Unconscious semantic priming in the absence of partial awareness

In a recent paper in Psychological Science, Kouider and Dupoux reported obtaining unconscious Stroop priming only when subjects had partial awareness of the masked distractor words (i.e., could consciously perceive subword features that enabled reconstruction of whole words). Kouider and Dupoux conjectured that semantic priming occurs only when such partial awareness is present. The present experiments tested this conjecture in an affective categorization priming task that differed from Kouider and Dupoux’s in using masked distractors that subjects had practiced earlier as visible words. Experiment 1 showed priming from practiced words when subjects had no partial awareness of those words. Experiment 2 showed that, in the absence of partial awareness, practiced words yielded priming but not-practiced words did not. Experiment 3 corroborated Experiment 1 and 2s results using a different test of partial awareness. These results suggest that unconscious processing (rather than partial awareness) of subword elements drives masked semantic priming by practiced words.     

Context-dependent brightness priming occurs without visual awareness

Our visual systems account for stimulus context in brightness perception, but whether such adjustments occur for stimuli that we are unaware of has not been established. We therefore assessed whether stimulus context influences brightness processing by measuring unconscious priming with metacontrast masking. When a middle-gray disk was presented on a darker (or brighter) background, such that it could be consciously perceived as brighter (or darker) via simultaneous brightness contrast (SBC), reaction times were significantly faster to a bright (or dark) annulus than to a dark (or bright) annulus. We further show that context-dependent brightness priming does not correlate with visibility using an objective measure of awareness (Experiment 1) and that context-dependent, but not context-independent brightness priming, occurs equally strongly for stimuli below or above the subjective threshold for awareness (Experiment 2). These results suggest that SBC occurs at early levels of visual input and is not influenced by conscious perception.     

Another look at the effect of a surprising intervening event on negative priming.

Tipper et al. (1991) reported that negative priming is eliminated when a low-probability event separates presentation of the prime display from the probe display. This finding is perfectly consistent with at least three of the major accounts of negative priming. However, each of these accounts can reasonably be argued to make different predictions regarding the effect of a surprising intervening event on attended repetition effects. The purpose of the experiment reported here was to determine which of these three predictions was correct. The results obtained were consistent with none of the three predictions. The low-probability intervening event did eliminate negative priming, but did so by slowing performance in the baseline condition relative to all other conditions. The results are discussed with respect to the role of surprise in responding to novel events.     

Another look at personal validation

Students' ability to validate the results from their own psychological tests was examined in two experiments. In Experiment I, sophomore, senior, and graduate students were presented with their actual and inverted profiles from the California Psychological Inventory (CPI) and the Students were asked to select their actual profiles. The senior and graduate students could reliably select their own profiles while the sophomore students could not. In Experiment 2, sophomore students were presented with their actual and inverted profiles from the CPI and the Differential Aptitudes Test (DAT) and the students were asked to select their actual profiles. The students were able to reliably select their actual profiles for both tests. The students were much more likely to select their own DAT profile than CPI profile, and they were more confident in their selection of the actual DAT profile.     

On the time course of negative priming: Another look

In two experiments, the pattern of persistence of negative priming effects across delay intervals of 500 and 2,500 msec was assessed using a within-subjects, random sequencing of delays. Neill and Valdes (1992; Neill, Valdes, Terry, & Gorfein, 1992) have argued that a within-subject experimental design is required for decay of negative priming to be seen, in contrast to results reported elsewhere (e.g., Tipper, Weaver, Cameron, Brehaut, & Bastedo, 1991) showing stable negative priming effects across delays. In neither experiment was substantial evidence of decay detected, raising questions for the notion that suppression necessarily declines across brief temporal intervals and for the assertion that episodic retrieval is the sole source of negative priming.     

Rapid parallel semantic processing of numbers without awareness

In this study, we investigate whether multiple digits can be processed at a semantic level without awareness, either serially or in parallel. In two experiments, we presented participants with two successive sets of four simultaneous Arabic digits. The first set was masked and served as a subliminal prime for the second, visible target set. According to the instructions, participants had to extract from the target set either the mean or the sum of the digits, and to compare it with a reference value. Results showed that participants applied the requested instruction to the entire set of digits that was presented below the threshold of conscious perception, because their magnitudes jointly affected the participant’s decision. Indeed, response decision could be accurately modeled as a sigmoid logistic function that pooled together the evidence provided by the four targets and, with lower weights, the four primes. In less than 800 ms, participants successfully approximated the addition and mean tasks, although they tended to overweight the large numbers, particularly in the sum task. These findings extend previous observations on ensemble coding by showing that set statistics can be extracted from abstract symbolic stimuli rather than low-level perceptual stimuli, and that an ensemble code can be represented without awareness.     

Partial awareness creates the "illusion" of subliminal semantic priming

We argue that the lack of consensus regarding the existence of subliminal semantic processing arises from not taking into account the fact that linguistic stimuli are represented across several processing levels (features, letters, word form) that can independently reach or not reach awareness. Using masked words, we constructed conditions in which participants were aware of some letters or fragments of a word, while remaining unaware of the whole word. Three experiments using the Stroop priming paradigm show that when the stimulus set is reduced and participants are encouraged to guess the identity of the prime, such partially perceived stimuli can nonetheless give rise to "semantic" processing. We provide evidence that this effect is due to illusory reconstruction of the incompletely perceived stimulus, followed by usual semantic processing of the result. We conclude that previously reported unconscious Stroop priming is in fact a conscious effect, but applied to a perceptual illusion.     

