Reputation building: beyond our control? Inferences in consumers' ethical perception formation

• A company or brand's reputation is inherently linked to how ethically/unethically it is perceived to conduct its business. While it is generally assumed that consumers' ethical perceptions are either built on first‐hand experiences or other concrete information, this research demonstrates that reputation can be influenced by processes outside the company's direct control. The article is based on interviews with general consumers and presents the finding that, in the absence of concrete information or personal experience, consumers may infer ethical beliefs. Four distinct types of cues may instigate ethical inferences and act as surrogate indicators: product‐, company‐, category‐ and origin‐related cues. A framework that illustrates the hierarchical structure of the various cues depending on their level of specificity is presented. The results suggest that controlling corporate reputation becomes increasingly challenging. Implications for marketing practitioners and general managers are discussed and further research opportunities highlighted.

Copyright © 2010 John Wiley & Sons, Ltd.     

From symbolic law to narrative capacity: A paradigm shift in psychoanalysis?1

In the Freudian perspective, the primal phantasies, a refl ection of prehistory, oblige us through our phylogenetic heritage and its repetition in the ontogenetic to recognize the limits of generation and sex, to submit to the symbolic law represented by the father of the primal horde and to fi nd‐as is sought in the treatment‐one's ‘right’ place in the primal scene (Oedipus complex). Clinical experience with patients suffering from narcissistic disorders soon led certain analysts to propose a paradigm change, which has brought about important modifi cations to technique, but also, more recently, modifi cations at the level of metapsychology. Certain contemporary analysts have a conception of the subject focused on processes of interaction and communication between ‘thinking apparatuses’ in the here and now. The author shows that this current development is taking place in parallel with major trends in our postmodern era in which communication and negotiation replace former religious, mythical, philosophical, moral or political beliefs.     

Weber-Fechner behavior in symmetry perception?

The literature contains several allusions to the idea that detection of (mirror) symmetry in the presence of noise follows the Weber-Fechner law. This law usually applies to first-order structures, such as length, weight, or pitch, and it holds that just-noticeable differences in a signal vary in proportion to the strength of the signal. Symmetry, however, is a higher order structure, and this theoretical note starts from the idea that, in noisy symmetry, the regularity-to-noise ratio defines the strength of the signal to be considered. We argue that the detectability of the symmetry follows a psychophysical law that also holds for Glass patterns. This law deviates from the Weber-Fechner law in that it implies that, in the middle range of noise proportions, the sensitivity to variations in the regularity-to-noise ratio is disproportionally higher than in both outer ranges.     

Sequential lineups: shift in criterion or decision strategy?

R. C. L. Lindsay and G. L. Wells (1985) argued that a sequential lineup enhanced discriminability because it elicited use of an absolute decision strategy. E. B. Ebbesen and H. D. Flowe (2002) argued that a sequential lineup led witnesses to adopt a more conservative response criterion, thereby affecting bias, not discriminability. Height was encoded as absolute (e.g., 6 ft [1.83 m] tall) or relative (e.g., taller than). If a sequential lineup elicited an absolute decision strategy, the principle of transfer-appropriate processing predicted that performance should be best when height was encoded absolutely. Conversely, if a simultaneous lineup elicited a relative decision strategy, performance should be best when height was encoded relatively. The predicted interaction was observed, providing direct evidence for the decision strategies explanation of what happens when witnesses view a sequential lineup.     

Slowhand: Does time perception change in peri-hand space?

Psychonomic Bulletin & Review - A variety of attentional and perceptual changes occur in peri-hand space, including increases in visual temporal acuity. These changes in cognition have been...     

School in our memory: do we remember our time in middle and high school differently?

ABSTRACT

The present study investigated autobiographical memories of school. While previous works have shown that most memories relating to school are social as opposed to academic, there are still strong theoretical arguments for the presumed prevalence of educationally oriented memories from at least some parts of the school period. The goal of the study was to replicate previous studies while addressing some of their limitations. In our study, only memories of high school were more socially and less educationally oriented. Also, memories of high school were more positive and emotionally intense. We discuss the further implications of these effects.     

Age differences in memory retrieval shift: governed by feeling-of-knowing?

The noun-pair lookup (NP) task was used to evaluate strategic shift from visual scanning to retrieval. We investigated whether age differences in feeling-of-knowing (FOK) account for older adults' delayed retrieval shift. Participants were randomly assigned to one of three conditions: (1) standard NP learning, (2) fast binary FOK judgments, or (3) Choice, where participants had to choose in advance whether to see the look-up table or respond from memory. We found small age differences in FOK magnitudes but major age differences in memory retrieval choices that mirrored retrieval use in the standard NP task. Older adults showed lower resolution in their confidence judgments (CJs) for recognition memory tests on the NP items, and this difference appeared to influence rates of retrieval shift, given that retrieval use was correlated with CJ magnitudes in both age groups. Older adults had particular difficulty with accuracy and confidence for rearranged pairs, relative to intact pairs. Older adults' slowed retrieval shift appears to be attributable to (1) impaired associative learning early in practice, not just a lower FOK; but also (2) retrieval reluctance later in practice after the degree of associative learning would afford memory-based responding.     

Gender differences in perception of self-orientation: software or hardware?

