Perceiving stability as a means to attitude certainty: The role of implicit theories of attitudes

This research introduces the concept of implicit theories of attitude stability. Across three studies, individuals are shown to vary both naturally and situationally in their lay theories about the stability of attitudes. Furthermore, these general theories are shown to impact people's certainty in their specific attitudes by shaping their perceptions of the stability of the attitude under consideration. By affecting attitude certainty, implicit theories of attitude stability also influence the extent to which people rely on their attitude when committing to future attitude-relevant behavior. Moreover, following exposure to a persuasive attack, implicit theories are shown to interact with situational perceptions of attitude stability to determine attitude certainty. Collectively, these findings suggest that implicit theories of attitude stability have an important influence on people's attitude certainty, subsequent behavioral intentions, and resistance to persuasive messages. Future directions concerning the potential impact of these theories for other attitudinal phenomena are discussed.     

Implicit ambivalence from attitude change: an exploration of the PAST model

Traditional models of attitude change have assumed that when people appear to have changed their attitudes in response to new information, their old attitudes disappear and no longer have any impact. The present research suggests that when attitudes change, the old attitude can remain in memory and influence subsequent behavior. Four experiments are reported in which initial attitudes were created and then changed (or not) with new information. In each study, the authors demonstrate that when people undergo attitude change, their old and new attitudes can interact to produce evaluative responses consistent with a state of implicit ambivalence. In Study 1, individuals whose attitudes changed were more neutral on a measure of automatic evaluation. In Study 2, attitude change led people to show less confidence on an implicit but not an explicit measure. In Studies 3 and 4, people whose attitudes changed engaged in greater processing of attitude-relevant information than did individuals whose attitudes were not changed.     

Understanding knowledge effects on attitude-behavior consistency: the role of relevance, complexity, and amount of knowledge

The role of properties of attitude-relevant knowledge in attitude- behavior consistency was explored in 3 experiments. In Experiment 1, attitudes based on behaviorally relevant knowledge predicted behavior better than attitudes based on low-relevance knowledge, especially when people had time to deliberate. Relevance, complexity, and amount of knowledge were investigated in Experiment 2. It was found that complexity increased attitude- behavior consistency when knowledge was of low-behavioral relevance. Under high-behavioral relevance, attitudes predicted behavior well regardless of complexity. Amount of knowledge had no effect on attitude- behavior consistency. In Experiment 3, the findings of Experiment 2 were replicated, and the complexity effect was extended to behaviors of ambiguous relevance. Together, these experiments support an attitude inference perspective, which holds that under high deliberation conditions, people consider the behavioral relevance and dimensional complexity of knowledge underlying their attitudes before deciding to act on them.     

Do Online Comments Influence the Public's Attitudes Toward an Organization? Effects of Online Comments Based on Individuals’ Prior Attitudes

The authors investigated the effects of reading different types of online comments about a company on people's attitude change based on individual's prior attitude toward the company. Based on Social Judgment Theory, several hypotheses were tested. The results showed that the effects of online comments interact with individuals’ prior attitudes toward a corporation. People with a strong negative attitude toward a corporation were less influenced by other's online comments than people with a neutral attitude in general. However, people with a prior negative attitude were more affected by refutational two-sided comments than one-sided comments. The results suggest that the effects of user generated content should be studied in a holistic manner, not only by investigating the effects of online content itself, but also by examining how others’ responses to the content shape or change individuals’ attitudes based on their prior attitudes.     

Political Attitudes and the Processing of Misinformation Corrections

Misinformation often continues to influence people’s memory and inferential reasoning after it has been retracted; this is known as the continued influence effect (CIE). Previous research investigating the role of attitude‐based motivated reasoning in this context has found conflicting results: Some studies have found that worldview can have a strong impact on the magnitude of the CIE, such that retractions are less effective if the misinformation is congruent with a person’s relevant attitudes, in which case the retractions can even backfire. Other studies have failed to find evidence for an effect of attitudes on the processing of misinformation corrections. The present study used political misinformation—specifically fictional scenarios involving misconduct by politicians from left‐wing and right‐wing parties—and tested participants identifying with those political parties. Results showed that in this type of scenario, partisan attitudes have an impact on the processing of retractions, in particular (1) if the misinformation relates to a general assertion rather than just a specific singular event and (2) if the misinformation is congruent with a conservative partisanship.     

