Familiarity,memorability, and the effect of typicality on the recognition of faces

Typical faces are more poorly discriminated on tests of recognition than are atypical faces, an effect suggested to mediate similar findings for attractive or likable faces. We tested the hypothesis that the effect of typicality on recognition is a function of context-free familiarity and memorability, which function in opposition. Two orthogonal principal components were extracted from subjects' ratings of faces for typicality, familiarity, attractiveness, likability, and memorability--one consisting of the ratings of familiarity, attractiveness, and likability, and reflecting context-free familiarity, and the other consisting of the memorability rating. As expected, typicality loaded equally (r approximately .66), but with opposite sign, on both components. In subsequent experiments, both components were found to be significant and additive predictors of face recognition with no residual effect of typicality. General familiarity decreased discrimination, and the memorability component enhanced it, supporting the hypothesis. The results are discussed in terms of the mirror effect.     

Telling faces together: Learning new faces through exposure to multiple instances

We are usually able to recognize novel instances of familiar faces with little difficulty, yet recognition of unfamiliar faces can be dramatically impaired by natural within-person variability in appearance. In a card-sorting task for facial identity, different photos of the same unfamiliar face are often seen as different people. Here we report two card-sorting experiments in which we manipulate whether participants know the number of identities present. Without constraints, participants sort faces into many identities. However, when told the number of identities present, they are highly accurate. This minimal contextual information appears to support viewers in “telling faces together”. In Experiment 2 we show that exposure to within-person variability in the sorting task improves performance in a subsequent face-matching task. This appears to offer a fast route to learning generalizable representations of new faces.     

Covert detection of attractiveness among the neurologically intact: evidence from skin-conductance responses

Several studies have shown that participants, without a deficit in face recognition, give an increased skin conductance response (SCR) to familiar faces when presented subliminally, hence suggesting covert recognition of these faces. In the experiment presented here we manipulated familiarity and attractiveness and tested whether participants distinguished between faces for these variables when presented too fast to allow conscious recognition. Three sets of faces were presented: famous attractive; unfamiliar attractive; and unfamiliar less attractive. SCRs were the same for each category of faces whether presented subliminally or supraliminally, and were the same for attractive faces, whether famous or unfamiliar; however, SCRs differed between the attractive and less attractive faces. The findings support those of Stone et al (2001 Cognitive, Affective and Behavioral Neuroscience 1 183-191) and suggest that higher SCRs to famous faces are not necessarily due to covert recognition, but may be a response to the positive affective valence of the stimuli.     

Lip colour affects perceived sex typicality and attractiveness of human faces

The luminance contrast between facial features and facial skin is greater in women than in men, and women's use of make-up enhances this contrast. In black-and-white photographs, increased luminance contrast enhances femininity and attractiveness in women's faces, but reduces masculinity and attractiveness in men's faces. In Caucasians, much of the contrast between the lips and facial skin is in redness. Red lips have been considered attractive in women in geographically and temporally diverse cultures, possibly because they mimic vasodilation associated with sexual arousal. Here, we investigate the effects of lip luminance and colour contrast on the attractiveness and sex typicality (masculinity/femininity) of human faces. In a Caucasian sample, we allowed participants to manipulate the colour of the lips in colour-calibrated face photographs along CIELab L* (light--dark), a* (red--green), and b* (yellow--blue) axes to enhance apparent attractiveness and sex typicality. Participants increased redness contrast to enhance femininity and attractiveness of female faces, but reduced redness contrast to enhance masculinity of men's faces. Lip blueness was reduced more in female than male faces. Increased lightness contrast enhanced the attractiveness of both sexes, and had little effect on perceptions of sex typicality. The association between lip colour contrast and attractiveness in women's faces may be attributable to its association with oxygenated blood perfusion indicating oestrogen levels, sexual arousal, and cardiac and respiratory health.     

Attractiveness as a Function of Skin Tone and Facial Features: Evidence from Categorization Studies

Participants rated the attractiveness and racial typicality of male faces varying in their facial features from Afrocentric to Eurocentric and in skin tone from dark to light in two experiments. Experiment 1 provided evidence that facial features and skin tone have an interactive effect on perceptions of attractiveness and mixed-race faces are perceived as more attractive than single-race faces. Experiment 2 further confirmed that faces with medium levels of skin tone and facial features are perceived as more attractive than faces with extreme levels of these factors. Black phenotypes (combinations of dark skin tone and Afrocentric facial features) were rated as more attractive than White phenotypes (combinations of light skin tone and Eurocentric facial features); ambiguous faces (combinations of Afrocentric and Eurocentric physiognomy) with medium levels of skin tone were rated as the most attractive in Experiment 2. Perceptions of attractiveness were relatively independent of racial categorization in both experiments.     

