Cultural variation in implicit independence: An extension of Kitayama et al. ()

Previous research shows that European Americans are consistently more independent (or less interdependent) than Japanese when implicit indices are used to assess independence (vs. interdependence). The present work extended this evidence by including a novel implicit association test (IAT), as an index of implicit attitude towards independence and interdependence. Consistent with the previous findings, as compared to Japanese, Americans were significantly higher in multiple indices of implicit independence (vs. interdependence) including personal (vs. social) self‐definition, experience of disengaging (vs. engaging) emotions and personal (vs. social) form of happiness. Furthermore, as compared to Japanese, Americans had a significantly more positive implicit attitude towards independence assessed with the IAT. As also observed in the previous research, explicit measures showed inconsistent cross‐cultural patterns. Lastly, we observed little statistical within‐culture coherence among the implicit measures of independence (vs. interdependence), consistent with a view that the implicit indices capture alternative ways for individuals to achieve the cultural mandate of independence or interdependence.     

Understanding patterns of attitude change: When implicit measures show change, but explicit measures do not

A common assumption in research on attitudes is that indirect measures assess relatively stable implicit attitudes, whereas traditional self-report measures assess more recently acquired explicit attitudes that coexist with old, presumably stable implicit attitudes. This assumption seems difficult to reconcile with research showing experimentally induced changes on implicit but not explicit measures. The present research tested a process-account of such asymmetrical patterns. Specifically, we argue that implicit measures show experimental effects that do not emerge on explicit measures when (a) the pairing of an attitude object with positive or negative valence creates new automatic associations in memory, and, at the same time, (b) the consideration of additional information about the attitude object eliminates the impact of automatic associations on self-reported evaluative judgments. Results from three studies support these predictions. Implications for research on attitude change are discussed.     

Implicit Attitudes Reflect Associative,Non‐associative,and Non‐attitudinal Processes

It is a common assumption that responses on implicit measures are proxies for automatically activated associations stored in memory. Consequently, explanations for implicit attitude malleability, variability, and prediction have assumed differences in underlying associations. However, a growing body of evidence challenges the assumption that implicit attitude change is driven only by associative processes. This paper reviews evidence from research with the Quadruple Process model on the influence of associative and non‐associative processes on implicit task performance. We also describe recent research on non‐attitudinal processes that do not pertain directly to the attitude object of interest but that, nevertheless, influence implicit task performance. Implications for the interpretation of implicit measures and implicit attitude change are discussed.     

情绪、态度与行为的关系：基于APE模型

以Gawronski & Bodenhausen（2006）提出的联结性-推理性评价模型（associative-propositional evaluation model, APE）为基础,分析情绪在内隐态度向外显态度转化过程中的作用,以及情绪、态度与行为的关系。研究通过操纵被试的情绪状态（积极或消极）,分析了不同情绪下个体对薯片的外显态度、内隐态度对其在五分钟内食用薯片数量的预测作用。研究发现,外显态度可以预测行为结果;而内隐态度对行为结果的预测受到情绪的调节,积极情绪下内隐态度能够预测行为结果,消极情绪下内隐态度不预测行为结果。因此,与消极情绪相比,积极情绪降低了个体对内隐态度进行修正的可能性,促使个体基于内隐态度直接构建外显态度,从而使得内隐态度能够预测行为结果。研究最后分析了情绪影响内隐态与行为之间关系的心理机制、本研究的理论价值及未来的研究方向。     

When the method makes a difference: Antagonistic effects on “automatic evaluations” as a function of task characteristics of the measure

Researchers often employ implicit measures as dependent variables to investigate processes of attitude formation and change. In such studies, experimentally induced differences are typically interpreted as reflecting change in automatic evaluations. We argue that experimentally induced effects on implicit measures may not always reflect genuine changes in evaluative responses, but can be driven by the mechanisms underlying the measurement procedure. In line with this assumption, the present research shows that these mechanisms can produce opposite effects of the same experimental manipulation for otherwise equivalent implicit measures. These results indicate that merely observing experimental effects on implicit measures does not allow direct inferences regarding changes in automatic evaluations. Instead, psychological interpretations of such effects hinge upon the mechanics of how a given measurement procedure responds to variations in the context. Implications for research using implicit measures are discussed.     

