Semantic priming in the prime task effect: Evidence of automatic semantic processing of distractors

The automaticity of the semantic processing of words has been questioned because of the reduction of semantic priming when the prime word is processed nonsemantically--for example, in letter search (the prime task effect). In two experiments, prime distractor words produced semantic priming in a subsequent lexical decision task, but with the direction of priming (positive or negative) depending on the prime task. Lexico-semantic tasks produced negative semantic priming, whereas letter search produced positive semantic priming. These results are discussed in terms of task-based inhibition. We argue that, given the results from the distractors, the absence of semantic priming does not indicate an absence of semantic activation but reflects the action of control processes on prepotent responses when less practiced responses are needed.     

Modulating semantic feedback in visual word recognition

According to the interactive activation framework proposed by McClelland and Rumelhart (1981), activation spreads both forward and backward between some levels of representation during visual word recognition. An important boundary condition, however, is that the spread of activation from lower to higher levels can be prevented (e.g., explicit letter processing during prime processing eliminates the well-documented semantic priming effect). Can the spread of activation from higher to lower levels also be prevented? This question was addressed with a choice task procedure in which subjects read a prime word and then responded to a target, performing either lexical decision or letter search depending on the color of the target. A semantic context effect was observed in lexical decision, providing evidence of semantic-level activation. In contrast, there was no semantic context effect in the letter search task, despite evidence of lexical involvement: Words were searched faster than nonwords. Further evidence of lexical involvement in the letter search task appeared in Experiment 2 in the form of greater identity priming for words than for nonwords. The results of these experiments are consistent with the conclusion that feedback from the semantic level to the lexical level can be blocked. Hence, between-level activation blocks can be instantiated in both bottom-up and top-down directions.     

Congruency effects in the letter search task: Semantic activation in the absence of priming

Semantic priming is typically eliminated when participants perform a letter search on the prime, suggesting that semantic activation is conditional upon one's attentional goals. However, in such studies, semantic activation (or the lack thereof) is not measured during the letter search task itself but, instead, is inferred on the basis of the responses given to a later target. In the present study, direct online evidence for semanticactivation was tested using words whose meaning should bias either a positive or a negative response (e.g.,present vs. absent). In Experiment 1, a semantic congruency effect was obtained, with faster responses when the word meaning matched the required response. Experiment 2 replicated the congruency effect while, simultaneously, showing the elimination of semantic priming. It is concluded that letter search does not affect the initiation of semantic activation. Possible accounts for the elimination of priming following letter search include activation-based suppression and transfer-inappropriate processing.     

When are morphemic and semantic priming observed in visual word recognition?

J. Stolz and D. Besner (1998) reported a dissociation between morphemic and semantic priming in the context of lexical decision. Morphemic priming was observed following letter search on the prime display, but semantic priming was not. Participants in the present experiment identified the colour of a single letter in the prime display before making a lexical decision to the target. Both morphemic and semantic priming were observed. These results are discussed in relation to the observation that identifying the colour of a single letter of a word in the Stroop task is associated with a reduction in the size of the Stroop effect as compared to when all letters are coloured.     

On the interaction between linguistic and pictorial systems in the absence of semantic mediation: Evidence from a priming paradigm

Use of the letter search task in the context of the priming paradigm has proved to be an invaluable tool for the investigation of the strategic control of processes involved in word recognition. In particular, previous findings that letter search on a prime word interferes with the priming of semantically/associatively related targets, but not with the priming of either identical or morphologically related targets, suggests that letter search may selectively interfere with semantic processing, leaving other levels of processing intact. In the present experiments, this investigation was extended by exploring the priming of pictures following letter search of either a same-concept word (repetition priming) or a semantically/associatively related word (semantic priming). There was significant repetition priming of picture categorization following both silent reading and letter search of the prime word (Experiments 1 and 2). In contrast, semantic priming of pictures was found only following silent reading of the prime; there was no semantic priming following letter search of the prime (Experiment 2). This pattern of results suggests that focusing attention at the letter level during prime processing selectively attenuates activation of the semantic system by the prime. It does not prevent the spread of activation between the lexical and pictogen levels of representation of a given concept.     

