Pink gives girls permission: Exploring the roles of explicit gender labels and gender-typed colors on preschool children's toy preferences

Children engage in gender-typed toy play to a greater extent than in non-gender-typed toy play leading to different developmental trajectories for boys and girls. The present studies examine the characteristics of toys and how they differentially affect boys' and girls' interests, stereotypes, and judgments of the toys. In Study 1, children (N = 73, M_age = 4.01) were presented with masculine and feminine toys that were decorated with masculine and feminine colors. Results indicated that boys were more interested in masculine toys than in feminine toys. Girls were significantly less interested in masculine toys with masculine colors than in all other combinations. Children's perceptions of others' interests also followed a similar pattern. In Study 2, children (N = 42, M_age = 3.84) were presented with novel items labeled as “for boys” and “for girls” and decorated in masculine and feminine colors. Among girls, both explicit labels and color of novel toys impacted interests. Children's predictions of others' interests also reflected this pattern.     

Predictors of Gender-Typed Toy Purchases by Prospective Parents and Mothers: The Roles of Childhood Experiences and Gender Attitudes

Gender differences in children’s toy interests are among the largest in the psychological literature. Parents are often the primary purchasers of children’s toys. In these studies, we investigated the factors that predict whether parents and prospective parents will purchase gender-typed toys for their children or future children. Prospective parents (Study 1, n?=?238, 151 women, 87 men) and mothers (Study 2, n?=?96) reported their retrospective childhood interests, likelihood of purchasing gender-typed toys, stereotypes about toys, and environmental versus essentialist attributions for perceived gender differences in children’s toys. Across both studies, participants reported playing with gender-typed toys more than cross-gender toys as children. They also planned to purchase gender-typed toys for their prospective children (Study 1) or their own children (Study 2). Participants endorsed more stereotypes for feminine toys than for masculine toys and indicated that they believe that gender differences in children’s interests are mostly environmentally influenced, with some biological influence. In addition, gender-typed toy interests as a child predicted the likelihood of purchasing gender-typed toys for their own children. Among women, having nontraditional interests as a child predicted the likelihood they would purchase nontraditional toys for their own children. This relationship was mediated by the endorsement of gender stereotypes among prospective parents (Study 1), but not among mothers (Study 2).     

The stability of individual differences in gender typing: Implications for understanding gender segregation

The stability of individual differences has important implications for understanding the origins of gender-typed behaviors. For example, if some children have a stronger preference for same-sex playmates (gender segregation) than do others, then exploring characteristics that may differentiate these children from their peers (e.g., preference for gender-typed toys or teacher proximity) should prove fruitful. Otherwise, research might be focused more appropriately on group-level processes or situational factors rather than individual differences. In the current study, 57 2 1/2- to 3-year-olds from middle-class Canadian homes were observed repeatedly during free play at their preschools. Four aspects of gender typing (gender segregation, use of masculine and feminine gender-typed toys, teacher proximity) were measured so that the stability of individual differences and relations among the measures could be assessed. Stable individual differences were found for all four measures among boys, and for two of the measures (feminine toy play, teacher proximity) among girls. In addition, boys who played most frequently with masculine toys rarely were observed in proximity to the teacher. However, there was no relation between gender segregation and the other indices of gender typing.     

Characteristics of Boys' and Girls' Toys

In Study 1, 292 undergraduates rated 126 toys as to whether they were suitable for boys, girls, or both. From these ratings, we established five categories of toys: strongly masculine, moderately masculine, neutral, moderately feminine, and strongly feminine. Using these categories, we constructed four toysets; each consisted of 15 toys, three from each category. In Study 2, 706 undergraduates individually rated the toys from one of the toysets on 26 scales that measured the toys' characteristics. We found that girls' toys were associated with physical attractiveness, nurturance, and domestic skill, whereas boys' toys were rated as violent, competitive, exciting, and somewhat dangerous. The toys rated as most likely to be educational and to develop children's physical, cognitive, artistic, and other skills were typically rated as neutral or moderately masculine. We conclude that strongly gender-typed toys appear to be less supportive of optimal development than neutral or moderately gender-typed toys.     

