Beyond spreading activation: An influence of relatedness proportion on masked semantic priming

Semantic priming in the lexical decision task has been shown to increase when the proportion of related-prime trials is increased. This finding typically is taken as evidence for a conscious, strategic use of primes. Three experiments are reported in which masked semantic primes displayed for only 45 msec were tested in high- versus low-relatedness proportion conditions. Relatedness proportion was increased either by using a high proportion of semantically related primes or a large set of repetitionprimed filler trials. Semantic priming was consistently enhanced relative to a low-relatedness proportion condition. These relatedness proportion effects were not due to conscious, strategic use of primes: Exclusion of prime-aware subjects did not attenuate the effects, and better performance in a prime classification task was not associated with larger semantic priming effects. These results are interpreted within a retrospective account of semantic priming in which recruitment of a prime event is modulated by prime validity.     

Subthreshold semantic priming: Not a context effect

Bernstein, Bissonnette, Vyas, and Barclay (1989) showed that masked primes can be recognized more often when followed by a related target than when followed by an unrelated target. They suggested that this effect may allow subjects in subthreshold semantic priming experiments to recognize the masked primes on the related semantic priming trials, even when the subjects cannot recognize masked primes presented alone. The present experiment found that when masked primes are presented at recognition rates comparable to those used in published studies of subthreshold masked priming, the forced choice recognition of masked primes followed by related targets was similar to that of masked primes presented alone (25% vs. 22%). In addition, the recognition of masked primes on the forced choice trials was highly predictive of masked prime recognition on the semantic priming trials.     

Masked semantic priming effects from the prime's orthographic neighbours

The present research involved masked priming lexical decision experiments using, in the crucial condition, masked primes with an orthographic neighbour that was semantically related to the target. Regardless of the lexicality of the prime, a significant priming effect was observed when the relatedness proportion (RP, that is, the proportion of primes and targets that were directly related on the “word” trials) was 2/3 (Experiments 1 and 2). No effect emerged, however, when the RP was 0 (Experiment 3). These results indicate that lexical/semantic activation arises automatically for both the prime and its neighbours. This activated lexical/semantic information appears to be evaluated together with the lexical/semantic information activated by the target, creating a decision bias during the decision-making process, but only when that information often provides a clue as to the nature of the correct decision. Our results, therefore, also provide support for the retrospective account of masked semantic priming.     

Semantic priming and identification of near threshold primes in a lexical decision task

Three experiments examined both the impact of semantic analysis of 50-msec, masked visual primes on a target response and the impact of semantic analysis of the target on a prime response. The first two experiments used a prime-target interval of 1000 msec. In Experiment 1, subjects reported the identity of each prime: (a) after a lexical decision about the target, (b) both before and after a lexical decision, or (c) after a target detection response. Prime report after both types of target response showed retroactive priming in which report was facilitated by related targets and inhibited by unrelated targets. Analyses of lexical decision latency and accuracy conditionalized on prime report showed that semantic priming was restricted to reported related primes. In Experiment 2, subjects made no overt response to the primes. Priming was conditionalized on recognition of the primes on a subsequent test. The pattern was the same as Experiment 1: There was priming only for recognized primes; recognition memory showed a pattern consistent with retroactive priming. Experiment 3 also conditionalized priming on recognition performance but used a prime-target interval of only 250 msec. Again, semantic priming was found only for recognized primes, and recognition memory revealed retroactive priming. Retroactive priming indicates an interdependency between prime and target processing that needs to be incorporated into models of semantic priming.     

With great expectations, can two "wrongs" prime a "right"?

The proportion of related prime-target pairs (relatedness proportion, RP) and prime-target stimulus onset asynchrony (SOA) was varied to determine the involvement of strategic priming mechanisms in the reduction in semantic priming that occurs when a target follows an unmasked prime that itself receives immediate repetition priming from a masked prime. At 300-ms and 1,200-ms SOAs, (a) strategic semantic priming was operating, in that priming from a nonrepeated prime increased as RP increased from .25 to .75, and (b) for both RPs, prime repetition reduced semantic priming. At a 167-ms SOA, (a) priming from a nonrepeated prime was unaffected by RP, suggesting that strategic priming was not operating, and (b) for both RPs, prime repetition did not reduce semantic priming. Because prime repetition did not reduce priming at the 167-ms SOA (when only spreading activation should have been mediating semantic priming), the reduction in semantic priming produced by prime repetition is not evidence against spreading activation automaticity. Possible mechanisms through which prime repetition reduces semantic priming are discussed.     

