Self-affirmation moderates effects of unrealistic optimism and pessimism on reactions to tailored risk feedback

We examined whether self-affirmation would facilitate intentions to engage in colorectal cancer (CRC) screening among individuals who were off-schedule for CRC screening and who were categorised as unrealistically optimistic, realistic or unrealistically pessimistic about their CRC risk. All participants received tailored risk feedback; in addition, one group received threatening social comparison information regarding their risk factors, a second received this information after a self-affirmation exercise and a third was a no-treatment control. When participants were unrealistically optimistic about their CRC risk (determined by comparing their perceived comparative risk to calculations from a risk algorithm), they expressed greater interest in screening if they were self-affirmed (relative to controls). Non-affirmed unrealistic optimists expressed lower interest relative to controls, suggesting that they were responding defensively. Realistic participants and unrealistically pessimistic participants who were self-affirmed expressed relatively less interest in CRC screening, suggesting that self-affirmation can be helpful or hurtful depending on the accuracy of one's risk perceptions.     

Feelings of vulnerability in response to threatening messages: Effects of self-affirmation

We examined effects of self-affirmation on feelings of vulnerability and behavioral intentions following exposure to personally threatening messages varying in message strength. In Experiment 1, female alcohol consumers read a strong message linking alcohol to breast cancer risk. Self-affirmed participants exhibited higher feelings of vulnerability concerning consumption levels and personal risk. In Experiment 2, female caffeine consumers read a weak or strong message linking caffeine to breast disease. Self-affirmed participants reported greater feelings of vulnerability to breast disease and greater intentions to reduce caffeine consumption (relative to control participants) only when reading the strong message. Effects on intentions were mediated by effects on feelings of vulnerability. These studies show that feelings of vulnerability can mediate effects of self-affirmation on intentions to change behavior under threat, although only in the presence of strong messages.     

Don't derogate this message! Self-affirmation promotes online type 2 diabetes risk test taking

The aim of the present study was to examine whether self-affirmation promotes acceptance of threatening type 2 diabetes information and risk-testing behaviour. In an experimental study (N = 84), we manipulated self-affirmation by allowing participants to affirm a value that was either personally important or unimportant to them, and measured participants' risk level prior to reading threatening type 2 diabetes information. As dependent variables, we measured message derogation, intentions to do an online type 2 diabetes risk test and online risk-testing behaviour. Findings showed that self-affirmation decreased message derogation, increased intentions to do an online risk test and promoted online risk test taking among at-risk participants. Among participants not at-risk, self-affirmation decreased intentions and online risk test taking. Therefore, it is concluded, that for an at-risk population self-affirmation can decrease defensive responses to threatening health information and promote (online) risk test taking for diseases.     

Autonomy and defensiveness: experimentally increasing adaptive responses to health-risk information via priming and self-affirmation

Health information is often ineffective in motivating health-behaviour change. One way to improve information effectiveness might be to highlight autonomy, which is associated with less defensiveness and more adaptive psychological functioning. Three studies assessed whether experimentally elevating autonomy led to adaptive responses to risk information about alcohol consumption. In Study 1 (N?=?104), participants completed either an autonomy prime or a neutral prime task and read either risk information about the dangers of alcohol consumption or neutral information. Among high-risk participants in the autonomy prime condition, those who read risk information reported greater autonomous motivation towards moderate alcohol consumption than did those in the neutral information condition. Study 2 (N?=?157) compared two types of autonomy prime tasks with a neutral condition. For high-risk participants who read risk information, the autonomy prime tasks elicited greater autonomous motivation, more positive attitudes and greater intentions to drink in moderation than did the neutral prime task. Study 3 (N?=?130) found that for high-risk participants who read risk information, autonomy prime participants reported less subsequent alcohol consumption than did neutral prime participants. The results are discussed in terms of the benefits of autonomy for adaptive responses to risk information.     

