The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

No evidence for subliminal affective priming with emotional facial expression primes

The present study investigated whether facial expressions of emotion presented outside consciousness awareness will elicit evaluative responses as assessed in affective priming. Participants were asked to evaluate pleasant and unpleasant target words that were preceded by masked or unmasked schematic (Experiment 1) or photographic faces (Experiments 1 and 2) with happy or angry expressions. They were either required to perform the target evaluation only or to perform the target evaluation and to name the emotion expressed by the face prime. Prime-target interval was 300 ms in Experiment 1 and 80 ms in Experiment 2. Naming performance confirmed the effectiveness of the masking procedure. Affective priming was evident after unmasked primes in tasks that required naming of the facial expressions for schematic and photographic faces and after unmasked primes in tasks that did not require naming for photographic faces. No affective priming was found after masked primes. The present study failed to provide evidence for affective priming with masked face primes, however, it indicates that voluntary attention to the primes enhances affective priming.     

阈上阈下启动刺激在不同锻炼人群中引发自动评价的特点

双加工理论认为锻炼行为形成中自动加工（系统1）和熟虑加工（系统2）是两个相互作用但又截然不同的信息处理系统,其中自动评价通过触发系统1的自动加工过程激活运动记忆自发的心理联想,并对运动进行情感评价,从而影响锻炼行为。本研究的目的是检测锻炼相关刺激在不同锻炼人群中引发的自动评价特点。采用评价启动任务范式,实验1和实验2分别给予阈上和阈下锻炼词或非锻炼词作为启动刺激,之后要求被试对积极或者消极目标词进行按键反应。研究结果显示无论阈上还是阈下呈现锻炼启动词,均表现为锻炼组对积极目标词反应速度更快。结果表明：锻炼人群对于锻炼词具有积极自动评价。     

Affective priming as an indirect measure of food preferences acquired through odor conditioning

The present study aimed at investigating affective priming for originally neutral food stimuli that recently acquired their affective meaning through odor conditioning. In a first phase, pictures of different brands of yogurts (CSs) were contingently presented with a positive or negative odor (US). In a subsequent phase, the yogurt CSs were used as primes in an affective priming procedure. Rating data showed that the acquisition procedure resulted in a reliable evaluative learning effect. This could be corroborated by the results of the priming task. Participants responded faster to positive target words and made fewer errors when they were preceded by a CS that had been associated with a positive odor, as compared to a CS that was associated with a negative odor. A reversed pattern was present for negative targets. Based on these findings, it is suggested that affective priming might be used as a demand-free measure of evaluative learning.     

Evaluative priming from subliminal emotional words: Insights from event-related potentials and individual differences related to anxiety

The present ERP study investigated effects of subliminal emotional words on preference judgments about subsequent visual target stimuli (paintings, portraits). Each target was preceded by a masked 17-ms emotional adjective. Four classes of prime words were distinguished according to the combinations of positive/negative valence and high/low arousal. Targets were liked significantly more after positive-arousing primes (e.g., happy), relative to negative-arousing (brutal), positive-nonarousing (mild), and negative-nonarousing primes (lazy). In the target ERP, amplitude of right-hemisphere positive slow wave was increased after positive-arousing compared to negative-arousing primes. Evaluative priming effects on judgments and ERPs were more pronounced in high state-anxious participants. The results suggest that (1) there is indeed affective/semantic processing of unconscious words, (2) evaluative priming operates relatively late during target processing, (3) to be effective, prime words need to score high on the arousal dimension, and (4) individual differences in state anxiety modulate the susceptibility to subliminal evaluative priming.     

Priming effects on the N400 in the affective priming paradigm with facial expressions of emotion

We studied the effect of facial expression primes on the evaluation of target words through a variant of the affective priming paradigm. In order to make the affective valence of the faces irrelevant to the task, the participants were assigned a double prime–target task in which they were unpredictably asked either to identify the gender of the face or to evaluate whether the word was pleasant or unpleasant. Behavioral and electrophysiological (event-related potential, or ERP) indices of affective priming were analyzed. Temporal and spatial versions of principal components analyses were used to detect and quantify those ERP components associated with affective priming. Although no significant behavioral priming was observed, electrophysiological indices showed a reverse priming effect, in the sense that the amplitude of the N400 was higher in response to congruent than to incongruent negative words. Moreover, a late positive potential (LPP), peaking around 700 ms, was sensitive to affective valence but not to prime–target congruency. This pattern of results is consistent with previous accounts of ERP effects in the affective priming paradigm that have linked the LPP with evaluative priming and the N400 with semantic priming. Our proposed explanation of the N400 priming effects obtained in the present study is based on two assumptions: a double check of affective stimuli in terms of valence and specific emotion content, and the differential specificities of facial expressions of positive and negative emotions.     