Of two minds: forming and changing valence-inconsistent implicit and explicit attitudes

Because different processes underlie implicit and explicit attitudes, we hypothesized that they are differentially sensitive to different kinds of information. We measured implicit and explicit attitudes over time, as different types of attitude-relevant information about a single attitude object were presented. As expected, explicit attitudes formed and changed in response to the valence of consciously accessible, verbally presented behavioral information about the target. In contrast, implicit attitudes formed and changed in response to the valence of subliminally presented primes, reflecting the progressive accretion of attitude object-evaluation pairings. As a consequence, when subliminal primes and behavioral information were of opposite valence, people formed implicit and explicit attitudes of conflicting valence.     

Predicting policy attitudes from general prejudice versus specific intergroup emotions

How are people’s social policy attitudes related to their affective reactions to the social groups affected by those policies? From a threat-based perspective, specific emotions toward a group—above and beyond general prejudice toward that group—should predict attitudes toward a policy affecting the group. To test this, 128 participants reported their support for four social policies, their general and specific affective reactions to each affected group, and the threats ostensibly posed by that group. Although general prejudice failed to predict each policy attitude after controlling for the specific emotions, specific emotions did indeed significantly predict each policy attitude after controlling for general prejudice. Moreover, these specific emotions tended to mediate predicted relationships between perceived threats and policy attitudes. In all, these results highlight the benefits of assessing specific intergroup emotions as they relate to political arenas.     

Between Hippocrates and God: Ugandan mental health professional's views on suicide

A negative attitude towards suicide is generally assumed to be predominant in low-income countries. In order to understand the negative attitude in general it is necessary to look at how religion and morality influence the attitudes. Our aim in this qualitative interview study was to investigate what attitudes professional mental health workers in Uganda bear towards suicide and suicidal persons. The professionals argue for their attitude by employing religious, communal and medical ethics arguments, which draw both in a negative and positive direction. The professionals are in general unambiguously negative towards suicide and positive towards suicidal people who are mentally ill. In cases other than mental illness non-accepting attitudes surface. This is discussed against previous research showing that effective treatment of suicidal people is to be based on a trusting and accepting relationship.     

The impact of the social context on resistance to persuasion: Effortful versus effortless responses to counter-attitudinal information

Past research has demonstrated that the presence of attitudinal diversity within a person’s social network increases his or her openness to attitude change. The current research explores whether this increased openness to attitude change is the result of relatively thoughtful or nonthoughtful processes. A nationally representative sample of US adults was exposed to a counter-attitudinal persuasive message that contained either strong or weak arguments. Attitudinal diversity within participants’ social networks was associated with greater argument quality differentiation: people embedded in networks that included a variety of views were more likely than those in attitudinally homogenous networks to carefully scrutinize attitude-relevant information, modifying their attitudes in response to strong but not weak arguments.     

I Like You More if I Think You Like Me: The Effect of Metastereotypes on Attitudes Toward People With Deafness

In the present article we aimed at investigating the role of metastereotypes and gender on hearing people’s attitudes towards people with deafness. Ninety-six Italian hearing adults participated in a 2 × 2 experimental study. Participants were presented with the results of a fictitious but apparently real survey concerning the opinions people with deafness have of hearing people. Metastereotypes (positive vs. negative) were manipulated through this presentation. Results showed that metastereotypes interacted with participants’ gender in determining their attitudes towards people with deafness: when positive metastereotypes were activated, women’s attitudes appeared more favorable toward people with deafness if compared to the negative metastereotypes condition. No effect of metastereotypes was observed among male participants. In conclusion, the activation of metastereotypes can be a useful means in intervening to improve attitudes toward people with deafness.     

