Female-Male versus Male-Female: Does the Order Affect Stereotyped Trait Attributions?

The traditional male-female ordering found in American society may reinforce stereotypic attributions of traits to the two sexes. This hypothesis was tested by having female and male college students rate female and male stimulus persons on 12 traits after reading story paragraphs that varied the sex, the ages of the stimulus persons, and the order of presenting the stimulus persons. When the male was tested before the female stimulus person (traditional order), each sex received more favorable ratings on traits usually considered socially desirable for the sex. When the female was tested before the male (counter traditional order), female stimulus persons continued to receive more favorable ratings on traits usually associated with females than the male stimulus persons, but they also received more favorable ratings on traits usually associated with males. Trait attributions also differed for the four age groups tested.     

Sex-role identity as a moderator of the polarization effect in person perception

Male and female subjects with different sex-role identities (Androgynous, Masculine, Feminine, Undifferentiated) rated likability of male and female stimulus persons in the impression formation paradigm. Under certain conditions all the female subjects and feminine males manifested a polarization effect; that is, they made more polar ratings of opposite-sexed stimulus persons in contrast to same-sexed stimulus persons. On the other hand, under certain conditions Masculinetyped males rated male stimulus persons more negatively than female stimulus persons. Results were discussed in terms of moderating effects on the polarization phenomenon and possible explanatory mechanisms.     

Gender-related effects in the perception of anger expression

The purpose of the study was to investigate the influence of sex of stimulus person, sex type of subject, and sex of subject on the social perception of anger expression. One hundred and sixty-six female and 100 male subjects completed a questionnaire that consisted of 10 vignettes depicting the expression of anger by either a female or a male stimulus person. For each vignette, subjects rated the psychological balance, expected frequency of behavior, perceived degree of anger, and appropriateness of behavior. Overall, female stimulus persons were rated higher on all dependent measures, but only male raters significantly differentiated between male and female stimulus persons. Generally, female subjects gave higher ratings, but viewed angry behavior as less appropriate than did male subjects. Ratings were also found to be related to subjects' scores on Extended Personal Attributes Questionnaire scales that involved socially undesirable traits. Post hoc analysis indicated that the type of anger response (“aggressive” or “nonaggressive”) was also an important variable, especially for the female subjects.     

Person perception: Effects of sex,marital status,and sex-typed occupation

A sample of 208 male college students evaluated a briefly described stimulus person on 20 7-point bipolar scales which described personality traits and professional performance characteristics. Each subject rated one of 16 persons who were described as either female or male; never married, divorced, widowed, or unmarried; and employed in either a feminine or masculine sex-typed occupation. Female stimulus persons generally were rated more favorably than male stimulus persons. The personality traits of married persons of both sexes were evaluated more favorably than those of unmarried persons. Individuals in sex-typical and sex-atypical occupations received similar evaluations.Parts of this article were presented at the meeting of the American Psychological Association, Los Angeles, August 1981.     

What's in a picture? The impact of face-ism on trait attribution

Previous research indicated a ‘face-ism’ bias in media depictions of men and women: me media tend to represent men with their faces, whereas women's depictions include larger parts of their bodies, rendering their faces less prominent. To explore the impact of facial prominence on impression formation, male and female subjects received either full-body or portrait-style photographs, made from the same negatives, of male and female stimulus persons of different likeability. Male and female subjects evaluated all stimulus persons as more competent (intelligent, assertive, ambitious, etc.) if presented with a high (portrait) rather than a low (full-body photograph) degree of facial prominence. This main effect of facial prominence was not qualified by interaction effects with any of the other variables. PIUS, the media's face-ism bias is likely to contribute to a perception of men as more competent than women. In addition, female but not male subjects also evaluated stimulus persons as more expressive and likeable under conditions of high facial prominence, reflecting a global positive effect of facial prominence.     

