Creativity and two modes of associative fluency: Chains and stars1

The relationship between creativity and associative fluency was reexamined in light of a proposed distinction between two modes of associative fluency, chains and stars. Chained associations were defined as a series of responses, each related to the preceding one, and star associations as a series of responses, all of which are focused on the original stimulus word. An analysis of the continuous associations produced orally by 96 university students in response to a single presentation of a stimulus word indicated that they produced associations of both types interchangeably. Chain and star fluency were found to be inversely correlated at a low order, suggesting that they are two distinct associative modes. As expected, chain fluency was highly related to creativity, as measured by a Hebrew version of Mednick's Remote Associates Test while star fluency was unrelated to it. The findings were discussed in terms of Wallach's (1970) notion of attention deployment, and directions for future research were suggested.     

The Levels Hypothesis and the Study of Stimulus Value of Projective Test Items

Summary

Anagrams and semantic differential (S-D) test responses of Ss for whom words were “loaded” on a free association test were compared with those of Ss for whom the words were neutral. No differences in rate of word building or mean productivity of the two groups on the anagrams test were found. Mean S-D scale values similarly failed to differentiate between the two groups. However, when numbers of neutral (0) and extreme (+3 and ?3) responses were compared, “loaded” Ss were found on the whole to rate words more neutrally or more positively. The conclusion was that the stimulus value of the words in the associative condition could not be directly determined from responses in other conditions. The strategy of studying stimulus value of projective test items by using those items as stimuli on tests eliciting different levels of response was, therefore, questioned. Several other related experimental strategies which may mix response levels were also discussed and more appropriate techniques were suggested.     

Interactions among affect, cognition, and visuomotor coordination as measured in words and symbols

The associative frequencies of responses to stimulus words during free and controlled forced-choice word-association tests correlate well with each other and with assessments of the affective character (emotional content) of the stimulus words for the test subjects (Osgood Index) for three samples of volunteer French undergraduate students (ns = 200, 64, and 72). These indices correlate negatively with the subjects' performance on Digit Symbol Substitution tests. Neisser's theory of schemata and Edelman's theory of neuronal group selection may provide insight into this relationship. If the associative frequency of a subject's response decreased, the affective content of the word stimulus (as perceived by the subject) diminished as well. This relationship was associated with a relatively higher score on Digit Symbol Substitution. Conversely, it was observed that subjects whose responses were characterized by high associative frequencies (whether the response was spontaneous or forced-choice) rated the stimulus words as having a relatively stronger affective content or emotional character and performed less well on Digit Symbol Substitution.     

Reflections of the mirror effect for item and associative recognition

In five experiments, participants studied pairs of words and yes/no recognition memory for both item and associative information was tested. Two stimulus manipulations, nouns versus nonnouns and high versus low word concreteness, produced the mirror effect for both item and associative recognition. The mirror effect was reflected in both measures of accuracy and response latency. A word frequency manipulation, however, produced the mirror effect only for item recognition. Two additional experiments showed that the mirror effect could also be obtained between nouns and nonnouns and between high and low concrete words for associative recognition in a forced-choice recognition procedure. The results extend the generality of the mirror effect to measures of response latency and to associative recognition and also suggest that similar retrieval and decision processes underlie recognition of item and associative information.     

Role of response imagery on stimulus recognition*

This experiment investigated the role of response imagery on recognition of stimulus terms following associative training. Ss learned to associate 12 high-imagery or low-imagery responses with trigram stimuli by the study-associative matching procedure. Half the pairs were consistently paired and half were re-paired anew on each trial. Following associative training, Ss were given a stimulus recognition and an associative matching task The results indicated that the probability of stimulus recognition, given correct associative matching, was greater when the responses were high-imagery rather than low-imagery. In contrast, no rehable response imagery effects were found for the probability of stimulus recognition, given incorrect associative matching. It was argued that the locus of the response imagery effect was primarily during retrieval rather than during encoding.     

