Different attitudes toward humor between Chinese and American students: evidence from the Implicit Association Test

Although cross-cultural research indicates that Chinese people demonstrate less humor than do Americans, little research addresses the reasons. This cross-cultural difference may be largely due to different implicit attitudes toward humor held by Chinese and Americans, deeply rooted in the two cultural traditions. Both self-report evaluation and the Implicit Association Test (IAT) were used to compare Chinese and American attitudes toward humor. Although 60 Chinese undergraduate students showed no significant difference from 33 American exchange students in explicit attitudes toward humor, the former associated humor more frequently with unpleasant adjectives and seriousness with pleasant adjectives on the IAT; the opposite pattern was found for the American group. This indicated a negative implicit attitude toward humor among the Chinese students.     

Application of Herek's attitudes toward lesbians and gay men scale in The Netherlands

A national sample of 921 respondents from the Dutch population completed the translated, slightly modified version of Herek's Attitudes Toward Lesbians and Gay Men Scale, originally developed in the USA for the assessment of attitudes toward lesbians and gay men. The present study was the first attempt to test the applicability of the scale in the Netherlands. In line with previous American findings, all scale items loaded highly on one factor. The scores also correlated with another measure of attitudes toward lesbians and gay men, namely, 'denial of equal rights' (r = .76), and with 'traditional view of women' (r = .48), 'importance of traditional marriage' (r = .53), and 'authoritarianism' (r = .31). Data support the scale's acceptable reliability and construct and discriminant validity.     

Implicit attitudes towards people with visible difference: findings from an Implicit Association Test

Research on implicit and explicit attitudes towards those with a visible difference has provided contradictory findings. While studies suggest explicit attitudes towards those with a visible difference are positive, implicit attitudes are likely to be negative. An Implicit Association Test measured attitudes towards visible differences in 129 adults finding no evidence of negative implicit attitudes. This contrasts with previous findings and accounts of those with a visible difference who report perceiving negative behaviours by the general public. Results are discussed in terms of what is known about perceiving faces that are different, as well as socio-cultural changes. These findings provide preliminary evidence that implicit attitudes towards visible difference are not negative, and that behaviour may be a result of uncertainty regarding how to behave.     

Measuring implicit attitudes toward physical activity and sedentary behaviors: Test-retest reliability of three scoring algorithms of the Implicit Association Test and Single Category-Implicit Association Test

ObjectivesThe Implicit Association Test (IAT) and the Single-Category IAT (SC-IAT) are two frequently used measures of implicit attitudes. Nonetheless, the test-retest reliability of these measures has not been investigated. The aim of this study was to examine the test-retest reliability of a physical activity versus sedentary behavior IAT, a physical activity SC-IAT, and a sedentary behavior SC-IAT.MethodA total of 111 older adults living with chronic diseases were recruited. They either completed a physical activity versus sedentary behavior IAT (N = 54) or two independent SC-IATs of physical activity and sedentary behavior (N = 57). These tests were administered twice in a one-hour interval. Three scores were computed for each test (D-Score, DW-Score, IP-Score). Both absolute and relative test-retest reliability was computed.ResultsRegarding absolute reliability, the tests were comparable regardless of the scoring algorithm (Coefficients of Repeatability ranged from 1.27 for the two SC-IATs with the D-Score, to 1.36 for the IAT with the D-Score and DW-Score). Regarding relative test-retest reliability, the IAT systematically showed better reliability than the two SC-IATs. The DW-Score systematically exhibited better reliability compared to other scores (Intraclass Correlation Coefficient ranged from 0.20 for the sedentary behavior SC-IAT with the D-Score to 0.78 for the IAT with the DW-Score).ConclusionAdequate test-retest reliability for the IAT was supported independently from the scoring algorithms. Test-retest reliability for the two independent SC-IATs was not supported in this study. The IAT is more sensitive to change than the SC-IATs, which needs to be accounted for in future research on physical activity and sedentary behavior implicit attitudes.     