Perception of sexual experience: The impact of nonverbal behavior

A study was conducted to determine if nonverbal displays of masculinity and femininity can lead subjects to make inferences about the sexual experience of a person. It was predicted that male and female stimulus persons who displayed nonverbal masculine expressions would be seen as more sexually experienced, and more sexual in general, than those who exhibited feminine expressions. The results strongly supported this prediction. It was also expected that the stimulus persons displaying sex-appropriate behaviors would be evaluated more positively. This prediction was supported only for male stimulus persons.     

The Influence of Sex, Physical Attractiveness, Sex Role, and Occupational Sex-Linkage on Perceptions of Occupational Suitability

The effects of sex role and physical attractiveness stereotypes on subjects' perceptions of a stimulus person were examined in a field study of their influence on occupational suitability ratings. The present research distinguished the biological sex from the sex role of a hypothetical job applicant. A sample of personnel consultant subjects evaluated a male or female stimulus applicant, who was attractive or unattractive, for masculine, feminine, and sex-neutral occupations. The stimulus applicant was either masculine, feminine, or androgynous in hisher sex role. Consistent with the experimental hypothesis, masculine and androgynous persons were preferred to feminine persons for the masculine occupations while feminine and androgynous persons were preferred to masculine persons for the feminine occupations, regardless of biological sex or attractiveness. Also consistent with predictions, attractiveness influenced ratings for the sex-neutral occupations. Results are discussed in terms of the influence of individuating information about a stimulus person in eliminating the effects of stereotypes on judgments of individuals. Possible implications for personnel decision making are also considered.     

Gender differences in depressive response: The role of social support

The present study investigated the possibility that women's ruminative response style to stressful events is due in part to differential advice that women and men receive from their social support networks. Undergraduates (60 men, 136 women) of various ethnic backgrounds (e.g., 21.4% English, 16.8% West Indian, 12.8% Chinese, 10.7% Italian) indicated the extent to which they would endorse various statements of advice for a stimulus person described as experiencing a negative life event. As predicted, subjects endorsed more ruminative advice for female stimulus persons than for male stimulus persons (p< .02). These findings imply that, since females in stressful situations seem more likely to receive ruminative advice than do their male counterparts, women's greater vulnerability to depressive symptoms may be partly the result of the concomitant dangers of stressful events and potentially harmful advice.     

Effects of dominance cues on attributions of sexual behavior

Many writers have suggested that dominance plays an important role in human sexuality. This proposition was examined by asking 51 females and 85 males to rate their impressions of a man and woman (photographed in the nude) who were described as having a male-dominant, female-dominant, or equalitarian relationship. Results indicated that although subjects' level of sexual arousal was unaffected by dominance, dominant individuals were perceived as more sexually active than the other stimulus persons. As expected, dominance appeared to enhance perceived masculinity, while submissiveness increased perceived femininity. Surprisingly, dominant male and female stimulus persons were not differentially evaluated. These findings were interpreted as being consistent with the assumption dominance is positively associated with sexuality.     

Effects of occupational choice and sex-role preferences on the attractiveness of competent men and women1

The present experiment assessed the impact of a person's sex role and occupational preferences on his/her social attractiveness, attractiveness as a coworker, and attractiveness to a prospective employer. Male and female subjects were provided information describing a competent male or a competent female stimulus person. Stimulus persons (SPs) were portrayed as favoring either traditionally masculine or traditionally feminine occupations, and as masculine or feminine in their sex-role preferences. As expected, both male and female SPs were seen as most socially attractive when their sex-role preferences were “gender consistent.” In contrast, subjects favored SPs who expressed masculine sex-role preferences when assessing the individual's attractiveness as a prospective employee. These findings were compared and contrasted with the results of earlier research, and the implications of sex-role deviance for males and for females were discussed.     