The positivity proportion effect: A list context effect in masked affective priming

In the evaluative decision task, participants decide whether target words denote something positive or negative. Positive and negative prime words are known to engender so-called affective priming effects in this task. Primes were sandwich masked, and the proportion of positive to negative target words was manipulated. In Experiment 1, prime valence and positivity proportion interacted, so that primes of the less frequently presented target valence caused larger priming effects. Experiment 2 rendered an explanation of this interaction in terms of response bias unlikely, Experiment 3 ruled out a peripheral locus of the effect, and Experiment 4 ruled out an account in terms of stimulus repetition. The effect is explained by means of an attentional bias favoring the rare kind of valence.     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.     

Masked repetition and phonological priming within and across modalities

Lexical decision latencies to word targets presented either visually or auditorily were faster when directly preceded by a briefly presented (53-ms) pattern-masked visual prime that was the same word as the target (repetition primes), compared with different word primes. Primes that were pseudohomophones of target words did not significantly influence target processing compared with unrelated primes (Experiments 1-2) but did produce robust priming effects with slightly longer prime exposures (67 ms) in Experiment 3. Like repetition priming, these pseudohomophone priming effects did not interact with target modality. Experiments 4 and 5 replicated this general pattern of effects while introducing a different measure of prime visibility and an orthographic priming condition. Results are interpreted within the framework of a bimodal interactive activation model.     

Interaction of prime and target in the subliminal affective priming effect

It has been found that an emotional stimulus such as a facial expression presented subliminally can affect subsequent information processing and behavior, usually by shifting evaluation of a subsequent stimulus to a valence congruent with the previous stimulus. This phenomenon is called subliminal affective priming. The present study was conducted to replicate and expand previous findings by investigating interaction of primes and targets in the affective priming effect. Two conditions were used. Prime (subliminal presentation 35 msec.) of an angry face of a woman and a No Prime control condition. Just after presentation of the prime, an ambiguous angry face or an emotionally neutral face was presented above the threshold of awareness (500 msec.). 12 female undergraduate women judged categories of facial expressions (Anger, Neutral, or Happiness) for the target faces. Analysis indicated that the Anger primes significantly facilitated judgment of anger for the ambiguous angry faces; however, the priming effect of the Anger primes was not observed for neutral faces. Consequently, the present finding suggested that a subliminal affective priming effect should be more prominent when affective valence of primes and targets is congruent.     

Unintentional processing of motivational valence

Recent motivational affective priming studies (Moors & De Houwer, 2001; Moors, De Houwer, & Eelen, 2004) showed that primes that indicate success on a goal-inducing task facilitate positive target responses whereas primes that indicate failure on that task facilitate negative target responses. In the current studies, we examined whether these priming effects depend on consciously intentional processing of the motivational valence of the primes. In Experiment 1, the outcome of success or failure was presented not only immediately before the target (i.e., the prime) but also a second time after the target response. This should encourage participants to ignore the prime. In Experiment 2, participants were asked to respond to the targets within 600 ms after target onset. As a result, participants had little opportunity to process the motivational prime valence in a consciously intentional way. Nevertheless, strong affective priming effects were found in both studies. These results provide additional support for the claim that motivational valence can be processed without the conscious intention to do so.     

On the locus of priming and inverse priming effects

Visual stimuli that are made invisible by a following mask can affect overt motor responses and nonmotor processing. Previous studies have compared the effects of primes that were perceptually similar to the subsequent stimulus with those of primes that were perceptually similar to an alternative stimulus. The present study examined the effect of congruent primes that are perceptually dissimilar to the target (or the cue) but are nonetheless associated with the same response (or the same task) as the later stimulus. Positive and inverse priming effects (negative compatibility effects) were studied in a target priming paradigm (Experiments 1 and 2) and in a cue priming paradigm (Experiments 3 and 4). The results showed stronger priming effects with similar primes than with dissimilar congruent primes. However, the effects of perceptually dissimilar congruent primes differed from those of dissimilar incongruent primes. These findings suggest that a substantial part of both positive target and cue priming effects is produced at levels of processing that are not affected by perceptual similarity. The version of inverse priming effects examined in this study, however, seems to arise from perceptual processing that is affected by the similarity between a prime and the stimulus that follows the mask.     

On wildebeests and humans: the preferential detection of negative stimuli

On the basis of a functional perspective, we hypothesized that negative stimuli are detected faster than positive stimuli. In Experiment 1, participants were subliminally presented with positive and negative words or with no words at all. After each presentation, participants were asked whether they had seen a word. They detected negative words more accurately than positive words. In Experiment 2, participants were subliminally presented with negative or positive words. After each presentation, they were asked whether the presented word was positive or negative. Negative words were correctly categorized more often than positive words. Experiment 3 showed that although participants correctly categorized negative words more often than positive words, they could not guess the meaning of the words better than would be expected by chance. The results are discussed against the background of recent findings on basic affective processes.     

