Noncompliance with Persuasive Appeals for a Prosocial,Altruistic Act: Blood Donating1

Effects of persuasive messages, responsibility denial (RD), and attitude-accessing on blood-giving attitudes, intentions, moral obligations, and behavior were examined. In Study 1, participants (n= 84) who heard a message emphasizing moral reasons for donating indicated a more favorable postmessage attitude and stronger moral obligation to donate than participants exposed to a message aimed at reducing fear, a combined moral and fear- reduction message, or no message. Combined message participants showed greatest intent to donate, yet only 14% of all participants attended a campus drive. In Study 2, low (n= 52) and high (n= 60) RD individuals heard the message arguments and were asked to access their attitudes. Low compared to high RD individuals stated a stronger sense of moral obligation, particularly when they accessed their thoughts relevant to blood donating, and behavioral intention, especially in the combined message condition. Few participants attended a blood drive (12.5%), yet most were low RD individuals from the nonaccessed attitude condition (83%). Results suggest that few individuals will engage in the altruistic act of blood donating, despite the experimental use of persuasive messages and accessing issue-relevant attitudes.     

Problem‐Focused Content in the Job Search: Two Tests of the Cognitive‐Emotional Theory of Esteem Support Messages

The Cognitive‐Emotional Theory of Esteem Support Messages posits that messages intended to enhance recipients' state self‐esteem focus on cognitions and/or behaviors. In the current studies, problem‐focused message content (i.e., content focused on enacting behavior to alleviate the esteem threat) was of particular interest. College students (Study 1, n= 227) applying for postgraduation jobs and unemployed, underemployed, and/or displaced workers recruited from a government one‐stop career center (Study 2, n = 292) rated esteem support messages varying in degree of focus on behaviors vs. cognitions relevant to the job search process. Messages focused on behavior were rated as less effective than those focusing on cognitions relevant to the esteem threat, although support for this result was stronger in Study 2.     

Does message framing affect changes in behavioural intentions in people with psoriasis? A randomized exploratory study examining health risk communication

Message framing is important in health communication research to encourage behaviour change. Psoriasis, a long-term inflammatory skin condition, has additional comorbidities including high levels of anxiety and cardiovascular disease (CVD), making message framing particularly important. This experimental study aimed to: (1) identify whether health messages about psoriasis presented as either gain- or loss-framed were more effective for prompting changes in behavioural intentions (BI), (2) examine whether BI were driven by a desire to improve psoriasis or reduce CVD risk; (3) examine emotional reactions to message frame; and (4) examine predictors of BI. A two by two experiment examined the effects on BI of message frame (loss vs. gain) and message focus (psoriasis symptom reduction vs. CVD risk reduction). Participants with psoriasis (n = 217) were randomly allocated to one of four evidence-based health messages related to either smoking, alcohol, diet or physical activity, using an online questionnaire. BI was the primary outcome. Analysis of variance tests and hierarchical multiple regression analyses were conducted. A significant frame by focus interaction was found for BI to reduce alcohol intake (p = .023); loss-framed messages were more effective for CVD risk reduction information, whilst gain-framed messages were more effective for psoriasis symptom reduction information. Message framing effects were not found for BI for increased physical activity and improving diet. High CVD risk was a significant predictor of increased BI for both alcohol reduction (β = .290, p < .01) and increased physical activity (β = ?.231, p < .001). Message framing may be an important factor to consider depending on the health benefit emphasised (disease symptom reduction or CVD risk reduction) and patient-stated priorities. Condition-specific health messages in psoriasis populations may increase the likelihood of message effectiveness for alcohol reduction.     

