazes for women, little work has empirically examined origins of objectifying gazes by perceivers. Integrating alcohol myopia and objectification theories, we examined the effects of alcohol as well as perceived female attractiveness, warmth, and competence on objectifying gazes. Specifically, male undergraduates (n?=?49) from a large U.S. Midwestern university were administered either an alcoholic or placebo beverage. After consumption, participants were asked to focus on the appearance or personality (counterbalanced) of pictured women who were previously rated as high, average, or low in attractiveness, warmth, and competence. Replicating previous work, appearance focus increased objectifying gazes as measured by decreased visual dwell time on women’s faces and increased dwell time on women’s bodies. Additionally, alcohol increased objectifying gazes. Whereas greater perceived attractiveness increased objectifying gazes, more perceived warmth and perceived competence decreased objectifying gazes. Furthermore, the effects of warmth and competence perceptions on objectifying gazes were moderated by alcohol condition; intoxicated participants objectified women low in warmth and competence to a greater extent than did sober participants. Implications for understanding men’s objectifying perceptions of women are addressed, shedding light on potential interventions for clinicians and policymakers to reduce alcohol-involved objectification and related sexual aggression.     

裸露尤“物”:性客体化影响社会认知的眼动证据

客体化理论认为,对女性身体的关注会导致对其能力、热情和道德等社会属性评价的降低,然而以往研究缺乏直接证据。本研究以50名大学生为被试,采用眼动仪考察了对泳装图片和非泳装图片人物聪明程度评价过程中的眼动特征,结果发现:相比非泳装图片,被试对泳装图片人物的聪明程度评分更低;相比非泳装图片,被试对泳装图片人物胸部的注视点更多,注视时间和首次注视时间更长,对面孔的注视时间和首次注视时间更短。眼动特征表明,对泳装图片社会感知过程中存在客体化注视,直接且直观地支持了客体化理论。     

“You Can Catch More Flies with Honey than Vinegar”: Objectification Valence Interacts with Women’s Enjoyment of Sexualization to Influence Social Perceptions

Although objectification is a common experience for women (Fredrickson & Roberts, 1997), little is understood about how women perceive sources of objectifying commentary and behaviors. The current work provides a novel integration of objectification and consistency theories to understand how valence of sexual objectification and women’s feelings about sexual attention interact to predict perceptions of objectifying sources. In two online vignette studies with 121 and 110 U.S. women recruited through MTurk, female participants were asked to recall an experience of complimentary or critical objectification and report perceptions of source warmth, approach behavioral intentions, perceived overlap between the self and the source, and enjoyment of sexualization. Consistent with hypotheses, regression analyses revealed that reporting experiences of complimentary objectification led to more positive source perceptions among women who reported that they enjoy being sexualized relative to reporting experiences of critical objectification. Furthermore, path analyses revealed that self-other overlap emerged as a mechanism of women’s more positive source perceptions, with a significant indirect effect of self-other overlap emerging for the link between enjoyment of sexualization and warmth and approach in the complimentary objectification condition. The effects were replicated across two studies. The discussion centers on how understanding women’s objectifying source perceptions could illuminate when interpersonal objectification will lead to more experiences of objectification or women’s internalization of objectifying self-perceptions.

     

Thinking big: The effect of sexually objectifying music videos on bodily self-perception in young women

The present study investigated the effect of sexually objectifying music video exposure on young women's implicit bodily self-perception and the moderating role of self-esteem. Fifty-six college women of normal weight were either exposed to three sexually objectifying music videos or three neutral music videos. Perceived and ideal body size were measured both before and after video exposure, using horizontally stretched and compressed photographs of the participant's own body in swimming garment. As expected, only women low (but not high) in self-esteem were negatively affected by the sexually objectifying content of the music videos: they perceived themselves as bigger and showed an increased discrepancy between their perceived and ideal body size after video exposure. The neutral music videos did not influence women's bodily self-perceptions. These findings suggest that body image is a flexible construct, and that high self-esteem can protect women against the adverse effects of sexually objectifying media.     