Using the Implicit Association Test to Assess Children's Implicit Attitudes toward Smoking

The development and psychometric properties of an Implicit Association Test (IAT) measuring implicit attitude toward smoking among fifth grade children were described. The IAT with "sweets" as the contrast category resulted in higher correlations with explicit attitudes than did the IAT with "healthy foods" as the contrast category. Children with family members who smoked (versus non-smoking) and children who were high in sensation seeking (versus low) had a significantly more favorable implicit attitude toward smoking. Further, implicit attitudes became less favorable after engaging in tobacco prevention activities targeting risk perceptions of addiction. Results support the reliability and validity of this version of the IAT and illustrate its usefulness in assessing young children's implicit attitude toward smoking.     

Process components of the Implicit Association Test: a diffusion-model analysis

The authors present a diffusion-model analysis of the Implicit Association Test (IAT). In Study 1, the IAT effect was decomposed into 3 dissociable components: Relative to the compatible phase, (a) ease and speed of information accumulation are lowered in the incompatible phase, (b) more cautious speed-accuracy settings are adopted, and (c) nondecision components of processing require more time. Studies 2 and 3 assessed the nature of interindividual differences in these components. Construct-specific variance in the IAT relating to the construct to be measured (such as implicit attitudes) was concentrated in the compatibility effect on information accumulation (Studies 2 and 3), whereas systematic method variance in the IAT was mapped on differential speed-accuracy settings (Study 3). Implications of these dissociations for process theories of the IAT and for applications are discussed.     

Novel attitudes can be faked on the Implicit Association Test

We asked participants to imagine that a researcher would provide them with positive or negative information about fictitious social groups. Half of the participants were asked to act in such a way that they would conform to the expectations of the researcher. The other participants were asked to behave in the manner opposite to what the researcher expected. Participants then completed an IAT designed to measure the newly formed attitudes toward the fictitious social groups. The direction of the IAT effect depended on the faking instructions. The results call for caution when using the IAT to study the development of implicit attitudes.     

Gender differences in attitudes toward gay men and lesbians: the role of motivation to respond without prejudice

Research has uncovered consistent gender differences in attitudes toward gay men, with women expressing less prejudice than men (Herek, 2003). Attitudes toward lesbians generally show a similar pattern, but to a weaker extent. The present work demonstrated that motivation to respond without prejudice importantly contributes to these divergent attitudes. Study 1 revealed that women evince higher internal motivation to respond without prejudice (IMS, Plant & Devine, 1998) than do men and that this difference partially mediates the relationship between gender and attitudes toward gay men. The second study replicated this finding and demonstrated that IMS mediates the relationship between gender and attitudes toward lesbians. Study 2 further revealed that gender-role variables contribute to the observed gender differences in motivation to respond without prejudice. These findings provide new insights into the nature of sexual prejudice and for the first time point to possible antecedents of variation in motivation to respond without prejudice.     

Contact with out-group friends as a predictor of meta-attitudinal strength and accessibility of attitudes toward gay men

Two studies examined the effects of cross-group friendships on heterosexuals' attitudes toward gay men. In Study 1, the authors tested the effects of cross-group friendships with gay men on out-group attitudes, meta-attitudinal strength, and attitude accessibility. The authors simultaneously explored mediational effects of intergroup anxiety. Path analysis showed that cross-group friendships were associated with meta-attitudinally stronger and more accessible out-group attitudes, and the effects on all 3 criterion variables were mediated by intergroup anxiety. In Study 2, the authors sought to replicate the basic results of Study 1, while additionally exploring mediational effects of closeness of cross-group friendship and moderational effects of perceived group typicality. Structural equation modeling showed that cross-group friendships were associated with meta-attitudinally stronger and more accessible out-group attitudes; friendships had indirect effects on all 3 criterion variables, via closeness of friendship and intergroup anxiety. Closeness of friendship only predicted lower intergroup anxiety, however, when the out-group friend was perceived as highly typical. The authors emphasize the importance of considering the nature of out-group attitudes more completely when evaluating the effectiveness of intergroup contact in reducing prejudice.     

