The Measurement of Negative Creativity: Metrics and Relationships

Although the dark side of creativity and negative creativity are shaping into legitimate subconstructs, measures to assess the same remain to be validated. To meet this goal, two studies assessed the convergent, predictive, and criterion-related validities of two valence-inclusive creativity measures. One measure assessed the self-report endorsement of social creativity, and the other was an Alternate Uses Test (AUT) assessing generation of nonsocial creativity. Participants (N = 129, 88 women, M_age = 25.09 years, SD = 10.03) completed the two creativity measures and three Dark Triad personality scales (narcissism, psychopathy, Machiavellianism) through an online form. Correlations and multiple regressions were employed in the studies. Study 1 assessed the convergent and predictive validities between the two measures. Results indicated a strong convergence on the measurement of positive creativity, but not on negative creativity. Study 2 used the Dark Triad of personality as an external criterion to evaluate the criterion-related validity of the measurement of negative creativity. Although the Dark Triad predicted the self-reported endorsement of negative creativity, there was no discernable relationship with the generation of negative-creative responses on the AUT. Implications of current results, and suggestions for future metrics of valence-inclusive creativity are discussed.     

The Relationship Between Creativity and Attention in Adults

Creativity is a valuable attribute that involves the generation of original ideas; attention is a vital function that facilitates information selection. There is some evidence that creative people may have poorer attention and are generally more distracted than others, and this distractibility is thought to enable the production of novel ideas. Previous research has largely supported this relationship between creativity and attention, yet they are both multifaceted constructs that can be measured in numerous ways. Using multiple measures of each construct, the aim of this study was to examine which features of creativity and attention might be related in a group of 100 adults (18–80 years, M = 26.9, SD = 11.5). Figural divergent-thinking (DT) originality was positively related to self-reported concentration; yet no other relationships were found. Results suggest that there is no consistent relationship between creativity and attention, and past studies that linked creativity to attention, having used just one or two measures, may be premature in their conclusions.     

A Meta-Analysis of the Relation between Creative Self-Efficacy and Different Creativity Measurements

This meta-analysis investigated the relations between creative self-efficacy (CSE) and creativity measures and hypothesized that self-assessed questionnaires would have a different relation to self-efficacy beliefs compared to other creativity tests. The meta-analysis synthesized 60 effect sizes from 41 papers (overall N = 17226). Taken as a whole, the relation between CSE and creativity measures was of medium size (r = .39). Subgroup analyses revealed that self-rated creativity correlated higher with self-efficacy (r = .53). The relation with divergent thinking (DT) tests was weak (r = .23). Creativity scales had a medium size relation (r = .43), and was stronger than the relation to verbal performance tasks (r = .27) and figural performance tasks (r = .19). In a comparison between measures focusing on the creative person (r = .47), the creative product (r = .32), and the creative process (r = .27), the person aspect was most strongly linked to CSE. Thus, the relation between self-efficacy and creativity measures is dependent on the type of measurement used, emphasizing the need for researchers to distinguish between different instruments—not the least between self-report scales and more objective test procedures. Conceptual implications are discussed and critique concerning the creativity concept is brought up.     

Transliminality and Creativity

Using 50 psychology undergraduates, an attempt was made to find positive correlations between, on the one hand, transliminality (psychological material crossing thresholds into or out of consciousness), and on the other hand, (item‐corrected) creative personality, and figure‐complexity preference (as given by the Revised Barron‐Welsh Art Scale: a measure of creativity). Only the correlation between transliminality and creative personality was significant. There was also a significant and high test‐retest reliability coefficient for the Transliminality Scale, as well as a significant positive correlation between creative personality and paranormal belief.     

Boundless Creativity: Evidence for the Domain Generality of Individual Differences in Creativity

This study investigated correlates of domain‐general and domain‐specific components of creativity. 158 college students completed a questionnaire that assessed their motivational and personality traits (i.e., intrinsic and extrinsic motivation, creative personality, and originality in word association) as well as intellectual abilities (SAT verbal and quantitative scores). Under two different instruction conditions (standard instruction or explicit “be creative” instruction), students also took a battery of multi‐item, product‐based tests of creativity in three domains (artistic, verbal, and mathematical creativity). Factor analyses showed evidence of domain‐generality of creativity. Furthermore, results from structural equation models showed that motivational and personality traits and intellectual abilities were associated with the domain‐general component of creativity. Only one variable (SAT quantitative score) was found to be associated with the domain‐specific component of mathematical creativity under the explicit “be creative” instruction condition. These results affirm the domain‐generality of creativity and challenge researchers to identify correlates of domain‐specific components of creativity.     

