The Effects of Social Power on Goal Content and Goal Striving: A Situated Perspective

In this article, we integrate recent findings on the ways power affects goal pursuit. We review literature suggesting that power has two unique effects on goal pursuit: it affects the goals individuals choose to pursue, and the ways they pursue them. In short, we maintain that power‐holders prefer goals that suit their privileged positions – reward oriented and hierarchy‐maintenance goals – as well as goals that come easily to mind because they are chronically accessible or afforded in the situation. We go on to show that powerful individuals exhibit better self‐regulation during goal striving than powerless individuals, independently of goal content. Finally, we review conditions that reverse the effects of power on goal pursuit.     

成就目标启动对风险偏好的调节作用

新近研究发现,目标可以在无意识的条件下被激活并自动地引导行为以达成目标,但其内部机制尚不清楚。本研究试图考察风险偏好是否受无意识目标调节。实验采用问卷作为启动刺激,分别启动被试追求成功的目标与避免失败的目标,并在收益框架下和损失框架下测量被试的风险偏好。结果发现：在收益框架下,受到追求成功目标启动的被试比受到避免失败目标启动的被试更加偏好风险;而在损失框架下,两组被试间未发现显著差异。上述结果表明自动激活的成就目标可以影响个体的风险偏好,使个体面对风险情境时能做出更合适的行为以达成目标,即对风险偏好的调节是无意识目标自动影响行为的途径之一。     

Nonconscious relationship reactance: When significant others prime opposing goals

Individuals nonconsciously and unintentionally pursue goals they associate with relationship partners ( [Fitzsimons and Bargh, 2003] and [Shah, 2003]). Here, we demonstrate conditions under which individuals nonconsciously and unintentionally reject goals they associate with relationship partners and instead pursue opposing goals. In Experiment 1, participants were subliminally primed with the name of a controlling significant other who had a particular goal for them. Without awareness or intent, participants pursued a goal that directly opposed their significant other’s wishes. In Experiment 2, chronic reactance was shown to moderate this effect: Low-reactant individuals adopted a subliminally primed significant other’s goal, whereas high-reactant individuals pursued an opposing goal. This research suggests that in response to controlling significant others and among chronically reactant individuals, the nonconscious activation of relational representations can automatically elicit oppositional goal pursuits, even when pursuit of an oppositional goal results in a personally suboptimal outcome.     

How Positive and Negative Feedback Motivate Goal Pursuit

This article explores the feedback individuals give, seek, and respond to in the course of pursuing their goals. We propose that positive feedback motivates goal pursuit when it signals an increase in goal commitment, whereas negative feedback motivates goal pursuit when it signals insufficient goal progress. We review research suggesting that whether individuals are drawn to evaluate their level of commitment versus rate of progress determines the type of feedback (positive or negative) that best motivates them to pursue their goals. We then review research suggesting that these effects of feedback operate by inducing positive and negative general moods as well as specific emotions.     

Goal Imagery: Bridging the Gap Between Implicit Motives and Explicit Goals

Two studies examined the role of goal imagery (i.e., the perception-like mental representation of the pursuit and attainment of a goal) in establishing congruence between individuals' implicit motives and their inclination to pursue explicit goals assigned to them. Study 1 found that after a goal-imagery exercise, implicit needs for power and affiliation predicted participants' affective arousal and their commitment to a social-interaction goal furnished with power- and affiliation-related incentives. In Study 2, implicit power motivation predicted the level of performance participants achieved in pursuit of a competitive performance goal after a goal-imagery exercise. Without goal imagery, however, participants' motivation to pursue an explicit goal was independent of their implicit motive dispositions in both studies.     

