Using implicit bias training to improve attitudes toward women in STEM

Implicit biases can foster negative attitudes and lead to damaging stereotypical behaviors. Stereotypes can negatively affect the education, hiring, promotion, and retention of women in science, technology, engineering, and mathematics (STEM). This study evaluated the impact of diversity training on university faculty ( \(N = 234\) ) by assessing changes in implicit associations and explicit attitudes toward women in STEM. Personal implicit associations about women in STEM improved for men, but not for women who already tended toward more positive implicit associations at pre-test. Men were more likely than women to explicitly endorse stereotypes about women in STEM at both pre- and post-test, and these attitudes did not change as a result of the diversity training. These findings suggest that participation in a brief diversity training can improve implicit associations about women in STEM.     

Seven principles of goal activation: a systematic approach to distinguishing goal priming from priming of non-goal constructs.

Countless studies have recently purported to demonstrate effects of goal priming; however, it is difficult to muster unambiguous support for the claims of these studies because of the lack of clear criteria for determining whether goals, as opposed to alternative varieties of mental representations, have indeed been activated. Therefore, the authors offer theoretical guidelines that may help distinguish between semantic, procedural, and goal priming. Seven principles that are hallmarks of self-regulatory processes are proposed: Goal-priming effects (a) involve value, (b) involve postattainment decrements in motivation, (c) involve gradients as a function of distance to the goal, (d) are proportional to the product of expectancy and value, (e) involve inhibition of conflicting goals, (f) involve self-control, and (g) are moderated by equifinality and multifinality. How these principles might help distinguish between automatic activation of goals and priming effects that do not involve goals is discussed.     

Beyond priming effects: The role of positive affect and discrepancies in implicit processes of motivation and goal pursuit

Recent research demonstrates that goal pursuit can be instigated without conscious interventions when the mental accessibility of goal representations is enhanced by environmental cues. However, the mechanisms producing this non-conscious, motivational, goal-directed activity are not clearly addressed in the literature. In this chapter we present a framework within which the non-conscious activation of goal-directed behaviour can be understood. The framework departs from the idea that a goal is represented as a desired state and identifies three characteristics of this representation that render non-conscious goal pursuit more likely to occur: its mental accessibility, the discrepancy of the represented state with the actual state, and its association with positive affect. We present findings, largely established in our own labs, that demonstrate the crucial role of these three factors. We will close the chapter by showing how the framework can help to address some of the pressing issues in the research on non-conscious goal pursuit.     

An assessment of the fakeability of self-report and implicit personality measures

Researchers are focusing on developing implicit measures of personality to address concerns related to the faking of self-report measures. The present study examined the validity and fakeability of Implicit Association Test (IAT) measures of personality self-concept in a repeated-measures design (N = 33). People’s predictions about how they represented themselves on the measures were also assessed. Results indicated that participants were able fake self-report measures when instructed to do so and that they could accurately predict how they represented themselves on these measures. Participants were also able to fake an IAT measure of Extraversion, but were unable to fake an IAT measure of Conscientiousness or predict how they represented themselves on either IAT measure.     

Using the implicit association test to measure age differences in implicit social cognitions

Two studies investigated the use of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to study age differences in implicit social cognitions. Study I collected IAT (implicit) and explicit (self-report) measures of age attitudes, age identity, and self-esteem from young, young-old, and old-old participants. Study 2 collected IAT and explicit measures of attitudes toward flowers versus insects from young and old participants. Results show that the IAT provided theoretically meaningful insights into age differences in social cognitions that the explicit measures did not, supporting the value of the IAT in aging research. Results also illustrate that age-related slowing must be considered in analysis and interpretation of IAT measures.     

Using self-report assessment methods to explore facets of mindfulness

The authors examine the facet structure of mindfulness using five recently developed mindfulness questionnaires. Two large samples of undergraduate students completed mindfulness questionnaires and measures of other constructs. Psychometric properties of the mindfulness questionnaires were examined, including internal consistency and convergent and discriminant relationships with other variables. Factor analyses of the combined pool of items from the mindfulness questionnaires suggested that collectively they contain five clear, interpretable facets of mindfulness. Hierarchical confirmatory factor analyses suggested that at least four of the identified factors are components of an overall mindfulness construct and that the factor structure of mindfulness may vary with meditation experience. Mindfulness facets were shown to be differentially correlated in expected ways with several other constructs and to have incremental validity in the prediction of psychological symptoms. Findings suggest that conceptualizing mindfulness as a multifaceted construct is helpful in understanding its components and its relationships with other variables.     