Parts outweigh the whole (word) in unconscious analysis of meaning

In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the targets angel and warm , the nonword anrm acted as an evaluatively positive masked prime.) Experiment 2 showed that this part-word processing was potent enough to oppose analysis at the whole-word level. Thus, smile functioned as an evaluatively negative (!) masked prime after repeated classification of smut and bile . Experiment 3 found no priming when masked word primes contained no parts of earlier targets. These results suggest that robust unconscious priming (a) is driven by analysis of part-word information and (b) requires previous classification of visible targets that contain the fragments later serving as primes. Contrary to a widely held view, analysis of subliminal primes appears not to function at the level of analysis of complete words.     

汉语听觉阈下启动效应：来自听觉掩蔽启动范式的证据

使用汉语双字词为实验材料,采用听觉掩蔽启动范式,通过3个实验考察汉语听觉阈下启动效应。结果发现,真词的听觉阈下重复启动效应显著,并且听觉阈下重复启动效应不受启动、目标发音者性别一致性的影响。但真词的阈下语音、语素和语义启动效应及假词的阈下重复和首字启动效应都不显著。这些结果说明,听觉通道阈下呈现的汉语双字词的词汇水平信息可以得到无意识加工。汉语双字词的听觉阈下启动效应可能是基于启动词整词表征的无意识激活。     

False memories for script actions in a mugging account

Abstract

A number of cross-language priming experiments are reported that evaluate whether word meanings in the first and second language are represented in common or separate systems. A masked priming procedure was used on the assumption that when prime awareness is limited, any priming effects directly reveal the underlying structure of the semantic system. Primes were presented in the subjects' first language, while targets were in their second language. Priming effects were obtained for word pairs that were semantically highly similar but not translation equivalents, for example fence-haie (= hedge in French), suggesting that words in the two languages share common elements of semantic code. Priming was also obtained between translation equivalents which, in conjunction with the results for semantically similar pairs, is most naturally interpreted in terms of partially shared semantic representations. However, no masked priming effects were obtained between associated pairs of relatively low semantic similarity, for example shoe-pied (= foot in French), whereas such pairs did produce an effect when primes were unmasked. The results are discussed in terms of limitations on the semantic activation produced by masked words, and the role of collocational relationships in priming between associated words in the same language.     

Repeated masked category primes interfere with related exemplars: new evidence for negative semantic priming

In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming.     

Associative and repetition priming with the repeated masked prime technique: No priming found

Wentura and Frings (2005) reported evidence of subliminal categorical priming on a lexical decision task, using a new method of visual masking in which the prime string consisted of the prime word flanked by random consonants and random letter masks alternated with the prime string on successive refresh cycles. We investigated associative and repetition priming on lexical decision, using the same method of visual masking. Three experiments failed to show any evidence of associative priming, (1) when the prime string was fixed at 10 characters (three to six flanking letters) and (2) when the number of flanking letters were reduced or absent. In all cases, prime detection was at chance level. Strong associative priming was observed with visible unmasked primes, but the addition of flanking letters restricted priming even though prime detection was still high. With repetition priming, no priming effects were found with the repeated masked technique, and prime detection was poor but just above chance levels. We conclude that with repeated masked primes, there is effective visual masking but that associative priming and repetition priming do not occur with experiment-unique prime-target pairs. Explanations for this apparent discrepancy across priming paradigms are discussed. The priming stimuli and prime-target pairs used in this study may be downloaded as supplemental materials from mc.psychonomicjournals. org/content/supplemental.     

