Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice

A recent stream of research has demonstrated that the relative preference ordering among any two alternatives is influenced by the context or the set of alternatives under consideration. A parallel stream of research has suggested that judgments of similarity or perceived distance also vary with the composition of the stimulus set. In this paper, we suggest that context-induced violations of invariance in preference and in similarity judgments are based on changes in the underlying cognitive representation. Using the case of attraction effect as our example, we demonstrate experimentally that (i) similarity or the distance between two brands changes as a function of new brand introduction and (ii) rather precise predictions can be made as to the pattern of changes in the distance between brands and changes in preference ordering. Furthermore, the effect of context on similarity judgment patterns allows us to identify new effects on preference for previously untested location of new brands, providing additional support for the claim that preference and similarity judgments involve common processes.     

The Meaning of Brand Names to Children: A Developmental Investigation

We explored the way that children use brand names in making consumer judgments. Brand names can serve as a simple perceptual cue that identifies a product as one people are familiar with or one they associate with certain perceptual features. Brands can also be associated with symbolic or conceptual meanings, conveying status, prestige, or trendiness. We proposed that young children relate to brands on a perceptual level, whereas older children relate to brands on a conceptual basis as well. We examined this proposition in an experiment conducted with children 8,12, and 16 years of age. Participants were asked to evaluate an advertised product (e.g., athletic shoes) with a familiar brand name that was either popular (e.g., Nike^®) or less popular (e.g., Kmart^®). The advertised product was physically identical in both cases, allowing us to explore whether the brand name had meaning for children apart from its name familiarity or perceptual features. The use of conceptual brand meanings was assessed by asking participants to make several types of brand‐related judgments including evaluations of the advertised product, impressions of the owners of the advertised product, and evaluations of possible extensions of the popular brand name advertised. Results indicate that by the time children reach 12 years of age, they use brand names as an important conceptual cue in consumer judgments.     

社会经济地位与留守儿童社会适应的关系:歧视知觉的中介作用

本研究旨在考察歧视知觉(包括个体和群体歧视知觉)在社会经济地位和留守儿童社会适应之间的中介作用.542名10~18岁留守儿童参加了本次调查,测量工具包括社会经济地位(三个指标:父母职业,父母受教育程度和家庭经济),个体和群体歧视知觉量表,积极和消极情感量表,自尊量表和问题行为量表.结果发现:(1)留守儿童社会经济地位与其社会适应之间有着显著的正相关;(2)相对于个体歧视知觉,留守儿童群体歧视知觉在家庭社会经济地位和社会适应之间的中介作用更为显著;(3)留守儿童群体歧视知觉中介模型不存在显著的性别差异,但高群体歧视知觉的男生比同类别的女生更容易产生社会适应问题.     

Stability in the metamemory realism of eyewitness confidence judgments

The stability of eyewitness confidence judgments over time in regard to their reported memory and accuracy of these judgments is of interest in forensic contexts because witnesses are often interviewed many times. The present study investigated the stability of the confidence judgments of memory reports of a witnessed event and of the accuracy of these judgments over three occasions, each separated by 1 week. Three age groups were studied: younger children (8–9 years), older children (10–11 years), and adults (19–31 years). A total of 93 participants viewed a short film clip and were asked to answer directed two-alternative forced-choice questions about the film clip and to confidence judge each answer. Different questions about details in the film clip were used on each of the three test occasions. Confidence as such did not exhibit stability over time on an individual basis. However, the difference between confidence and proportion correct did exhibit stability across time, in terms of both over/underconfidence and calibration. With respect to age, the adults and older children exhibited more stability than the younger children for calibration. Furthermore, some support for instability was found with respect to the difference between the average confidence level for correct and incorrect answers (slope). Unexpectedly, however, the younger children’s slope was found to be more stable than the adults. Compared to the previous research, the present study’s use of more advanced statistical methods provides a more nuanced understanding of the stability of confidence judgments in the eyewitness reports of children and adults.     