Clients’ perceptions of personal psychotherapy or counselling for therapists

The purpose of this study was to examine clients’ opinions of therapists’ personal use of psychotherapy or counselling. Participants in this study, a nationwide sample of clients recruited through Amazon’s MTurk system, were asked to complete an online survey assessing their attitudes towards treatment use by therapists as well as their general attitudes towards psychological help-seeking and perceptions of stigma (social and self) with psychological treatments. In this study, we found that clients generally had positive views about therapists’ personal use of psychotherapy or counselling. Although overall positive attitudes were found, the results from repeated measures ANOVAs indicated that attitudes depended somewhat on whether the therapist had sought out treatment as part of a training requirement for self-enrichment, or for the treatment of a psychological problem. In addition, participating clients were less supportive of therapists disclosing a treatment use history with their clients. Regression analyses also indicated that attitudes towards treatment use by therapists were significantly predicted by general help-seeking attitudes and perceptions of stigma (social and self), but attitudes towards disclosure were not. The findings from this study have important implications regarding therapist treatment use and disclosure in practice.     

态度研究的新进展——双重态度模型

态度一直是社会心理学领域一个极为重要的研究课题,一直以来研究只关注有意识状态下人们的外显态度,对于无意识状态下的内隐态度最近才引起人们的意识。双重态度模型理论认为,人们对同一态度客体可能同时拥有两种不同的态度－－外显态度和内隐态度,这一理论对传统的态度概念及测量技术都提出了新的挑战。该对双重态度模型的理论来源、基本观点、双重态度类型及相关的研究证据作了详细介绍,最后探讨了双重态度模型理论对态度改变、态度测量及态度与行为一致性等未来研究方向的意义与启示。     

Reducing the gap between pro-environmental disposition and behavior: The role of feeling power

Environmental issues are some of the most pressing threats the world is facing nowadays. In this context, motivating individual pro-environmental behavior becomes highly relevant. One strategy is to harness people's pro-environmental dispositions (e.g., biospheric values, pro-environmental attitudes). Although acknowledging the need to behave pro-environmentally lies at the core of these dispositions, the extent to which they are reflected in day-to-day pro-environmental practices fluctuates to a great extent. How to bridge this gap between dispositions and behaviors in pro-environmentalism? This research tests a novel psychological solution, that is, to heighten subjective feelings of power. Power depicts people's control over their own and others’ outcomes. Two studies (total N = 338, with n = 200 in Study 1 and n = 138 in Study 2) manipulated people's situational sense of high versus low power (by recalling and writing about relevant incidents), measured pro-environmental dispositions (biospheric values in Studies 1 and 2; attitude toward a specific environmental cause in Study 2), and examined their effects on pro-environmental behaviors (spending time on environmental persuasion in Study 1 and spending money on environmental donation in Study 2). Overall, both studies revealed that pro-environmental dispositions predicted pro-environmental behaviors, but only when the actors were prompted to experience a high instead of a low sense of power. The findings illuminate power as an important and viable communication tactic—to orient people toward their dispositions and practice what they preach in pro-environmentalism.     

Predictors of Employee Deviance: The Relationship Between Bad Attitudes and Bad Behavior

Employee deviance is a serious problem for business owners. To reduce this problem, researchers have attempted to predict which employees are more likely to exhibit deviant behavior based on their attitudes. Although many researchers have successfully predicted various types of employee deviance from attitudes, very little information is available detailing which attitudes are more useful in predicting each type of deviant employee behavior. In the present study, four attitude variables (theft approval, company contempt, intent to quit, and dissatisfaction) were used to predict four types of deviant employee behavior (absenteeism, substance abuse, privilege abuse, and theft). Results show that each attitude has a specific and stable pattern of relationships with the four types of deviance.     

Mental health professionals' attitudes towards people who are deaf

Mental health professionals' attitudes towards deaf people were examined in relation to their previous contact with deaf people and their knowledge of deafness. Data were gathered regarding different aspects of contact, including the number and type of relationships participants had had with deaf people. A cognitive-processing theory of attitude change following contact (Rothbart & John, 1985) was explored. Knowledge of deafness did not correlate with attitudes towards deaf people but a relationship was found between the amount of contact that professionals had with deaf people of equal or higher status and more positive attitudes.     

