I,You, or He: Examining the Impact of Point of View on Narrative Persuasion

ABSTRACT

Narratives can be used to persuade individuals to change their attitudes and behaviors, and can be especially effective is in changing attitudes toward individuals that are stigmatized or otherwise labeled as outgroup members. One feature that can influence a story’s persuasive effectiveness is the story’s point of view (POV). This study experimentally investigated the relative impacts of 1st-, 2nd-, and 3rd-person POVs on attitudes toward, and beliefs about, gay people. Results showed that participants who read the 3rd-person story had significantly more positive attitudes toward gay people than those who read the 1st-person story. In all cases, POV appeared to have no impact upon narrative transportation or identification.     

What Predicts Attitudes toward Transgender and Nonbinary People? An Exploration of Gender,Authoritarianism, Social Dominance,and Gender Ideology

Transgender and nonbinary (TGNB) people face discrimination based on negative societal attitudes toward TGNB identities. Our study explored factors contributing to negative TGNB attitudes, including participants’ gender, age, religion, right-wing authoritarianism (RWA), social dominance orientation (SDO), and adherence to traditional gender ideologies. Our sample of 808 U.S. Mechanical Turk participants completed measures of RWA, SDO, traditional masculinity and femininity, and transgender attitudes and beliefs. Because TGNB people have diverse identities, we modified the transgender attitudes and beliefs scale to measure attitudes toward trans man, trans woman, and nonbinary targets instead of the single “transgender” umbrella. Results of multiple regression analyses indicated that gender was a significant predictor of attitudes toward trans men and trans women. Higher levels of RWA, traditional masculinity, and anti-egalitarianism (a domain of SDO) predicted negative attitudes toward all TGNB identities, with RWA generally being the strongest predictor. Traditional femininity and the dominance domain of SDO did not significantly contribute to our predictive model for most groups, although we were surprised to find that for nonbinary people, higher levels of traditional femininity predicted positive attitudes. These results can inform targeted interventions aimed at reducing transprejudice.

     

Mental health professionals' attitudes towards people who are deaf

Mental health professionals' attitudes towards deaf people were examined in relation to their previous contact with deaf people and their knowledge of deafness. Data were gathered regarding different aspects of contact, including the number and type of relationships participants had had with deaf people. A cognitive-processing theory of attitude change following contact (Rothbart & John, 1985) was explored. Knowledge of deafness did not correlate with attitudes towards deaf people but a relationship was found between the amount of contact that professionals had with deaf people of equal or higher status and more positive attitudes.     

Ambivalent Sexism and the Sexual Double Standard

The sexual double standard is the notion that women are evaluated negatively and men positively for engaging in similar sexual behaviors. Because traditional, gender-based stereotypes are reflected in the attitudes that people hold towards men and women, it is likely that sexism plays a part in the manifestation of the double standard. The goal of the present study is to investigate the relationship between sexism (prejudice against individuals based on their gender) and the sexual double standard. There are two types of sexism: hostile (negative prejudice) and benevolent (positive prejudice). We hypothesized that participants displaying high levels of either type of sexism would be most likely to exhibit the sexual double standard. A US-sample of 232 undergraduates from a Southwestern university completed the Ambivalent Sexism Inventory (ASI) and the Ambivalence Towards Men Inventory (AMI) and then evaluated a hypothetical target individual who reported having zero, one or 12 sexual partners. Results show that participants’ sexist attitudes towards men and women were related to their exhibition of the sexual double standard. Specifically, men and women’s hostile attitudes towards targets of their own gender were related to negative evaluations of highly sexually active targets of the same gender, while men and women’s benevolent attitudes towards the opposite gender were related to positive evaluation of highly sexually active targets of the opposite gender. Implications of the present results and directions for future research are discussed.     

Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective

The present study draws on theories and prior research on corporate social responsibility (CSR) and gender attitudes (i.e., sexism) to understand young Chinese peoples’ responses toward women-empowering advertising (i.e., femvertising). We conducted two experiments in which male and female Chinese college students (232 in Study 1 and 231 in Study 2) were exposed to either women-empowering or control advertisements (traditional ad in Study 1 and gender-irrelevant ad in Study 2) and reported their attitudes about the ads as well as their purchase intentions toward the advertised products (shampoo and smartphone, respectively). In line with our predictions, both experiments showed that messaging about women’s empowerment in advertising can induce perceptions of CSR, thereby increasing favorable responses such as enhanced positive ad attitudes and increased purchase intentions toward the advertised products. Moreover, hostile sexism was negatively associated with consumer responses toward femvertising such that the lower participants’ hostile sexism, the more positive ad attitudes and stronger purchase intent participants they reported. However, benevolent sexism was not predictive of consumer responses toward femvertising. These results offer insights into people’s responses toward women-empowering advertisements and also have practical implications for advertisers and marketers who are interested in using such an advertising tactic to promote products and services.