We evaluated the contribution of attentional strategy to the perception of self-orientation with and without a body tilt in the median plane. Reinking et al (1974 Journal of Personality and Social Psychology 30 807-811) found that the frame dependence of females on the rod-and-frame test could be mediated by instructions prompting them to focus on internal cues (ie arising from inside of the body). Here, we measured the influence of attentional instructions on the perception of the morphological horizon. Eleven females and thirteen males estimated their morphological horizon in an upright and a 45 degrees body tilt in the median plane under three instruction conditions. All participants first performed without attentional instructions. Then, participants performed under both internal and external attentional instructions. For females, but not for males, perception of morphological horizon was more footward in the supine than in the upright orientation. Although instructions did not eliminate gender differences, internal instructions allowed females to reduce their perceptual bias in the supine orientation.     

Hyperstriatal function in the pigeon: response inhibition or response shift?

Experiment 1 showed that pigeons with lesions of the anterior or posterior hyperstriatum were impaired relative to unoperated controls and to control operates having neostriatal lesions on both acquisition and reversal of a simultaneous position discrimination. The observation that hyperstriatal birds showed more tendency than controls to halt responding altogether in this situation cast doubt on the notion that the reversal deficit was due to a loss of response inhibition. A second experiment supported an alternative hypothesis, that hyperstriatal birds have a deficit in the ability to shift responding to an alternative stimulus as a consequence of nonreinforcement.     

Spatial patterns in tactile perception: is there a tactile field?

Previous studies of tactile spatial perception focussed either on a single point of stimulation, on local patterns within a single skin region such as the fingertip, on tactile motion, or on active touch. It remains unclear whether we should speak of a tactile field, analogous to the visual field, and supporting spatial relations between stimulus locations. Here we investigate this question by studying perception of large-scale tactile spatial patterns on the hand, arm and back. Experiment 1 investigated the relation between perception of tactile patterns and the identification of subsets of those patterns. The results suggest that perception of tactile spatial patterns is based on representing the spatial relations between locations of individual stimuli. Experiment 2 investigated the spatial and temporal organising principles underlying these relations. Experiment 3 showed that tactile pattern perception makes reference to structural representations of the body, such as body parts separated by joints. Experiment 4 found that precision of pattern perception is poorer for tactile patterns that extend across the midline, compared to unilateral patterns. Overall, the results suggest that the human sense of touch involves a tactile field, analogous to the visual field. The tactile field supports computation of spatial relations between individual stimulus locations, and thus underlies tactile pattern perception.     

Are there capacity limitations in symmetry perception?

Previous researchers have proposed that there are two types of symmetry detection: one based on crude preattentive symmetry judgments and another based on detailed scrutiny of individual parts (Barlow & Reeves, 1979; S. E. Palmer & Hemenway, 1978; Royer, 1981). Four experiments were conducted to examine capacity limits in different symmetry judgments. Observers were required to discriminate between random patterns and approximate symmetry (Experiments 1 and 3) or between perfect and approximate symmetry (Experiments 2 and 4). The patterns were divided into two sets of dots, presented either simultaneously or successively. A comparison of accuracy under these two presentation conditions suggested that symmetry detection involves an analysis that is spatially parallel but coarse, regardless of either task difficulty or task type (detecting symmetry vs. detecting asymmetry).     

Are there interactive processes in speech perception?

Lexical information facilitates speech perception, especially when sounds are ambiguous or degraded. The interactive approach to understanding this effect posits that this facilitation is accomplished through bi-directional flow of information, allowing lexical knowledge to influence pre-lexical processes. Alternative autonomous theories posit feed-forward processing with lexical influence restricted to post-perceptual decision processes. We review evidence supporting the prediction of interactive models that lexical influences can affect pre-lexical mechanisms, triggering compensation, adaptation and retuning of phonological processes generally taken to be pre-lexical. We argue that these and other findings point to interactive processing as a fundamental principle for perception of speech and other modalities.     

A “labial” feature analyzer in speech perception

A selective adaptation experiment was conducted to determine the ability of various adapting stimuli to alter the perception of a series of 13 synthetic speech syllables. The synthetic test syllables, which varied acoustically in the starting frequency and direction of second- and third-formant transitions, included stop consonant distinctions ofplace of articulation for the syllable types [bae], [dae], and [gae]. A systematic adaptation effect was produced in the locus of the bae-bae phonetic boundary for these stimuli after repetitive listening to each of the following adapting syllables: [bae], [p^hae], [mae], and [vae], indicating that perception ofplace distinctions among the stop consonants can be altered even by repetitive listening to certain speech sounds not belonging to the stop-consonant class.     

Spatial organisation in passive tactile perception: is there a tactile field?

The perceptual field is a cardinal concept of sensory psychology. 'Field' refers to a representation in which perceptual contents have spatial properties and relations which derive from the spatial properties and relations of corresponding stimuli. It is a matter of debate whether a perceptual field exists in touch analogous to the visual field. To study this issue, we investigated whether tactile stimuli on the palm can be perceived as complex stimulus patterns, according to basic spatial principles. Subjects judged the intensity of a target stimulus to the palm, ignoring two brief preceding touches at nearby flanker locations. We found that the judgements of the target intensity were boosted by flankers when the target lay on the line joining the flankers in comparison to when the target lay away from this line. Therefore, we suggest that a tactile spatial organisation, i.e. a tactile field, exists; the field supports the relation of collinearity; it is automatically and implicitly activated by touch, and it groups spatially coherent perceptual contents.