The Variability and Flexibility of Gender-Typed Toy Play: A Close Look at Children's Behavioral Responses to Counterstereotypic Models

Gender differences in play behavior are well documented. However, little work has examined the issue of variability of gender-typed behaviors within individuals or within genders. We investigated whether children's gender-typed toy play behavior is (a) variable across time within individuals, and (b) variable in response to exposure to counterstereotypic models. Extensive observations (N=203) were made of 8 highly gender-typed preschool children over 4 months. Variability was assessed by examining changes in the percentage of masculine and feminine toy play across successive days in which (a) gender neutral stories were read (within-individual variability) and (b) gender counterstereotypic stories were introduced (environmental variability). Variability of gender-typed play within individuals and in response to environmental stimuli was found among girls, but not among boys.     

Gender-Typed and Non-Gender-Typed Category Awareness in Toddlers

Thirty toddlers (15 boys, 15 girls) participatedin a sequential touching task to examine their awarenessof own-sex and other-sex gender-typed, andnongender-typed, categories. Twenty-, 24-, and28-month-olds' awareness of gender-typed and non-gender-typedcategories were tested with contrasts of masculine,feminine, ball, and block categories. Toddlers' accuracyat labeling sex was also measured. Toddlers' patterns of touching to both nongender-typed (balls,blocks)and gender-typed (masculine toys, feminine toys)categories exceeded chance. Consistent with genderschema theory and research, boys and girls showedgreater than chance patterns of sequential touching toown-sexgender-typed category items, but notto other-sexgendertyped ones. Contrary to predictions, toddlers whocould accurately label sex (i.e., gender label) did not demonstrate greater sequential touchingof masculine or feminine gender-typed category itemsthan toddlers who could notgender label. Results suggesttoddlers possess greater awareness of gendertyped categories, particularly own-sex gender-typedones, than previously suggested. Additionally, toddlers'awareness of gender-typed categories does not appearrelated to their abilities to label accurately the sexes.     

Influences of Social Expectations of Gender,Gender Stereotypes,and Situational Constraints on Children's Toy Choices

Children, whose ethnic/racial backgrounds (primarily caucasian) and household compositions (primarily two-parent homes) reflected local population statistics, were videotaped playing with toy dishes and tools. The amount of time spent with each toy was calculated to determine whether this varied as a function of children's perceptions of social expectations of gender, awareness of gender stereotypes, and situational constraints (no information, gender-typed information unrelated to the toys, gender-typed toy labels). In study 1, the toy choices of girls and boys with perceptions of having one or more familiar people who thought cross-gender-typed play was “bad,” were influenced by gender-typed toy labels. However, only boys with perceptions of having one or more people who thought cross-gender-typed play was “bad,” were somewhat influenced by gender-typed information unrelated to the toys. Furthermore, in study 2, boys' (but not girls') perceptions of having one or more people who thought cross-gender-typed play was “bad,” independent of an awareness of gender stereotypes predicted the amount of time boys spent with cross-gender toys. The discussion highlights the utility of measures of children's perceptions of others' social expectations of gender in gender research. Additionally, the discussion highlights the complex relationships between such perceptions, situational constraints, and different socialization that girls and boys experience in the domain of toy play.     

Sex-Stereotyped and Nonstereotyped Introductions of New Toys in the Preschool Classroom: An Observational Study of Teacher Behavior and Its Effects

In Study 1, the behavior of teachers in introducing sex-typed and nonsex-typed toys in the classroom was observed in nine preschool classes. Results indicated that teachers called on more boys to demonstrate a "masculine" toy than girls, p<01. No significant differences were found in the mean number of boys and girls called on to demonstrate "neutral" or "feminine" toys. However, teachers were more variable in demonstrating the sex-typed feminine toys than the nonstereotyped toy, p<05. In a second study, two sets of toys, each including five dolls and five trucks, were introduced using stereotyped and nonstereotyped introductions to two classes of 3- and 4-year-old children. No significant sex differences in toy choices were found following the nonstereotyped introductions. Following the stereotyped introductions, the children's toy choices were consistent with sex-role stereotypes. These results are consistent with laboratory studies suggesting that bias in the introduction of toys by adults may contribute to the sex-typing of specific activities.     

