Social influence: The role of originality

Two experiments investigated the role of message originality vs. conventionality in social influence. It was hypothesized that subjects would generate more original proposals when confronted with a minority advocating an original viewpoint than when confronted with a conventional minority proposal or with an original majority proposal. In the first experiment, subjects exposed to an original minority paired with a conventional majority produced a wider range and more original proposals than those exposed either to a conventional minority paired with a conventional majority or to a majority source only. The second experiment further demonstrated that the original message induced creative processing only when attributed to a minority source but not when attributed to a majority source. It also showed that the original minority elicited creative processing mainly when paired with a conventional majority, but not when paired with a majority advocating an equally original position. Findings are interpreted in the frame of Nemeth's (1986) minority influence theory.     

The Impact of a Leader Model on High Dominant Women’s Self-Selection for Leadership

The present study examined how the gender of a leader model affected high dominant women’s decisions to become leaders when instructed to complete a masculine-typed task and paired with a man. One hundred ninety undergraduates at a university in the southeastern United States were paired according to Dominance scores and shown the task, which required a leader and a follower. Pairs were presented with either a female or male leader model. Independent observers recorded who became the leader. Results suggest that when high dominant women are presented with a female leader model, they are more likely to take on the leadership role in the presence of a male partner than when they are presented with a male leader model.     

Dissimilation and differential assimilation in social influence (situations of ‘normalization’)

We have presented two experiments on the processes of normalization (appraisal of an ambiguous stimulus). In the first experiment, pairs of subjects were taken from natural groups whose structure and functioning we had previously studied; the subjects were paired off in terms of (a) sociometric choices which they had put forward and (b) difference in hierarchical position in the ordinary life of the group. In the second experiment a definite image of the other ‘subject’ (an accomplice) was created in the subject such that he appeared very similar or very different to him (in areas in no way connected with the task). Furthermore, in the ‘collective’ phase of the estimation the accomplice replied exactly like the subject or in a way which was remote or very remote from the subject's replies. We did not observe the contrast phenomenon described by some authors, but we were able to show that the patterns of interaction of everyday life, stabilized social relationships or images of the other which are unconnected with the tasks to be performed play a role in the influence that the replies of one subject have on those of another. Apart from differential assimilation we have shown a process of dissimilation, these two phenomena being, in our opinion, rooted in the structures of action of the social agents' lives. Negotiation in influence is rarely something symmetrical, even in situations of normalization where the dissymmetry of everyday life can be transfered. We have shown, too, that in these types of situations the subjects do not always try to minimize conflict since when they are in agreement (there is nothing to negotiate) they can diverge from one another. It can thus be said that subjects are not rational in the usual sense and are quite clearly something different from logicians or statisticians. The explanation which we have outlined shows how notions of social identity, differentiation and otherness are brought into play.     

Experimental disorientation and conceptual confusion

Thirty-two subjects were examined on a visual matching task. They were tested for their ability to maintain an orientation with respect to a particular direction in the horizontal plane, while being kept in circumstances designed to minimize their input of information and create thereby some conceptual confusion.

The results suggest that subjects tend to make corrections as if they were in the same position in space throughout, even though they have no necessary reason for supposing this to be true and some reasons for supposing the opposite. It seemed that non-verbal information had to be presented to the subjects in order to suppress this tendency.

Voluntary rotation of the subject from one setting to the next produced no more than chance errors, while arbitrary rotations only produced errors when cues were inconsistent, or possibly where no cues were available at all. In the cases where no cues—or minimal cues-were available, assumptions were made by the subjects about the nature of the environment. This caused both errors and correct responses for reasons that were not justified by the evidence in the hands of the subject.

Introspective reports revealed some interesting results as to the cues utilized and concepts consciously formulated by the subjects for their use.     