空间距离与产品属性对消费者选择偏好的影响*

通过两个实验检验空间距离如何影响消费者选择偏好。实验一中,产品与消费者之间的空间距离不影响他们对不可匹配属性更优产品的偏好。实验二中,两种产品之间的空间距离与产品属性交互作用影响了消费者的选择偏好,使他们在两产品之间空间距离远时比近时更偏好不可匹配属性更优产品。两种不同类型的空间距离对消费者选择偏好的影响是不同的。强调两产品之间的空间距离远,会影响消费者在选择过程中对不可匹配属性的使用。     

Children’s choice strategies: the effects of age and task demands

Two experiments examined the effect of age and cognitive demands on children’s choice strategies. Children aged 8–9 and 12–13 years were asked to choose among either two or four products that differed in several attributes of varying importance to them. Choice tasks were designed to differentiate between the lexicographic and the equal-weighting strategies that the children used. The results showed that older children use the two strategies more appropriately than younger children do. The choice of strategies reflects the demands of the task. All children were more likely to use the strategies correctly when choosing between two alternatives and tended to rely on the relatively less cognitive-demanding lexicographic strategy to choose among four alternatives. However, they were less likely to employ the lexicographic strategy in simpler tasks and when its use was difficult to justify, indicating an adaptive use.     

Self-Perceived Gender Typicality, Gender-Typed Attributes, and Gender Stereotype Endorsement in Elementary-School-Aged Children

This study examined relations among self-perceived gender typicality, gender-typed attributes, and gender stereotype endorsement with a sample of elementary-school-aged children (N?=?100, ages 6–12) from the Midwestern United States. Children who perceived themselves as more gender-typical were more interested in same-gender-typed activities and occupations and less interested in other-gender-typed activities and occupations than children who perceived themselves as less gender-typical. Gender typicality was linked to gender stereotype endorsement, as predicted based on Liben and Bigler’s (2002) dual-pathway model of gender development, with children who perceived themselves as less gender-typical having more egalitarian (less stereotyped) attitudes than children who perceived themselves as more gender-typical. The observed relations between gender-typed attributes and self-perceived gender typicality and between self-perceived gender typicality and gender stereotype endorsement did not differ across gender or age. These findings indicate that even young elementary-school-aged children use their knowledge of cultural gender roles to make subjective judgments regarding the self, and, conversely, that views of the self may influence personal endorsement of cultural gender stereotypes. Although the majority of extant research has focused on negative outcomes associated with low self-perceived gender typicality (e.g., low self-esteem), this research indicates that positive outcomes (e.g., flexible gender role attitudes) may also be associated with low self-perceived gender typicality.     

Processing Product Unique Features: Alignability and Involvement in Preference Construction

Consumers often form preferences based on the presented attributes of choice options. Previous research has suggested that consumers tend to form their preferences using the attributes that are related to common aspects between the options (i.e., alignable differences) and ignore attributes that are unique to individual options (i.e., nonalignable differences). We combine cognitive psychology and motivation research from social psychology and propose that consumers’ preference formation can be systematically affected by whether they focus more on alignable differences or more on nonalignable differences of the options as a function of consumers’ involvement with the task. The results of 3 experiments show that preference judgment favors alignable differences over nonalignable differences in a low‐motivation condition. In contrast, high motivation to process information enables consumers to increase their use of nonalignable differences in preference formation, which can result in a preference reversal relative to the low‐motivation condition. The results suggest that a preference reversal occurs when the nonalignable differences of the target option are superior to both the nonalignable differences and the alignable differences of the reference option. However, the reversal does not occur when the nonalignable differences of the target option are superior only to the nonalignable differences of the reference option. Theoretical and managerial implications relating to differentiation, positioning, and communication strategies for innovative brands are discussed.     

The effect of children's spontaneous cognitive sets on discrimination learning

Two experiments investigated the role of children's spontaneous cognitive “sets” in pictorial discrimination learning. Lists were constructed to highlight either perceptual or conceptual similarities among the stimuli. In each experiment age by treatment interactions revealed that in comparison to the behavior of older children (sixth graders), that of younger children (kindergartners) is governed more by the perceptible than by the conceptual attributes of stimuli—data in complete accord with Bruner's view of cognitive development.     