A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals

Although much of consumption behavior is prompted by the pursuit of happiness, enduring happiness remains elusive, since happiness is destined to adaptation. Our research identifies a novel yet simple method of slowing hedonic adaptation from consumption activities: reducing specificity of the happiness goal. We propose that in the realm of happiness, contrary to findings from other domains, having a general (e.g., feeling good) versus a specific (e.g., excitement) emotional goal might hold the key to more enduring happiness. One lab experiment and a longitudinal study demonstrate general (vs. specific) goals expand the breadth of emotions experienced from consumption activities, which in turn impact the top‐of‐mind awareness of the consumption target over time; higher top‐of‐mind awareness of the target allows one to continue to derive happiness from it. Importantly, the happiness advantage of general emotional goals strengthens over time. Given a significant tendency by consumers to pursue specific happiness goals (as three pilot studies reveal), a simple change in the way they formulate their happiness goals could be consequential for consumer wellbeing.     

无意识目标对道德取向的调节作用

已有研究表明目标可以在无意识的条件下被激活并自动地引导行为以达成目标,但该过程是否通过调节心理准备状态实现尚不清楚。本研究考察了无意识目标对个体道德取向的影响。实验1通过语义启动方式激活被试的成就目标,结果发现,与未激活任何目标的被试相比,激活了无意识成就目标的被试更偏向功利主义道德取向。实验2激活被试母亲的概念,结果发现这部分被试比对照组更偏向道义主义道德取向。上述结果表明,自动激活的目标可以影响个体的道德取向,使个体面对道德情境时能做出更合适的行为以达成目标。     

Goal contagion: perceiving is for pursuing

Six studies examined the goal contagion hypothesis, which claims that individuals may automatically adopt and pursue a goal that is implied by another person's behavior. Participants were briefly exposed to behavioral information implying a specific goal and were then given the opportunity to act on the goal in a different way and context. Studies 1-3 established the goal contagion phenomenon by showing that the behavioral consequences of goal contagion possess features of goal directedness: (a) They are affected by goal strength, (b) they have the quality of goal appropriateness, and (c) they are characterized by persistence. Studies 4-6 show that people do not automatically adopt goals when the observed goal pursuit is conducted in an unacceptable manner, because the goal will then be perceived as unattractive. The results are discussed in the context of recent research on automatic goal pursuits.     

Openness to Experience and regulatory focus: Evidence of motivation from fit

Regulatory fit occurs when one’s strategies of goal pursuit sustain one’s interests in an activity, which can enhance motivation [e.g., Higgins, E. T. (2005). Value from regulatory fit. Current Directions in Psychological Science, 14, 209–213]. Because the strategic inclinations of people high (low) in Openness are similar to those of people in a promotion (prevention) focus, regulatory fit should be possible. We found that people higher in Openness were more motivated to pursue promotion-related goals (hopes/aspirations in Study 1 and a gain-framed goal in Study 2) and less motivated to pursue prevention-related goals (duties/obligations in Study 1 and a loss-framed goal in Study 2). We discuss how other traits might relate to motivation to pursue promotion- and prevention-related goals as well as other future research directions for regulatory focus and Openness.     

Resisting,recognizing, and returning: A three‐component model and review of persistence in episodic goals

According to prior work, persistent goal pursuit is a continuous process where persisting is a matter of resisting the urge to give up. In everyday goals, however, persistence is often episodic, and its causes are more complex. People pause and resume pursuit many times. Whether people persist reflects more than will power and motivation, it also reflects the other goals they pursue, their resources, and the attentional demands of daily life. People can fail to persist not just because they gave up, but also because they failed to act. We propose a general model of persistence that accommodates the complexity of episodic goals. We argue that persistent goal pursuit is a function of three processes: resisting the urge to give up, recognizing opportunities for pursuit, and returning to pursuit. The broad factors that help and hurt persistence can be organized within these components. These components can also explain the mechanisms of four effective strategies for persistence: removing distractions, using reminders, using implementation intentions, and forming habits. The recognizing‐resisting‐returning model integrates and improves on extant theories of persistence and goal pursuit and is consistent with empirical work from laboratory and naturalistic settings.     