From Gaze to Outrage: The Role of Group-Based Anger in Mediating the Relationship between Sexual Objectification and Collective Action

Numerous studies have demonstrated the harmful effects of sexual objectification on well-being. However, despite the rapid growth of the #MeToo movement, which has raised public awareness about sexual harassment, there has been much less research investigating the role of sexually objectifying behaviours in motivating people to try to tackle this issue through collective action (e.g., signing petitions, engaging in protests) and the process through which this occurs. Across two studies, we tested whether experiencing sexually objectifying behaviours motivates women to be willing to engage in collective action against sexual objectification via feelings of anger toward women being the target of such actions (i.e., group-based anger). In Studies 1 (n?=?127) and 2 (n?=?159), female participants rated the extent to which they had been the target of sexually objectifying behaviours, their feelings of group-based anger, and their willingness to engage in collective action against sexual objectification. We found that sexual objectification positively predicted the willingness to engage in collective action and that this relationship was mediated by feelings of group-based anger. This pattern suggests that experiencing numerous instances of sexual objectification is likely to result in women feeling group-based anger and that this anger, in turn, promotes collective action against sexual objectification. Therefore, our research demonstrates one process through which sexual objectification promotes a willingness to engage in collective action.

     

Embodied female experience through the lens of imagination

Abstract: In 1971, I made a film entitled Self Portrait of a Nude Model Turned Cinematographer in which I explore the objectifying ‘male’ gaze on my body in contrast to the subjective lived experience of my body. The film was a radical challenge to the gaze that objectifies woman – and thus imprisons her – which had hitherto dominated narrative cinema. Since the objectification of women has largely excluded us from the privileged phallogocentric discourses, in this paper I hope to bring into the psychoanalytic dialogue a woman's lived experience. I will approach this by exploring how remembering this film has become a personally transformative experience as I look back on it through the lens of postmodern and feminist discourses that have emerged since it was made. In addition, I will explore how this process of imaginatively looking back on an artistic creation to generate new discourses in the present is similar to the transformative process of analysis. Lastly, I will present a clinical example, where my embodied countertransference response to a patient's subjection to the objectifying male gaze opens space for a new discourse about her body to emerge.     

My body or my mind: The impact of state and trait objectification on women's cognitive resources

Objectification theory posits that as a result of pervasive sexual objectification of the female body in American culture, women are socialized to take an observers' perspective towards the self, resulting in self‐objectification. This tendency, combined with an objectifying context, is hypothesized to increase cognitive load, thereby impairing performance. Two experiments tested this hypothesis by investigating the joint impact of trait and state objectification on cognitive load among women. Results of the first experiment showed longer response latencies on a Letter Number Sequencing task, specifically among women high in trait self‐objectification (TSO), in a highly objectifying condition. The second experiment replicated results from the first while also exploring possible correlates of the effects. Copyright © 2010 John Wiley & Sons, Ltd.     

Sinful flesh: Sexual objectification threatens women's moral self

The current investigation examined whether sexual objectification leads to perceived contamination in women victims, which, in turn, triggers sinful feelings. The results of three experiments provide converging support for these predictions. Female participants reported greater sinful feelings than their non-objectified counterparts, after receiving objectifying comments on their physical appearance from an alleged male partner (Experiment 1) or recalling a past experience of objectification (Experiments 2 and 3). Furthermore, perceived contamination mediated the effect of objectification on sinful feelings. We also found that perceived personal responsibility of being objectified moderated the above effects, such that the effects were only observed among participants who perceived themselves as highly responsible for objectification experience, but not among those who perceived low personal responsibility. These findings contribute to the literature by explaining why objectification elicits sinful feelings in female victims and who is more susceptible to this influence.     

Is objectification always harmful? Reactions to objectifying images and feedback as a function of self-objectification and mortality salience

From the perspective of terror management theory, awareness of death induces a need for validation of important values. Thus, for women who place a high value on their appearance (e.g., high self-objectifiers), mortality salience should increase positive reactions to objectifying experiences relative to women who do not highly value appearance. Two studies supported this hypothesis. Self-objectification moderated favorable reactions to objectifying stimuli (Study 1) and state self-esteem in response to an objectifying comment (Study 2) when women were primed with death. Together, the studies illustrate the complexity of reactions to objectification and, by highlighting conditions in which objectification serves a psychological function, help to explain the pervasiveness of the phenomena.     