The Creative Personality: A Synthesis and Development of the Creative Person Profile

Several constructs from the research literature on the creative personality were reoperationalized to gain further understanding of the structure of the creative personality and to develop a broad measure of relevant traits (CPP—the Creative Person Profile). From an initial pool of 38 creativity relevant personality constructs, 7 factors were identified and labeled (emotional instability, ambition, associative orientation, motivation, need for originality, agreeableness, and flexibility) in a sample of 481 participants with a mean age of 31.6 years. In a subsample, there were theoretically meaningful correlations between the 5-factor model of personality and 5 of the CPP factors. Moreover, most of the 7 components correlated with at least 1 ability test or self-report criterion of creativity (creative problem solving, remote associates test, ideational fluency, items from a creative activities checklist). Finally, in a discriminant validity study, scores on the 7 factors clearly differentiated between a group of professional artists (n = 69) and the remainder of the sample, and between a group of marketing students (n = 40) and the remainder of the sample.     

The ‘Right’ Side of Creativity: Creative Personality and Social Risk-Taking Predict Political Party Affiliation

Factors that predict political party affiliation are of particular importance in research due to the wider implications in politics and policy making. Extending this line of work, the idea that creativity predicts party affiliation was tested using 2 conceptualizations of creativity: creative personality and creative ideation. Participants (N = 406) based in the United States completed measures of creativity, socio-political attitudes, and domain specific risk-taking, and indicated their party affiliation. Results revealed a significant link between creative personality and political party affiliation. Furthermore, in addition to the socio-political attitudes, this link was explained, in part, by individuals’ social risk-taking. Specifically, individuals with higher scores on creative personality were more likely to affiliate to the Democratic party, whereas the reverse was true for affiliation to the Republican party. This article provides new insights into factors that predict political party affiliation and presents wider social implications of the findings.     

The Creativity of Lying: Divergent Thinking and Ideational Correlates of the Resolution of Social Dilemmas

The goal of this study was to develop a measure of creativity that builds on the strengths of youth with autism spectrum disorders (ASD). The assessment of creativity focused on the visual-spatial abilities of these youth using 3D modeling software. One of the objectives of the research was to develop a measure of creativity in an authentic learning environment that built on the interests and creative talents of youth with ASD. Traditional creativity tests may underestimate the creativity of youth with ASD because of the tests’ constrained nature, such as having a time limit, being limited to paper and pencil, testing in an over- or understimulating environment, and overlooking visual-spatial ability. A random selection of 27 student 3D design projects (out of approximately 100 projects) was assessed using dimensions of fluency, flexibility, originality, and elaboration. The validity of this assessment was examined by comparing the creativity scores of the 27 projects to the creativity scores given by a team of Google experts (3D designers and software engineers). Results indicated that the scores were significantly correlated for three of the four dimensions of the creativity assessment. There was high inter-rater reliability among coders (M = .82) using intra-class correlation (ICC). Results suggest that this assessment process could be used as a visual-spatial creativity measure for youth with ASD, as well as a creativity measure used by employers to determine real-world creative potential in their employees, particularly those with neurodiversity.     

Estimating Creativity with a Multiple-Measurement Approach Within Scientific and Artistic Domains

This article presents the structure and the composition of a newly developed multifaceted test battery for the measurement of creativity within scientific and artistic domains. By integrating existing procedures for the evaluation of creativity, the new battery promises to become a comprehensive assessment of creativity, encompassing both domain-general and domain-specific components. In particular, the test battery was designed for the measurement of the 2 main stages of the creative thinking process: ideation and evaluation. The test battery also includes 2 measures of creative achievement and can be used to assess professional levels of creativity in artistic and scientific creativity, as well as everyday creativity. Because creative thinking is not an isolated phenomenon in human behavior, the battery includes the measurement of 2 constructs, intelligence and personality, both of which are highly relevant for creativity. Preliminary results from a vast administration campaign of this test battery are presented.     

