The effects of modifying color-meaning concepts on racial concept attitudes in five- and eight-year-old children

Williams and Edwards (1969) found that changing the positive and negative evaluations given to color concepts by preschool children through reinforcement procedures over two sessions reduced their racial concept attitude scores measured during a third session. The present study replicated their negative reinforcement and control procedures with 5-year-old children, and extended their research to include 8-year-old children. The present results replicated the original findings and in fact showed a larger change in racial attitude scores. While the color-meaning concepts were modified to a greater extent in the older children, the effect of the negative reinforcement procedure on racial attitude scores was similar for the two age groups.