Gender-Typed Toy Play in Dizygotic Twin Pairs: A Test of Hormone Transfer Theory

Hormone transfer theory predicts thatopposite-sex twins will be affected in utero by thehormones their twins produce. This study examines theprediction that opposite-sex dizygotic twins should showless stereotyped toy play than same-sex dizygotictwins should show less stereotyped toy play thansame-sex dizygotic twins as a result of exposure toopposite-sex hormones in utero. Participants in thisstudy included 32 male-female dizygotic twin pairs,27 female-female pairs, and 24 male-male pairs. Allranged in age from 7 to 12 years and were primarilyCaucasian and middle class. Differences in the amount of time children played with feminine,masculine, and neutral stereotyped toys during free playwere examined. Results did not support hormone transfertheory. Girls played with feminine toys more than boys and boys played with masculine toys morethan girls, but there were no significant differencesbetween children with opposite- vs. same-sextwins.     

The relations between sex-typed play and preschoolers' social behavior

For decades toy choice has been a very popular measure of children's sex-role adoption. In the present study, the relations between choice of masculine, neutral, or feminine toys and other social behaviors (sex typed and non-sex typed) were examined. The social behaviors (socializing, requesting assistance, prosocial behaviors, aggressive/defensive behaviors) and toy choices of 33 preschool children were observed in their classrooms. Only two behaviors were found to be sex typed (socializing with peers and spontaneous prosocial behavior), and both of these behaviors were related to toy choice. Toy choice was also related to helping. Among boys, masculine toy choice was associated with requesting assistance from teachers. When toy choice was classified as masculine, androgynous, and feminine, only sociability toward peers was related to toy choice. The results are discussed in terms of their implications for the continued use of toy choice as a measure of sex-role adoption.The authors wish to express their gratitude to Rene Dodez for her assistance in data analysis and to the children and teachers at the Child Study Laboratory. We also appreciate the contributions of Drs. Laurie Chassin, Jerry Harris, Susan Somerville, Sharlene Wolchik, and Antonette Zeiss. This research was completed by the first author in partial fulfillment of the masters of arts degree at Arizona State University.     

Children's appraisals of sex-typed behavior in their peers

Four experiments evaluated the effect of variations in sex-typed behavior in hypothetical peers on children's ratings of friendship. In all four studies, the children were heterogeneous with regard to social class, ethnicity, and race. In Experiment 1, children (71 boys, 90 girls) in Grades 3–6 read five stories about a target boy and in Experiment 2 (102 boys, 137 girls) about a target girl who displayed four sex-typed behaviors that ranged from exclusively masculine to exclusively feminine. In Experiment 1, boys preferred the exclusively masculine boy most as a friend. With each addition of a feminine behavior (and corresponding subtraction of a masculine behavior), the friendship ratings became increasingly negative. In contrast, the girls preferred the exclusively feminine boy most as a friend and, with each addition of a masculine behavior, the friendship ratings became increasingly negative. In Experiment 2, the converse was found although girls' ratings of friendship were less sharply affected by the target girl's sex-typed behavior than was observed for boys' ratings in Experiment 1. In Experiment 3, children (33 boys, 38 girls) in Grades K—2 were read three stories about a target boy, accompanied by detailed chromatic illustrations, whose four sex-typed behaviors were exclusively masculine, equally masculine and feminine, or exclusively feminine. The boys had significantly more favorable friendship ratings than the girls; however, in contrast to Experiments 1 and 2, the target boy's sex-typed behavior did not affect friendship ratings of either boys or girls. Experiment 4 (28 boys, 27 girls) repeated the procedure of Experiment 3 with children in kindergarten and Grade 1; in addition, the children made forced-choice friendship ratings for each of the three possible story pairs. In contrast to Experiment 3, boys' friendship ratings were affected by the target boy's sex-typed behavior, as observed in Experiment 1, but girls' friendship ratings were not. However, in the forced-choice situation, the boys significantly preferred the exclusively masculine boy whereas the girls significantly preferred the exclusively feminine boy. The results were discussed in relation to the influence sex-typed behavior has on modifying the effects of a peer's sex on affiliative preference and sex differences in appraisals of cross-gender behavior, including the concept of threshold effects.     