The Mechanism Underlying Backward Priming in a Lexical Decision Task: Spreading Activation versus Semantic Matching

Koriat (1981) demonstrated that an association from the target to a preceding prime, in the absence of an association from the prime to the target, facilitates lexical decision and referred to this effect as 'backward priming'. Backward priming is of relevance, because it can provide information about the mechanism underlying semantic priming effects. Following Neely (1991), we distinguish three mechanisms of priming: spreading activation, expectancy, and semantic matching/ integration. The goal was to determine which of these mechanisms causes backward priming, by assessing effects of backward priming on a language-relevant ERP component, the N400, and reaction time (R T). Based on previous work, we propose that the N400 priming effect reflects expectancy and semantic matching/ integration, but in contrast with R T does not reflect spreading activation. Experiment 1 shows a backward priming effect that is qualitatively similar for the N400 and R T in a lexical decision task. This effect was not modulated by an ISI manipulation. Experiment 2 clarifies that the N400 backward priming effect reflects genuine changes in N400 amplitude and cannot be ascribed to other factors. We will argue that these backward priming effects cannot be due to expectancy but are best accounted for in terms of semantic matching/ integration.     

Controlling the unconscious: attentional task sets modulate subliminal semantic and visuomotor processes differentially

Are unconscious processes susceptible to attentional influences? In two subliminal priming experiments, we investigated whether task sets differentially modulate the sensitivity of unconscious processing pathways. We developed a novel procedure for masked semantic priming of words (Experiment 1) and masked visuomotor priming of geometrical shapes (Experiment 2). Before presentation of the masked prime, participants performed an induction task in which they attended to either semantic or perceptual object features designed to activate a semantic or perceptual task set, respectively. Behavioral and electrophysiological effects showed that the induction tasks differentially modulated subliminal priming: Semantic priming, which involves access to conceptual meaning, was found after the semantic induction task but not after the perceptual induction task. Visuomotor priming was observed after the perceptual induction task but not after the semantic induction task. These results demonstrate that unconscious cognition is influenced by attentional control. Unconscious processes in perceptual and semantic processing streams are coordinated congruently with higher-level action goals.     

汉字刺激质量与语义启动间的交互作用

本研究探讨汉字刺激质量与语义启动的相互作用,深入考察汉字识别的内在机制。实验采用真假字判断范式,实验1使用语义相关词对比率较高的实验材料,实验2使用语义相关词对比率较低的实验材料,结果发现：（1）无论语义相关词对比率高还是低,均存在语义启动效应和刺激质量效应,且汉字刺激质量与语义启动之间均存在交互作用;（2）轻度模糊刺激较重度模糊刺激受到的语义启动效应更大。结果表明,即使排除了额外反馈的作用,汉字刺激质量与语义启动之间仍存在交互作用,进一步支持交互激活模型。     

Reading “glasses” will prime “vision,” but reading a pair of “glasses” will not

In a lexical decision task with two primes and a target, the target was preceded 300 msec by the second prime (P2) which in turn was preceded by a brief forward and backward masked first prime (P1). When P1 and P2 were unrelated, reaction times were faster when the target was related to P2 (e.g.,wave SALT ... pepper) than when the target was unrelated to P2 (and P1—e.g.,wave LOAN ... pepper). However, this semantic priming effect was reduced to statistically nonsignificant levels when P1 and P2 were repetitions of the same word. That is, priming did not occur forsalt SALT ... pepper relative toloan LOAN ... pepper. This reduction in priming was observed whether P2 and the target were strongly or weakly related. These findings raise problems for current accounts of semantic priming.     

Semantic predictability eliminates the transposed-letter effect

Semantic predictability facilitates word recognition during language processing. One possible explanation for this facilitation is that highly specific predictions generated online during language processing preactivate some features of upcoming words. To explore whether, how, and when these predictions affect visual word recognition, in the two experiments reported here we investigated the influence of semantic predictability on transposed-letter priming. In order to do so, a paradigm that combines self-paced word-by-word reading with masked priming was developed. Transposed-letter priming occurred in nonconstraining contexts but not in constraining contexts, indicating that readers use context to make predictions about both letter identity and position in upcoming words, and that these predictions have an early influence on visual word recognition.     