On the emergence of deprivation-reducing behaviors: Subliminal priming of behavior representations turns deprivation into motivation

Building on recent research into the emergence of human motivation and goal pursuit in the absence of the conscious awareness of the source of this pursuit, the present article aimed to shed light on how states of deprivation (e.g., deprivation of fluid) actually produce the motivation and corresponding behavior that lifts the deprivation. Two studies established that when participants were relatively deprived of fluids, they experienced enhanced motivation to drink and consumed more fluid in an alleged tasting test, and these effects were more pronounced when the concept of drinking was rendered accessible by subliminal priming. These results suggest that specific motivational goal states and corresponding behaviors do not arise directly from deprivation per se, but that accessible goal-related cognitions play a role in this process. Implications for theory and research on deprivation and non-conscious goal pursuit are briefly discussed.     

Pursuing goals for us: relationally autonomous reasons in long-term goal pursuit

People pursue goals for a variety of reasons, including reasons that take into account close relationships (termed relationally autonomous reasons, or RARs). Two longitudinal studies examined the degree to which relational self-construal, RARs, and personally autonomous reasons (PARs) predicted goal attainment. In Study 1, 166 participants rated 7 goals on several goal outcomes at 2 sessions. Results revealed that self-construal was positively associated with RARs and that RARs predicted goal attainment, controlling for PARs. Study 2 (N = 177) added a 3rd follow-up to the Study 1 design, and results showed perceived progress toward one's goals predicted enhanced RARs but not enhanced PARs. Both studies showed that RARs are an effective motivational component in goal pursuit and attainment.     

Be careful what you wish for but also why you wish for it – Goal-striving reasons and subjective well-being

Individuals’ subjective well-being (SWB) when attaining their goals is moderated by the characteristics of their goals. Two significant moderators are whether goals are approach or avoidance oriented and their content. Within the goal-setting literature, these characteristics have been applied to goals as such, focussing on what it is people try to achieve. However, they can equally be applied to analyse why individuals pursue their goals. By applying the dimensions of approach and avoidance orientation as well as goal content to the analysis of goal-striving reasons, a framework has been developed encompassing the following four goal-striving reasons: goals pursuit because of pleasure, for altruistic reasons, out of necessity and for self-esteem reasons. The empirical findings (N?=?174) show that goal-striving reasons are significantly associated with affective SWB. Therefore goal-striving reasons provide an additional level of analysis, when analysing the relation between goals and affective SWB.     

The influence of mindset abstraction on preference for mixed versus extreme approaches to multigoal pursuits

Facing multiple conflicting goals, consumers may attempt to simultaneously pursue multiple goals by choosing mixed vice–virtue bundles in each consumption episode (mixed approach). Alternatively, they may maximize their pursuit of one goal at a time and sequentially manage multiple goals by alternating between pure-virtue and pure-vice bundles across consumption episodes (extreme approach). The current research proposes that consumer preferences between the two approaches depend on mindset abstraction. Across four experimental studies in the domains of food and financial decision-making, we demonstrate that, relative to an abstract mindset, a concrete mindset increases preference for the extreme approach over the mixed approach. Furthermore, by observing actual food choices over a seven-day period, this research provides a comprehensive picture of how a chronic mindset relates to multigoal management in long-term consumption patterns. The findings have both theoretical implications for the goal literature and managerial implications for marketers and policymakers.     

When Romantic Partners’ Goals Conflict: Effects on Relationship Quality and Subjective Well-Being

Most studies have explored goal pursuit from an intraindividual perspective; however, it is becoming increasingly clear that people’s relationships influence many aspects of goal pursuit (Fitzsimons and Finkel in Curr Direct Psychol Sci 19(2):101–105, 2010). The current study examined the influence of goal conflict between romantic partners on relationship quality and the subjective well-being of the partners. In a sample of 105 dating couples (N = 210) both partners provided ratings of their subjective well-being, relationship quality, and the degree of conflict they experience when trying to pursue their goals. Structural equation modeling was used to conduct dyadic analyses on the variables. Results showed that both partners’ reports of higher goal conflict were directly associated with lower relationship quality and lower subjective well-being. Lower relationship quality was, in turn, also associated with lower subjective well-being. Furthermore, one partner’s report of goal conflict was indirectly related to the other partner’s subjective well-being through relationship quality. These findings indicate that relational influences on goal pursuit have implications not only for goal pursuit but also for well-being and relationship quality.     