Interference effects in an auditory Stroop task: congruence and correspondence

Two auditory Stroop experiments are reported in which subjects responded vocally to the gender of the speaker of stimulus words. The interference effects found were broadly similar to those of a manual-response auditory Stroop paradigm although response-set effects appeared to operate in the data. In all experimental conditions responses were slower to stimulus words which named potential responses than to those words which did not. Such effects have not been found in previous manual-response experiments and it is suggested that the relatively high degree of S-R and of ideomotor compatibility in the vocal response task, compared with the manual task, may be responsible for this difference between the paradigms.The second experiment enabled a comparison to be made between the effects of congruence between relevant and irrelevant elements of the Stroop stimulus and the effects of correspondence between the response and the irrelevant aspect of the stimulus. A predominant influence of congruence was found when the subject responded using words semantically related to speaker gender, but an effect of correspondence was obtained when an arbitrary pairing of response word and speaker gender was required.     

Semantic meaning and associative responding

Abstract.— The hypothesis tested was that the search for a response word in a single word, free association situation proceeds in the direction of decreasing semantic similarity between the stimulus and response words. Semantic features were assigned to the 50 first Kent-Rosanoff words and each of the three most frequent response words to each stimulus word, obtained in a single word, free association situation (N =176). An index for the number of semantic features shared by the stimulus and response words was found to decrease with increasing response latency, thus confirming the hypothesis. The findings further supports the assumption that semantic meanings of stimulus and response words are determinants of free. associative responding.     

Associative frequency and response latency

FlekkØy, K. Associative frequency and response latency. Scand. J. Psychol., 1973, 14, 199–202.MdashWith 176 Norwegian subjects in a single-word free-association experiment, latency of response was found to relate more highly to the number of different words associated with a stimulus word (D), than to the response frequency of the words involved. D is therefore assumed to reflect a basic characteristic of the associative relationship between the stimulus and response words. The inverse relationship between associative frequency and latency is interpreted to mean that frequency reflects some relatively frequent order of preference of possible response words for individual subjects.     

Bicultural Effects on the Creative Potential of Chinese and French Children

This study examined possible bicultural effects on creative potential of children in four groups of Chinese and French children in Hong Kong and Paris. An international battery of widely used divergent measures (Wallach-Kogan Creativity Tests; WKCT) and newly constructed divergent-plus-integrative measures (Evaluation of Potential Creativity; EPoC) was established for assessment. Study 1 showed that most measures of WKCT and EPoC were reasonably high in reliability and they had expected correlations with the fluency scores of some subtests of Torrance Tests of Creative Thinking. Study 2 found some interestingly mixed bicultural effects favoring verbal divergent responses for French children and graphic integrative responses for Chinese children. Compared with Paris-French children, the bicultural Hong Kong-French children had significantly higher scores in figural fluency, figural flexibility, and figural uniqueness of WKCT (requiring only verbal divergent responses) but significantly lower scores in the graphic divergent-exploratory measure of EPoC. Compared with Hong Kong-Chinese children, the bicultural Paris-Chinese children had significantly higher scores in the graphic convergent-integrative measure of EPoC, but significantly lower scores in verbal fluency, verbal flexibility, figural fluency, figural flexibility, figural uniqueness, and figural unusualness of WKCT. Implications of the mixed bicultural effects in relation to the diverse creativity measures and children groups are discussed.     

Stimulus affectivity of the Danish Word Association Test as measured by response heterogeneity and Rasch scaled number of prolonged reaction times

With the purpose of increasing the knowledge of the psychometric properties of the 70-item Danish Word Association Test, data from three samples of non-patients and psychiatric patients (N = 326) were used to provide two measures of affectivity of the stimulus words, response heterogeneity and reaction time prolongation. It was possible to fit an item response theory one-parameter measurement (Rasch) model to the number of reaction time prolongations (> or =3 seconds) for 54 of the stimulus words. Correlation between Rasch-model item parameters and response heterogeneity was high (r = 0.86), while no correlation was found between either of these measures and frequency of the stimulus words in the Danish language. Both measures of stimulus affectivity supported a theoretically based classification of stimulus words as emotional or neutral. Response heterogeneity measures and Rasch measurement item and person parameters for reaction time prolongations are provided.     