Sex stereotypes and implicit personality theory. II. A trait-inference approach to the assessment of sex stereotypes

Two experiments were conducted to assess sex stereotypes using the trait-inference method originated by Asch (1946). In both, subjects were asked to make inferences about the personality of a male or a female stimulus target who was introduced by a brief list of traits. In Experiment 1 this trait list described the target as either good or bad in intellectual activities and as either warm or cold while in Experiment 2 the introductory list comprised traits which are relatively neutral in terms of evaluation. Subjects rated the stimulus persons on adjective scales selected to reflect dimensions of personality perception reported in previous research. In both studies, male targets were rated significantly higher than females in terms of the Intellectual Desirability dimension. In addition, female targets tended to be rated higher on Communion in Experiment 1 (p<.06), and lower than males on Potency in Experiment 2 (p<.07). No differences as a function of stimulus sex were obtained for Social Desirability, Activity, and Agency. The results suggest that the dimension of implicit personality theory most closely associated with perceived sex differences is a combination of Intellectual Desirability and Potency. The male end of this dimension is relatively well defined by traits which convey a hard-headed, rational approach to problem solving. The female end is much less elaborated and consists of traits reflecting soft-heartedness.     

The Effects of Clothing and Dyad Sex Composition on Perceptions of Sexual Intent: Do Women and Men Evaluate These Cues Differently1

The effects of clothing revealingness and dyad-sex composition on perceptions of male- and female-stimulus persons' sexuality were examined. Based on Abbey's (1982) findings, we hypothesized that men would attribute more sexuality to both male and female targets than women would. Furthermore, we predicted that the difference between men's and women's sexuality ratings would be most divergent when a male-female dyad was presented and when the female stimulus person wore revealing clothing. A laboratory study was conducted in which subjects viewed a photograph of two students in a classroom. As predicted, male subjects rated female targets as more sexy and seductive than did female subjects. Also as predicted, female targets who wore revealing clothing were rated as more sexy and seductive than those wearing nonrevealing clothing. Female targets were rated higher on sexual traits regardless of the gender of their partner. Men did not consistently perceive male stimulus persons more sexually than women did. Finally, both female and male targets were perceived as more kind and warm when they wore nonrevealing clothing. The implications of these findings for person perception and date rape research are described.     

The perception of sex-inconsistent behavior

Sex-role perceptions were approached from an out-of-role attributional framework, with the predictions that out-of-role behavior would be rated more extreme than in-role behavior on sex-role stereotype scales and that out-of-role behavior would be seen as more internally determined. One hundred and twenty male and female college students heard one of four tapes in which the two stimulus persons (SPs), male and female, behaved in sex-role consistent or inconsistent behavior using the dimension of dominance-submission (DM-DF, SM-SF, DM-SF, DF-SM). The DF, compared to the DM, was attributed more masculinity and less femininity. The DF's behavior, compared to the DM, was seen as originating more from internal than situational causes.     

Does heart rate differentiate neurotic from normal people in a conditional reflex test?

This study is to compare heart reactivity between normals and anxiety neurotic patients. Five male and five female patients with anxiety neurosis and four male and five female normal persons were submitted to classic delayed conditional reflexes with different probabilities of reinforcement (shock), to a defensive instrumental conditional reflex, and to a neutral nonreinforced stimulus. The basal heart frequency was higher in neurotics and in women than in normals and men. The conditional stimulus (CS) associated with a shock generally produced a bradycardia in normal individuals and in neurotic men, but a tachycardia in neurotic women (effects most pronounced in cases with 100% shock probability). The instrumental CS caused a tachycardia in all of the groups, with highest values in neurotic women. The neutral stimulus produced bradycardia in all persons. The aftereffect of the light stimulus depended on whether a shock was administered and on the CS. The differences between neurotics and normals are explained as caused by the heightened excitatory level of the CNS of the neurotic group, produced by the unspecific activating effect of chronic anxiety, and differences of plastic processes in both groups, resulting in different effects of phasic anxiety on the heart. Complex inhibitory-excitatory interactions of the sympathetic and the vagal system underlying the heart rate changes may be assumed. Possible mechanisms leading to sex differences are discussed.     