A Rasch Measure of Fostering Creativity

A general creativity questionnaire of 21 stem-items was designed and based on 7 teaching aspects of fostering creativity in higher education students: (a) teaching the skills and attitudes of creativity; (b) teaching the creative methods of the disciplines; (c) developing a problem-friendly classroom; (d) using prior knowledge; (e) using different types of problems; (f) using multi-disciplinary hands-on projects; and (g) using appropriate lesson plans. Stem-items (21) based on these were conceptualized from easy to hard—3 stem-items for each of the 7 aspects—and answered in 2 perspectives: (a) an attitude self-view (ideally this is what I think I should do) and (b) a behavior self-view (this is what I actually do)—using 3 ordered response categories: none or some of the time (score 1), most of the time (score 2), and all of the time (score 3). This meant that the effective item sample was 42. The general questionnaire was applied to a lecturer sample from a higher institution, N = 124. Data were analyzed with a Rasch measurement model computer program. The item-trait interaction chi-square was not statistically significant (χ² = 87.6, df = 84, p = 0.37), meaning that a unidimensional trait (called fostering creativity) was measured in which the 42 items each fitted the measurement model with p > 0.02. The Person Separation Index was 0.78 and the Cronbach Alpha was 0.79 showing that the measures were well-separated along the scale in comparison to the errors.     

Creativity and Religiosity: A Reanalysis with Regional Predictors

Building on previous research showing a negative relationship between conservatism and creativity, the present investigation focused specifically on religiosity in the context of the United States. Because of the association between conservatism and religiosity, creativity might have a negative association with religiosity, too. To this end, individuallevel and regional data were matched by linking responses to psychometric measures such as Attitudes and Values toward Creativity to regional data such as church attendance. These analyses controlled other regional variables including education, diversity, and socio-economic status. Two-level analyses with individual data at Level 1 and county data at Level 2 indicated that people from more religious locations held less positive attitudes and values toward creativity and rated their environment as less creative. On the other hand, creative personality, ideational behavior and creative achievement were not significantly related to religiosity. Those analyses provided evidence that creativity and religiosity have a negative relationship in terms of people's attitudes and values toward creativity as well as their perceptions of environment for creativity. Findings were discussed in terms of types of religiosity and other socio-cultural variables.     

How Creativity Was Affected by Environmental Factors and Individual Characteristics: A Cross-cultural Comparison Perspective

The purpose of this study was to explore how environmental factors (family environment and school education) and individual characteristics (personality, creative attitudes, and divergent thinking) collectively affect creative achievement of American and Chinese college students. Data were collected from 378 college students in the United States (N = 193) and China (N = 185). Results showed that the US sample had significantly higher means in home resources, high-school education, Conscientiousness, creative achievement, and all four dimensions of the Abbreviated Torrance Test for Adults (ATTA) than the China sample. In contrast, the China sample scored significantly higher in understanding the importance of creativity. Results indicated creative attitudes and divergent thinking sequentially mediated the effects of parental values on creative achievement for the US sample, whereas Openness mediated the effect of high-school education on creative achievement for the China sample. For both samples, creative attitudes mediated the effect of Openness on divergent thinking. The results suggested cultural differences in the effects of environmental factors on creativity, yet more similar findings in the effects of individual characteristics on creativity between the two samples. The results and implications are discussed.     

Relating Personality and Creativity: Considering What and How We Measure

Creativity is a complex construct that is conceptualized and measured in multiple ways. This study examined the relationship between creativity and personality taking this into account. It was hypothesized that applying different conceptions and measures would cause variation in the creativity–personality relationship. The participants (N = 224) were undergraduate students and completed six creativity measures, a personality inventory, and a demographic questionnaire. Personality predicted more creative production (R² = .277) than creative potential (R² = .176) and more self‐reported creativity (R² = .348) than that which was externally rated (R² = .149). Openness was most consistently and strongly related to creativity, but other personality factors varied in their influence and some demonstrated suppression effects. Overall, the results suggest that despite relatively small effects of personality on creativity, there appear to be meaningful differences in the relationships depending on conception and measurement. Implications for educational settings and future research are discussed.     

