Being flexible or rigid in goal-directed behavior: When positive affect implicitly motivates the pursuit of goals or means

Building on previous research on the role of positive affect as implicit motivator we investigated both flexibility and rigidity in goal-directed behavior. Given that goal-directed behavior can be represented in terms of goals or means, we suggest that goal-directed behavior is more flexible in switching means when positive affect implicitly motivates a person to reach the goal, but is more rigid in switching means when positive affect implicitly motivates a person to perform a specific means. Three experiments corroborated this idea: the speed of switching from a learned goal-directed means to a new means was facilitated when positive affect was attached to the representation of the goal, whereas this switching was slowed down when positive affect was attached to the representation of the learned means. Together, these findings provide new insights into the occurrence of flexibility and rigidity in implicitly motivated goal-directed behavior.     

Inequality as ingroup privilege or outgroup disadvantage: the impact of group focus on collective guilt and interracial attitudes

Among members of privileged groups, social inequality is often thought of in terms of the disadvantages associated with outgroup membership. Yet inequality also can be validly framed in terms of ingroup privilege. These different framings have important psychological and social implications. In Experiment 1 (N = 110), White American participants assessed 24 statements about racial inequality framed as either White privileges or Black disadvantages. In Experiment 2 (N = 122), White participants generated examples of White privileges or Black disadvantages. In both experiments, a White privilege framing resulted in greater collective guilt and lower racism compared to a Black disadvantage framing. Collective guilt mediated the manipulation's effect on racism. In addition, in Experiment 2, a White privilege framing decreased White racial identification compared to a Black disadvantage framing. These findings suggest that representing inequality in terms of outgroup disadvantage allows privileged group members to avoid the negative psychological implications of inequality and supports prejudicial attitudes.