广告干预对消费者品牌态度和信任的影响

为了探讨广告干预对危机品牌的消费者品牌态度和信任的影响,采用实验组与控制组对照的前测后测设计,其中实验组采用2×2因素型被试间实验设计。结果表明:广告干预对被试的内隐品牌态度发生了一定程度的影响,对被试的外显品牌态度和品牌信任则发生了很大程度的影响;高渗透广告相较于低渗透广告能驱使消费者对危机品牌产生更为正向的外显品牌态度;理性诉求广告相较于感性诉求广告能驱使消费者对危机品牌产生更为正向的外显品牌态度;广告的渗透程度和诉求方式对内隐品牌态度的影响存在交互作用;品牌信任受双重态度驱动。     

Implicit and explicit attitudes toward high-fat foods in obesity

This study examined implicit and explicit attitudes toward high-fat foods in obese (n = 30) and normal-weight controls (n = 31). The Implicit Association Test (A. G. Greenwald, D. E. McGee, & J. L. K. Schwartz, 1998) was used to measure the differential association of the 2 target categories--high-fat vs. low-fat food words--with an attribute dimension (positive vs. negative). Results suggest that obese people are characterized by a significantly stronger implicit negative attitude toward high-fat foods than are normal-weight controls. This implicit negative attitude is contradictory to their preferences and behavior: Several studies indicate that obese people prefer and consume high-fat foods. Apparently, obese people like the taste of high-fat foods but not the fat content itself, not only on the explicit but also on the implicit level.     

Forming implicit and explicit attitudes toward individuals: social group association cues

The authors explored how social group cues (e.g., obesity, physical attractiveness) strongly associated with valence affect the formation of attitudes toward individuals. Although explicit attitude formation has been examined in much past research (e.g., S. T. Fiske & S. L. Neuberg, 1990), in the current work, the authors considered how implicit as well as explicit attitudes toward individuals are influenced by these cues. On the basis of a systems of evaluation perspective (e.g., R. J. Rydell & A. R. McConnell, 2006; R. J. Rydell, A. R. McConnell, D. M. Mackie, & L. M. Strain, 2006), the authors anticipated and found that social group cues had a strong impact on implicit attitude formation in all cases and on explicit attitude formation when behavioral information about the target was ambiguous. These findings obtained for cues related to obesity (Experiments 1 and 4) and physical attractiveness (Experiment 2). In Experiment 3, parallel findings were observed for race, and participants holding greater implicit racial prejudice against African Americans formed more negative implicit attitudes toward a novel African American target person than did participants with less implicit racial prejudice. Implications for research on attitudes, impression formation, and stigma are discussed.     

回族儿童族群偏爱态度的形成与发展

以回族儿童为被试,从发展心理学的视角,两个研究分别考察了回族儿童族群偏爱态度的形成及其发展特点。研究1借鉴经典的学前儿童种族族态度测验法,发现儿童在4岁时开始具有民族类别意识,并产生内群（回族）偏爱态度;研究2运用内隐联想测验范式以及自我报告法,发现无论内隐态度还是外显态度,儿童均表现出强劲的内群（外群体为汉族）偏爱态度,并且内隐偏爱态度随年龄增长而增强,外显态度随年龄增长趋于稳定。最后讨论了本研究与国外研究结果差异的原因,并展望了未来研究的方向。     

Self-Regulation Failure Reduces the Effect Alcohol Portrayals in Movies on Indirect Attitudes toward Alcohol

Abstract

We investigated the cognitive mechanisms underlying change in implicit cognitions following exposure to alcohol portrayals. More precisely, we tested in an experimental study whether this change depends on controlled or automatic processes by putting participants in a state of self-regulatory fatigue prior to being exposed to alcohol portrayals. Ninety participants were randomly assigned to a 2 (attitude measure: before vs after) × 2 (alcohol portrayal: yes vs no) × 2 (ego depletion: yes vs no) mixed design to assess whether the effects of alcohol portrayals affected cognitive resources. It was hypothesized that alcohol portrayals would have more of an impact on participants submitted to an ego-depletion task. We found a change in attitudes toward alcohol only for participants that had been exposed to alcohol portrayals, and who had not been cognitively depleted. These results suggest that these changes rely on controlled, resource-dependent processes rather than on purely associative and automatic processes. Implications regarding alcohol advertising effects on public health are discussed.     