A Test Of Objectification Theory: The Effect Of The Male Gaze On Appearance Concerns In College Women

This study extends the research on objectification theory by examining the effect of anticipating a male or female gaze on appearance-related concerns in 105 female undergraduates. Gaze anticipation was manipulated by having participants believe they would be interacting with a man or woman before completing several self-report measures. Results demonstrated that anticipating a male gaze produced significantly greater body shame and social physique anxiety than anticipating a female gaze, while no differences were observed for dietary intent. Discussion centers on the pervasiveness of the experience of self-objectification and the implications of these findings for future research.     

Body shape and size depictions of African American women in JET magazine, 1953-2006

Depictions of Caucasian women in the mainstream media have become increasingly thinner in size and straighter in shape. These changes may be inconsistent with the growing influence of African American beauty ideals, which research has established as more accepting of larger body sizes and more curvaceous body types than Caucasians. The present study looked at trends in the portrayal of African American women featured in JET magazine from 1953 to 2006. Beauty of the Week (BOW) images were collected and analyzed to examine body size (estimated by independent judges) and body shape (estimated by waist-to-hip ratio). We expected body sizes to increase and body shapes to become more curvaceous. Results revealed a rise in models' body size consistent with expectations, but an increase in waist-to-hip ratio, contrary to prediction. Our findings suggest that the African American feminine beauty ideal reflects both consistencies with and departures from mainstream cultural ideals.     

Women and body dissatisfaction: Does sexual orientation make a difference?

In this study, heterosexual (n = 95) and nonheterosexual (n = 84) women were asked to rate figure drawings and computer-generated images of women that varied in body fat, waist-to-hip ratio, and breast size in terms of self, ideal, and cultural ideal; discrepancy indices, indicating body dissatisfaction, were created for each body aspect. Nonheterosexual women had significantly higher body mass indices (BMIs) than heterosexual women, but when the effects of BMI were controlled, participants evidenced similar perceptions of their bodies, their ideal bodies, and the female cultural ideal, as well as similar levels of body dissatisfaction for body fat, waist-to-hip ratio, and breast size. The results of this study suggest that being a member of a society that highly values a thin, curvaceous, relatively large-breasted body puts women, regardless of sexual orientation, at risk for body dissatisfaction.     

Fathers,daughters, and self-objectification: Does bonding style matter?

As women are exposed to objectification and the “male gaze,” they self-objectify, which predicts negative psychological outcomes. Given the centrality of the “male gaze,” positive father/child relationships may have a buffering effect. In this study, women (N = 447) completed a survey measuring paternal bonding (care and overprotection), self-objectification, negative eating attitudes, and depression. Women were categorized into four groups based on bonding style. Analyses indicated an interaction such that women who reported high care and low overprotection reported the fewest negative eating attitudes. A path model was tested for each group. The fit of the high care/high overprotection group's model significantly differed from that of the high care/low overprotection group. The relationships between body surveillance and shame as well as between shame and negative eating attitudes were stronger in the former group. These findings suggest that caring but overprotective fathers may exacerbate the negative effects of body surveillance and shame.     

A TEST OF OBJECTIFICATION THEORY WITH LESBIAN WOMEN

This study extends research on objectification theory as it applies to eating disorder symptomatology by examining whether its tenets generalize to women identifying as lesbian. Lesbian women ( N = 181) and a comparison sample of heterosexual women ( N = 196) completed measures of objectification theory constructs (interpersonal sexual objectification, body surveillance, body shame, interoceptive awareness, disordered eating). The model of objectification theory was tested separately for lesbian and heterosexual participants. Path analyses revealed that this model provided a poor fit to the data for the lesbian sample, whereas it provided an excellent fit to the data for the heterosexual sample. Based on the data from the lesbian participants, an exploratory model was evaluated. Overall, findings suggested that the interrelationships among the objectification theory constructs were different and more complex for the lesbian participants than for the heterosexual participants.     