Male versus female Siamese fighting fish as reinforcing stimuli for conspecific males in single- and two-choice operant situations

Two experiments attempted to determine the reinforcing effectiveness of visual exposure to a female versus a male stimulus in male Siamese fighting fish (Betta splendens). This was accomplished by making male or female presentation contingent upon an operant ring swimming response in single- (Experiment 1) and two-choice (Experiment 2) continuous reinforcement operant situations for 1 hr per day. It was found that visual exposure to a female stimulus was behaviorally reinforcing in a way comparable to that typically found in intermale studies. If given a choice, male test subjects were observed to demonstrate a consistent preference for the female as opposed to the male stimulus. The results are discussed in terms of stimulus discrimination and approach-avoidance conflict as differentially elicited by male and female target stimuli.     

Effects of Potential Partners' Costume and Physical Attractiveness on Sexuality and Partner Selection

Male and female college students in the United States (N = 224) viewed models who had been prerated for physical attractiveness and who were dressed in costumes representing one of three levels of socioeconomic status (SES). Subjects reported their willingness to engage with these stimulus persons in six relationships involving various levels of marital potential and sexual involvement. Models' costume status had greater effects on female subjects' willingness than on male subjects' willingness to enter all six relationships. This difference was larger when the physical attractiveness of models was low than when it was high. Costume status also affected female subjects' ratings of male models' attractiveness but did not affect male subjects' ratings of female models' attractiveness. Results supported eight hypotheses derived from evolutionary theory: In choosing partners, men and women weighed potential partners' SES and physical attractiveness differently, and these factors may have different behavioral implications depending on the degree to which sexual relations, or marital potential, or both, are involved.     

Sex stereotype impacts on competence ratings by children

Female and male children, 67 and 114 months of age, provided ratings of perceived relative competence of male and female stimulus persons who were depicted as engaging in sex-stereotyped professions. Ratings for each of eight occupations were made by allocating 10 plastic chips between the two stimulus persons. After the last trial, children also were asked to recall the occupation last paired with a particular stimulus person. Children at each of three age levels rated as more competent the individual whose sex was consistent with the stereotype for the occupational group presented; the degree of differentiation increased with age. Recall was influenced by the consistency of the stimulus person/occupation pairing with the sex stereotype, but was not related to ratings of competence.A research grant from the University of North Carolina at Charlotte Foundation provided partial support for this research. The authors would like to thank Dr. R. Bruce Irons, principal, and the many teachers at Irwin Open Elementary School who cooperated on this project; William G. Graziano for bringing the chip allocation task to our attention; and Helene A. Hilger for helpful comments.     

The naive perception of masculinity-femininity on the basis of expressive cues

Groups of naive judges rated 18 videotaped stimulus persons on masculinity, femininity, “dominance, assertiveness,” and “compassion, sensitivity to others.” Stimulus persons were broken down by sex and sex-typing—half were male, half female—and within sexes one third were classified as masculine, feminine, and androgynous on the basis of their scores on the Bem Sex Role Inventory. Two experiments are reported in which groups of judges rate stimulus persons on the basis of such different expressive information as videotaped pictures and recorded voices, videotaped pictures alone, videotaped bodies, videotaped heads, recorded voices, and still photos. The results showed: (1) Judges reliably rated masculinity-femininity from largely expressive cues: (2) judgments of masculinity-femininity were not predominantly determined by judgments of sex role-related traits: (3) the naive judgment of masculinity-femininity significantly corresponded to stimulus subjects' assessed sex roles; (4) stimulus subjects (particulary males) showed a consistent display of masculinity-femininity across expressive channels; and (5) judges used different expressive cues in judging masculinity-femininity in males and females. These results are related to broader questions concerning the relation between expressive behavior and personality.