Implicit and explicit measures of sexual orientation attitudes: in group preferences and related behaviors and beliefs among gay and straight men

The relations among implicit and explicit measures of sexual orientation attitudes and sexual-orientation-related behavior and beliefs among gay men (Study 1) and straight men (Studies 1 and 2) were explored. Study 1 found relations between implicit and explicit measures of sexual orientation attitudes, large differences between gay and straight men on both implicit and explicit measures, and that these measures predicted sexual-orientation-related behaviors among gay men. Also, only straight men exhibited a negative relation between their attitudes toward homosexuality and heterosexuality. Study 2 found that as straight men held more negative attitudes toward homosexuality, they more strongly endorsed the importance of heterosexual identity and of traditional masculine gender roles. These endorsements mediated the negative relation between their attitudes toward heterosexuality and homosexuality. Implications for assessing attitudes toward sexual orientation and their relations for sexual orientation identity are discussed.     

Intentional faking of the single category Implicit Association Test and the Implicit Association Test

The Implicit Association Test (IAT) provides a relative measure of implicit association strengths between target and attribute categories. In contrast, the Single Category Implicit Association Test (SC-IAT) measures association strength with a single attribute category. This can be advantageous if a complementary category--as used in the IAT--cannot be composed or is undesired. If the SC-IAT is to be a meaningful supplement to the IAT, it should meet the same requirements. In an online experiment with a large and heterogeneous sample, the fakability of both implicit measures was investigated when measuring anxiety. Both measures were fakable through specific instruction (e.g., "Slow down your reactions") but unfakable through nonspecific faking instruction even though nonspecific instruction was given immediately before the critical blocks (e.g., "Alter your reaction times"). When comparing the methodological quality of both implicit measures, the SC-IAT had lower internal consistency than the IAT. Moreover, with specific faking instructions, the SC-IAT was possible to fake to a larger extent than the IAT.     

Psychological correlates of attitudes toward men

The relation between attitudes toward men and a number of personality, attitude, and health factors was studied. The 379 respondents (176 men, 203 women) completed the Attitudes Toward Men Scale (A. N. lazzo, 1983) and measures of the Big Five personality factors, conservatism, male bashing, attitudes toward women, sex role, locus of control, and health (including depression, anxiety, and self-esteem). A regression analysis using correlates of attitudes toward men indicated that, among women, femininity and self-esteem were important in predicting attitudes toward men. Among men, masculinity, self-esteem, and age were most important in predicting attitudes toward men.     

Implicit and explicit attitudes toward high-fat foods in obesity

This study examined implicit and explicit attitudes toward high-fat foods in obese (n = 30) and normal-weight controls (n = 31). The Implicit Association Test (A. G. Greenwald, D. E. McGee, & J. L. K. Schwartz, 1998) was used to measure the differential association of the 2 target categories--high-fat vs. low-fat food words--with an attribute dimension (positive vs. negative). Results suggest that obese people are characterized by a significantly stronger implicit negative attitude toward high-fat foods than are normal-weight controls. This implicit negative attitude is contradictory to their preferences and behavior: Several studies indicate that obese people prefer and consume high-fat foods. Apparently, obese people like the taste of high-fat foods but not the fat content itself, not only on the explicit but also on the implicit level.     

A multitrait-multimethod validation of the Implicit Association Test: implicit and explicit attitudes are related but distinct constructs

Recent theoretical and methodological innovations suggest a distinction between implicit and explicit evaluations. We applied Campbell and Fiske's (1959) classic multitrait-multimethod design precepts to test the construct validity of implicit attitudes as measured by the Implicit Association Test (IAT). Participants (N = 287) were measured on both self-report and IAT for up to seven attitude domains. Through a sequence of latent-variable structural models, systematic method variance was distinguished from attitude variance, and a correlated two-factors-per-attitude model (implicit and explicit factors) was superior to a single-factor-per-attitude specification. That is, despite sometimes strong relations between implicit and explicit attitude factors, collapsing their indicators into a single attitude factor resulted in relatively inferior model fit. We conclude that these implicit and explicit measures assess related but distinct attitude constructs. This provides a basis for, but does not distinguish between, dual-process and dual-representation theories that account for the distinctions between constructs.     

