Acceptance by athletes of a virtual reality head-mounted display intended to enhance sport performance

While a growing number of studies have highlighted the potential of virtual reality (VR) to improve athletes’ skills, no research has yet focused on acceptance of a VR head-mounted display (VR-HMD) designed to increase sport performance. However, even if technological devices could potentially lead to performance improvement, athletes may not always accept them. To investigate this issue, the Technology Acceptance Model (TAM) examines if perceived usefulness, perceived ease of use, perceived enjoyment, and subjective norms (i.e., social influence) are positive predictors of intention to use a specific technology. The aims of the present study were to test with competitive athletes the validity of the TAM before a first use of a VR-HMD intended to enhance sport performance and to examine to what extent the level of practice and the type of sport practiced have an influence on the previous variables of the TAM. The study sample comprised 1162 French athletes (472 women, 690 men, M_age = 24.50 ± 8.51 years) who usually practiced a sport in competition (from recreational to international level). After reading a short text presenting the VR-HMD and its interests for sport performance, the participants filled out an online questionnaire assessing their acceptance of this technological device before a first use. The results of the structural equation modeling analysis revealed that perceived usefulness, perceived ease of use, perceived enjoyment, and subjective norms were positive predictors of intention to use this VR-HMD, validating the suitability of the TAM for investigating the acceptance by athletes of a VR-HMD designed to increase their sport performance. The results also showed that athletes of all sport levels (a) had a significant intention to use VR, (b) found it quite useful (except for recreational athletes), quite easy to use, and quite pleasant to use, even if their entourage would not encourage them to use it (except for international athletes), and (c) found the VR-HMD easy and pleasant to use whatever the sport practiced. Notably some athletes (e.g., triathletes, swimmers, cyclists) did not find the VR-HMD significantly useful and did not have significant intention to use it to increase their performance. Identifying acceptance by athletes of such a device may increase the likelihood that it will be used by athletes of different levels and from different sports, so that they can benefit from all its advantages related to the improvement of their sport performance. Needs-based targeted interventions may also be conducted toward athletes who might be reluctant to integrate this type of device into their training.     

Risk perception and adoption of digital innovation in mobile stock trading

An increase in retail investors, trading platforms, and smartphones is facilitating digital transformation in stock trading. Investments in mobile-centered digitalization by trading firms are rapidly becoming a source of competitive advantage. Distinctive psychological aspects involving risks, make stock trading a unique individual decision-making behavior. The objective of the present research is to examine the determinants of retail investors' behavioral intentions (BI) for mobile stock trading (MoST). Across two studies using a mixed method approach we empirically test a framework comprising cognitive risk-mitigation factors, perceived risk (PR), perceived financial cost (PFC), and technology acceptance model (TAM) constructs. The results indicate information quality, privacy, and security protection to mitigate the risk perception involved in trading on mobile platforms. Further, we report the mediation of PR in the relationship between the cognitive risk-mitigating factors and BIs to adopt MoST. Moreover, we find PFC to moderate PR and the TAM constructs' relationship with BIs to adopt MoST. Our research has important theoretical contributions and managerial implications to understand digital adoption behavior by retail investors for MoST platforms.     

Explaining Internet Banking Behavior: Theory of Reasoned Action,Theory of Planned Behavior,or Technology Acceptance Model?

A key objective of information technology (IT) research is to assess the value of technology for users and to understand the factors that determine this value in order to deploy IT resources better. This paper uses structural equation modeling to ascertain the extent to which 3 popular models of users' behavior—theory of reasoned action (TRA), theory of planned behavior (TPB), and technology acceptance model (TAM)—are predictive of consumers' behavior in the context of Internet banking. Unlike other tests of these models, this paper employs independent measures of actual behavior, as well as behavioral intention. The results indicate that TAM is superior to the other models and highlights the importance of trust in understanding Internet banking behavior.     