     

Heterosexuals’ Attitudes Toward Transgender People: Findings from a National Probability Sample of U.S. Adults

Using data from a national probability sample of heterosexual U.S. adults (N?=?2,281), the present study describes the distribution and correlates of men’s and women’s attitudes toward transgender people. Feeling thermometer ratings of transgender people were strongly correlated with attitudes toward gay men, lesbians, and bisexuals, but were significantly less favorable. Attitudes toward transgender people were more negative among heterosexual men than women. Negative attitudes were associated with endorsement of a binary conception of gender; higher levels of psychological authoritarianism, political conservatism, and anti-egalitarianism, and (for women) religiosity; and lack of personal contact with sexual minorities. In regression analysis, sexual prejudice accounted for much of the variance in transgender attitudes, but respondent gender, educational level, authoritarianism, anti-egalitarianism, and (for women) religiosity remained significant predictors with sexual prejudice statistically controlled. Implications and directions for future research on attitudes toward transgender people are discussed.     

Examining the Relationship Between Genetic Counselors’ Attitudes Toward Deaf People and the Genetic Counseling Session

Given the medical and cultural perspectives on deafness it is important to determine if genetic counselors’ attitudes toward deaf people can affect counseling sessions for deafness genes. One hundred fifty-eight genetic counselors recruited through the National Society of Genetic Counselors Listserv completed an online survey assessing attitudes toward deaf people and scenario-specific comfort levels discussing and offering genetic testing for deafness. Respondents with deaf/Deaf friends or who work in prenatal or pediatric settings had more positive attitudes toward deaf people than those without deaf/Deaf friends or those working in ‘other’ settings. More positive attitudes toward deaf people correlated with higher comfort level talking about genetic testing for the two scenarios involving culturally Deaf clients; and correlated with higher comfort level offering genetic testing to culturally Deaf clients wishing to have a deaf child. Attitudes and comfort level were not correlated in the scenarios involving hearing or non-culturally deaf clients. These results suggest that genetic counselors’ attitudes could affect information provision and the decision making process of culturally Deaf clients. Cultural sensitivity workshops in genetic counseling training programs that incorporate personal interactions with culturally Deaf individuals are recommended. Additional suggestions for fostering personal interactions are provided.     

Attitudes to Genetic Testing for Deafness: The Importance of Informed Choice

With recent progress in the identification of genes for deafness, it is highly likely that genetic testing, including pre-natal testing, for deafness will become more widely available. In a context where there are concerns about pre-natal testing, and where many in the Deaf community contest the understanding of deafness as a disability, it is important to examine the attitudes of Deaf/deaf people toward genetic testing. This qualitative study employed in-depth interviews to investigate the views about genetic testing for deafness of 19 participants, who were identified as functionally deaf or hearing impaired, or as belonging to the Deaf community. The key findings are that participants were generally supportive of genetic testing for deafness but only when full information about all relevant aspects of deafness is given to prospective users of genetics services. Participants emphasized informed choice, stating that information about medical and technological options for deaf people should be provided, together with information about communication, education, and the experience of being deaf. Although there was less support for pre-natal diagnosis and termination of pregnancy for deafness, most participants nonetheless felt that individual choice was important and that pre-natal diagnosis should be made available to those who wanted to use it.     

Opinions vs. declared ethical attitudes toward professional work: A cross-national study of Polish and Norwegian youth

The aim of this article is to present cross-cultural research on secondary school students in Poland and Norway concerning their opinions about the ethical norms that every employee should follow, and the declared attitudes of young people towards these norms. The interaction between the awareness of general ethical norms that every employee should follow and the declared attitudes toward this role are discussed. Additionally, the influence of nationality and gender on opinions and attitudes toward ethical norms is analyzed.

