AN EMPIRICAL TEST OF A MODEL OF RESISTANCE TO PERSUASION

This investigation synthesized research from several related areas to produce a model of resistance to persuasion based upon variables not considered by earlier congruity and inoculation models. Support was found for the prediction that the kind of critical response set induced and the target of the criticism are mediators of resistance to persuasion. The more critical acts are focused on arguments presented in a persuasive message, the more likely that the critical act will not be distracting and therefore promote counterarguing which will lead people to be resistant to subsequent persuasive messages arguing on the same side of given attitudinal issue. When criticism is less central to message variables and focuses on speaker and/or delivery characteristics, distraction occurs which decreases the probability of counterarguing and induces people to be vulnerable to forthcoming persuasive messages. This is especially true when negative criticism of speaker characteristics reduces threat to present attitudes and reduces motivation to counterargue to protect privately held beliefs. A completely counterbalanced design employing several manipulation checks was created to rule out competing explanations for differential resistance to persuasion.     

MASS COMMUNICATION AND BELIEF CHANGE: A TEST OF THREE MATHEMATICAL MODELS

Three mathematical models of communication and belief change were proposed and tested: a proportional change model, a belief certainty model, and an accumulated information model. A quick correlational check of the three models suggested that the accumulated information model was the superior with the belief certainty model being the most inferior of the three. Stronger support for the accumulated information model obtained using a more stringent test: a nonlinear bivariate regression which produced visual “plots” of empirical data that nearly duplicated the visual “plots” produced by the theoretical model. The accumulated information model states that belief change is proportional to the discrepancy between the original belief and the belief communicated in the message, and inversely proportional to the amount of information which the receiver has about the topic at the time the message is received. The belief certainty model was the most inferior of the three indicating that the degree to which a receiver is certain in conviction is unrelated to the communication-belief change relationship.     

EVIDENCE FOR THE RELATIONSHIP OF DEPTH ADJACENCY TO CONTRAST

MERSHON, D. H. Evidence for the relationship of depth adjacency to contrast. A response to Lie. Scand. J. Psychol. , 1971, 12, 295–302.–Some recent studies indicated that separation of test and induction objects from each other in stereoscopic depth will produce a decrease in simultaneous whiteness contrast. Lie has suggested, however, that this change was merely the result of experimental artifacts such as accommodative blurring, double images, and the presence of the small lateral displacements used to produce the stereopsis. Each of these possible artifacts has been considered, and the original experiments (as well as those of Lie) have been reexamined, in light of these considerations. This reexamination supports the original conclusion that whiteness contrast and separation in stereoscopic depth are related directly and not through the presence of any uncontrolled artifacts.     

FIRST-PERSON BELIEF AND EMPIRICAL CERTAINTY

This is a critical exposition and limited defence of a theory of first-person belief transiently held by Roderick Chisholm after giving up the early haecceity theory of Person and Object (1976) and before adopting the late self-attribution theory of The First Person (1981). I reconstruct that 'middle' theory as involving what I call a 'hard-core' approach to de re belief and I rebut objections concerning epistemic supervenience and abnormal consciousness. In my rebuttals, I sketch a variant of the middle theory according to which first-person belief essentially involves the believer's introspective acquaintance with herself.     

THE RELATIONSHIP OF LIKING AND CHOICE TO ATTRIBUTES OF AN ALTERNATIVE AND THEIR SALIENCY

Evaluations of specific attributes of a subcompact automobile were combined in linear regressions to predict overall liking and purchase intention. Of two forms-raw scales and scales weighted by the importance attached to each attribute by each subject-unweighted evaluations proved more consistent and important predictors than did these same evaluations weighted by their saliency.     

AN INVESTIGATION OF THE RELATIONSHIP OF SEX AND SEX ROLE TO THE ABILITY TO DECODE NONVERBAL CUES

This paper reports an investigation of the ability to decode nonverbal cues. Past studies of decoding have often tested for differences in ability between males and females. Results do not consistently favor the ability of one sex over the other, but, when differences do appear, they indicate greater sensitivity for females. Researchers in the area of sex differences in human communication emphasize that variability may be related to sex roles. With regard to nonverbal sensitivity, researchers have suggested that femininity may be associated with better nonverbal decoding because of practice gained in traditionally feminine occupations. It has also been reasoned that certain traits, such as submissiveness and expressiveness, are linked to both femininity and nonverbal sensitivity. The present study investigates the relationship of sex, sex role, and nonverbal sensitivity. Whereas female sex was found to be positively associated with nonverbal ability, femininity was negatively related. Several interpretations of this surprising result are offered.     

