无意识目标追求的行为特征、机制及影响因素

无意识目标追求是指个体自动地追求由情境线索激活的目标, 而全然不知目标对自己行为的导向作用。无意识目标追求具有灵活性、抑制性和坚持性。无意识目标追求经由行动的无意识准备和目标价值的自动评估与努力过程实现。积极情绪、内隐态度和人际关系影响无意识目标追求。未来研究需要进一步探讨无意识目标追求的影响因素, 完善无意识目标追求的机制, 探究无意识目标追求结果对个体心理和行为的影响, 提高研究结果的生态效度, 拓展应用研究。     

无意识工作激励:定义、模型及展望

无意识工作激励是指由外部环境自动诱导出个体努力行为的过程,并且这种自动诱导的过程无法被个体所内省。目前已经被发现的无意识工作激励过程包括自动化评价,无意识行为模仿,态度、特质和刻板印象的激活,以及无意识目标激活等。从内在机制来看,镜像神经元理论可解释无意识行为模仿,无意识行为选择模型可用来解释无意识目标激励。未来应侧重研究无意识工作激励与有意识工作激励的关系,发展新的研究方法,并更深入地探索无意识工作激励的内在机制。     

成就目标启动对风险偏好的调节作用

新近研究发现,目标可以在无意识的条件下被激活并自动地引导行为以达成目标,但其内部机制尚不清楚。本研究试图考察风险偏好是否受无意识目标调节。实验采用问卷作为启动刺激,分别启动被试追求成功的目标与避免失败的目标,并在收益框架下和损失框架下测量被试的风险偏好。结果发现：在收益框架下,受到追求成功目标启动的被试比受到避免失败目标启动的被试更加偏好风险;而在损失框架下,两组被试间未发现显著差异。上述结果表明自动激活的成就目标可以影响个体的风险偏好,使个体面对风险情境时能做出更合适的行为以达成目标,即对风险偏好的调节是无意识目标自动影响行为的途径之一。     

无意识目标启动的定义、机制及应用

无意识目标与社会态度、刻板印象和图式等一样, 是行为的满意状态或结果在个体头脑中的一种表征, 包含有目标设定、追求情境和追求手段等内容。这些内容能够被环境中的刺激自动激活, 在意识不到的情况下影响人的心理和行为。无意识目标启动的概念和其他心理表征的启动不同, 无意识目标启动能够促使带有动机性的行为出现, 启动线索的影响不会随着时间的推移而消失。无意识目标启动的自变量与自身心理状态和环境中他人的影响有关, 无意识目标启动的因变量与任务表现和社会关系的处理有关。“知觉-行为模型”、“无意识行为选择模型”、“评价准备模型”和“情感因素模型”能够分别从“无意识”和“目标”两个角度对无意识目标启动的心理机制进行解释。无意识目标启动原理在商业、教育、医疗等领域当中有着广泛的应用前景, 为了更好地完善理论研究和进行实际应用, 今后应该更加重视无意识目标启动的脑机制研究。     

无意识成就目标激活与追求:来自ERP的证据

为探索无意识目标激活的神经机制,采用单因素被试内设计,自变量为目标激活阶段无意识成就目标激活(有、无),因变量为阈下呈现的成就目标相关词(成就目标无关词)出现后所诱发的ERP成分,以及目标追求阶段被试判断两位数加减法算术式的正确率和平均反应时。结果发现:(1)无意识成就目标能够通过阈下启动得以激活;(2)阈下呈现的成就目标相关词诱发了一个明显的N200成分,可能反映了大脑执行控制功能在个体无意识成就目标激活与追求中的重要作用。     

无意识目标对道德取向的调节作用

已有研究表明目标可以在无意识的条件下被激活并自动地引导行为以达成目标,但该过程是否通过调节心理准备状态实现尚不清楚。本研究考察了无意识目标对个体道德取向的影响。实验1通过语义启动方式激活被试的成就目标,结果发现,与未激活任何目标的被试相比,激活了无意识成就目标的被试更偏向功利主义道德取向。实验2激活被试母亲的概念,结果发现这部分被试比对照组更偏向道义主义道德取向。上述结果表明,自动激活的目标可以影响个体的道德取向,使个体面对道德情境时能做出更合适的行为以达成目标。     