Another look at children's symbol reversals

In a previously reported longitudinal study of reversal errors for static and kinetic written symbols we found no compelling support for their academic importance in kindergarten (n = 201), Grade 1 (n = 156), or Grade 2 (n = 129); however, for Grade 3 (n = 105), kinetic reversals became a significant predictor of tested reading achievement. If reliable, this finding might have implications for the identification of children with long-term reading impairment.     

Predicting semantic priming at the item level

The current study explores a set of variables that have the potential to predict semantic priming effects for 300 prime-target associates at the item level. Young and older adults performed either lexical decision (LDT) or naming tasks. A multiple regression procedure was used to predict priming based upon prime characteristics, target characteristics, and prime-target semantic similarity. Results indicate that semantic priming (a) can be reliably predicted at an item level; (b) is equivalent in magnitude across standardized measures of priming in LDTs and naming tasks; (c) is greater following quickly recognized primes; (d) is greater in LDTs for targets that produce slow lexical decision latencies; (e) is greater for pairs high in forward associative strength across tasks and across stimulus onset asynchronies (SOAs); (f) is greater for pairs high in backward associative strength in both tasks, but only at a long SOA; and (g) does not vary as a function of estimates from latent semantic analysis (LSA). Based upon these results, it is suggested that researchers take extreme caution in comparing priming effects across different item sets. Moreover, the current findings lend support to spreading activation and feature overlap theories of priming, but do not support priming based upon contextual similarity as captured by LSA.     

Predicting semantic priming at the item level

The current study explores a set of variables that have the potential to predict semantic priming effects for 300 prime–target associates at the item level. Young and older adults performed either lexical decision (LDT) or naming tasks. A multiple regression procedure was used to predict priming based upon prime characteristics, target characteristics, and prime–target semantic similarity. Results indicate that semantic priming (a) can be reliably predicted at an item level; (b) is equivalent in magnitude across standardized measures of priming in LDTs and naming tasks; (c) is greater following quickly recognized primes; (d) is greater in LDTs for targets that produce slow lexical decision latencies; (e) is greater for pairs high in forward associative strength across tasks and across stimulus onset asynchronies (SOAs); (f) is greater for pairs high in backward associative strength in both tasks, but only at a long SOA; and (g) does not vary as a function of estimates from latent semantic analysis (LSA). Based upon these results, it is suggested that researchers take extreme caution in comparing priming effects across different item sets. Moreover, the current findings lend support to spreading activation and feature overlap theories of priming, but do not support priming based upon contextual similarity as captured by LSA.     

Semantic priming without awareness: Some methodological considerations and replications

Previous studies of subliminal semantic priming effects are considered. The distinction between subjective and objective detection thresholds proposed by Cheesman and Merikle (1984) is accepted, and it is concluded that no convincing evidence has been adduced to support or deny the existence of semantic priming effects at or below objective threshold. New criteria for the assessment of objective thresholds are proposed, and four experiments are reported in each of which pattern-masked primes were presented 10% below objective threshold. The first three experiments presented primes, mask, and targets binocularly; the fourth used dichoptic presentation. Data were analysed using both conventional F ratios and the quasi F ratio advocated by Clark (1973). Results showed that significant subliminal semantic priming effects occurred in each experiment when conventional F ratios were used, and significant effects occurred in all but the first experiment when quasi F was used. Binocular and dichoptic presentation of stimuli gave semantic priming effects whose magnitudes did not differ significantly. It is concluded that semantic priming effects can be obtained below objective detection threshold. It is also concluded that replication with different participants and different stimuli is preferable to the use of quasi F ratios in investigations where verbal stimuli are used.     

Another look at gender-related differences in leadership behavior

This investigation examined self-related behavioral differences in terms of broad leadership styles using a methodology that minimized biases inherent in research designs previously employed to investigate this area. Subjects consisted of 40 males and 41 females who served in the role of leader, and who instructed both a male and a female subordinate in a card-sorting task. Experimental sessions were tape-recorded and transcribed, after which judges classified word phrases into various language categories. Factor analysis of the language categories yielded two factors of verbal behavior within a leadership situation: a socially oriented style and a task-oriented style. In contrast to generally accepted stereotypes, results indicated that within the present experimental context male leaders preferred to use phrases that indicated a more social style than female leaders. However, both male and female leaders used language that indicated a task-oriented approach to a significantly greater degree when instructing a female rather than a male subordinate. Implications and interpretations of the results are discussed.     

Another look at baseball player initials and longevity

Abel and Kruger (2007) reported that Major League Baseball players whose names have positive initials (such as ACE or GOD) live an average of 13 years longer than do players with negative initials (such as ASS or BAD) or players with neutral initials (such as GHR or TSW). However, this conclusion is based on a very small sample, selective initials, and a flawed statistical test. There is no statistically significant relationship between initials and longevity for Major League Baseball players when a correct test is applied to independently selected initials.