Behavioral engineering: the use of response priming to improve prescribed self-medication

A major problem in outpatient treatment has been the extreme irregularity with which patients use medication prescribed for them. As a new approach to resolving this problem, a portable operant apparatus was developed based on response priming and escape reinforcement. The apparatus sounded a tone at the time that a pill was to be taken. When the user turned a knob to terminate the tone, the apparatus delivered the pill into the user's hand. The apparatus was evaluated with six normal adults using a medically inert pill. A greater proportion of the pills were taken by each subject when using the special apparatus as compared with the use of a portable alarm timer or the usual wristwatch. These results demonstrate a new approach for increasing the regularity of self-administration of medicines.     

Affect in the aftermath: how goal pursuit influences implicit evaluations

Previous research has shown that the activation of a goal leads to more implicit positivity toward goal-relevant stimuli. We examined how the actual pursuit of a goal influences subsequent implicit positivity toward such stimuli. Participants were consciously or non-consciously primed with a goal, or not, and then completed a goal-relevant task on which they succeeded or failed. We then measured their goal-relevant implicit attitudes. Those who were primed with the goal (consciously or non-consciously) and experienced success exhibited more implicit positivity toward the goal, compared with the no-goal condition. Experiencing failure in the goal priming conditions reduced implicit positivity toward the goal, indicating disengagement from the goal. We discuss the theoretical implications for understanding the role of implicit attitudes in self-regulation.     

Nonconscious goal pursuit in novel environments: the case of implicit learning

Is nonconscious goal pursuit useful in novel environments? The prevalent view of automaticity and control implies that an unconscious mode of goal pursuit can only reproduce formerly learned actions, and therefore that its usefulness in novel environments is very limited. Our results demonstrate that this conclusion is not always warranted, as nonconscious goal pursuit facilitated participants' learning of the structure of completely novel environments. Specifically, two experiments, using markedly different implicit-learning paradigms, demonstrated facilitation of implicit learning when the goal of achievement was primed. We propose that nonconscious goal pursuit can facilitate not only reproductive operations, but also productive ones, and that implicit learning is sensitive to the organism's nonconscious goals.     

A meta-analysis on the correlation between the implicit association test and explicit self-report measures

Theoretically, low correlations between implicit and explicit measures can be due to (a) motivational biases in explicit self reports, (b) lack of introspective access to implicitly assessed representations, (c) factors influencing the retrieval of information from memory, (d) method-related characteristics of the two measures, or (e) complete independence of the underlying constructs. The present study addressed these questions from a meta-analytic perspective, investigating the correlation between the Implicit Association Test (IAT) and explicit self-report measures. Based on a sample of 126 studies, the mean effect size was .24, with approximately half of the variability across correlations attributable to moderator variables. Correlations systematically increased as a function of (a) increasing spontaneity of self-reports and (b) increasing conceptual correspondence between measures. These results suggest that implicit and explicit measures are generally related but that higher order inferences and lack of conceptual correspondence can reduce the influence of automatic associations on explicit self-reports.     

Involuntary awareness and implicit priming: role of retrieval context

This study examined the role of retrieval context in implicit priming by manipulating percentage of word-stem index as shallow and deep processing while performing a word-stem completion task. 80 subjects were randomly divided into four groups each of 20 subjects: shallow processing or deep processing with few retrieval indices, and shallow processing or deep processing with many retrieval indices. Analysis indicated that proportion of word-stem completion was significantly higher for studied words than for nonstudied words in all four groups and that the subjects in the groups with many retrieval indices had a significantly increased proportion of word-stem completion between studied and nonstudied words than those in the groups with few retrieval indices. Postquestionnaire analysis indicated that more previously studied items were retrieved if many studied items were available during implicit word-stem completion and that only a small proportion of word-stem completion was finished with studied words by the subjects who were aware of the prior studied and test word relations in all four groups. It was concluded that having more studied words retrievable contributed to more being retrieved and that involuntary awareness had very limited influence on the priming in the implicit word-stem completion.     

Factors contributing to the implicit dynamic quality of static abstract designs

Participants rated the dynamic quality of a set of twelve-element nonrepresentational or abstract visual designs each composed of one of four types of triangles or four types of quadrilaterals. We investigated the contribution to the perceived or implicit dynamics of the design of the four factors edge alignment of compositional elements, physical weight distribution about the horizontal axis, activity directions within the designs, and type of compositional element. It was found that edge alignment of elements was the most influential factor contributing to the dynamics both of triangle and of quadrilateral designs. In addition, dynamics was found to be positively correlated with the number of perceived activity directions within both types of stimuli. Triangle designs, but not quadrilateral ones, with greater structural weight above the horizontal axis were rated as more dynamic. Results suggest that implicit dynamics of nonrepresentational designs arises from a percept based on a global spatial analysis of the stimulus characteristics studied.     