Message Design Logic and Message Goal Structure Effects on Perceptions of Message Quality in Regulative Communication Situations

O'Keefe has suggested that variations in the goal sets individuals choose to pursue and the form of reasoning they employ are sources of variation in message designs. She offered an analysis of the specific consequences of differences in goals (“message goal structure”) and in forms of reasoning (“message design logics”), and shouted how this analysis could be used to describe systematically functional variations in regulative messages. The study reported in this article explored the consequences of differences in message design logic and goal structures for success in regulative communication situations; Messages that differed in these properties were presented to subjects for evaluation on a number of functionally significant dimensions. Level of message design logic was straightforwardly associated with every type of effectiveness that was assessed. Differences in message goal structures had more selective effects on message evaluations, often involving interactions with the level of construct differentiation of the message evaluator.     

Filipino Personality Structure and the Big Five Model: A Lexical Approach

ABSTRACT In lexically based studies, we derived Filipino personality dimensions and related them to the Big Five model. In Study 1, Filipino high-school and college students (N= 629) rated themselves on a near-comprehensive list of 861 Filipino (Tagalog) trait adjectives. In Study 2, Filipino high-school and college students (N= 1,531) rated 280 markers of dimensions identified in Study 1. Some students (n= 473) also completed the NEO Five-Factor Inventory. Seven comparable Filipino dimensions were identified in factor analyses in the two studies. We concluded that the dimensions we labeled Concern for Others (vs. Egotism), Conscientiousness. Gregariousness, and Intellect were quite similar to Big Five Agreeableness, Conscientiousness, Extraversion, and Intellect, respectively. The Filipino Self-Assurance dimension was most similar to Big Five Neuroticism. The Filipino Temperamentalness dimension was more complex in Big Five terms, overlapping Agreeableness, Conscientiousness, and Neuroticism. A final Filipino factor resembled a Negative Valence or Infrequency dimension. More than five factors had to be extracted to obtain Philippine dimensions resembling all of the Big Five.     

Who Fights,Who Flees? An Integration of the LC4MP and Psychological Reactance Theory

ABSTRACT

This study tests the hypothesis that defensive message processing, like defensive behaviors in the real world, has two directions, fight-and-flight. The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) characterizes defensive message processing by increases in unpleasantness and arousal reports, and accelerated heart rate indicating either a focus on internal processing (internal thoughts) or the active withdrawal of cognitive resources from processing highly arousing and unpleasant media messages. However, the LC4MP has not included direct measures that allow discrimination between fight-and-flight responses. Psychological reactance theory (PRT) predicts defensive responses including anger and counterarguments (reactance) when media messages threaten viewers’ freedom and autonomy. We hypothesized that PRT provides the LC4MP with the appropriate measures (anger and counterarguments) needed to discriminate fight-or-flight responses. Results supported this prediction. Participants (N = 49 adult-smokers) high in defensive and low in appetitive reactivity (risk-avoiders) withdrew from the message (fled: characterized by low anger and counterarguments) while those high in appetitive and low in defensive reactivity (risk-takers) experienced reactance (fought: characterized by high anger and counterarguments) in response to freedom threatening antitobacco messages that are highly arousing and unpleasant. Moreover, both reactance and message withdrawal yielded the same cognitive, emotional, and physiological responses predicted by the LC4MP as indicators of defensive message processing. Theoretical and message design recommendations are discussed.     

Social modeling of exercise inventory: A measure of exercise‐specific social influence

Because social modeling relates to exercise behavior, the Social Modeling of Exercise Inventory (SMExI) was developed to assess this form of social influence. In Study 1a, participants (n = 294) were asked how others help them to exercise regularly. Based on these responses, Study 1b (n = 246) and Study 1c (n = 146) examined the created scale’s factor structure. Study 2a (n = 265) established reliability and validity and examined predictive power toward theoretically relevant variables. Study 2b (n = 123) validated a 7‐day response format. The SMExI demonstrated high reliability and good measurement validity. It was related to other exercise‐specific social influences, predicted the amount to which individuals engaged in regular exercise, and provided incremental validity beyond existing measures of social influence. The SMExI provides a specific instrument that can be used to examine the extent to which social modeling relates to exercise behavior. Limitations and future directions for research and application are discussed.     