Revisiting Mednick's Model on Creativity‐Related Differences in Associative Hierarchies. Evidence for a Common Path to Uncommon Thought

Fifty years ago, Mednick [Psychological Review, 69 (1962) 220] proposed an elaborate model that aimed to explain how creative ideas are generated and why creative people are more likely to have creative ideas. The model assumes that creative people have flatter associative hierarchies and as a consequence can more fluently retrieve remote associative elements, which can be combined to form creative ideas. This study aimed at revisiting Mednick's model and providing an extensive test of its hypotheses. A continuous free association task was employed and association performance was compared between groups high and low in creativity, as defined by divergent thinking ability and self‐report measures. We found that associative hierarchies do not differ between low and high creative people, but creative people showed higher associative fluency and more uncommon responses. This suggests that creativity may not be related to a special organization of associative memory, but rather to a more effective way of accessing its contents. The findings add to the evidence associating creativity with highly adaptive executive functioning.     

The roles of associative and executive processes in creative cognition

How does the mind produce creative ideas? Past research has pointed to important roles of both executive and associative processes in creative cognition. But such work has largely focused on the influence of one ability or the other—executive or associative—so the extent to which both abilities may jointly affect creative thought remains unclear. Using multivariate structural equation modeling, we conducted two studies to determine the relative influences of executive and associative processes in domain-general creative cognition (i.e., divergent thinking). Participants completed a series of verbal fluency tasks, and their responses were analyzed by means of latent semantic analysis (LSA) and scored for semantic distance as a measure of associative ability. Participants also completed several measures of executive function—including broad retrieval ability (Gr) and fluid intelligence (Gf). Across both studies, we found substantial effects of both associative and executive abilities: As the average semantic distance between verbal fluency responses and cues increased, so did the creative quality of divergent-thinking responses (Study 1 and Study 2). Moreover, the creative quality of divergent-thinking responses was predicted by the executive variables—Gr (Study 1) and Gf (Study 2). Importantly, the effects of semantic distance and the executive function variables remained robust in the same structural equation model predicting divergent thinking, suggesting unique contributions of both constructs. The present research extends recent applications of LSA in creativity research and provides support for the notion that both associative and executive processes underlie the production of novel ideas.     

A note on methods of indexing associative relatedness

A method of indexing response relations among stimulus words on a word association test is presented utilizing the concept of mathematical sets. Two coefficients of associative relatedness are proposed and some relationships between these and a number of other coefficients are given.     

Schizotypy and creativity in visual artists

‘Every work of art is an uncommitted crime ’ Adorno (1951) . Cited in Julius (2002) . Given the putative relationship between creativity and schizotypy/psychoticism, the current study set out to investigate differences in scores on a range of personality and creativity measures between visual artists and non‐artists. Results found that the visual artists group scored higher on measures of positive‐schizotypy, disorganized‐schizotypy, asocial‐schizotypy, neuroticism, openness and divergent thinking (uniqueness) than did the non‐artist group and lower on agreeableness. These findings lend support to other studies reporting higher schizotypy scores in artistic and creative cohorts, although provide some of the first evidence of higher unusual experiences and impulsive nonconformity scores on the Oxford‐Liverpool Inventory of Feelings and Experiences (O‐LIFE) in visual artists. The relationship between creativity and schizotypy is discussed in terms of unusual ideas and a propensity to endorse socially undesirable responses.     

Personality,creativity and latent inhibition

The current study set out to investigate the relationship between creativity, multi‐dimensional schizotypy and personality more generally. This was achieved by analysing scores on a range of personality scales and measures of creativity, where it was found that the creativity measures were more closely related to asocial‐schizotypy than positive‐schizotypy. The study also sought to test Eysenck's prediction ( 1993 , 1995 ) that, given the putative relationship between creativity and psychosis‐proneness, high psychosis‐prone scoring individuals and high creativity scoring individuals would demonstrate the same cognitive style of ‘overinclusiveness’ on latent inhibition. However, the results failed to demonstrate any evidence of a shared ‘widening of the associative horizon’ between high creativity and high psychosis‐prone scorers. The findings are discussed in relation to multi‐dimensional schizotypy. Copyright © 2006 John Wiley & Sons, Ltd.     