AN EMPIRICAL TEST OF A ROLE ENACTMENT MODEL OF PERSUASION

Prior research into self-persuasive effects has produced empirical propositions that address the communication process only in a very general way. While psychological formulations are helpful in generating constructs and propositions dealing with intrasource effects as a function of counterattitudinal advocacy, the generalizability of these findings appears limited. Berger's role enactment model of persuasion provides constructs and propositions that comport more exactly with practical communicative experiences. The present study tested the relationships obtaining among concepts crucial to the model. Results confirmed the prediction that role aptitude and task-relevant information were positively related to attitude change. The relationship among the role aptitude, information, and post-performance evaluation variables was not confirmed. The results and refinements of the model were discussed in terms of the potential the model has for more precise tests of communication effects. Message complexity, varying information levels, and other variables were discussed as amenable to tests employing the role enactment model. While self-persuasion situations offer an appropriate paradigm in which to test general social psychology theories, there is some doubt as to the contribution such research can make to our understanding of communication. It is a question of “social significance.” Do sources frequently speak against their “true” attitudes? If so, do intra-source effects tell us much about communication between people? In short, can practical gains be achieved in counterattitudinal advocacy research? We believe that many of the processes associated with self-persuasion are similar to those which characterize interpersonal communication. These similarities are most obvious when one approaches communication research in the context of role theory. (1972, 260)     

AN EMPIRICAL TEST OF A TRAIT-ORIENTED JOB ANALYSIS TECHNIQUE

A trait-oriented job analysis technique based on a checklist of 33 a priori carefully defined traits that encompass elements of the physical, mental, learned, motivational and social domains of the work world is described. The analysis identifies the relevant traits, their levels and weights, in relation to overall job performance. Results of discriminability tests were supportive of the job analysis technique and indicated that incumbents of jobs requiring a particular trait scored higher on measures (predictors) of that trait than incumbents of jobs not requiring that trait. Implications of the results for personnel selection and placement are discussed.     

GENDER BELIEF SYSTEMS: HOMOSEXUALITY AND THE IMPLICIT INVERSION THEORY

Beliefs about the characteristics of male and female homosexuals and heterosexuals were assessed to determine the degree to which stereotypes of homosexuals are consistent with the inversion model proposed by Freud (1905) and others, i.e., the assumption that homosexuals are similar to the opposite–sex heterosexual. Results showed that people do subscribe to an implicit inversion theory wherein male homosexuals are believed to be similar to female heterosexuals, and female homosexuals are believed to be similar to male heterosexuals. These results offer additional support for a bipolar model of gender stereotyping, in which masculinity and femininity are assumed to be in opposition.     

BASIC PREMISES OF MULTIDIMENSIONAL ATTITUDE CHANGE THEORY: AN EXPERIMENTAL ANALYSIS

Multidimensional attitude change models propose that (1) stimuli defining the domain of attitudes may consist of a multidimensional rather than unidimensional pattern; (2) stimuli associated with each other in the persuasion process will converge with each other in the multidimensional attitude domain. These two propositions receive clear support from three of the hypotheses tested in four-panel cohort data, which analyses show to be multidimensional. The sources of a persuasive message converge on the position they advocate. Multiple sources converge on each other. The findings provided partial support for two other hypotheses on the convergence of self-concept with advocated position and with sources of a persuasive message. A final, somewhat tangential hypothesis also receives clear support: existential associations of concepts are more effective than hortatory associations. These results support further development of multidimensional attitude change models.     

A SITUATIONAL JUDGMENT TEST OF PERSONAL INITIATIVE AND ITS RELATIONSHIP TO PERFORMANCE

Although situational judgment tests have been found to be valid predictors of performance, they have rarely been used to measure particular constructs. In this study, we apply the situational judgment test method to the measurement of personal initiative, a construct defined as situated action. We used respondents' situated preferences in mental simulations of work scenarios as formative indicators of their overall level of personal initiative at work. Results from a validation study showed that the situational judgment test of personal initiative (SJT-PI) had adequate validity and complemented a Likert-type self-report measure of personal initiative in predicting behavioral criteria. Situated preferences for personal initiative were hypothesized to be proximal predictors of actual behavior and were accordingly found to mediate the relationship between generalized self-efficacy, felt responsibility, and actual behavior. Furthermore, situated preferences for personal initiative could be differentiated empirically from organizational citizenship behavior. We conclude that situational judgment tests are a promising method for measuring personal initiative and may be a general means of improving the validity of measurement in organizations.     

老虎保护公众意识态度变化研究

本研究以问卷调查的方式对上海市中学生,中医药大学生、和普通公众的老虎保护意识进行了对比调查和纵向调查,以评估国际野生生物保护协会亚洲保护交流项目的“拯救虎虎”公众意识宣传教育活动的效果。     

FROM BELIEF TO UNBELIEF AND BACK TO BELIEF: A RESPONSE TO MICHAEL RUSE

Abstract. Michael Ruse's rejection of religious belief is questioned at two levels. First, on the metaethical level of analysis, evolutionary ethics cannot account for moral behavior that is based on a "strong version" of the Love Command. Second, agnosticism is discussed as a form of belief. Insights from religious forms of life that are inclusive, pluralistic, and expansive are contrasted with exclusivistic, closed, and fundamentalist forms of religion in order to develop criteria for "genuine religion." Theistic agnosticism is presented as a prolegomena to belief.     

THE MEASUREMENT OF TRUST AND ITS RELATIONSHIP TO SELF-DISCLOSURE

This study examined the relationship of trust to self-disclosure. A measure of individualized trust was developed and used in conjunction with a multidimensional measure of disclosure to reassess the relationship between the two. A modest, linear relationship between individualized trust and various dimensions of self-disclosure was discovered. Moreover, a higher level of trust (as opposed to lesser trust as well as distrust) was found to be associated with more consciously intended disclosure and a greater amount of disclosure.