Demonstrating the acquired familiarity of faces by using a gender-decision task

We report an experiment in which participants made gender judgments (male or female) to faces. There were three groups of faces: unfamiliar, familiar (celebrities), and a set which had been learned earlier by the participants during the experimental session. The principal purpose of this study was to establish an indirect measure of assessing whether faces have become familiar through learning that does not require overt recognition. Bruce and Young's (1986 British Journal of Psychology 77 305-327) model of face recognition suggests face-processing tasks are independent of one another and so familiarity should have no impact on the time taken to perform gender decisions. However, recent studies have suggested that some face processes are not completely independent. A gender judgment is a simple task which would be useful in face-learning experiments. We examined whether exposure to previously novel faces facilitates a later gender decision to those faces. During a learning stage, participants viewed a set of unfamiliar faces. At test, participants were able to assign gender faster to previously familiar (famous) faces and learned faces than they were to unfamiliar faces. Therefore familiarity can influence the speed at which gender is analysed. We explain our findings with reference to the Burton et al (1990 British Journal of Psychology 81 361-380) interactive activation and competition (IAC) model of face recognition and discuss how the gender judgment might be employed as a means of tracking the acquisition of familiarity in face-learning studies.     

Typicality and familiarity of faces

We examined context-free familiarity information as a source of the effects of face typicality upon face recognition. Experiment 1 tested memory for typical and unusual faces by (1) subjects who received an input list followed immediately by a recognition test (standard condition), (2) subjects who viewed all test faces (targets and lures) prior to the input list (prefamiliarization condition), and (3) subjects who viewed all test faces after the input list but prior to recognition (postfamiliarization condition). Although false-alarm errors in the standard condition were lower for unusual than for typical faces, this effect was reduced by postfamiliarization and was eliminated entirely by prefamiliarization. The prefamiliarization and typicality effects were replicated in Experiment 2, which showed that patterns of old judgments were compatible with the hypothesis that, although familiarity of new faces is greater if these faces are typical, the increment in familiarity that results from presentation is greater if these faces are unusual.     

The appraisal of facial beauty is rapid but not mandatory

Facial attractiveness is an important source of social affective information. Here, we studied the time course and task dependence of evaluating attractive faces from a viewer’s perspective. Event-related brain potentials (ERPs) were recorded while participants classified color portraits of unfamiliar persons according to gender and facial attractiveness. During attractiveness classification, enhanced ERP amplitudes for attractive and nonattractive faces relative to faces of intermediate attractiveness were found for an early component around 150 msec and for the late positive complex (LPC). Whereas LPC enhancement conforms to previous studies employing various types of affective stimuli, the finding of an early effect extends earlier research on rapid emotion processing to the dimension of facial attractiveness. Dipole source localization of this early ERP effect revealed a scalp distribution suggesting activation of posterior extrastriate areas. Importantly, attractiveness-related modulations of brain responses were only marginal during the gender decision task, arguing against the automaticity of attractiveness appraisal.     

Analyses of facial attractiveness on feminised and juvenilised faces

We conducted two experiments to investigate the psychological factors affecting the attractiveness of composite faces. Feminised or juvenilised Japanese faces were created by morphing between average male and female adult faces or between average male (female) adult and boy (girl) faces. In experiment 1, we asked the participants to rank the attractiveness of these faces. The results showed moderately juvenilised faces to be highly attractive. In experiment 2, we analysed the impressions the participants had of the composite faces by the semantic-differential method and determined the factors that largely affected attractiveness. On the basis of the factor scores, we plotted the faces in factor spaces and analysed the locations of attractive faces. We found that most of the attractive juvenilised faces involved impressions corresponding to an augmentation of femininity, characterised by the factors of 'elegance', 'mildness', and 'youthfulness', which the attractive faces potentially had.     