Influence of spatial attention on conscious and unconscious word priming

We used a qualitative dissociation procedure to assess semantic priming from spatially attended and unattended masked words. Participants categorized target words that were preceded by parafoveal prime words belonging to either the same (20%) or the opposite (80%) category as the target. Using this paradigm, only non-strategic use of the prime would result in facilitation of the target responses in related trials. Primes were immediately masked or masked with a delay, while spatial attention was allocated to the primes' location or away from the primes' location. Immediate masked, strongly related primes facilitated target responses irrespective of the spatial attention. Delayed masked, related primes led to reversed (strategic) or facilitatory priming depending on whether they were cued or uncued. These findings demonstrate that perceiving a stimulus with or without awareness depends on both stimulus quality and attention orienting and that non-strategic priming can be observed from clear visible but spatially unattended words.     

Selective impairment of masked priming in dual-task performance

This study investigated the impact of divided attention on masked priming. In a dual-task setting, two tasks had to be carried out in close temporal succession: a tone discrimination task and a masked priming task. The order of the tasks was varied between experiments, and attention was always allocated to the first task—that is, the first task was prioritized. The priming task was the second (nonprioritized) task in Experiment 1 and the first (prioritized) task in Experiment 2. In both experiments, “novel” prime stimuli associated with semantic processing were essentially ineffective. However, there was intact priming by another type of prime stimuli associated with response priming. Experiment 3 showed that all these prime stimuli can reveal significant priming effects during a task-switching paradigm in which both tasks were performed consecutively. We conclude that dual-task specific interference processes (e.g., the simultaneous coordination of multiple stimulus–response rules) selectively impair priming that is assumed to rely on semantic processing.     

Prelexical phonological coding of visual words in Dutch: automatic after all

This paper addresses a previous claim (Brysbaert & Praet, 1992) that the use of prelexical phonology in visual word recognition is optional in the Dutch language. One backward masking experiment and two masked priming experiments are reported. The experimental task was perceptual identification. Pseudohomophones, graphemic controls, and unrelated controls of the target words were used as masks or primes. The main findings were (1) unlike previous claims, the pseudohomophone effect is not strategic in Dutch, but (2) the effect is more clearly obtained with the masked priming procedure than with the backward masking procedure.     

Unconscious vision and executive control: How unconscious processing and conscious action control interact

Research on unconscious or unaware vision has demonstrated that unconscious processing can be flexibly adapted to the current goals of human agents. The present review focuses on one area of research, masked visual priming. This method uses visual stimuli presented in a temporal sequence to lower the visibility of one of these stimuli. In this way, a stimulus can be masked and even rendered invisible. Despite its invisibility, a masked stimulus if used as a prime can influence a variety of executive functions, such as response activation, semantic processing, or attention shifting. There are also limitations on the processing of masked primes. While masked priming research demonstrates the top-down dependent usage of unconscious vision during task-set execution it also highlights that the set-up of a new task-set depends on conscious vision as its input. This basic distinction captures a major qualitative difference between conscious and unconscious vision.     

The Influence of Masked Stimuli on Response Selection: Evidence from a Semantic Categorization Task

Unconscious visual stimuli can be processed by human observers and influence their behaviour. A striking example is a phenomenon known as “free-choice priming,” where masked “prime” stimuli—of which participants are unaware—modulate which of two response alternatives they are likely to choose. Recent efforts to uncover the mechanisms underlying this intriguing effect have revealed that free-choice priming can emerge even in the absence of automatized stimulus-response (S-R) associations between masked primes and specific motor responses, indicating that free choices can be influenced by a masked prime’s meaning (Ocampo, 2015). It remains unknown, however, whether masked primes bias response selections because they are implicitly classified according to task instructions, or because spreading activation occurs within the prime's semantic network. To adjudicate between these two possibilities, participants in the present experiment categorised targets as either animals or people and selected which of two response alternatives they wanted to make following presentation of a free-choice target. Crucially, while implicit classifications could proceed during processing of both animal and person masked primes, only animal primes could trigger spreading activation within their semantic network. This manipulation modulated free-choice priming; only masked animal primes influenced response selections to free-choice targets. This result indicates that an automatic spreading activation mechanism might underlie a masked prime’s ability to influence free-choice responses.