That's a boy's toy: gender-typed knowledge in toddlers as a function of mother's marital status

A child who is highly gender schematic readily uses gender when processing new information. In the current study, we examined whether and how family structure predicts a child's level of gender-typed knowledge (as assessed by a gender-stereotype sorting task) once the category of gender is in place (as assessed by a gender-labeling task). It was predicted that children from more "traditional" family structures (married mothers) would have more gender-typed knowledge compared to children from less traditional families (unmarried mothers). Moreover, we explored if this relationship would be related to, at least in part, the greater frequency of androgynous behaviors (i.e., both masculine and feminine household activities) an unmarried mother performs. Twenty-eight children (age 2 to 3) were tested at local childcare centers. The mother of each child reported her marital status as well as how often she engaged in stereotypically masculine and feminine behaviors. As expected, mothers' marital status was associated with children's level of gender-typed knowledge, such that children with unmarried mothers had less gender-typed knowledge, in part due to the unmarried mother's greater frequency of androgynous behaviors. Implications for children's acquisition of gender-related stereotypes and the possible benefit of having mothers model both masculine and feminine behaviors are discussed.     

Activity Level and Sex-Stereotyped Toy Choice in Toddler Boys and Girls

In the first study, the motor activity level and vigor of play of 52 toddlers was assessed as they played with a set of sex-role stereotyped and neutral toys. Boys and girls showed the same level of activity, and both were significantly more active when playing with stereotypically masculine toys. In the second study, 27 toddlers were observed playing with toys defined as potentially eliciting high, medium, or low activity within the masculine, feminine, and neutral categories. Again, boys and girls did not differ in overall activity level. All children preferred toys that allowed moderate to high activity, but given this preference, they selected toys stereotyped for their own gender above those stereotyped for the other gender.     

Activity level and sex-stereotyped toy choice in toddler boys and girls

In the first study, the motor activity level and vigor of play of 52 toddlers was assessed as they played with a set of sex-role stereotyped and neutral toys. Boys and girls showed the same level of activity, and both were significantly more active when playing with stereotypically masculine toys. In the second study, 27 toddlers were observed playing with toys defined as potentially eliciting high, medium, or low activity within the masculine, feminine, and neutral categories. Again, boys and girls did not differ in overall activity level. All children preferred toys that allowed moderate to high activity, but given this preference, they selected toys stereotyped for their own gender above those stereotyped for the other gender.     

Children's Beliefs About Violating Gender Norms: Boys Shouldn't Look Like Girls,and Girls Shouldn't Act Like Boys

This research examined 3- to 11-year-old children's knowledge of and beliefs about violating several gender norms (e.g., toys, play styles, occupations, parental roles, hairstyles, and clothing) as compared to social and moral norms. Knowledge of the norms and understanding that norm violations were possible increased with age. The children's evaluations of violations of gender norms varied from item to item. Violations concerning becoming a parent of the other gender were devalued in both boys and girls, whereas most toy and occupation violations were not especially devalued in either. Boys with feminine hairstyles or clothing were evaluated more negatively than girls with masculine hairstyles or clothing. On the other hand, girls who played in masculine play styles were devalued relative to boys who played in feminine styles. Evaluations of norm violations were not consistently related to age.     