Passion and mindfulness: Accessing adaptive self-processes

The goal of this research was to examine passion as a determinant of mindfulness. Three studies were conducted based on the premise that harmonious passion (HP) provides access to adaptive self-processes, such as mindfulness, whereas obsessive passion (OP) limits such access. In Study 1 (n = 301), results revealed that HP and OP positively and negatively predicted mindfulness, respectively. Study 2 (n = 459) aimed at replicating results from Study 1 and explored the mediating role of mindfulness in the passion–affect relationship. Results uncovered that HP and OP, respectively, predicted positively and negatively mindfulness that, in turn, positively predicted positive affect and negatively predicted negative affect. These results were replicated in Study 3 (n = 176) while incorporating a time lag in the design. Vitality was also included in the model and was positively predicted by mindfulness. Findings underscore the facilitative role of HP in accessing adaptive self-processes, such as mindfulness.     

Saving Face: Reactions to Cultural Norm Violations in Business Request Emails

Purpose

This research examines reactions to relationship building statements (termed facework; e.g., I hope all is well) and message structure (placement of reasoning either before or after the request itself) in business emails presented to U.S. and Chinese employees.

Design/methodology/approach

Two studies manipulated the use of facework and message structure in samples of Chinese and American employees and measured reactions to the email. Study 1 sampled Chinese (n = 57) and U.S. (n = 56) employees within the same multinational firm. Study 2 employed multi-industry samples of Chinese (n = 99) and U.S. (n = 105) employees. Both studies also examined within-culture differences in self-construal as predictors of reactions to the messages.

Findings

Chinese employees reported greater desire to do business with the sender of an email that included facework and placed reasoning before the request, whereas U.S. employees were more irritated with this type of email (Study 1). However, when facework and message structure were manipulated independently (Study 2), Chinese employees preferred the messages with facework or reasoning before request only when the two strategies were not combined. Within-culture differences in independent and interdependent self-construal interacted with email condition in complex ways.

Implications

Results have implications for employees who use email to communicate cross-culturally and also point to within-culture differences in email preferences.

Originality/value

Despite the prevalent use of email for cross-cultural business communication, lack of understanding of cultural nuances may result in misunderstandings and breakdowns in communication. Results have implications for training employees who communicate cross-culturally.

     

Culturally Sensitive AIDS Educational Videos for African American Audiences: Effects of Source, Message, Receiver, and Context

The importance of using culturally sensitive educational materials in HIV-related interventions with racial and ethnic minority groups is widely recognized. However, little empirical research has been conducted to assess the relative effectiveness of different techniques for creating culturally sensitive AIDS educational videos. Two field experiments with three samples of African American adults (N = 174, 173, and 143) were conducted to assess how source characteristics (race of communicator), message characteristics (multicultural message vs. culturally specific message), and audience characteristics (racial distrust and AIDS-related distrust) influence proximate (perceptions of the message's credibility and attractiveness) and distal (AIDS-related attitudes, beliefs, and behavioral intentions) output variables for AIDS educational videos. In Study 1, an AIDS video with a culturally specific message was rated as more credible, more attractive, and of higher quality than was a video with a multicultural message. The multicultural message was rated less favorably when delivered by a White announcer than when the announcer was Black. In Study 2, the same pattern was replicated with a second community sample and a campus-based sample. Study 2 also indicated that a multicultural message might be more effective if delivered in a culturally specific context, namely, after audience members watch a culturally specific video. Minimal changes were observed in distal outcome variables. It is argued that influencing proximate output variables is necessary, though not sufficient, for effecting long-term change in AIDS-related attitudes, beliefs, and behaviors.     

An experimental test of the relationship between voice intonation and persuasion in the domain of health

Objective: In the process of behaviour change, intonation of speech is an important aspect that may influence persuasion when auditory messages are used. In two experiments, we tested to what extent different levels of intonation are related to persuasion and whether for some recipients the threat posed by the message information might become too strong to face.