Interpersonal chemistry through negativity: Bonding by sharing negative attitudes about others

We propose that sharing a negative—as compared to a positive—attitude about a third party is particularly effective in promoting closeness between people. Findings from two survey studies and an experiment support this idea. In Studies 1 and 2, participants’ open‐ended responses revealed a tendency to recall sharing with their closest friends more negative than positive attitudes about other people. Study 3 established that discovering a shared negative attitude about a target person predicted liking for a stranger more strongly than discovering a shared positive attitude (but only when attitudes were weak). Presumably, sharing negative attitudes is alluring because it establishes in‐group/out‐group boundaries, boosts self‐esteem, and conveys highly diagnostic information about attitude holders. Despite the apparent ubiquity of this effect, participants seemed unaware of it. Instead, they asserted that sharing positive attitudes about others would be particularly effective in promoting closeness.     

Environmental attitudes, knowledge, intentions and behaviors among college students

College students (N = 90) reported their pro-environment behaviors as well as their pro-environment intentions, their explicit and implicit attitudes about the environment, and their knowledge about environmental issues. Intentions and knowledge significantly and independently predicted behavior. Environmental knowledge was not significantly related to attitudes. Implicit and explicit attitudes were significantly but only moderately related. Only explicit attitudes, however, were strongly related to intentions, and intentions completely mediated the influence of explicit attitudes on behavior. Men were found to be more knowledgeable than women about environmental issues; older students had more favorable implicit and explicit environmental attitudes. This research suggests that knowledge about the environment and explicit attitudes influence behavior through different pathways, which may have implications for interventions seeking to increase environmentally friendly behavior.     

Perspective taking and member‐to‐group generalization of implicit racial attitudes: The role of target prototypicality

Actively considering an individual outgroup member's thoughts, feelings, and other subjective experiences —perspective taking— can improve attitudes toward that person's group. Here, we tested whether such member‐to‐group generalization of implicit racial attitudes is more likely when perspective‐taking targets are viewed as prototypical of their racial group. Results supported a gendered‐race‐prototype hypothesis: The positive effect of perspective taking on implicit attitudes toward Black people and Asian people, respectively, was stronger when the perspective‐taking target was a Black man or Asian woman (gender–race prototypical) versus a Black woman or Asian man (gender–race nonprototypical). These findings identify a boundary condition under which perspective taking may not improve intergroup attitudes and add to a growing literature on social cognition at the intersection of multiple social categories.     

How green defaults promote environmentally friendly decisions: Attitude‐conditional default acceptance but attitude‐unconditional effects on actual choices

Defaults (i.e., options that become effective without an active choice) have been found to be powerful tools to influence decision‐making in a range of behavioral domains. However, seemingly conflicting assumptions have been expressed regarding the interplay of defaults with individual attitudes. Whereas some expect attitude‐conditional effects (i.e., a statistical default‐by‐attitude interaction), others assume an attitude‐unconditional effectiveness of defaults (i.e., statistically additive effects). Integrating both assumptions, we argue that the interplay of defaults and attitudes depends on what is considered a default effect. Specifically, whereas default acceptance is likely to be attitude‐conditional, we predicted that defaults and attitudes would add up in explaining people's actual choices. We tested these hypotheses in an online shopping scenario presenting environmentally friendly or conventional default products to 231 participants. Participants’ environmental attitude was assessed with the General Ecological Behavior scale and actual product choices were identified if participants rejected a given default product. In line with our hypotheses, default acceptance was predicted by a default‐by‐attitude interaction. In contrast, actual environmentally friendly product choices were found to be an additive function of defaults and participants’ environmental attitude. From an applied perspective, our findings suggest that defaults can readily be applied even in attitude‐heterogeneous target populations. Concurrently, however, our findings also speak of the importance of people's attitudes for understanding individual decision‐making.     

On-line and memory-based modification of attitudes: determinants of message recall-attitude change correspondence

Experiments investigated the impact of message elaboration on attitude change-message recall correspondence when attitude change occurs in an on-line (as attitude-relevant information is received), or memory-based (on the basis of retrieved attitude-relevant information) fashion. In 2 experiments, Ss' processing goals were manipulated to increase or inhibit on-line change and message elaboration. As predicted, Ss reported postexposure attitudes more rapidly in on-line vs memory-based conditions. Decreased message elaboration increased attitude-recall correspondence, regardless of when attitude change occurred. Increased elaboration produced elaboration-attitude judgment correspondence. Results suggest that recall of message content will best predict persuasion when message content is encoded free of elaborations, regardless of when attitude change occurs.