Studying Strategy Effects on Memory,Attitudes, and Intentions

In this experiment, 175 participants generated node-link maps or summaries using multiple, massed, or ad lib schedules while reading text on stress-related information. They rated personal relevance immediately following studying and completed tests on the information and measures of attitudes and intentions 48 hours later. Low-verbal-ability participants who mapped and high-verbal-ability participants who summarized performed best on the tests and reported higher personal relevance. Multiple regression analyses indicated that personal relevance predicted test performance for those who mapped and was consistent in predicting both intentions to learn about and manage stress for all participants.     

From a terror management perspective: The efficacy of self-affirmation on organ donation-related thoughts and intentions in China

ABSTRACT

In 2015, the Chinese government officially abolished the practice of harvesting organs from executed prisoners. However, the voluntary donor registration rate among the Chinese population is approximately 2% as of January 2020. Guided by self-affirmation theory and terror management theory, the present investigation examined a number of variables that may be related to donor registration intentions and a method to mitigate death thoughts and misconceptions. An online experiment was conducted in which 352 Chinese participants were randomly assigned to either a self-affirmation (i.e., affirming values that are important to the participants) or a no-affirmation condition. Results revealed that self-affirmation lowered death thoughts among the participants, which in turn were positively related to organ donation misperceptions. Inconsistent with terror management theory, the level of death thoughts was not directly related to participants’ intentions to register as organ donors. Instead, the relationship between the two was mediated by misperceptions toward organ donation.     

The effect of self-affirmation on perception of racism

Two studies tested the hypothesis that a self-affirmation manipulation can eliminate group differences in perception of racism. Latino and White students completed a questionnaire manipulation of self-affirmation followed by a survey measuring perception of racism against stigmatized groups. Results in both studies revealed a predicted main effect such that Latino participants perceived greater racism than did White participants. However, this difference was qualified in both studies by a hypothesized interaction. The group difference in perception of racism was true only of participants in the no-affirmation condition; it was reduced (Study 1) or eliminated (Study 2) among participants who received a self-affirmation treatment. Additional analyses challenge prevailing discourse about motivational sources of ethnic differences in racism perception. Although results provide tentative evidence that the affirmation treatment attenuated perception of racism among Latino participants, they provide stronger evidence that the affirmation treatment facilitated perception of racism among White participants.     

Autonomy and defensiveness: Experimentally increasing adaptive responses to health-risk information via priming and self-affirmation

Health information is often ineffective in motivating health-behaviour change. One way to improve information effectiveness might be to highlight autonomy, which is associated with less defensiveness and more adaptive psychological functioning. Three studies assessed whether experimentally elevating autonomy led to adaptive responses to risk information about alcohol consumption. In Study 1 (N?=?104), participants completed either an autonomy prime or a neutral prime task and read either risk information about the dangers of alcohol consumption or neutral information. Among high-risk participants in the autonomy prime condition, those who read risk information reported greater autonomous motivation towards moderate alcohol consumption than did those in the neutral information condition. Study 2 (N?=?157) compared two types of autonomy prime tasks with a neutral condition. For high-risk participants who read risk information, the autonomy prime tasks elicited greater autonomous motivation, more positive attitudes and greater intentions to drink in moderation than did the neutral prime task. Study 3 (N?=?130) found that for high-risk participants who read risk information, autonomy prime participants reported less subsequent alcohol consumption than did neutral prime participants. The results are discussed in terms of the benefits of autonomy for adaptive responses to risk information.     