Ingroup and outgroup minorities: Differential impact upon public and private responses

The experiment which is presented in this paper was designed to overcome some of the problems associated with previous research investigating the effects of social categorization and minority influence. Sixty-eight fourteen-year-old British Secondary School pupils indicated their attitudes towards a 'grant for pupils' before and after reading a text which advocated a minority position. The text was attributed as being the work of either pupils from their own school (ingroup minority) or from a school they discriminated against (outgroup minority). Responses were either made in ‘public’ (by telling subjects that other pupils would see their responses) or in ‘private’ (by subjects putting their responses into a ‘ballot box’). The results showed that on public responses ingroup minorities had more influence than outgroup minorities while there was no difference on private responses. Also, greater change occurred when responses were made in private than in public. These results are compatible with the intergroup analysis of minority influence.     

Willingness to Help a Stranger: The Effects of Social Context and Opinion Similarity1

Two field experiments investigate how information about aspects of the social environment affects willingness to help others who are similar or dissimilar. Subjects were pedestrians who found a lost packet of materials containing information about the opinions of the packet's loser and a survey report which claimed that the quality of life in the neighborhood had either improved or deteriorated. In the fiist study, the opinions were varied in order to create different degrees of opinion similarity between the loser and subject. Results showed that relatively slight differences between the loser's and subject's opinions made subjects unwilling to help (return the lost packet) when information about the social environment suggested a negative state of affairs, e.g., quality of life deteriorating. However, when information about the social environment suggested a positive state of affairs, subjects were willing to help, even if there was little similarity of opinion. In the second study, subjects learned that the loser of the packet agreed with their views on one opinion but disagreed on another. In this study, one of the two opinions concerned the same social issue as the one described in the survey report. Results demonstrated that subjects helped when there was agreement on the social issue that was also highlighted in survey reports of a negative state of affairs in the social environment and withheld help when there was disagreement on this issue. There were trends for the same result with information about a positive state of affairs in the social world.     

Hormonal changes of intimate partner violence perpetrators in response to brief social contact with women

This study investigated whether men with a history of real-life aggressive, dominant behavior show increases in testosterone and cortisol levels after brief social contact with women. Furthermore, we tested the prediction that such changes in hormones would be larger than those observed previously in young male students. Sixty-seven male participants convicted of intimate partner violence (IPV) either had brief social contact with a female confederate (experimental condition) or a male confederate (control condition). We also performed meta-analyses to investigate whether IPV perpetrators' hormonal responses were larger than the typical responses of young male students in prior studies. All statistical analyses were preregistered. Change in testosterone did not differ across experimental conditions, and testosterone in the IPV perpetrators actually declined from baseline in the female confederate condition. Our meta-analysis showed that this testosterone decrease was different from the testosterone increase typically observed in young male students. The cortisol levels of IPV perpetrators did not change in response to contact with women. This result was consistent with our meta-analysis since young male students also did not experience a cortisol change in response to interactions with women. In sum, our findings provide no evidence that male IPV perpetrators exhibit larger hormone increases to brief interactions with women, although it is possible that the men in this sample did not perceive the social contact period as a courtship opportunity. These results suggest that hormone reactivity to social encounters may differ across subject populations and depend on how subjects perceive social situations within laboratory settings.     

Social facilitation in a coaction setting: An examination of the effects over learning trials

Zajonc's proposal that the presence of others facilitates emission of dominant responses was examined in a coaction setting with human maze learning. On a maze where dominant responses were likely to be correct, coacting subjects made fewer errors than those working alone. On a maze where dominant responses were likely to be incorrect, subjects performing alone made fewer errors than those coacting. Investigation of task performance at different stages in learning showed that a change in the rate of learning corresponded to a change in the dominant response from incorrect to correct. It was concluded that the presence of others has a facilitative effect on the dominant response, hindering learning when the dominant response is incorrect and helping learning when the dominant response is correct. Coaction effects were extremely pronounced in females but almost nonexistent in males.     