The effects of race and racial priming on self-report of contamination anxiety

African Americans show unusually high endorsement rates on self-report measures of contamination anxiety. The purpose of this study was to replicate this finding in a nationally representative sample and conduct a randomized experiment to determine the effect of salience of race as a causal factor. Black and White participants were given contamination items from two popular measures of obsessive-compulsive disorder, half prior to being primed about ethnic identity and half after being primed, via the administration of an ethnic identity measure. The experiment took the form of a 2 (Black and White participant) X 2 (ethnicity salient and ethnicity non-salient) double-blind design, with ethnic saliency assigned at random by computer. Participants consisted of a geographically representative US sample of African Americans supplemented with a similar sample of European Americans (N=258). Black participants scored significantly higher than White participants on contamination scales. Participants from Southern states scored higher than those from other regions. Over-endorsements by Black participants were greater when awareness of ethnic and racial identification was increased. Clinical and research implications were discussed; these measures should be used with caution in African Americans.     

Using the implicit association test to measure self-esteem and self-concept

Experiment 1 used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report) measures of self-esteem. Experiment 2 tested known-groups validity of two IAT gender self-concept measures. Compared with well-established explicit measures, the IAT measures revealed triple the difference in measured masculinity-femininity between men and women. Again, CFA revealed construct divergence between implicit and explicit measures. Experiment 3 assessed the self-esteem IAT's validity in predicting cognitive reactions to success and failure. High implicit self-esteem was associated in the predicted fashion with buffering against adverse effects of failure on two of four measures.     

Phonological effects in handwriting production: evidence from the implicit priming paradigm

In the present article, we report 3 experiments using the odd-man-out variant of the implicit priming paradigm, aimed at determining the role played by phonological information during the handwriting process. Participants were asked to write a small set of words learned in response to prompts. Within each block, response words could share initial segments (constant homogeneous) or not (heterogeneous). Also, 2 variable homogeneous blocks were created by including a response word that did not share orthographic onset with the other response (odd-man-out). This odd-man-out could be phonologically related to the targets or not. Experiment 1 showed a preparation effect in the constant homogeneous condition, which disappeared (spoil effect) in the variable condition not phonologically related. However, no spoil effect was found when the odd-man-out shared the phonological initial segment with the targets. In Experiment 2, we obtained a spoil effect in the variable phonologically related condition, but it was significantly smaller than in the variable not phonologically related condition. The effects observed in Experiment 2 vanished in Experiment 3 under articulatory suppression, suggesting that they originated at a sublexical level. These findings suggest that phonological sublexical information is used during handwriting and provide evidence that the implicit priming paradigm (and the odd-man-out version of this) is a suitable tool for handwriting production research.     

Threat and defense as goal regulation: from implicit goal conflict to anxious uncertainty, reactive approach motivation, and ideological extremism

Four studies investigated a goal regulation view of anxious uncertainty threat (Gray & McNaughton, 2000) and ideological defense. Participants (N = 444) were randomly assigned to have achievement or relationship goals implicitly primed. The implicit goal primes were followed by randomly assigned achievement or relationship threats that have reliably caused generalized, reactive approach motivation and ideological defense in past research. The threats caused anxious uncertainty (Study 1), reactive approach motivation (Studies 2 and 3), and reactive ideological conviction (Study 4) only when threat-relevant goals had first been primed, but not when threat-irrelevant goals had first been primed. Reactive ideological conviction (Study 4) was eliminated if participants were given an opportunity to attribute their anxiety to a mundane source. Results support a goal regulation view of anxious uncertainty, threat, and defense with potential for integrating theories of defensive compensation.     

The effects of implicit and explicit security priming on creative problem solving

Attachment theory is a theory of affect regulation as it occurs in the context of close relationships. Early research focused on regulation of emotions through maintenance of proximity to supportive others (attachment figures) in times of need. Recently, emphasis has shifted to the regulation of emotion, and the benefits of such regulation for exploration and learning, via the activation of mental representations of attachment figures (security priming). We conducted two studies on the effects of implicit and explicit security priming on creative problem solving. In Study 1, implicit security priming (subliminal presentation of attachment figures' names) led to more creative problem solving (compared with control conditions) regardless of dispositional attachment anxiety and avoidance. In Study 2, the effects of explicit security priming (recalling experiences of being well cared for) were moderated by anxiety and avoidance. We discuss the link between attachment and exploration and the different effects of implicit and explicit security priming.     

Using the analysis of covariance to increase the power of priming experiments.

Although priming paradigms are widely used in cognitive psychology, the statistical analyses typically applied to priming data may not be optimal. Conceiving of priming paradigms as change-from-baseline designs suggests that the analysis of covariance (ANCOVA), using baseline performance as the covariate, is a more efficient (i.e., powerful) analysis. Specifically, ANCOVA provides more powerful tests of 1) the presence of priming and 2) between-group differences in priming. In addition, for within-subject designs with multiple baseline conditions, ANCOVA may increase the power of within-subjects effects. Efficiency gains are demonstrated with a re-analysis of priming datasets from implicit memory research. It is suggested that similar gains may be realized in other areas of priming research. Important assumptions of this procedure, which must be evaluated for the appropriate application of ANCOVA, are discussed.