目标感染研究述评

目标感染是动机领域新近出现的一个概念（Aarts等,2004）,所谓目标感染指的是个体可以自动的从他人行为信息中推测其目标并无意识的追求这一目标。目标感染在激活对象、复杂程度等方面不同于单纯的行为模仿,在行为性质、意识水平等方面又区别于观察学习。目标状态可及性、目标情感效价等因素会影响目标感染现象的发生。已有研究中通常采用目标相关词汇、社会信息两种方式进行目标的激活。作为对有意识目标追求的补充,目标感染的研究促进了我们对个体行为的理解。未来研究尚可就观察者特征、目标熟悉程度、被观察者数量等因素对目标感染的影响开展进一步的探讨。     

情感启动行为研究概述

在西方心理学界,情感启动的研究是近20年来的一个比较活跃的研究领域,研究者们采用多种实验任务和研究方法进行了大量实验,取得了一定的研究成果,证明了人的态度能够被自动激活,并提出了三种对情感启动效应的理论解释：激活扩散机制,反应冲突机制,情感匹配机制。但到目前为止,不同的研究之间仍然存在着一定的分歧。今后的研究应该重点探讨评价自动激活的内在机制,从而促进情感启动的无意识研究。     

四巧板问题解决中关键启发信息激活的实验研究

本研究采用四巧板问题为材料,通过操作源问题中的关键启发信息形成不同型的多个源问题,来探讨关键启发信息激活在顿悟问题解决中的作用。结果表明:原型事件中关键启发信息的激活是顿悟问题解决的关键机制;顿悟问题的解决是一个无意识的自动加工过程。     

阈下启动信息加工的心理机制

无意识如何影响人类的认知？或者说,无意识知觉在什么水平对人类的认知产生作用。由于方法和标准的限制,对上述问题的争论依然存在。当前对无意识知觉的研究主要集中在阈下启动的加工机制上,即启动刺激如何有效引发被试对目标刺激的加工。研究者提出知觉加工,中枢加工,反应加工以及行为触发等理论来解释阈下启动的心理加工机制。     

Nonconscious goal pursuit: Acting in an explanatory vacuum

Nonconsciously activated goals and consciously set goals produce the same outcomes by engaging similar psychological processes (Bargh, 1990; Gollwitzer & Bargh, 2005). However, nonconscious and conscious goal pursuit may have different effects on subsequent affect if goal pursuit affords an explanation, as nonconscious goal pursuit occurs in an explanatory vacuum (i.e. cannot be readily attributed to the respective goal intention). We compared self-reported affect after nonconscious versus conscious goal pursuit that either violated or conformed to a prevailing social norm. When goal-directed behavior did not require an explanation (was norm-conforming), affective experiences did not differ after nonconscious and conscious goal pursuit. However, when goal-directed behavior required an explanation (was norm-violating), nonconscious goal pursuit induced more negative affect than conscious goal pursuit.     

Making sense of one’s actions in an explanatory vacuum: The interpretation of nonconscious goal striving

Previous research has found that performing norm-violating behaviors based on a nonconsciously-activated goal elicits negative affect (Oettingen, Grant, Smith, Skinner, & Gollwitzer, 2006). In the present research we explored whether this negative affect is eliminated when an earlier conscious goal with congruent behavioral effects can be used to explain the norm-violating behavior. Our findings suggest that applicable conscious goals are indeed used to interpret nonconsciously-activated goal striving (Study 1), and that this interpretation occurs reflexively rather than reflectively (Study 2), with implications for interpersonal behavior (Study 3). The role of social norms, applicable conscious goals, and negative affect in the interpretation of nonconscious goal pursuit is discussed.     

On the Emergence of Human Goal Pursuit: The Nonconscious Regulation and Motivation of Goals

Experimental research in social psychology has discovered that human goal pursuit can emerge in the absence of conscious awareness. Whereas these goal-priming effects are commonly explained in terms of habitual automatic processes, recent studies shed new light on the matter. Building on this recent work, this paper attempts to promote a more comprehensive understanding and examination of the potential mechanisms that enable people to pursue their goals in a nonconscious fashion. Specifically, it addresses (i) the human capacity to pursue goals without awareness of the activation and operation of the goal, even when habits are inadequate; and (ii) the fundamental role of positive affect in nonconsciously modulating the motivation of goals and their pursuit.     

The projection of implicit and explicit goals

In 3 studies, the authors analyzed whether projection occurs for both conscious and nonconscious goals. In Experiment 1, participants who were predisposed to hold a learning goal over a performance goal rated others as possessing more of a learning goal. In Experiment 2, participants who were either implicitly primed with or explicitly assigned to have the goal to compete perceived others as striving for competitive goals more than control participants. In Experiment 3, the authors demonstrated that it was the actual goal to compete rather than the trait construct of competitiveness that was projected. The control of automatic goal projection effects is discussed, and interpersonal consequences of goal projection are delineated.     