Public acceptance of connected vehicles: An extension of the technology acceptance model

To examine the public acceptance of connected vehicles (CVs), this study developed a novel connected vehicle acceptance model (CVAM) extending the technology acceptance model (TAM). The model was built based on a questionnaire survey of 2400 US adults. Perceived data privacy and security associated with the technology was found to shape the trust, attitude, and behavioral intention to use CVs, in addition to the predictors of original TAM: perceived usefulness and ease of use. Results revealed that trust mediates the effect of perceived data privacy and security on CV acceptance, though its directional relationship with perceived usefulness and perceived ease of use is unclear. Socio-demographic and other characteristics of respondents associated with CV acceptance and its predictors were explored. A number of theoretical and practical implications of the study findings are discussed.     

Antecedent variables of intentions to use an autonomous shuttle: Moving beyond TAM and TPB?

IntroductionThe use of autonomous shuttles (AS) seems a promising mobility solution. Technology acceptance model (TAM) and theory of planned behavior (TPB) provide useful a priori frameworks to study AS’ acceptance, but they might arguably benefit from a specific, AS-related adjustment.ObjectiveTo provide a preliminary model of AS’ acceptance based on both laboratory and field data.MethodUndergraduate students (n = 370, study 1) and both the potential and the real AS users (n = 162, study 2) answered surveys concerned with the key TAM, TPB and evidence-based additional variables.ResultsSome of TAM and TPB constructs accounted for 40% of intentions to use an AS while further 13 to 16% were explained systematically by such variables as group norms, affective attitudes and first AS experience.ConclusionSome of TAM and TPB constructs capture substantial proportion of AS’ acceptance while additional social, motivational and experience-related factors should be taken into account.     

Consumer perception of salesperson influence strategies: an examination of the influence of consumer goals

• Consumers regularly interact with retail salespeople in order to make purchases across a wide range of products and services. Retail sales encounters occur on a daily basis yet we know little about these complex interactions, especially from the consumer's perspective in terms of his or her perceptions with regard to these types of persuasive attempts. Understanding consumer perceptions is an important precursor to understanding consumer behavior during retail sales encounters. In three experiments subjects' perceptions of specific influence strategies were measured with regard to the degree of sales‐orientation of each strategy. Support was found for hypotheses that proposed that certain influence strategies would be perceived as significantly more sales‐oriented than others and that the interaction of consumer goals with salesperson influence would affect how influence strategies are perceived. Willingness to interact with and purchase from a salesperson using specific influence strategies was also examined in order to shed light on how the use of specific influence strategies is likely to affect consumers' intentions.

Copyright © 2006 John Wiley & Sons, Ltd.     

Social media reduce users' moral sensitivity: Online shaming as a possible consequence

In this study, we propose that social media reduce users' moral sensitivity through the mediation of the perceived moral intensity of hostile comments, which leads to behavioral consequences for online shaming. Three separate studies were conducted to explore this statement. Study 1 (N = 160) compared moral sensitivity between participants in simulated social media situations and a control group. Study 2 (N = 412) tested the mediating role of perceived moral intensity through self-rated questionnaires. Study 3 (N = 295) examined the behavioral consequences of reduced moral sensitivity on online shaming by manipulating social media and perceived moral intensity. Across these three studies with their different methodologies, we found consistent support for our prediction that social media reduce users' moral sensitivity. Also, our findings shed light on perceived moral intensity as a mediator. As expected, less perceived moral intensity and less moral sensitivity (as serial mediators) induced by social media led to a higher tendency to participate in online shaming. In addition, our research suggests that the harmful effects of social media could be restricted by improving users' perceived moral intensity in the form of reminders. These findings provide novel insights into the underlying mechanism of cyberviolence on social media and also contribute to the literature on the antecedents and consequences of moral sensitivity.     

Antecedents of virtual community satisfaction and loyalty: an empirical test of competing theories.