Interpersonal influences on goals: Current and future directions for goal contagion research

A growing body of research documents goal contagion, a phenomenon whereby people are likely to catch—to adopt and pursue for themselves—the goals they see others pursuing. Here, I situate goal contagion relative to other ideas about where goals come from and then review existing scholarship on the phenomenon itself and the processes that underlie it. I then point to four larger questions that goal contagion researchers must answer in the years to come. The first two of these questions (what levels of the self‐regulatory hierarchy are subject to contagion and what role goal contagion affords for consciousness and intention) delve deeper into the process of the phenomenon, while the second two (how goal contagion affects social relationships and how it plays into goal pursuit more broadly) highlight how researchers have largely ignored the question of how goal contagion might influence people's broader lives.     

The automated will: nonconscious activation and pursuit of behavioral goals.

It is proposed that goals can be activated outside of awareness and then operate nonconsciously to guide self-regulation effectively (J. A. Bargh, 1990). Five experiments are reported in which the goal either to perform well or to cooperate was activated, without the awareness of participants, through a priming manipulation. In Experiment 1 priming of the goal to perform well caused participants to perform comparatively better on an intellectual task. In Experiment 2 priming of the goal to cooperate caused participants to replenish a commonly held resource more readily. Experiment 3 used a dissociation paradigm to rule out perceptual-construal alternative explanations. Experiments 4 and 5 demonstrated that action guided by nonconsciously activated goals manifests two classic content-free features of the pursuit of consciously held goals. Nonconsciously activated goals effectively guide action, enabling adaptation to ongoing situational demands.     

Motivation and self‐regulation: The role of want‐to motivation in the processes underlying self‐regulation and self‐control

Research on self‐regulation has largely focused on the idea of effortful self‐control, which assumes that exerting willpower will lead to greater success. However, in recent years, research has challenged this perspective and instead proposes that effortless self‐regulation is more adaptive for long‐term goal pursuit. Taking into consideration the burgeoning literature on effortless self‐regulation, here we propose that motivation—or the reasons why we pursue our goals—plays an integral role in this process. The objective of the present paper is to highlight how motivation can play a role in how self‐regulation unfolds. Specifically, we propose that pursuing goals because you want‐to (vs. have‐to) is associated with better goal attainment as a function of experiencing less temptations and obstacles. While the reason why want‐to motivation relates to experiencing fewer obstacles has yet to be thoroughly explored, here we propose some potential mechanisms drawing from recent research on self‐regulation. We also provide recommendations for future research, highlighting the importance of considering motivation in the study of self‐regulatory processes.     

Non-conscious goal conflicts

The question raised in this paper is whether goal conflicts can occur outside of conscious awareness. Given the numerous and potentially conflicting goals people pursue, and the severe scarcity of mental resources, we offer a positive answer. Six experiments that employed a dissociation paradigm tested this hypothesis. Using three implicit behavioral markers of goal conflict (increased decision times, increased decision variance and heightened sensitivity to environmental information), and one physiological marker (increased arousal as measured by skin conductance level), these experiments document goal conflicts that do not reach conscious awareness.     

Nostalgia motivates pursuit of important goals by increasing meaning in life

This research focused on existential and motivational implications of the emotion of nostalgia. Nostalgia (relative to control) increased meaning in life, which, in turn, galvanised intentions to pursue one's most important goal (Experiment 1) and to pursue one's most important, but not least important, goal (Experiment 2). The basic pattern held in two cultures (British and Danish) independently of positive affect. This is the first evidence that nostalgia has specific motivational consequences (i.e., pursuit of more, but not less, important goals) and transmits these consequences via meaning in life. Also, this is the first evidence that meaning is associated with specific motivational consequences. Discussion considers the relevance of the findings for the emotion and motivation literatures.