Reducing Implicit Prejudice

Implicit prejudices are social preferences that exist outside of conscious awareness or control. In this review, we summarize evidence for three mechanisms that influence the expression of implicit prejudice: associative change, contextual change, and change in control over implicit prejudice. We then review the evidence (or lack thereof) for answers to five open issues in implicit prejudice reduction research: (1) what shows effectiveness in real‐world application; (2) what doesn't work for implicit prejudice reduction; (3) what interventions produce long‐term changes in implicit prejudice; (4) measurement diversity in implicit prejudice reduction research; and (5) the relationship between implicit prejudice and behavior. Addressing these issues provides an agenda for clarifying the conditions and implications of reducing implicit prejudice.     

Associative and propositional processes in evaluation: an integrative review of implicit and explicit attitude change

A central theme in recent research on attitudes is the distinction between deliberate, "explicit" attitudes and automatic, "implicit" attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between associative and propositional processes. Whereas associative processes are characterized by mere activation independent of subjective truth or falsity, propositional reasoning is concerned with the validation of evaluations and beliefs. The proposed associative-propositional evaluation (APE) model makes specific assumptions about the mutual interplay of the 2 processes, implying several mechanisms that lead to symmetric or asymmetric changes in implicit and explicit attitudes. The model integrates a broad range of empirical evidence and implies several new predictions for implicit and explicit attitude change.     

Consequences of discrepant explicit and implicit attitudes: Cognitive dissonance and increased information processing

Attitudes research has shown that evaluations assessed directly (explicit attitudes) and indirectly (implicit attitudes) can diverge for many reasons. However, only recently has work begun to examine the phenomenology of experiencing discrepant explicit and implicit attitudes, and a number of important questions remain unanswered. What are the consequences of explicit-implicit attitude discrepancies on information processing? What psychological states accompany these discrepancies, and can they account for behavior? In two experiments, the current work examined whether dissonance-related discomfort results from discrepant explicit and implicit attitudes and considered its role in directing subsequent information processing. Dissonance and additional information processing were observed in experimental conditions where explicit and implicit attitudes diverged (and increased dissonance-related discomfort accounted for greater information processing; Experiment 1), but they were eliminated by a manipulation that reduced dissonance (i.e., self-affirmation; Experiment 2). The role of cognitive dissonance in explicit-implicit attitude inconsistencies and information processing is discussed.     

Changes in implicit and explicit exercise-related attitudes after reading targeted exercise-related information

The purpose of this research was to examine if reading exercise information targeted at pretest explicit attitudes were related to changes in corresponding implicit or explicit attitudes. The associative-propositional evaluation (APE) model guided the research. Participants (N = 154) completed pretest measures of implicit and explicit attitudes; one week later they read information that targeted pretest explicit affective or instrumental attitudes and again completed the attitude measures. Results showed changes in implicit attitudes in both instrumental message conditions that supported the hypotheses that counter-attitudinal information would result in implicit attitude change in the opposite direction to the reading whereas information that targeted congruent attitudes would show changes in keeping with the information. This study demonstrates the importance of considering how implicit cognitions may change as a result of reading exercise-related information, and the relationship between implicit and explicit attitudes.     