Design: In Study 1, 130 respondents listened to a health message with either a low, moderate or high level of intonation. In Study 2 (N?=?143), the same manipulations of intonation were applied but half of the respondents were affirmed before they listened to the persuasive message. Intention to increase fruit and vegetable intake was used as a dependent variable.

Results: Both studies showed that high intonation led to a significant drop in intention among respondents who perceived their own health as good. After self-affirmation, persuasion was increased.

Conclusion: A high level of intonation seems to induce self-regulatory defences in people who do not see the necessity to change their health behaviour, whereas people with poor perceived health might perceive potential to change. The use of a normal level of intonation in auditory health messages is recommended.     

Preference for opening lines: Comparing ratings by men and women

Opening lines were conceptualized as a method for expanding one's marketplace for dating and marriage partners. In Study 1, university students and employees rated opening lines used by men for meeting women. Respondents (n=600) in one survey rated opening lines for general situations. Respondents (n=431) in a second survey rated opening lines for specific situations, including bars, restaurants, supermarkets, laundromats, and beaches. In Study 2, university students and employees (n=831) rated opening lines used by women for meeting men in general situations. Factor analyses identified three categories of opening lines: cute-flippant, innocuous, and direct. Overall, respondents agreed that cute-flippant opening lines were the least desirable and that innocuous and direct opening lines were the most desirable. Within this general consensus, there was a consistent tendency for women to dislike cute-flippant opening lines more than men and to prefer innocuous opening lines more than men. These differences were related to sex role socialization. Discussion focused on reasons people persist in using cute-flippant opening lines and on an attributional analysis of responses to opening lines.     

Health messages to promote fruit and vegetable consumption at different stages: A match-mismatch design

Objective: To examine the effectiveness of matching health messages promoting fruit and vegetable intake to the Health Action Process Approach stages of change.

Design: In a randomised controlled trial, 205 undergraduate students (non-intenders n = 123; intenders n = 82) were exposed to one of three health messages, targeted at non-intenders, intenders and controls.

Main outcome measures: Three longitudinal assessments of stage, fruit and vegetable intake, and social-cognitive determinants were obtained.

Results: Stage-specific effects of the interventions were confirmed. For self-efficacy, a stage by health message crossover interaction emerged, with both non-intenders and intenders in the matched conditions scoring higher in self-efficacy. Furthermore, in line with predictions, non-intenders in the matched condition showed higher risk perception, outcome expectancies, intention, and stage progression immediately after message exposure, and lower levels of action planning and coping planning a week later in the mismatched condition, but for these outcomes no differences across conditions were obtained among intenders. Multiple mediation analyses confirmed the facilitating role of self-efficacy and behavioural intention among non-intenders.

Conclusions: Stages should be considered when designing health messages, although more interactive interventions for intenders and extended measurement time frames may be required.     

The influence of T-shirt graphics on perceptions and behavioral intentions

Do graphics on clothing drive perceptions? We used a between group design to test if athletic, academic, or suggestive graphics on clothing differentially influence perceptions and behavioral intentions. In study 1, participants (N = 199) rated five female t-shirt models, and in study 2 and 3, participants rated five male t-shirt models (N = 120) or university students (N = 50). Analyses of variance controlling for sex (ANCOVA) showed participants were least likely to want to interact with models/students wearing sexually suggestive graphics: Study 1, F(3,165) = 30.263, p < .001, η_p ²  = .30, power = 1.00; Study 2, F (3,119) = 11.630, p < .000, η_p ² = .234, and Study 3, F(1, 42) = 12.578, p < .000. Participants did not rate models in the academic and athletic graphic shirts differently from models with plain white shirts. Results support the concept that people form different perceptions based upon the clothing a person wears, changing behavioral intentions. Neither sex role ideation (Study 1) or sexism (Study 2) were significant covariates of perceptions and intentions.     