Brain Potential Studies of Perseveration: I. Perseveration Time to Light

In an effort to investigate the effects of attachment to the dominant culture and of developmental level on the self-concept, 62 male Lebanese-Americans of first, second, or third generation of residence in America completed two forms (questionnaire and adjective checklist) of an instrument designed to measure self-image disparity. A series of questions was used to measure extent of attachment to the Lebanese subculture, and a social competence index was employed as the measure of developmental level. No effects associated with self-image disparity emerged for generation of residence or developmental level. However, subjects who were strongly attached to the Lebanese culture showed less disparity on the questionnaire than those who were detached from it. Some support was provided for the developmental position, since Low Competence Ss made larger numbers of extreme responses on the questionnaire than the High Competence S.     

Books Available for Review

The frontispiece of the Blacky Pictures was projected to groups of junior and senior high school students; stories were obtained from 72 males and 64 females. A comparable slide of “Whitey the cat” provided the stimulus for stories from an additional 71 male and 71 female students. Identification responses were assumed to occur when a subject referred to a sexually ambiguous, cartoon character as being of the same sex as the subject. When this operational definition of identification was employed, female subjects did not identify more with “Whitey the cat” than with “Blacky the dog;” in fact, over 95% of the female subjects referred to the main character as masculine regardless of which stimulus was presented. Male and female responses were essentially indistinguishable. There was no significant difference between male and female subjects in identifying the cartoon sibling as female. The results are interpreted in terms of linguistic and other socio-cultural determinants rather than in terms of psychodynamic factors. Caution is urged in the interpretation of alleged cross-sex identification responses in the verbal productions of females on projective techniques.     

Infants' reactions to visual movement of the environment

It has been demonstrated many times that the posture of infants is affected by movement of the visual environment. However, in previous studies, measurements taken with infants less than 10 to 12 months of age have always been recorded with the infants in a sitting position. An experiment is reported in which the postural reactions to a sinusoidal movement of the visual environment were recorded in infants 7 months of age and older standing with support. Fifty subjects divided into five groups (mean age 7.15 to 48.6 months) participated in the experiment. The groups differed in age and motor ability. Movement of the visual environment was achieved by means of a floorless room that could be moved sinusoidally in the anteroposterior axis. The subjects had to stand holding a horizontal bar fixed to a force-measurement platform. For each subject, measurements were made during four 60 s intervals: two with movement of the room and two with the room stationary. For all groups, reactions in the anteroposterior axis were stronger than in the lateral axis and this was true for both stimulus conditions. Comparison of the differences between the movement and stationary conditions in the anteroposterior axis, as a function of age, shows that the youngest infants seemed paradoxically to give stronger reactions when the room was stationary than when it was moving; the inverse was true for older infants and this difference increased with age. An analysis of the data with fast Fourier transforms reveals that the majority of subjects showed a pattern of postural reactions where the dominant (peak) frequency was identical to the peak frequency of room movement.(ABSTRACT TRUNCATED AT 250 WORDS)     

Aversive potency of urine from dominant and subordinate male laboratory mice (Mus musculus): Resolution of a conflict

The present study assessed the aversive potency of urine collected from male albino mice that had been clearly identified as dominants/winners or subordinates/losers of paired aggression tests and then housed either individually or in a quasi-paired situation in which only a wire-mesh divider separated the two mice. This divider permitted constant visual, olfactory, auditory, and some tactile contact. The responses of individually tested, group-housed males were recorded when half of the substrate in a test box was treated with either water or one of the four urine types; the other half remained untreated. Significant preferences for the untreated half were found when the urine of winners or losers housed in individual metabolism cages or that of pair-housed dominants was used as the test stimulus. On the other hand, neither water nor the urine of cohabiting subordinate males was avoided. The present findings confirmed our earlier reports that the urine of dominant male mice was aversive, whereas that of their cohabiting subordinate partners was not. They also identified Sawyer's [1978] procedure of housing winners and losers in individual cages, with the consequent interruption of social contact as the likely reason for his failure to replicate our reports that subordinate male urine lacked aversive properties. The territorial implications of the aversive factor and other urinary signals are discussed.     