Perception and imagery of faces generate similar gender aftereffects

Visual adaptation is known to bias perception away from the properties of the adapting stimuli, toward opposite properties, resulting in perceptual aftereffects. For example, prolonged exposure to a face has been shown to produce an identity aftereffect, biasing perception of a subsequent face toward the opposite identity. Such repulsive aftereffects have been observed for both visually perceived and visually imagined faces, suggesting that both perception and imagery yield typical aftereffects. However, recent studies have reported opposite patterns of aftereffects for perception and imagery of face gender. In these studies, visually perceived faces produced typical effects in which perception of androgynous faces was biased away from the gender of the adaptor, whereas imagery of the same stimuli produced atypical aftereffects, biasing the perceived gender of androgynous faces toward the gender of the adaptor. These findings are highly unusual and warrant further research. The present study aimed to gather new evidence on the direction of gender aftereffects following perception and imagery of faces. Experiment 1 had participants view and imagine female and male faces of famous and non-famous individuals. To determine the effect of concomitant visual stimulation on imagery and adaptation, participants visualized faces both in the presence and in the absence of a visual input. In Experiment 2, participants were adapted to perceived and imagined faces of famous and non-famous actors matched on gender typicality. This manipulation allowed us to determine the effect of face familiarity on the magnitude of gender aftereffects. Contrary to evidence from previous studies, our results demonstrated that both perception and imagery produced typical aftereffects, biasing the perceived gender of androgynous faces in the opposite direction to the gender of the adaptor. Famous faces yielded largest adaptation effects across tasks. Experiment 2 confirmed that these effects depended on familiarity rather than on sexual dimorphism. In both experiments, this effect was greater for perception than imagery. Additionally, imagery of famous faces produced strongest aftereffects when it was performed in the absence of visual stimulation. The implications of these findings are discussed.     

Recalling semantic information about newly learned faces and voices

Several findings showed that semantic information is more likely to be retrieved from recognised faces than from recognised voices. Earlier experiments, which investigated the recall of biographical information following person recognition, used stimuli that were pre-experimentally familiar to the participants, such as famous people's voices and faces. We propose an alternative method to compare the participants’ ability to associate semantic information with faces and voices. The present experiments allowed a very strict control of frequency of exposure to pre-experimentally unfamiliar faces and voices and ensured the absence of identity clues in the spoken extracts. In Experiment 1 semantic information was retrieved from the presentation of a name. In Experiment 2 semantic and lexical information was retrieved from faces and/or voices. A memory advantage for faces over voices was again observed.     

Attractiveness, distinctiveness, and recognition of faces: attractive faces can be typical or distinctive but are not better recognized

The debate surrounding the relationship between facial attractiveness and distinctiveness appears to arise from different definitions of distinctiveness. In our study unfamiliar faces were rated for attractiveness, age, and distinctiveness. Two measures of distinctiveness were used: ease of spotting the face in a crowd (traditional) and deviation from an average face (deviation). Recognition was not predicted by attractiveness. The traditional ratings produced a complex relationship with attractiveness, where unattractive faces were distinctive, but attractive faces were rated at all levels of distinctiveness. When the effects of age were partialled out, attractiveness no longer predicted traditional distinctiveness. However, deviation ratings produced a strong negative correlation with attractiveness, even when the effects of age were removed.     

Familiarity breeds attraction: effects of exposure on the attractiveness of typical and distinctive faces

Several studies have shown that facial attractiveness is positively correlated with both familiarity and typicality. Here we manipulated the familiarity of typical and distinctive faces to measure the effect on attractiveness. In our first experiment, we collected ratings of attractiveness, distinctiveness, and familiarity using three different groups of participants. Our stimuli included 84 images of female faces, presented in a full-face view. We replicated the finding that attractiveness ratings negatively correlate with distinctiveness ratings. In addition, we showed that attractiveness ratings were positively correlated with familiarity ratings. In our second experiment, we demonstrated that increasing exposure to faces increases their attractiveness, although there was no differential effect of exposure on typical and distinctive faces. Our results suggest that episodic familiarity affects attractiveness ratings independently of general or structural familiarity. The implications of our findings for the 'face-space' model are discussed.     

The effect of red on male perceptions of female attractiveness: Moderation by baseline attractiveness of female faces

Past research has demonstrated the importance of color in a variety of social contexts, including human mating. For example, red increases heterosexual men's feelings of attraction toward women. In the current work, this basic red‐attraction link is qualified by the initial attractiveness of female faces. In two experiments, red enhanced men's ratings of female attractiveness, but only for faces pre‐rated as attractive; red had no influence on perceptions of initially unattractive faces. Additionally, Experiment 1 manipulated how long participants viewed attractive and unattractive faces as an exploratory test of when color and face features are integrated. The findings show that initial female attractiveness moderates the influence of red on judgments of attractiveness even when the faces are viewed for extremely short exposures. The present findings identify an important boundary condition of the red‐attractiveness effect and provide an initial indication of where in the processing stream color impacts social judgments. Copyright © 2015 John Wiley & Sons, Ltd.     

Attractive memory: High destination memory for attractive faces

Research has demonstrated that destination memory (i.e., the ability to remember to whom information was previously told) can be influenced by characteristics (e.g., emotional expressions and age) of the destination. Building on this literature, we investigated whether destination memory can be influenced by the attractiveness of the destination. We invited participants to give information on attractive faces, unattractive faces, or neither‐attractive‐nor‐unattractive faces. On a recognition test, they were invited to decide to whom each piece of information had been previously told. Results demonstrated higher destination memory (1) for attractive faces than for neither‐attractive‐nor‐unattractive faces, and (2) for unattractive faces than for neither‐attractive‐nor‐unattractive faces. We attribute the higher destination memory for attractive and unattractive destinations to their distinctiveness compared with neutrally attractive destinations. We also provide some attentional explanations for the high memory for attractive and unattractive destinations.     