Weight beliefs and messages: Mindsets predict body‐shame and anti‐fat attitudes via attributions

In two samples (N = 247, N = 291), we examined the link between beliefs and messages about the changeable (incremental theory) vs. fixed (entity theory) nature of weight, attributions for weight, and body shame. We recruited participants using online sampling, employing a correlational design in Study 1 and an experimental design in Study 2. Across both studies, we found evidence for the stigma‐asymmetry effect—incremental, relative to entity beliefs/messages of weight predicted both (a) stronger onset responsibility attributions, indirectly increasing body shame and (b) stronger offset efficacy attributions, indirectly decreasing body shame. Study 2 replicated the stigma‐asymmetry effect with anti‐fat attitudes. We discuss implications for public health obesity messages with the goal of reducing stigma.     

What’s in a Name? Two Approaches to Evaluating the Label Feminist

Across two studies, we employed unique approaches to investigating the meaning of the label feminist using a sample of undergraduates from a large Northeastern university in the U.S. In Study 1 (N = 60), we utilized an impression formation paradigm to investigate the meaning of the label feminist when applied to typical college student. The results revealed that feminist males were rated less favorably than nonfeminist males and feminist females were rated more favorably than nonfeminist females. In Study 2 (N = 112), we examined the context-free associations that people have with the label feminist using two implicit attitude measures. Females reported positive implicit associations with the label feminist while males expressed neutral to slightly negative implicit associations with feminists.     

Multiple Effects of Messages with Multiple Goals Some Perceived Outcomes of Responses to Sexual Harassment

Sexual amassment of employees by organizational superiors is a significant and all too common problem in the workplace. Victims of harassment typically want to achieve a variety of instrumental, relational, and identity management goals. The present study tested the perceived effectiveness of different messages with respect to several of these goals. Messages varied systematically with respect to what O'Keefe (1988) has termed “design logic” and “goal structure.” Participants (N= 577) generally perceived messages reflecting advanced design logics and goal structures as being most effective at projecting desired identities and preserving relationships. However, the effects for goal structure were qualified by interactions with gender and interpersonal cognitive complexity. Significantly, none of the messages were perceived as particularly effective at stopping the Liarasser's offensive conduct. These results are discussed in terms of their implications for both O'Keefe's analysis of messages and the management of sexual harassment in the workplace.     

“Dear Employer,Let Me Introduce Myself” – Flow,Satisfaction with Work–Life Balance and Millennials’ Creativity

With creativity being recognised as a key driver of organizational success, organizations emphasize the need for their employees to be creative and to work long hours. This article takes a step toward understanding the factors contributing to the creativity of millennials, a generation pursuing meaningful work and cherishing a work–life balance. In Study 1 (n = 238), the relationships between creativity, flow, satisfaction with work–life balance and job crafting were explored; in Study 2 (n = 120) the focus was on examining flow as the mediator in the relationship between satisfaction with work–life balance and creativity. In experimental Study 3 (n = 90), the findings from Study 2 were replicated. Overall, the results of the three studies established flow as the mediating variable and demonstrated the beneficial role of satisfaction with the work–life balance and job crafting in the process leading to creativity.     

Patterns of Aggression in Parents and their Children

In this research, we examined children's awareness of inconsistencies in messages that are meaningful for children, instructions for games. In the first experiment, kindergarten (n = 25) and second- (n = 25) and fourth-grade (n = 26) children were individually read the instructions for two games, each of which included two inconsistent statements. Chi-square analyses yielded a significant effect for grade for one game (p < .05) and a marginally significant effect for a second game (p < .10). In a second experiment, second- (n = 40), fourth- (n = 40), and sixth-grade (n = 40) children were read the instructions for two games, each of which included two statements that were inconsistent. An analysis of variance demonstrated that with an increase in grade, there was a significant increase (p < .001) in awareness that a message contained an inconsistency. The analysis also indicated that the subjects were more willing (p < .08) to question an adult than they were to question a child about an inconsistency. Moreover, a regression analysis indicated that awareness of inconsistencies in the rules for games was significantly related to memory (p < .001) and to one's ability to note inconsistencies in shorter, simpler messages (p < .001).