Females in charge: Effects of sex of subordinate and romantic attachment status upon self-ratings of dominance

Female, male, and mixed-sex dyads in which one member was assigned the leader role interacted and rated their own dominance throughout the interaction. The effects of gender and romantic attachment status (whether one has an exclusive dating partner or is “unattached” and free to go out with someone new) upon these self-ratings of dominance within the interaction were examined. The results showed that both leaders and subordinates perceived female leaders to be less dominant than male leaders. In addition, members of mixed-sex pairs rated themselves as less dominant than did those in same-sex pairs. Female leaders paired with males rated themselves least dominant and unattached female leaders interacting with males rated themselves least dominant of all. Female subordinates rated themselves as less dominant when with male leaders than when with female leaders, while the effect of the gender of the leader was insignificant for male subordinates. The results are discussed as evidence of a role conflict created by the contradictory roles of “dominant” leader and “subordinate” female, roles described by the sex role stereotypes prevalent in our culture.     

Influences of hand posture and hand position on compatibility effects for up-down stimuli mapped to left-right responses: evidence for a hand referent hypothesis

Unimanual left-right responses to up-down stimuli show a stimulus-response compatibility (SRC) effect for which the preferred mapping varies as a function of response eccentricity. Responses made in the right hemispace and, to a lesser extent, at a midline position, are faster with the up-right/down-left mapping than with the up-left/down-right mapping, but responses made in the left hemispace are faster with the up-left/down-right mapping. Also, for responses at the midline position, the preferred mapping switches when the hand is placed in a supine posture instead of the more usual prone posture. The response eccentricity effect can be explained in terms of correspondence of asymmetrically coded stimulus and response features, but it is not obvious whether the hand posture effect can be explained in a similar manner. The present study tested the implications of a hypothesis that the body of the hand provides a frame of reference with respect to which the response switch is coded as left or right. As was predicted by this hand referent hypothesis, Experiment 1 showed that the influence of hand posture (prone and supine) on orthogonal SRC was additive with that of response location. In Experiment 2, the location of the switch relative to the hand was varied by having subjects use either a normal grip in which the switch was held between the thumb and the index finger or a grip in which it was held between the little and the ring fingers. The magnitudes of the mapping preferences varied as a function of the grip and hand posture in a manner consistent with the hand referent hypothesis.     

Playful defensive responses in adult male rats depend on the status of the unfamiliar opponent

Adult male rats reared as pairmates from weaning were tested in a neutral arena with both members of another pair (one at a time). The unfamiliar pairs were found to engage in play fighting, although they were more likely to escalate the encounter into serious fighting than were pairs of familiar rats. Based on their within‐home pair behavior, each pairmate was designated as a dominant or a subordinate. When the test encounters between unfamiliar males were analyzed with regard to whether the pairings consisted of two dominants, two subordinates, or a mixed pair, the pattern of play fighting was found to be attenuated. Both dominants and subordinates were more likely to initiate playful encounters, to respond defensively during these encounters, and to do so using adult‐typical tactics of defense when paired with an unfamiliar rat that was dominant in its home cage. The mechanisms by which the home status of unfamiliar male rats can be identified by another male are discussed, particularly with regard to the role that play fighting may serve for this function. It is concluded that the data support the hypothesis that play fighting can be used by adult rats for social testing, which in this case seems to involve ascertaining the opponent's fighting capability. Aggr. Behav. 25:141–152, 1999. © 1999 Wiley‐Liss, Inc.     