Chinese children's evaluations of white lies: weighing the consequences for recipients

This research examined how Chinese children make moral judgments about lie telling and truth telling when facing a “white lie” or “politeness” dilemma in which telling a blunt truth is likely to hurt the feelings of another. We examined the possibility that the judgments of participants (7-11 years of age, N = 240) would differ as a function of the social context in which communication takes place. The expected social consequences were manipulated systematically in two studies. In Study 1, participants rated truth telling more negatively and rated lie telling more positively in a public situation where telling a blunt truth is especially likely to have negative social consequences. In Study 2, participants rated truth telling more positively and rated lie telling more negatively in a situation where accurate information is likely to be helpful for the recipient to achieve future success. Both studies showed that with increased age, children’s evaluations became significantly influenced by the social context, with the strongest effects being seen among the 11-year-olds. These results suggest that Chinese children learn to take anticipated social consequences into account when making moral judgments about the appropriateness of telling a blunt truth versus lying to protect the feelings of another.     

认知闭合需要、框架效应与决策偏好

在带有模糊性的决策情境中,决策者个人的认知特征会对其判断决策产生重要影响。通过实验的方法,考察了认知闭合需要和特征框架效应对个体决策偏好的影响。93名工商管理硕士（MBA）参与了实验,研究的结果支持了本研究的3个假设,即认知闭合需要与特征框架效应不仅对被试的决策偏好存在显著的影响,而且二者还存在显著的交互作用。具体来说,研究发现,在模糊情境中：高认知闭合需要的被试偏好于立刻做出决策,而低认知闭合需要的被试偏好于暂缓做出决策;接收到正向框架信息的被试偏好于立刻做出决策,而接收到负向框架信息的被试偏好于暂缓做出决策;认知闭合需要与特征框架对被试的决策偏好还存在显著的交互作用。研究结论为根据个体认知闭合需要的水平来选拔决策者、利用框架效应来影响个体的信息加工方式进而提高决策质量提供了理论依据     

Distancing oneself from negative attributes and the personal/group discrimination discrepancy

The personal/group discrimination discrepancy (PGDD) refers to greater reporting of discrimination at the group than personal level. We examined whether the PGDD is one example of people's general tendency to distance themselves from negative attributes related to the social categories to which they belong, and whether this tendency varies as a function of ingroup identification. Female undergraduates (n=87) rated the extent to which positive and negative attributes, including being discriminated against, characterized themselves personally and women as a social category. As expected, negative attributes, including discrimination, were more strongly associated with the category than with the self, whereas positive attributes were more strongly associated with the self than with the category. Women who were lower in group identification were especially likely to show these discrepancy effects. The implications for personal and social identity are discussed.     

Children’s Understanding and Use of Four Dimensions of Social Status

ABSTRACT

Beginning early in life, children are exposed to people who differ in social status. In five studies, we investigate whether 3- to 6-year-old children recognize different dimensions of status (i.e., wealth, physical dominance, decision-making power, and prestige) and use these dimensions to inform their social judgments (preferences and resource allocation). Across studies, we found that by age 3, children identify high-status people as in-charge. Further, while 3-6-year-olds favor higher status individuals over lower status individuals on a preference measure, 5-6-year-olds allocate a resource to a lower status individual over a higher status individual and 3-4-year-olds are at chance in their allocation. We observed minimal differences across dimensions of status in these studies. Taken together, across five pre-registered studies, we demonstrated that children identify and use social status distinctions to inform their social judgments across a variety of different dimensions.     

Second-order beliefs about intention and children's attributions of sociomoral judgment

Predicting how another person will evaluate the intention underlying an action involves consideration of second-order mental states. Children (ages 5-10 years) and college students (N=105) predicted an observer's belief about an actor's intention and evaluated the actor from both their own perspectives and the perspective of the observer. Younger children were more likely than older children and adults to attribute a belief to the observer that mismatched the actor's prior intention. Attributed beliefs about intention were more likely to match negative prior intentions than to match positive prior intentions and were also more likely to match prior intentions when the observer knew the actor's prior intention than when the observer did not know the actor's prior intention. The judgments attributed to the observer were based on the beliefs about intention attributed to the observer, showing use of second-order mental states to infer another's sociomoral judgments.     