The effect of orthographic uniqueness and deviation points on lexical decisions: evidence from unilateral and bilateral-redundant presentations

Words with an early or late orthographic uniqueness point and nonwords with an early or late orthographic deviation point were presented to the left, right, or both visual fields simultaneously. In Experiment 1, 20 participants made lexical decision judgements to horizontal stimulus presentations. In Experiment 2, a further 20 participants completed the task using vertical presentations to control for attentional biases. Consistent with previous research, words with earlier orthographic uniqueness points prompted faster responses across visual fields, regardless of stimulus orientation. Although research has suggested that the left hemisphere's superiority for language processing stems from a comparatively parallel processing strategy, with the right hemisphere reliant upon a serial mechanism, left and right visual field presentations were not differentially affected by orthographic uniqueness point. This suggests that differential sequential effects previously reported result during processes other than retrieval from the lexicon. The overall right visual field advantage observed using horizontal presentations disappeared when stimuli were presented vertically. Contrary to expectations, there was a facilitatory effect of late orthographic deviation point for horizontal nonword presentations. Overall, the results were interpreted as being consistent with predictions of a cohort model of word recognition, and they highlighted the effect of stimulus orientation on left and right hemisphere word recognition.     

Examining Creative Performance in the Workplace through a Person‐Environment Fit Model

Puccio, Treffinger, and Talbot's 1995 paper examined relationships between creativity style and characteristics of employees' products. Using the same data, the present investigation tested a quite different question. Specifically, this investigation explicitly tested a person‐environment fit model for predicting employees' level of creative productivity. A modified version of Kirton's Adaptor‐Innovator Inventory was used to operationalize the personenvironment fit model and a self‐report measure, based on Bese‐mer's work, was used to assess creative productivity. Multiple regression analysis yielded main effects across all three subtraits associated with Kirton's creativity style measure. Significant interaction effects were found for the efficiency subtrait and two of the subscales from the product measure. The interaction effects indicated that style match between the individual and the environment was associated with higher levels of product novelty and resolution. Greater negative effects of a style mismatch were found for those with an innovative preference. The implications of these results and suggestions for future research are discussed.     

Effects of association,frequency, and stimulus quality on naming words in the presence or absence of pseudowords

According to classical dual-route theory, effects of associative priming and frequency on the naming of printed words arise from lexical access and should be weak or absent when word names are assembled prelexically. Assembled naming would be more likely in a shallow orthography, especially in the presence of nonwords. This hypothesis was examined with the shallow Serbo-Croatian orthography. Interactions between association, frequency, and stimulus quality were also examined in both Serbo-Croatian and English. Contrary to classical dual-route theory, both lexical effects were found for naming words in Serbo-Croatian, with or without nonwords. Neither interaction was significant in Serbo-Croatian and only association X quality was significant in English. Discussion focused on (a) the claim that lexical effects on naming in a shallow orthography constitute prima facie evidence against either prelexical phonology or the orthographic depth hypothesis, and (b) the possible factorization of frequency and active associative knowledge in naming words.     

Elaboration of Cognitive Knowledge of Biology from Childhood to Adulthood

Fifty-seven stimulus words from general biology were presented to subjects ranging from fourth graders to college students. Their free-word-association responses were analyzed according to the relationships between stimulus and response words. Response patterns provided strong support for the Piagetian sensorimotor, concrete operational, and formal operational stages. They also revealed increasing hierarchical organization of knowledge with increased biology learning.     

Associative response heterogeneity: an indicator of stimulus word semantic autonomy

The total number of different responses, given by a group of subjects to a stimulus word in a single-word, free-association situation ( D ), is a primary determinant of associative response latency (Tecce & Glassco, 1965; Flekkøy, 1981). D has traditionally been assumed to reflect a word's associative potential, and the increased latency to high D words has been explained by response competition. The results of the present experiments indicate, however, that D reflects in an inverse manner semantic autonomy , high D words requiring more contextual information for their semantic specification than low D words. The process of semantic specification requires time, creating the positive D -response latency relationship. Based on a semantic interpretation of D , associative response heterogeneity may be used as an index of a word's semantic autonomy.