Weight Stigmatization Moderates the Effects of Sugar-Sweetened Beverage-Related PSAs Among U.S. Parents

Research indicates that media campaigns targeting weight-related behaviors can make overweight individuals feel stigmatized and may create backlash effects in weight-related health behavior. Using weight-based identity threat theory as a guiding framework, this study investigates the role of prior weight stigmatization in adults’ reactions to public service advertisements (PSAs) encouraging sugar-sweetened beverage (SSB) reduction. In an online survey experiment among 807 U.S. parents, participants were randomly assigned to view anti-SSB PSAs containing one of three persuasive appeals (fear, humor, or nurturance). Emotional responses, evaluation of argument strength, and intention to reduce SSB consumption were measured following PSA exposure. Non-stigmatized parents felt less empowerment and hope and perceived weaker arguments if they viewed humorous PSAs instead of fear-based PSAs. Argument strength and empowerment or hopeful emotions predicted increased intention to reduce SSB consumption, regardless of whether participants had been stigmatized. There was weak support for the moderation of emotional responses on intentions by stigmatization history such that negative emotions were associated with lower SSB-reduction intentions only among stigmatized participants. Experiences of stigmatization can shape audiences’ responses to health-related messages in unintended ways. The findings suggest that campaign designers should choose empowering messages with strong arguments and avoid evoking negative emotions.     

Improving condom use intentions and behavior by changing perceived partner norms: an evaluation of condom promotion videos for college students.

OBJECTIVE: To examine the effectiveness of 2 condom promotion videotapes on self-efficacy, intentions, and behavior. DESIGN: Two hundred twenty college students completed social-cognitive and behavioral measures and were then randomly assigned to receive one of two 30-min condom promotion videotapes (male or female student presenters) or to a wait-list control condition. Participants who watched 1 of the videotapes completed immediate posttest measures, and 85% of participants completed a 4-month follow-up. MAIN OUTCOME MEASURES: Self-efficacy for condom use, intentions to use condoms, use of condom during last sex, and consistent condom use over the last month. RESULTS: Participants who received either video reported greater self-efficacy to refuse to have unprotected sex and intentions than controls at follow-up. Individuals who received either video were more likely than controls to report using a condom during last sex with a regular partner, and those who watched the female presenter were more likely to report consistent condom use. CONCLUSION: Participants benefited in terms of self-efficacy and intentions from receiving either video, but both men and women benefited more in terms of condom use behavior from receiving the female video. Future research is needed to determine whether opposite-sex speaker videos could be beneficial with a larger (and more sexually active) sample and whether these effects are maintained over time.     

Self-affirmation versus self-consistency: a comparison of two competing self-theories of dissonance phenomena

High or low self-esteem individuals participated in a role-playing paradigm in which a friend stood them up for a dinner date. The participants received either a good explanation from the friend for the missed date (sufficient justification) or a poor explanation (insufficient justification). As predicted by self-affirmation theory (Steele, 1988), but not self-consistency theory (Aronson, 1999), low-esteem participants derogated the friend more than high-esteem participants under both insufficient and sufficient justification. Also supporting self-affirmation theory, sufficient/low-esteem participants reported more offense for being stood-up than sufficient/high-esteem participants. Discussion centers on the role of self-esteem in dissonance processes and on the need for more research that focuses on dissonance/self-threats that result from the behavior of other(s) rather than one’s own behavior.     

A social identity approach to explaining children's aggressive intentions

This study explored the effects of group norms, intra-group position, and age on the direct and indirect aggressive intentions of 247 children (aged 5.50 to 11.83 years). Participants were assigned to a team, with team norms (aggression vs. helping) and the child's position within the team (prototypical vs. peripheral–prototypical vs. peripheral) manipulated. Results showed that children in the aggressive norm condition reported greater aggressive intentions than those in the helping norm condition, although, when age was considered, this effect remained evident for younger, but not older, children. Similarly, intra-group position influenced the aggressive intentions of younger children only. For these children, when group norms supported aggression, prototypical members and peripheral members who anticipated a future prototypical position reported greater aggressive intentions than peripheral members who were given no information about their future position. The implications of these findings for understanding childhood aggression, and for intervention, are discussed.     