Children’s Implicit Leadership Theories in Middle Childhood: Christian Children's Perceptions in the Cavite Province

This mixed methods study explored the implicit leadership theories (ILTs) of children from Christian elementary schools in the Philippines, in response to the lack of importance attached to leadership ideas and leadership developmental experiences that occur in childhood. Jesus was the most frequently cited leader by the children who also showed a preference for the male stereotype for leadership. Among the nominated leader’s roles, religious figures, parents, teachers, and politicians received consideration from the children. The themes on leader’s attributes were categorized into four factors: (a) socioemotional, (b) spiritual–moral, (c) cognitive, and (d) physical. Males, older children, and non-Catholic participants were more likely to choose male leaders. Girls, Catholics, and young children were more likely to nominate a female leader.     

The development of same and different judgments

Junior kindergarten children, third-grade children, and college students were given a simultaneous pattern discrimination task, with simple and complex patterns, under either unlimited or limited (150 msec) viewing time. Under unlimited viewing, RTs to same patterns were faster than to different patterns for younger children and older males. Under limited viewing, same and different RTs were equivalent, but more errors were made in judging different patterns by all age groups. The RTs were longer to complex than to simple patterns, but the increase was differentially less for the youngest Ss, especially on same pairs. Since this age difference was found under both limited and unlimited viewing, it was not attributable to age differences in perceptual scanning strategies. The same-different asymmetry in RT under unlimited viewing and in error rate under limited viewing confirms across a wide age range previous findings with adults using codable stimuli. A two-process model for same and different judgments appears to be required, although young children may have had a response bias for same in Expt II.     

How status and stereotypes impact attributions to discrimination: The stereotype-asymmetry hypothesis

Past research suggests a status-asymmetry effect in attributions to discrimination such that people are more likely to make attributions to discrimination when the victim is from a lower status group than the perpetrator as compared to when the victim is from a higher status group than the perpetrator. The present studies test a stereotype-asymmetry effect, such that people are more likely to make attributions to discrimination when rejection occurs in a domain in which the victim is negatively rather than positively stereotyped. In Study 1 (observers) and Study 2 (victims), participants attributed rejection following a job interview to discrimination more when the victim was negatively stereotyped than when the victim was positively stereotyped. The stereotypicality of the domain was more important than the relative status of the victim and the perpetrator in determining judgments of discrimination. Thus stereotype-asymmetry is a key feature of the discrimination prototype.     

Organizational efforts to affirm sexual diversity: a cross-level examination

A growing number of organizations have enacted policies intended to recognize and affirm sexual diversity in the workforce. This research demonstrates that the more prevalent these policies, the less likely sexual minority members are to experience treatment discrimination. Further, as expected, more equitable treatment was associated with higher levels of satisfaction and commitment among lesbian and gay employees. Treatment discrimination was also systematically related to the use of 3 identity management strategies (i.e., counterfeiting, avoiding, integrating). Findings also illustrate the importance of considering individual attributes in diversity research. In particular, group identity attitudes were associated with work-related attitudes and identity management. Overall, the research demonstrates the importance of organizational efforts to affirm sexual diversity and highlights the need for future research in this area.     

Children's Sensitivity to Ulterior Motives When Evaluating Prosocial Behavior

Reasoning about ulterior motives was investigated among children ages 6–10 years (total N = 119). In each of two studies, participants were told about children who offered gifts to peers who needed help. Each giver chose to present a gift in either a public setting, which is consistent with having an ulterior motive to enhance one's reputation, or in a private setting, which is not consistent with having an ulterior motive. In each study, the 6‐ to 7‐year olds showed no evidence of understanding that the public givers might have ulterior motives, but the 8‐ to 10‐year olds rated the private givers more favorably. In 3. , the older children were more likely than the younger children to refer to impression management when explaining their judgments of the givers. The younger children who mentioned impression management did so to justify a preference for public givers (e.g., by explaining that public givers are nicer because more of their peers will know that they are nice). Results from 4. suggest that developmental change in children's reasoning about intentions and social outcomes contributes to their understanding of ulterior motives.