The rapid growth of virtual communities (VCs) on the Internet raises important research questions regarding the antecedents of satisfaction and loyalty in VCs. This study compared the technology acceptance model (TAM), Seddon Information Systems Success Model (Seddon model), and an integrated model (combining the TAM and Seddon model) to examine which model best helps to predict user satisfaction with VCs. Using a structural equation model, data collected from 198 community members were used to compare the three models in terms of overall model fit, explanatory power, and path significance. The findings show that two TAM components (perceived usefulness and ease of use) are determinants of user satisfaction with VCs. This study also found the influence of quality-perception dimensions (e.g., system and information quality) on user satisfaction to be significant. Additionally, this study found general support for user satisfaction as a determinant of loyalty in VCs. Finally, an integrated model, combining the TAM and Seddon model, provided better explanatory power than either the TAM or the Seddon model alone. Finally, this study discusses the implications of these findings and offers directions for future research.     

Illusory line motion and transformational apparent motion during continuous flash suppression1

A static bar is perceived to dynamically extend from a peripheral cue (illusory line motion (ILM)) or from a part of another figure presented in the previous frame (transformational apparent motion (TAM)). We examined whether visibility for the cue stimuli affected these transformational motions. Continuous flash suppression, one kind of dynamic interocular masking, was used to reduce the visibility for the cue stimuli. Both ILM and TAM significantly occurred when the d' for cue stimuli was zero (Experiment 1) and when the cue stimuli were presented at subthreshold levels (Experiment 2). We discuss that higher‐order motion processing underlying TAM and ILM can be weakly but significantly activated by invisible visual information.     

Gay males’ intimate relationship quality: The roles of attachment security,gay identity,social support,and income

Past research of relationship quality in same–sex couples has emphasized similarities with heterosexual couples. The present study examined both general and gay–specific intra– and interpersonal factors as predictors of gay men's relationship durability and relationship satisfaction. Our proposed path model postulated effects of contextual variables on self and relationships (i.e., social support/acceptance as context for attachment security, self–acceptance, and intimate relationships). The data, collected from an Israeli sample of gay men (N = 121), supported this model. All hypothesized paths were significant: Attachment security mediated the association of perceived friends’ support and self–acceptance with relationship quality, self–acceptance mediated the association of self–definition and perceived friends’ acceptance with relationship quality, and income had a direct association with relationship quality.     

Extending Technology Acceptance Model to the E‐recruitment Context in Iran

Using a sample of 332 job applicants in Iran, this study integrates Technology Acceptance Model (TAM) and signaling theory to explain factors influencing applicants' behavioral intentions to apply for jobs online. Of the two main constructs of TAM, perceived usefulness was found to have a significant impact on applicants' behavioral intentions, while perceived ease of use was not. Based on the signaling theory, impression of the organizational website appeared to create interests in organization as a potential employer; hence, prompt applicants to apply for jobs. These results extend our understanding of the online recruitment in different context and provide further insights with regard to possible effects of website features on applicants' attractions toward organizations operating in Iran.     

Sexting,Mobile Porn Use,and Peer Group Dynamics: Boys' and Girls' Self-Perceived Popularity,Need for Popularity,and Perceived Peer Pressure

There is considerable concern about adolescents producing, consuming, and distributing sexual materials via mobile phone communication. The purpose of this study was to examine key aspects of peer influence and the peer context in relation to two such practices: sexting and mobile porn use. The results of a high-school survey study (N = 1,943) revealed that 6% of Flemish teens (11–20 years of age) have sent a sext, while 9% use mobile porn. Teens who were more popular with the other sex and with a greater need for popularity were more likely to report both behaviors. Boys' mobile porn use was also predicted by perceived peer pressure. Same-sex popularity was unrelated to boys' sexting behavior and mobile porn use; for girls, a negative relationship was found.     

On shame and the perceived credibility of sexual assault allegations

Despite the high incidence of sexual assault, doubt about allegations is common. Previous research suggests that victims expressing positive or no emotion are perceived as less credible than those expressing negative emotions. However, little is known about which specific negative emotional expressions contribute to credibility in this context. In two studies (N = 623), participants read a date rape vignette. The alleged victim's statement was paired with a picture of a female person expressing either shame, sadness, or no emotion. Participants rated the credibility of her account and completed a measure of rape myth acceptance. Controlling for rape myth acceptance, allegations were perceived as more credible when accompanied by an expression of shame versus sadness (a negative, low arousal control condition). It is critical to be aware of the shame-credibility bias in this context to intervene and support those who have experienced sexual assault.     