Enhancing the effects of a narrative message through experiential information processing: An experimental study

First-person narratives are becoming a popular means to communicate health risk information. Although studies show they can increase risk perception and motivate health behaviours compared to statistical messages, more research on the conditions in which they are particularly likely to have effects is needed. In this study, we tested a moderator related to how information is processed. Specifically, we hypothesised that thinking in terms of emotions and personal experiences – known as experiential information processing – would increase people’s responsiveness to a narrative. Female college students (N = 138) who reported indoor tanning were randomly assigned to read a first-person narrative message or a statistical message about the risks of skin cancer. Prior to reading the message, the women received instructions that would activate either experiential or rational information processing. Participants then reported their risk perceptions of skin cancer, worry about skin cancer and behaviour intentions related to skin cancer. Analyses showed that message type and information processing interacted to influence risk perceptions and worry. Consistent with hypotheses, participants reported the highest risk perception and worry when they used an experiential information system prior to reading the narrative message. There were no effects on behaviour intentions. Implications of these findings are discussed.     

Personalized and not general suggestion produces false autobiographical memories and suggestion-consistent behavior

Suggesting false childhood events produces false autobiographical beliefs, memories and suggestion-consistent behavior. The mechanisms by which suggestion affects behavior are not understood, and whether false beliefs and memories are necessary for suggestions to impact behavior remains unexplored. We examined the relative effects of providing a personalized suggestion (suggesting that an event occurred to the person in the past), and/or a general suggestion (suggesting that an event happened to others in the past). Participants (N=122) received a personalized suggestion, a general suggestion, both or neither, about childhood illness due to spoiled peach yogurt. The personalized suggestion resulted in false beliefs, false memories, and suggestion-consistent behavioral intentions immediately after the suggestion. One week or one month later participants completed a taste test that involved eating varieties of crackers and yogurts. The personalized suggestion led to reduced consumption of only peach yogurt, and those who reported a false memory showed the most eating suppression. This effect on behavior was equally strong after one week and one month, showing a long lived influence of the personalized suggestion. The general suggestion showed no effects. Suggestions that convey personal information about a past event produce false autobiographical memories, which in turn impact behavior.     

An affirmed self and an open mind: Self-affirmation and sensitivity to argument strength

Self-affirmation seems to enable an individual to objectively evaluate information that would otherwise evoke a defensive reaction. If this objectivity reflects freedom from self-evaluative concerns, affirmation should sensitize people to central cues of a persuasive message, like argument strength. If affirmation simply induces agreeableness or trivializes the issue, affirmed participants should not particularly heed argument strength. Affirmed and non-affirmed participants rated the persuasiveness of pro- and counterattitudinal arguments that varied in strength. Among participants who rated their attitudes as personally important, self-affirmation decreased bias and increased sensitivity to argument strength, as predicted by self-affirmation theory.     

The relative influence of attitudes and subjective norms from childhood to adolescence: between-participant and within-participant analyses

Children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-participant analyses demonstrated that attitudes and subjective norms were good predictors of behavioral intentions both singly and in combination. In addition, attitudes generally were better predictors than were subjective norms both across behaviors and across participants. Most importantly, however, there were no differences in the relative importance of attitudes and subjective norms in predicting behavioral intentions across age groups.     

The Effect of Acceptance/Rejection Status, Status Notification, and Organizational Obligation Fulfillment on Applicant Intentions

Reactions to receiving or failing to receive rejection/acceptance letters were examined from the perspective of psychological contracts. In Study 1, a laboratory experiment, organizational obligation fulfillment was predicted by status (rejection/acceptance) and notification (no notification; notification only; notification plus explanation) such that those rejected without notification reported the lowest level of organizational obligation fulfillment. In Study 2, a field survey, applicants who were rejected with no rejection communication were more likely to believe that the organization failed to fulfill its obligations, and reported more negative intentions toward the organization compared to those who received a rejection communication. In both studies, organizational obligation fulfillment accounted for incremental variance in applicant intentions, beyond that of applicant status and type of rejection notification.