Positive affect as implicit motivator: on the nonconscious operation of behavioral goals

Recent research has revealed that nonconscious activation of desired behavioral states--or behavioral goals--promotes motivational activity to accomplish these states. Six studies demonstrate that this nonconscious operation of behavioral goals emerges if mental representations of specific behavioral states are associated with positive affect. In an evaluative-conditioning paradigm, unobtrusive linking of behavioral states to positive, as compared with neutral or negative, affect increased participants' wanting to accomplish these states. Furthermore, participants worked harder on tasks that were instrumental in attaining behavioral states when these states were implicitly linked to positive affect, thereby mimicking the effects on motivational behavior of preexisting individual wanting and explicit goal instructions to attain the states. Together, these results suggest that positive affect plays a key role in nonconscious goal pursuit. Implications for behavior-priming research are discussed.     

Nonconscious perception, conscious awareness and attention

Because it is unclear how a nonconscious stimulus is cognitively processed, there is uncertainty concerning variables that modulate the processing. In this context recent findings of a set of neuroimaging experiments are important. These findings suggest that conscious and nonconscious stimuli activate same areas of the brain during performance of a similar task. Further, different areas are activated when a task is performed with or without awareness of processing. It appears that the neural network involved in cognitive processing depends on the awareness of processing rather than awareness of perception. Since conscious and nonconscious cognitive processing use separate neural networks, each processing is modulated by different variables. Attention modulates most conscious cognitive processing and most, but not all, nonconscious processing is attention dependent. Nonconscious tasks that require attentional resources, with or without conscious awareness, are processed using the attention dependent system. Further, because attention dependent and attention independent tasks are processed by separate neural networks, the cognitive processing and modulating variables can be understood better if cognitive tasks are defined as attention dependent or attention independent, rather than conscious or nonconscious.     

Longer is not better: nonconscious overstimulation reverses priming influences under interocular suppression

Previous research has shown that stimuli rendered invisible through masking can be sufficiently processed to induce nonconscious influences and facilitate subsequent recognition. However, masking paradigms are methodologically restricted such that stimuli cannot be presented for longer than a few tens of milliseconds, potentially restricting the strength of nonconscious influences. By adapting a masked face repetition priming paradigm to a recent interocular suppression method, we investigated whether longer periods of invisible prime stimulation lead to larger nonconscious influences on subsequent recognition. Surprisingly, we found that while brief periods of invisible prime stimulation result in classical facilitation priming, long periods of invisible stimulation lead to negative priming influences, reflecting impairment of subsequent recognition. In contrast, when the prime was visible, longer exposure resulted in classical facilitation effects, revealing qualitative differences between conscious and nonconscious processes. Altogether, the present findings reveal the existence of a nonconscious overstimulation cost, as well as an important dissociation between conscious and nonconscious processing.     

Cognitive change processes in psychotherapy

Several types of cognitive-behavioral therapy are now practiced that use different sets of theoretical concepts and propose different kinds of change mechanisms. None, however, is directly grounded in experimental research in cognitive and social psychology, and few address basic issues such as the relevance of conscious versus nonconscious cognitive processes and the validity of the self-report data on which therapy depends. Put forward in this article is a model that describes the conscious and nonconscious processing of emotional stimuli and distinguishes between knowledge that is verbally accessible and knowledge that can only be recovered by exposure to situational cues. Also proposed are three mechanisms of cognitive change that involve altering verbally accessible knowledge, the accessibility of nonconscious situational memories, and self-regulatory strategies. These mechanisms are related to the current practices of behavioral and cognitive-behavioral therapists.     

The nonconscious cessation of goal pursuit: when goals and negative affect are coactivated

Extending on the recent investigation into the implicit affective processes underlying motivation and decision making, 5 studies examined the role of negative affect in moderating goal priming effects. Specifically, experimental effects on measures that typify motivational qualities of goal systems, such as keeping a goal at a heightened level of mental accessibility and exerting effort to work for a goal and experiencing desire to attain the goal, showed that the motivation and resultant operation of social goals cease when these goals are primed in temporal proximity of negatively valenced information. These goal cessation effects resulting from the mere coactivation of a goal and negative affect are discussed against the background of present research on nonconscious goal pursuit and the role of accessibility and desirability in the regulation of automatic goal-directed behavior.