外显竞争态度对内隐竞争与合作的影响

通过《竞争态度量表（中国版）》进行测验,选取良性竞争态度和过度竞争态度大学生各60名作为被试。采用偏好判断与再认测验相结合的实验范式,操纵三种不同的加工类型,考察两组被试对竞争动词、合作动词两类刺激的内隐与外显记忆贡献。结果显示：1）过度竞争态度者和良性竞争态度者都具有很强的内隐竞争性;2）过度竞争态度者比良性竞争态度者具有更强的内隐竞争性;3）良性竞争态度者比过度竞争态度者具有更强的内隐合作性。     

Implicit motivation to control prejudice

This research examines whether spontaneous, unintentional discriminatory behavior can be moderated by an implicit (nonconscious) motivation to control prejudice. We operationalize implicit motivation to control prejudice (IMCP) in terms of an implicit negative attitude toward prejudice (NAP) and an implicit belief that oneself is prejudiced (BOP). In the present experiment, an implicit stereotypic association of Blacks (vs. Whites) with weapons was positively correlated with the tendency to “shoot” armed Black men faster than armed White men (the “Shooter Bias”) in a computer simulation. However, participants relatively high in implicit negative attitude toward prejudice showed no relation between the race-weapons stereotype and the shooter bias. Implicit belief that oneself is prejudiced had no direct effect on this relation, but the interaction of NAP and BOP did. Participants who had a strong association between self and prejudice (high BOP) but a weak association between prejudice and bad (low NAP) showed the strongest relation between the implicit race-weapons stereotype and the Shooter Bias, suggesting that these individuals freely employed their stereotypes in their behavior.     

The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective

Three experiments investigate expertise as a moderator of the relationship between implicit and explicit attitude measures. Prior research suggests that greater expertise leads to stronger implicit–explicit relations; however, a cognitive view of expertise can also predict a weaker implicit–explicit relation. Our framework helps to resolve that seeming contradiction on the basis of the availability/accessibility of attributes versus attitudes in explicit attitude measures. We show that object specificity and contextual factors (e.g., instructions and prior evaluations in a survey) differentially affect the availability/accessibility of global attitudes and attribute information for novices versus experts, thus determining how expertise moderates the implicit–explicit relation.     

社会性发展迟滞大学生对社交信息的内隐态度

本研究目的在于探索社会性发展迟滞大学生对社交信息的内隐认知特点,三个实验分别通过GNAT、IRAP、IAT范式探讨社会性发展迟滞大学生对社交活动、社交关系的内隐态度和内隐社交自我评价的内隐加工特点。结果发现:①社会性发展迟滞组对群体活动的反应时更短;②社会性发展迟滞组对师生关系持消极的内隐态度,对同学关系持积极的内隐态度;③社会性发展迟滞组存在社交自我评价积极偏向,但对积极评价他人/消极评价自我的反应时更短,对评价的整体反应时更短。结论:迟滞个体对社交活动较敏感,对师生关系持消极态度和对同学关系持积极态度,对社交自我评价存在积极偏向。     

个体对不同社会阶层的内隐公平偏见及态度

考察个体对不同社会阶层的公平偏见及内隐态度，对社会治理和发展（如，缓解社会阶层之间矛盾）具有重要意义。通过两项实验对上述问题进行了探讨，采用内隐联想测验(IAT)发现，相对于低社会阶层，个体更易将公平性词汇与高社会阶层相联结（实验1）；也更易将积极性词汇与高社会阶层相联结（实验2）。上述结果表明，个体存在社会阶层偏好，对高社会阶层持有一种更加公平的、积极的内隐认知。     

Implicit ambivalence from attitude change: an exploration of the PAST model

Traditional models of attitude change have assumed that when people appear to have changed their attitudes in response to new information, their old attitudes disappear and no longer have any impact. The present research suggests that when attitudes change, the old attitude can remain in memory and influence subsequent behavior. Four experiments are reported in which initial attitudes were created and then changed (or not) with new information. In each study, the authors demonstrate that when people undergo attitude change, their old and new attitudes can interact to produce evaluative responses consistent with a state of implicit ambivalence. In Study 1, individuals whose attitudes changed were more neutral on a measure of automatic evaluation. In Study 2, attitude change led people to show less confidence on an implicit but not an explicit measure. In Studies 3 and 4, people whose attitudes changed engaged in greater processing of attitude-relevant information than did individuals whose attitudes were not changed.