In Pursuit of Everyday Creativity

Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well‐known geniuses, and expanding to personality, biographical, cognitive, and social‐psychological studies of individual creative behavior. Little is known, however, about the everyday psychological experience and associated creative behavior in the life and work of ordinary individuals. Yet evidence is mounting that such individuals can be responsible for important instances of creativity and innovation in the world: open innovation, user innovation, and citizen innovation. Research into this phenomenon could do much to advance the study and practice of creativity.     

Creativity in Men and Women: Threat,Other-Interest,and Self-Assessment

Previous research into gender and creativity has provided little evidence for consistent differences between men and women in creative performance. This research revisits this topic by proposing a person × situation approach, arguing that gender differences in creative performance only occur in certain contexts, but not others. Based on the assumption that men and women tend to differ in self versus other orientation, experimental instructions varied whether our participants’ (n = 169) creative efforts benefit the self or others, and whether creativity occurred under conditions of threat or not. In the absence of threat, women outperformed men in the originality of their creative efforts when the task was beneficial to others. This effect was eliminated in the presence of competitive threat. In contrast to some previous work, threat also increased creative performance under some circumstances. Results also revealed gender differences in self-assessment of creativity such that women seemed to be somewhat more attuned to the objective level of the originality of their creative performance than men. The discussion focuses on implications for research on gender differences in creativity, arguing that researchers must appreciate that gender differences in creativity, so far as they exist, are likely embedded in specific situational contexts.     

Identifying Creativity During Problem Solving Using Linguistic Features

Creativity is commonly assessed using divergent thinking tasks, which measure the fluency, flexibility, originality, and elaboration of participant output on a variety of different tasks. This study assesses the degree to which creativity can be identified based on linguistic features of participants’ language while completing collaborative divergent thinking tasks. To this end, 78 participants’ conversational dialogs (i.e., 39 dyads) within a chat environment were collected while completing three open-ended problem-solving tasks. Expert raters scored the dialogs in terms of fluency, flexibility, elaboration, and originality, as well as three types of creative language (metaphor and simile, humor, and word play). Factor analyses indicated that these scores captured two main constructs (creativity and elaboration). The linguistic features of the participants’ language (captured computationally using natural language processing tools) accounted for significant amounts of variation in both the creativity (R² = .640) and elaboration (R² = .550) scores within linear mixed effect (LME) models. These results highlight specific linguistic features that can be used to explain large amounts of variance in constructs related to creativity.     

Bilingualism and Creativity in Early Childhood

This study examined the possible effect of bilingualism on creativity in nonmathematical and mathematical problem solving among bilingual and monolingual preschoolers. Two groups of children (M age = 71.9 months, SD = 3.6) from the same monolingual kindergartens participated in this study: 15 Russian/Hebrew balanced bilinguals and 16 native Hebrew-speaking monolinguals. All children were administered the Working Memory Test, the Verbal (Semantic) Fluency Test, the Pictorial Multiple Solution Task on general creativity, and the Creating Equal Number Task on mathematical creativity. The results showed that balanced bilingualism has a positive effect on the development of creativity in problem solving, but that the effect differs according to the domain: verbal, general, or mathematical creativity.     

Proactive Personality, Employee Creativity, and Newcomer Outcomes: A Longitudinal Study

Purpose  To examine the relationship between proactive personality, employee creativity, and newcomer outcomes (i.e., career satisfaction and perceived insider status). Design/methodology/approach   A survey was conducted using a 3-wave longitudinal design with 146 Hong Kong Chinese employees from various organizations. Structural equation modeling was used to test the research hypotheses including the mediation effects. Findings   Proactive personality was positively associated with employee creativity and employee creativity was positively associated with career satisfaction and perceived insider status. In addition, employee creativity fully mediated the relationships between proactive personality and career satisfaction and perceived insider status. Implications   Based on self-reported responses, these data show that newcomers with a proactive personality shape their work environments in part through creative behavior, which in turn leads to feelings of career satisfaction and perceptions of being an organizational insider. Our study’s results also show that employee creativity is positively and significantly related to workers’ career satisfaction and perceived insider status, suggesting that employee creativity can improve employees’ attitudes toward their career and perceptions as valued and contributing organizational insiders. Future research may examine other possible variables that might mediate the relationship between proactive personality and individual outcomes. Originality/value  One of the few studies that have examined the intervening mechanism by which proactive personality leads to employee outcomes and examined the effects of proactive personality on employee outcomes in Asian culture. Received and reviewed by former editor, George Neuman.