Random-quota sampling was chosen to collect data from 844 Norwegian and 1337 Polish students aged 16–18. The analyzed variables concerning attitudes (declared future acts as a worker) and opinions (general expectations regarding employees) towards ethics included: giving and taking bribes, confidentiality, consideration for the employer’s property, consideration for the company’s hardware and software, positive attitudes to clients and co-workers, working in competing organizations, and using psychoactive substances.

Analyses of variance showed that variables such as gender and nationality significantly influenced the opinions and attitudes of young people towards work; however, the effect of nationality in this interaction appears to be stronger. We concluded that youth need to be educated in the area of work ethics before they enter the job market.     

Attitude toward Christianity,sexual orientation,and parental religiosity in a sample of Italian adolescents

Literature suggests that several demographic variables are linked with religiosity in adolescence, such as gender, age and parental religiosity. The sample consisted of 910 young people (53% female) between 14 and 19 years of age, attending secular secondary schools in Rome, Italy. They self-identified as heterosexual adolescents (91.6%), and lesbian/gay (LG) adolescents (8.4%). High scores of positive attitudes toward God, Jesus, the Bible, prayer and church were associated with female gender, higher father’s religiosity, and higher mother’s religiosity, but not with age of the participants. As expected, heterosexual orientation was associated with a more positive attitude toward Christianity, controlling for sex, age, and parental religiosity.     

Decoupling Children’s Gender-based In-Group Positivity from Out-Group Negativity

In the current study we attempted to determine whether children’s gender-based intergroup biases reflect positive attitudes toward the in-group and/or negative attitudes toward the out-group. Third through fifth grade children were asked to determine whether positive and negative traits described boys, girls, both genders, or nobody. This methodology allowed for separate evaluation of in-group favoritism and out-group derogation. Girls and children who perceived their gender as important viewed their in-group as having more positive than negative attributes and more positive and less negative attributes than the out-group. Boys and children who viewed gender as less important viewed both genders as having more positive than negative attributes. These results support Brewer’s (Journal of Social Issues 55:429–444, 1999) claim that in-group love and out-group hate are not reciprocally related.     

对由不同途径感染的艾滋病患者的区别性反应及中介分析

研究探讨了中国大学生对由不同途径感染的艾滋病患者的区别性反应,涉及的因变量包括对艾滋病患者的总体感受、情绪反应、责任感知、接触意愿等。结果显示：1）和主观不可控途径（输血和母婴）相比,大学生对由可控途径（性和吸毒）感染的艾滋病患者感到更多的生气、讨厌和恐惧,更少地感到同情,表现出更强的负性态度,更少的接触意愿;同时还认为由性和吸毒感染的艾滋病患者应该承担更多的责任,更应该接受强制处理;2）女性比男性表现出对艾滋病患者更低的接触意愿,但是在其它反应上,均没发现性别差异;3)中介分析显示,对由不同途径感染的艾滋病患者的不同的态度反应在一定程度上是由不同的情绪反应导致的,负性情绪会导致负性态度,同情会导致正性态度。这些结果提示,要减少对艾滋病患者的偏见和歧视等负性反应,营造一个有利于艾滋病防治的社会环境,对由不同途径感染的艾滋病患者应该有针对性地采取不同的策略,要尽可能减少负性情绪、唤起同情心     

Impact of perceived consensus on stereotypes about obese people: a new approach for reducing bias.

In 3 experiments, the authors tested the effect of perceived social consensus on attitudes toward obese people. Participants completed self-report measures of attitudes toward obese people prior to and after manipulated consensus feedback depicting attitudes of others. In Study 1 (N=60), participants decreased negative and increased positive stereotypes after learning that others held more favorable attitudes toward obese people. In Study 2 (N=55), participants improved attitudes when they learned about favorable attitudes of obese people from an in-group versus an out-group source. In Study 3 (N=200), a consensus approach was compared with other stigma reduction methods. Social consensus feedback influenced participants' attitudes and beliefs about causes of obesity. Providing information about the uncontrollable causes of obesity and supposed scientific prevalence of traits also improved attitudes.     