Self- and Partner-objectification in Romantic Relationships: Associations with Media Consumption and Relationship Satisfaction

Few studies have examined objectification in the context of romantic relationships, even though strong theoretical arguments have often made this connection. This study addresses this gap in the literature by examining whether exposure to mass media is related to self-objectification and objectification of one's partner, which in turn is hypothesized to be related to relationship and sexual satisfaction. A sample of undergraduate students (91 women and 68 men) enrolled in a university on the west coast of the United States completed self-report measures of the following variables: self-objectification, objectification of one's romantic partner, relationship satisfaction, sexual satisfaction, and exposure to objectifying media. Men reported higher levels of partner objectification than did women; there was no gender difference in self-objectification. Self- and partner-objectification were positively correlated; this correlation was especially strong for men. In regression analyses, partner-objectification was predictive of lower levels of relationship satisfaction. Furthermore, a path model revealed that consuming objectifying media is related to lowered relationship satisfaction through the variable of partner-objectification. Finally, self- and partner-objectification were related to lower levels of sexual satisfaction among men. This study provides evidence for the negative effects of objectification in the context of romantic relationships among young adults.     

Men's attraction to women's bodies changes seasonally

Humans exhibit seasonal variation in hormone levels, behaviour, and perception. Here we show that men's assessments of women's attractiveness change also seasonally. In five seasons (from winter 2004 to winter 2005) 114 heterosexual men were asked to assess the attractiveness of the same stimuli: photos of a female with three different waist-to-hip ratios; photos of female breasts, and photos of average-looking faces of young women. For each season, the scores given to the stimuli of the same category (body shape, breast, and face) were combined. Friedman's test revealed significant changes for body shape and breast attractiveness assessments across the seasons, but no changes for face ratings. The highest scores for attractiveness were given in winter and the lowest in summer. We suggest that the observed seasonality is related to the well-known 'contrast effect'. More frequent exposure to women's bodies in warmer seasons might increase men's attractiveness criteria for women's body shape and breasts.     

The role of stranger harassment experiences in college women's perceived possibility of gender crimes happening to them

The present study examined the relation between stranger harassment experiences and college women's perceived possibility of gender and nongender crimes happening to them. Undergraduate women attending a British university completed self‐report measures of stranger harassment and self‐objectification (i.e., self‐surveillance and body shame), and then evaluated four vignettes of various crimes on the severity of the crime and the likelihood of the crime happening to them. Results indicated that stranger harassment is a common experience for these British university women. Serial mediation analyses revealed a direct effect of stranger harassment on perceived likelihood of rape and perceived likelihood of intimate partner violence, and an indirect effect of stranger harassment on rape through self‐surveillance, whereas stranger harassment and indices of self‐objectification were unrelated to perceived likelihood of human trafficking and burglary. Discussion is centered on the role of objectifying experiences in perceptions of gender crimes where sexual and physical harm to women's bodies is emphasized, and the potential impact for those women on the receiving end of unwanted sexual objectification.     

Objecting to Objectification: Women’s Collective Action against Sexual Objectification on Television

Media often portray women as mere sexual objects, but to date no known research has explored relations between exposure to such media content and willingness to engage in collective action. In the present study, Italian participants (78 men; 81 women) were exposed to a nature TV documentary (Control video), a television clip portraying women as sexual objects (SO video), or to the same sexually objectifying television clip including a commentary against such degrading depiction of women (Critique SO video). After exposure to the Critique SO video, women, but not men, reported greater collective action proclivity and behavioral intention to support a protest against female sexual objectification, as compared to the Control condition. Importantly, results further demonstrated that anger was the mechanism underlying women’s collective action proclivity, as well as intention to react. These findings suggest that media literacy messages in the form of critique videos may be valuable tools to promote more active and critical media consumption and that media specialists, concerned citizens, and social media activists may use such messages to motivate women to collectively take action against sexual objectification.     

Predicting Objectification: Do Provocative Clothing and Observer Characteristics Matter?

This study provides empirical evidence for the objectification of women and unearths factors that increase objectification. Objectification theory (Fredrickson and Roberts 1997) suggests that women from Western cultures are the targets of male gaze. Although this seems self-evident from a look at the media, little empirical evidence exists to document the phenomenon or unravel underlying processes. Undergraduate female participants (N = 82) from the Midwestern part of the United States rated three photographs of well-known female Olympic athletes shown either provocatively dressed or in sport-appropriate outfits. Results showed that when shown provocatively attired the women were objectified. Furthermore, participants’ own levels of social physique anxiety were significant predictors of objectification. Sexism and trait objectification were not significantly related to ratings. This research was funded in part by a grant from the University of Wisconsin-Green Bay Research Council.