The role of cognition and affect in the formation of customer satisfaction judgements concerning service recovery encounters

• It is widely accepted that justice perceptions play an important role in shaping customers' evaluations of service recovery experiences. However, this stream of justice research has evolved with little cross‐reference to emotion research. The current paper seeks to address this issue by explicitly considering the role of perceived justice in the elicitation of recovery‐specific consumer emotions. Specifically, we develop and test a model suggesting that perceived justice represents a cognitive appraisal dimension, which helps to explain the elicitation of positive and negative emotions during and/or after service recovery encounters. Furthermore, we argue that customer satisfaction with service recovery (i.e. recovery satisfaction) is based partly on cognitive (i.e. perceived justice based) and partly on affective responses. Support for the proposed model is provided through findings from an empirical study showing that both cognitive and affective influences work to create the recovery satisfaction judgement. This finding has significant implications for the theory and practice of service recovery management.

Copyright © 2008 John Wiley & Sons, Ltd.     

How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?

Although there have been many AI chatbots in industry service, social media, and e-commerce platforms, research on AI chatbots such as Replika, neglected the effects of human-like traits on users' continuance using intention. This article aims to explore the main effects of human-like traits (perceived warmth vs. perceived competence) of friendship AI chatbots (FAIC) on continuance using intention and customer engagement, and the moderating effects of the need to belong and information sensitivity. Three studies are conducted to collect data (N_total = 1420). Our findings of Study 1 demonstrate that perceived warmth and perceived competence can increase the continuance using intention to FAIC and customer engagement, and perceived usefulness plays a mediating role in our conceptual model. Additionally, consumers' need to belong (high vs. low) (Study 2) and information sensitivity (high vs. low) (Study 3) related to chat contents moderate the main effects significantly. This article contributes to the literature on the relationship between FAIC and consumers by presenting the influence of perceived warmth and perceived competence and establishing the underlying process. Analogously, the findings can be beneficial for marketers and firms in designing and developing the coding program of FAIC to promote consumers' continuance using intention and customer engagement.     

Acceptance of visual and audio interventions for distracted pedestrians

Distraction from mobile devices increases pedestrian risks at intersections. Innovative interventions are currently installed at road and rail intersections to alert pedestrians. These interventions will be effective only if pedestrians modify their behaviour. The Technology Acceptance Model (TAM) posits that behaviour changes as a result of behavioural intention, which is affected by perceived usefulness and perceived ease of use. However, the link between intention and actual behaviour is often overlooked. The current study aims to investigate this link and apply this theoretical framework to interventions for distracted pedestrians. We conducted a day-time field study at three railway level crossings in New Zealand with such interventions reminding pedestrians to look for trains: in-ground flashing lights located at footpath level, an audio warning message, and in-ground flashing lights combined with the audio warning message. Participants (N = 34, Mean age 33.6, SD = 8.6 years) walked through level crossings while performing a distractor task (visual and auditory distraction) or when not distracted. Actively checking for trains from both sides of the crossing was used as a measure of actual behaviour. All three interventions were perceived as useful (5.1 ± 0.4) and easy to use (5.6 ± 0.2) and resulted in positive intention to use the technology (5.8 ± 0.3). Statistical analyses confirmed that the TAM constructs - particularly perceived usefulness - affected intention, and intentions lead to behavioural change with improved crossing behaviours. This study highlights the importance of perceived usefulness and intentions to use the interventions with reducing distracted pedestrian behaviours.     