Developmental changes in perceptions of attractiveness: a role of experience?

In three experiments, we traced the development of the adult pattern of judgments of attractiveness for faces that have been altered to have internal features in low, average, or high positions. Twelve-year-olds and adults demonstrated identical patterns of results: they rated faces with features in an average location as significantly more attractive than faces with either low or high features. Although both 4-year-olds and 9-year-olds rated faces with high features as least attractive, unlike adults and 12-year-olds, they rated faces with low and average features as equally attractive. Three-year-olds with high levels of peer interaction, but not those with low levels of peer interaction, chose faces with low features as significantly more attractive than those with high-placed features, possibly as a result of their increased experience with the proportions of the faces of peers. Overall, the pattern of results is consistent with the hypothesis that experience influences perceptions of attractiveness, with the proportions of the faces participants see in their everyday lives influencing their perceptions of attractiveness.     

男性对女性面孔吸引力的认知偏好: 来自ERP的证据

运用事件相关电位(ERPs)技术, 采用学习-再认实验任务, 探讨了男性对有、无吸引力女性面孔图片进行判断和再认时脑内时程的动态变化。行为数据结果表明, 男性对有吸引力女性面孔的反应时更长, 再认正确率更高。ERP结果发现, 有、无吸引力面孔诱发的ERP早成分和晚成分都存在显著差异, 最强效应出现在大脑皮层的中前部。在判断任务和再认任务中, 有吸引力的女性面孔都比无吸引力的女性面孔诱发出更大的ERP成分(分别为N300、P350~550ms和P160、N300~500ms、P500~700ms)。结果表明, 男性对有吸引力的女性面孔的判断和再认存在偏好。     

Something to smile about: The interrelationship between attractiveness and emotional expression

Previous studies have suggested a link between the processing of the emotional expression of a face and how attractive it appears. In two experiments we investigated the interrelationship between attractiveness and happiness. In Experiment 1 we presented morphed faces varying in attractiveness and happiness and asked participants to choose the more attractive of two simultaneously presented faces. In the second experiment we used the same stimuli as in Experiment 1 and asked participants to choose the happier face. The results of Experiment 1 revealed that the evaluation of attractiveness is strongly influenced by the intensity of a smile expressed on a face: A happy facial expression could even compensate for relative unattractiveness. Conversely, the findings of Experiment 2 showed that facial attractiveness also influences the evaluation of happiness: It was easier to choose the happier of two faces if the happier face was also more attractive. We discuss the interrelationship of happiness and attractiveness with regard to evolutionary relevance of positive affective status and rewarding effects.     

Ensemble coding of facial identity is not refined by experience: Evidence from other-race and inverted faces

The ability to recognize identity despite within-person variability in appearance is likely a face-specific skill and shaped by experience. Ensemble coding – the automatic extraction of the average of a stimulus array – has been proposed as a mechanism underlying face learning (allowing one to recognize novel instances of a newly learned face). We investigated whether ensemble encoding, like face learning and recognition, is refined by experience by testing participants with upright own-race faces and two categories of faces with which they lacked experience: other-race faces (Experiment 1) and inverted faces (Experiment 2). Participants viewed four images of an unfamiliar identity and then were asked whether a test image of that same identity had been in the study array. Each test image was a matching exemplar (from the array), matching average (the average of the images in the array), non-matching exemplar (a novel image of the same identity), or non-matching average (an average of four different images of the same identity). Adults showed comparable ensemble coding for all three categories (i.e., reported that matching averages had been present more than non-matching averages), providing evidence that this early stage of face learning is not shaped by face-specific experience.     

Recalling semantic information about newly learned faces and voices

Several findings showed that semantic information is more likely to be retrieved from recognised faces than from recognised voices. Earlier experiments, which investigated the recall of biographical information following person recognition, used stimuli that were pre-experimentally familiar to the participants, such as famous people's voices and faces. We propose an alternative method to compare the participants' ability to associate semantic information with faces and voices. The present experiments allowed a very strict control of frequency of exposure to pre-experimentally unfamiliar faces and voices and ensured the absence of identity clues in the spoken extracts. In Experiment 1 semantic information was retrieved from the presentation of a name. In Experiment 2 semantic and lexical information was retrieved from faces and/or voices. A memory advantage for faces over voices was again observed.