Gender role socialization in toy play situations: Mothers and fathers with their sons and daughters

This study examined the interaction within and between 20 intact families. As in past research, when parents were separated and not influenced by their child (i.e., completing a toy desirability scale), traditional findings were supported; neutral toys are not specific to the gender of the child while feminine toys were preferred for girls and masculine toys were preferred for boys. However, when parents were actively engaged in play with their child this traditional pattern was not supported. In general, parents spent the least amount of time with feminine toys. Children eagerly accepted most of the toys presented by their parents and their enthusiasm was equal for the toys in all three categories. This research suggests a change in parents' perceptions of what is acceptable gender-typing behavior.     

Peer Toy Play as a Gateway to Children’s Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children’s Magazines

Extensive evidence has documented the gender stereotypic content of children’s media, and media is recognized as an important socializing agent for young children. Yet, the precise impact of children’s media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children’s magazines on children’s gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior (n?=?82, age 4–7 years-old). British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car; these toys were reversed in the counter-stereotypic condition. Results revealed significantly greater gender flexibility around toy play and playmate choices among children in the counter-stereotypic condition compared to the stereotypic condition, and boys in the stereotypic condition were more accepting of gender-based exclusion than were girls. However, there was no difference in children’s own toy preferences between the stereotypic and counter-stereotypic condition, with children preferring more gender-typed toys overall. Implications of the findings for media, education, and parenting practices are discussed, and the potential for counter-stereotypic media portrayals of toy play to shape the gender socialization of young children is explored.     

Sex-role behaviors and personality traits of male day care teachers

It was hypothesized that male day care teachers who had adopted the feminine role of caregiver would score feminine in their personality traits and would reinforce children for feminine behaviors and punish them for masculine behaviors. A random sample of 20 male caregivers was contrasted to 20 male engineers on personality traits as assessed by The Adjective Checklist (ACL). Twenty female caregivers were also contrasted to the personality traits and the sex-typed contingency behaviors of the male caregivers. Feminine traits were defined by raw scores on the Abasement, Nurturance, Affiliation, Succorance, and Deference scales of the ACL. Masculine traits were represented by raw scores on the Achievement, Dominance, Endurance, and Autonomy scales. The Fagot-Patterson Checklist was employed to determine sex-typed contingency behaviors. Both male and female caregivers reinforced children significantly more for feminine behaviors than masculine behaviors (as defined by The Fagot-Patterson Checklist) and punished masculine behaviors more than feminine behaviors. The personalities of the male caregivers corresponded to the feminine direction of their female counterparts, but they were not significantly more feminine than the male engineers. The female caregivers, however, scored significantly more feminine in personality than the male engineers.This study is based on a dissertation submitted by Bryan E. Robinson to the Department of Child Development — Family Relations, University of North Carolina at Greensboro, in partial fulfillment of the requirements for the Ph.D.     

Linking personal values to gender

Two studies were conducted to investigate the relation between personal values and aspects of gender. Study 1 used the Rokeach Value Survey (RVS) to examine the nature of stereotypes concerning the values of the “typical man” and the “typical woman”. Results supported the hypothesis that men are viewed as more likely to endorse agentic values, such as freedom and accomplishment, whereas women are viewed as more likely to endorse communal values, such as friendship and equality. Study 2 assessed men and women's possession of stereotypic sets of masculine and feminine values, using the RVS, and examined their relation to gender-related personality traits, gender-related interests and role behaviors, and global self-perceptions of masculinity and femininity. Masculine values were found to be significantly related to socially desirable masculine traits, socially undesirable masculine traits, masculine interests and a global self-concept of masculinity. Feminine values were shown to be significantly related to socially desirable feminine traits, feminine interests, feminine role behaviors, and a global self-concept of femininity. These results suggest that gender-linked personal values merit inclusion with traits, interests, role behaviors, and global self-concepts as part of an emerging multidimensional conception of gender characteristics.