Attitudes toward hiring people with disabilities: A meta-cognitive approach to persuasion

Attitudes toward hiring people with disabilities are becoming critical for promoting diversity and egalitarianism within organizations. The few interventions designed to promote positive attitudes toward people with disabilities have relied on changing either the direction and/or the amount of thoughts people generate with regard to this discriminated, understudied group. In the present research, we examine the impact of a different psychological process of attitude change based on meta-cognition, or thinking about thinking. We used a meta-cognitive approach to changing prejudiced attitudes because thoughtful processes are often overlooked or denied with regard to this particular group. Specifically, we explored the impact of thought confidence on attitude change across two studies designed to change attitudes toward the incorporation of people with disabilities in companies. In each study, participants first generated either positive or negative thoughts about the proposal (thought valence manipulation). Then, the confidence in those thoughts was measured (Study 1) or manipulated (Study 2). In concert with the self-validation hypothesis, results showed that when thought confidence was relatively high (vs. low), thought valence had a greater impact on attitudes. Thus, thought valence was more predictive of attitudes when participants were confident in their thoughts. Specifically, confidence in thoughts enhanced persuasion for positive thoughts but reduced persuasion for negative thoughts. These findings provide insights into assessing effects of interventions aiming at improving attitudes toward the inclusion of minority groups in organizations.     

Interfaith marriage attitudes in Muslim majority countries: A multilevel approach

ABSTRACT

This research uses multilevel structural equation modeling to examine Muslims’ attitudes toward interfaith marriage with Christians in 22 countries with a Muslim majority population (N = 21,373). Attitudes toward interfaith marriage, for sons and daughters separately, were measured with single items, and three binary items were used to measure participants’ religious beliefs. Overall attitudes were negative and more negative toward marriage of one’s daughter compared to one’s son. Stronger religious belief was associated with more negative attitudes, but less so for Muslims who perceived more similarities than differences between Islam and Christianity. Perceived religious similarity was associated with more positive attitudes. The proportion of Christians in a country was not associated with interfaith marriage attitudes. However, the association between belief and attitude was found to differ considerably across countries.     

Gender Role Identity and Attitudes Toward Feminism

In this study we examined relationships among gender role identity, support for feminism, nontraditional gender roles, and willingness to consider oneself a feminist in a sample of college students (N=301). For female participants, we found positive relationships among higher masculinity on the PAQ (Personal Attributes Questionnaire), nontraditional attitudes toward gender roles, and the combined SRAI (Sex Role Attitudinal Inventory). A negative correlation was also found between lower scores on the PAQ masculinity–femininity index and the combined SRAI in women. For male participants, we found positive relationships among high femininity on the SIS (Sexual Identity Scale), willingness to consider oneself a feminist, positive attitudes toward the women's movement, and the combined SRAI. We also found a negative relationship between high masculinity on the PAQ and willingness to consider oneself a feminist in men. The implications of these findings for the feminist movement are discussed.     

Gender,age, attendance at a place of worship and young people’s attitudes towards the Bible

This article discusses the outcomes of a questionnaire survey which sought to ascertain the attitudes of young people towards the Bible. One thousand and sixty‐six pupils from Years 6, 9 and 12 in nine English schools participated. The young people’s attitudes are discussed in relation to gender, age and attendance at a place of worship. The research team found that being female, in Year 6 and attending a place of worship very often are factors associated with the most positive attitudes towards the Bible, while being male, in Year 9 and never attending a place of worship are associated with the least positive attitudes. The article also discusses the difficulty of explaining individual correlations regarding age and gender.     

Comparing implicit and explicit attitudes of gay,straight, and non-monosexual groups toward transmen and transwomen

Background: Transphobia studies have typically relied on self-report measures from heterosexual samples. However, there is evidence suggesting the need to use indirect measures and to explore transphobia among other populations. Aims: This study examined how explicit and implicit attitudes toward transwomen and transmen differ between people of different sexual orientations. Methods: Cisgender participants (N = 265) completed measures of explicit feelings toward transmen and transwomen, as well as Implicit Association Tests (IAT) for each group. Comparisons were made between 54 gay, 79 straight, and 132 non-monosexual (asexual, bisexual, pansexual) individuals. Results: An interaction was found between measurement type (explicit, implicit) and sexual orientation (straight, gay, non-monosexual). With regard to transmen, gay respondents’ explicit and implicit scores diverged such that they explicitly reported lower bias than their straight counterparts, but their Transmen-IAT showed an implicit preference for biological men over transmen. For attitudes toward transwomen, implicit measurement scores were consistently negative and did not differ by group. Gay participants also reported positive explicit attitudes toward transwomen, similar to non-monosexual people. Discussion: Overall, findings show that gay people tend to report positive attitudes toward transgender people explicitly, but tend to have implicit bias against both transmen and transwomen. Future studies need to explore the origins of these biases and how they relate to the complex interplay of sex, gender, and sexual orientation.