A behavioral approach to the control of thumbsucking in the classroom

The purpose of the present study was to determine whether classroom thumbsucking could be controlled by making social reinforcement contingent upon appropriate behaviors incompatible with thumbsucking. The classroom thumbsucking behavior of three 8-yr-old elementary school children was observed and recorded by two observers. Sixteen experimental lessons were divided into sets of baseline, reinforcement, reversal, and representation of reinforcement. The effect of the experimental treatment was determined by the changes in the total thumbsucking level for each subject during each lesson. Results indicated noticeable decreases in thumbsucking rate for all three subjects during lessons in which social reinforcement was made contingent upon appropriate behavior. Two of the three subjects showed sudden increases in thumbsucking time during lessons when social reinforcement for appropriate responses was withheld; the third subject showed continued low thumbsucking time during these lessons.     

Explorations in the social contagion of memory

Four experiments examined social influence on the development of false memories. We employed the social contagion paradigm: A subject and a confederate see scenes and then later take turns recalling items from the scenes, with the confederate erroneously reporting some items that were not present in the scenes; on a final test, the subject reports these suggested items when instructed to recall only items from the scenes. The first two experiments showed that the social contagion effect persisted when subjects were explicitly warned about the possibility that confederates' responses might induce false memories and when they were tested via source-monitoring tests that explicitly gave the choice of attributing suggested items to the other person. Levels of false recall and recognition increased with the number of times the misleading information was suggested (Experiment 3), and subjects were more likely to incorporate the erroneous responses of an actual confederate on a recognition/source test as compared with those of a simulated confederate (Experiment 4). Collectively, the data support the claim that false memories may be transmitted between people and reveal critical factors that modulate the social contagion of memories.     

On the consequences of deindividuation manipulations for the strategic communication of self: Identifiability and the presentation of social identity

According to traditional models of deindividuation, lowered personal identifiability leads to a loss of identity and a loss of internalized control over behaviour This account has been challenged by arguing that manipulations of identifiability affect the relative salience of personal or social identity and hence the choice of standards to control behaviour The present study contributes to an extension of this argument according to which identifiability manipulations do not only affect the salience of social identity but also the strategic communication of social identity. Reicher and Lvine (1993) have shown that subjects who are more identifiable to a powerful outgroup will moderate the expression of those aspects of ingroup identity which differ from the outgroup position and which would be punished by the outgroup. Here we seek to show that in addition, subjects who are more identifiable to a powerful outgroup will accentuate the expression of those aspects of ingroup identity which differ from the outgroup position but which would not be punished by the outgroup. This is because, when identifiable, subjects may use such responses as a means of publicly presenting their adherence to group norms and hence as a means of establishing their right to group membership. A study is reported in which 102 physical education students are either identifiable (I) or not identifiable (NI) to their academic tutors. They are asked to respond on a number of dimensions where pilot interviews show the ingroup stereotype to differ from outgroup norms. Expressions of difference from the outgroup position would lead to punishment on some of these dimensions (P items) but would not lead to punishment for others (NP items) The predicted interaction between identifiability and item type is highly significant. As expected, for NP items identifiability accentuates responses which differentiate the ingroup stereotype from outgroup norms. All these results occur independently of shifts in the salience of social identity. The one unexpectedfinding is that, for P items, identifiability does lead to decreased expression of the ingroup stereotype, but the diference does not reach significance. Nonetheless, overall the results do provide further evidence for the complex effects of identifiability on strategic considerations underlying the expression of social identity in intergroup contexts.     

Automatic processing of dominance and submissiveness

We investigated whether people are able to detect in a relatively automatic manner the dominant or submissive status of persons engaged in social interactions. We used a nonaffective variant of the affective Simon paradigm of De Houwer and Eelen (1998) in which participants responded by saying either "dominant" or "submissive" depending on the right or left spatial position of a target person who was engaged as either the dominant or the submissive agent in a social interaction. We observed that responses were facilitated when the status connotation of the target person and the correct response corresponded. These results provide new information about the automatic nature of information related to emotion-antecedent appraisals.