Unconscious semantic activation depends on feature-specific attention allocation

We examined whether semantic activation by subliminally presented stimuli is dependent upon the extent to which participants assign attention to specific semantic stimulus features and stimulus dimensions. Participants pronounced visible target words that were preceded by briefly presented, masked prime words. Both affective and non-affective semantic congruence of the prime-target pairs were manipulated under conditions that either promoted selective attention for affective stimulus information or selective attention for non-affective semantic stimulus information. In line with our predictions, results showed that affective congruence had a clear impact on word pronunciation latencies only if participants were encouraged to assign attention to the affective stimulus dimension. In contrast, non-affective semantic relatedness of the prime-target pairs produced no priming at all. Our findings are consistent with the hypothesis that unconscious activation of (affective) semantic information is modulated by feature-specific attention allocation.     

Backward affective priming: Even when the prime is late, people still evaluate

It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli.     

The valence of sex:Automatic affective associations in erotophilia and erotophobia

Sexual stimuli may elicit positive and negative emotions that can impact sexual thoughts, responses, and behavior. To date, most research on affect and sexuality has focused on conscious processes and affective states. Less is known about how automatic and trait-level affective processes influence our reactions to sexual stimuli. This study used a priming task with backward masking and a trait measure of erotophobia-erotophilia - the tendency to respond to sex on a negative-to-positive continuum - to improve our understanding of the role of automatic and affective processes in response to sexual stimuli. Erotophilic individuals demonstrated automatic associations between sexual primes and positively-valenced targets, whereas erotophobic individuals classified negatively-valenced targets faster regardless of whether primes were sexual or neutral. The findings suggest that the valence of sexual stimuli can be processed automatically and is associated with trait-level affective responses to sex. Implications for research on risky sexual behavior and sexual dysfunction are discussed.     

Reversing the affective congruency effect: The role of target word frequency of occurrence

In this research the outcome of an affective priming experiment is shown to critically depend on the frequency of occurrence of the target words used. Low frequency target words (5.7 occurrences per million words) resulted in an affective congruency effect, i.e., faster responses following affectively congruent than incongruent primes. High frequency target words (32.6 occurrences per million) resulted in a reverse priming effect, i.e., faster responses following incongruent than congruent primes. The size of the congruency effect was larger than the size of the reverse priming effect, thus masking its emergence when word frequency was not taken into account. We propose that target word frequency has its influence via an accessibility-related mechanism having to do with differences in observed changes in affect between prime and target.     

高社交焦虑个体对正性面孔的解释偏差

本研究采用情绪启动范式考察社交焦虑个体对正性刺激解释偏差。研究以正性和打碎的面孔为启动项,正性或负性非社交词为目标项,要求高社交焦虑组被试和控制组被试判断目标项的情感色彩,并记录其反应时与准确率。结果发现,两组被试具有不同的情绪启动模式：高焦虑组被试未表现出显著地相容性效应;他们在正性-正性条件下的反应时显著慢于控制组被试。研究结果提示高社交焦虑个体具有对正性社交刺激的解释偏差,他们不能充分理解正性社交刺激的积极含义。     

The automatic evaluation of novel stimuli

From classic theory and research in psychology, we distill a broad theoretical statement that evaluative responding can be immediate, unintentional, implicit, stimulus based, and linked directly to approach and avoidance motives. This statement suggests that evaluative responses should be elicited by novel, nonrepresentational stimuli (e.g., abstract art, "foreign" words). We tested this hypothesis through combining the best features of relevant automatic–affect research paradigms. We first obtained explicit evaluative ratings of novel stimuli. From these, we selected normatively positive and negative stimuli to use as primes in a sequential priming paradigm. Two experiments using this paradigm demonstrated that briefly presented novel prime stimuli were evaluated automatically, as they facilitated responses to subsequently presented target stimuli of the same valence just as much as did pictures or names of real objects. A final experiment revealed that exposure to novel stimuli produces muscular predispositions to approach or avoid them.     

Congruity effects evoked by subliminally presented primes: automaticity rather than semantic processing

In a size judgment task on words denoting concrete objects, subliminally presented stimuli that preceded the targets influenced response times and were dependent on whether responses to the prime and the target were congruent or incongruent (Experiment 1). These findings, mirroring S. Dehaene et al. (1998), imply that primes are unconsciously categorized and processed to the response stage. However, the effect does not generalize to primes that are not in the response set (Experiment 2), and even exposure to primes not in the response set in an interleaved naming-size judgment task fails to induce it (Experiment 3). However, the effect generalizes from lowercase primes to the same set of uppercase targets (Experiment 4), suggesting an abstract level of operation. The findings suggest that rather than resulting from unconscious prime categorization, the congruity effect results from automatized stimulus-response mappings. Potential differences between the number and the word domain are discussed.