Minimizing the influence of recoding in the Implicit Association Test: the Recoding-Free Implicit Association Test (IAT-RF)

Recoding processes can influence the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) in a way that impedes an unequivocal interpretation of the resulting compatibility effects. We present a modified version of the IAT that aims to eliminate recoding, the IAT-RF (short for "IAT-recoding free"). In the IAT-RF, compatible and incompatible assignments of categories to responses switch randomly between trials within a single experimental block. Abandoning an extended sequence of consistent category-response mappings undermines recoding processes in the IAT-RF. Two experiments reveal that the IAT-RF is capable of assessing compatibility effects between the nominally defined categories of the task and effectively prevents recoding. By enforcing a processing of the stimuli in terms of their task-relevant category membership, the IAT-RF eliminates the confounding of compatibility effects with task switch costs and becomes immune against biased selections of stimuli.     

Minimizing the influence of recoding in the Implicit Association Test: The Recoding-Free Implicit Association Test (IAT-RF)

Recoding processes can influence the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) in a way that impedes an unequivocal interpretation of the resulting compatibility effects. We present a modified version of the IAT that aims to eliminate recoding, the IAT-RF (short for “IAT–recoding free”). In the IAT-RF, compatible and incompatible assignments of categories to responses switch randomly between trials within a single experimental block. Abandoning an extended sequence of consistent category–response mappings undermines recoding processes in the IAT-RF. Two experiments reveal that the IAT-RF is capable of assessing compatibility effects between the nominally defined categories of the task and effectively prevents recoding. By enforcing a processing of the stimuli in terms of their task-relevant category membership, the IAT-RF eliminates the confounding of compatibility effects with task switch costs and becomes immune against biased selections of stimuli.     

内隐联想测验：信度、效度及原理

内隐联想测验（Implicit Association Test）是一种评估个体对两个概念的自动化联系强度的间接测量方法,近年来被广泛应用于内隐社会认知研究。有很多证据显示,较之于外显测验,IAT能为研究提供更多新的信息,但其信度、效度指标都有待改善,而且不同学者对其测验原理仍有不同解释。因此,研究者对IAT的应用及对其结果的解释需持谨慎态度。另外,文章还简单介绍了IAT数据处理的新方法和一些IAT的变式。     

Modern prejudice toward gay men and lesbian women: assessing the viability of a measure of modern homonegative attitudes within an Irish context

The authors examined the psychometric properties of the gay and lesbian versions of the Modern Homonegativity Scale (MHS-G and MHS-L) in samples of heterosexual Irish university students (Ns=179 and 353). Confirmatory factor analyses revealed that the MHS-G and MHS-L were unidimensional and factorially distinct from a well-established measure of old-fashioned homonegativity (Attitudes Toward Lesbians and Gay Men Scale [ATLG]). Alpha coefficients for both versions of the MHS were good (range = .81 to .86), with 95% confidence intervals suggesting that unsatisfactory levels of scale score reliability (i.e., alpha values < .70) were relatively implausible. As hypothesized, participants' level of modern homonegativity correlated positively with their levels of old-fashioned and modem racism, patriotism, nationalism, religious fundamentalism, social dominance, and perceived political conservatism. The authors also observed a substantial inverse correlation between modern prejudice toward sexual minorities and support for their human rights. Finally, a series of multiple regression analyses indicated that, despite their interrelatedness, modern and old-fashioned homonegativity, particularly as they pertain to gay men, possess differential predictors. Limitations of the current series of studies and the need to conduct further research on attitudes toward sexual minorities within an Irish context are also discussed.     

Attitudes and the Implicit Association Test.

Three studies examined the relationship between the Implicit Association Test (IAT) and explicit attitudes. In the 1st and all subsequent studies, the lack of any correlation between the IAT and explicitly measured attitudes supports the view that the IAT is independent from explicit attitudes. Study 2 examined the relationships among the IAT, explicit attitudes, and behavior and found that the explicit attitudes predicted behavior but the IAT did not. Finally, in Study 3 it was found that the IAT was affected by exposing participants to new associations between attitude objects, whereas the explicit attitudes remained unchanged. Taken together, these results support an environmental association interpretation of the IAT in which IAT scores reflect the associations a person has been exposed to in his or her environment rather than the extent to which the person endorses those evaluative associations.     

The relationship between social dominance orientation,gender role orientation and attitudes toward gay men and lesbians in a Turkish sample

Current Psychology - Sexual prejudice refers to negative attitudes towards individuals based on their sexual orientation. Scholars have shown an interest in identifying the factors that may...