Mobile phone use while driving in Finland

Mobile phones represent one of the most common distractions for drivers and phone use while driving is particularly problematic in Finland. The aim of this research was to explore the Finnish sample of responses from ESRA2 (E-Survey of Road users' Attitudes) with a specific focus on the distracting behaviours related to mobile phone usage while driving. ESRA2 data is derived from online surveys amongst a representative sample of the adult populations in each participating country. In total a sample of 994 responses were collected in Finland for ESRA2, which included 703 responses from participants who held a driver’s licence and reported driving a car in the 30 days prior to the survey.The results provide evidence of the problematic usage of mobile phones while driving in Finland. Mobile phone use was considered across three specific types of usage: (1) handheld phone calls while driving; (2) handsfree phone calls while driving; (3) texting, emailing or social media use while driving. Almost half (49.4 %) of the sample reported using a handheld mobile phone to make a call while driving at least once in the 30 days prior to the survey. A similar percentage (41.4 %) of the sample had used a phone hands-free and 35.6 % had texted, emailed, or used social media.The study highlights how mobile phone usage is a complex and multifaceted issue and that there are a broad range of underlying factors that influence mobile phone usage depending on the way in which people engage with their mobile phone while driving. The findings suggest that a systematic approach to reducing mobile phone distraction is needed that addresses the issue through a combination of legislation, enforcement, and education.     

Consumer knowledge and acceptance of advanced driver assistance systems

This research aimed to examine how personal car users are informed about Advanced Driver Assistance Systems (ADAS) in Australia, and the extent to which information received at point of sale influenced the level of understanding and adaptation of ADAS. Further, this study applied the Technology Acceptance Model (TAM) to assess drivers’ intentions to use ADAS within the next month. Participants were required to have purchased a new or second-hand vehicle within the past five years and which had at least one of the following five ADAS: autonomous emergency braking, lane departure warning, adaptive cruise control, blind spot monitoring, and rear cross traffic alert. Participants (N = 217, Mage = 47.87 years, 149 male) completed a 20-minute online questionnaire. The findings revealed that 122 (56%) participants reported not seeking out any information about ADAS prior to purchasing their vehicle. Further, the most reported approaches used by participants to learn about their vehicle’s ADAS were through the owner’s manual (n = 121, 55%) and via trial and error (n = 117, 54%). It was also found that total time spent with the salesperson in explaining ADAS features did not influence drivers’ level of understanding of ADAS or number of days to adapt to the ADAS in their vehicle. However, and consistent with the TAM, perceived usefulness and perceived ease of use were significant positive predictors of intentions to use ADAS within the next month. It was also found that participants who learnt about these technologies either via reading the owner’s manual, trial and error, or a verbal explanation at point of sale appeared to be more frequently classified as reporting higher acceptance of ADAS than those participants who did not use those learning methods. Given that technology in vehicles will continue to advance, it is vital that more work is conducted to educate drivers about the functionality of ADAS. Further, it is also important to communicate where buyers of personal cars can go and find accurate and reliable information about ADAS.     

Negative attitudes towards cyclists influence the acceptance of an in-vehicle cyclist detection system

The shift towards automation and safer vehicles will increasingly involve use of technological advancements such as Advanced Driver Assistance Systems (ADAS). Nevertheless, these technologies need to meet users’ perceived needs to be effectively implemented and purchased. Based on an updated version of the Technology Acceptance Model (TAM), this study analyses the main determinants of drivers’ intention to use an ADAS aimed at detecting cyclist and preventing potential collision with them through an auto-braking system. Even if the relevance of perceived usefulness, perceived ease of use and trust on the acceptance of a new system has been already discussed in literature, we considered the role of an external variable such as attitudes towards cyclists in the prediction of an ADAS aimed to improve the safety of cyclists. We administered a questionnaire measuring negative attitudes towards cyclists, trust, perceived usefulness, perceived ease of use and the behavioural intention to use the system to 480 Italian drivers. Path analysis using Bayesian estimation showed that perceived usefulness, trust in the system, and negative attitudes towards cyclists have a direct effect on the intention to use the ADAS. Considering the role of attitudes towards other road users in the intention to use new ADAS aimed to improve their safety could foster the user’s acceptance, especially for those people who express a negative representation of cyclists and are even more unlikely to accept the technology.