Levels and speed of processing effects on word analysis

Previous work on semantic priming effects has suggested that priming is contingent upon semantic analysis of the prime stimulus. In the present series of experiments, subjects in Grade 3, Grade 6, and college performed variants of a priming task in which semantic (lexical decision) as well as fast (case judgment) and slow (letter search) nonsemantic levels of processing were required for both prime and target stimuli. Contrary to a levels of processing hypothesis, context effects were not simple functions of the level at which the prime was processed. Priming effects were found with a slow nonsemantic prime task (letter search), but generally not with a fast nonsemantic analysis of the prime (case judgment). The form of the priming effect when the prime was processed semantically by a lexical decision depended on the relationship between prime and target processing: a switch from semantic prime processing to nonsemantic target processing produced Stroop-like interference, with other combinations of prime and target processing producing facilitation. By using a series of discrimination, focusing, and classification tasks in a Garner (1978) paradigm, it was possible to determine how subjects were processing the semantic and nonsemantic dimensions, and these perceptual strategies were compared across educational levels to account for the priming effects. Our results suggest that context effects need to be understood in terms of the speeds of processing of different codes of information inherent in words.     

Semantic activation and letter search: Blocking or suppression?

Two experiments investigated associative priming with a letter-search prime task where either the prime and letter probe were presented simultaneously, or the letter probe appeared 200 ms (Experiment 1) or 300 ms (Experiment 2) after the prime. Weak associative priming was observed in both experiments, but unlike Stolz and Besner (1996) we found no evidence that priming was increased when the probe was delayed. However, strong associative priming was observed when a semantic decision had to be made on the prime (Experiment 3). Our results are consistent with an account where semantic activation of the prime occurs but its action on the target is suppressed by the prime task. The persistence of weak priming effects with the letter search task is explained in terms of the low-frequency items used.     

Attention constraints of semantic activation during visual word recognition

The reduction of semantic priming following letter search of the prime suggests that semantic activation can be blocked if attention is allocated to the letter level during word processing. Is this true even for the very fast-acting component of semantic activation? To test this, the authors explored semantic priming of lexical decision at stimulus onset asynchronies (SOAs) of either 200 or 1,000 ms. Following semantic prime processing, priming occurred at both SOAs. In contrast, no priming occurred at the long SOA following letter-level processing. Of greatest interest, at the short SOA there was priming following the less demanding consonant/vowel task but not following the more attention-demanding letter search task. Hence, semantic activation can occur even when attention is directed to the letter level, provided there are sufficient resources to support this activation. The authors conclude that the default setting during word recognition is for fast-acting activation of the semantic system.     

Are letter codes always activated?

This investigation assesses whether a word’s constituent-letter codes are activated when whole-word processing is encouraged, as well as when letter processing is encouraged. In Experiments 1 and 2, word primes were followed by a target item that had to be named. The target was a word, a constituent letter that had appeared in the prime, or a nonconstituent letter that had not appeared in the prime. The measure of constituent-letter activation was the difference in letter-naming latency between constituent and nonconstituent letters. Presumably, if constituent letters are named faster, letters are being activated by the words in which they appear. To encourage either whole-word or letter analysis during the processing of the priming word, the proportion of word versus letter targets was systematically varied. When the proportion heavily favored letter targets, constituent letters were named faster than their nonconstituent controls. However, a constituent-letter (vs. a nonconstituent-letter) advantage was not obtained when the proportion favored word targets. Experiment 3 replicated the effect with a priming task that required a discrimination response, instead of a naming response. Thus the results suggested that the activation of constituent-letter codes need not take place during the processing of words, but occurs only when letter analysis is stressed by the task.     

The use of abstract graphemic information in lexical access

Three experiments investigated the nature of the information required for the lexical access of visual words. A four-field masking procedure was used, in which the presentation of consecutive prime and target letter strings was preceded and followed by presentations of a pattern mask. This procedure prevented subjects from identifying, and thus intentionally using, prime information. Experiment I extablished the existence of a semantic priming effect on target identification, demonstrating the lexical access of primes under these conditions. It also showed a word repetition effect independent of letter case. Experiment II tested whether this repetition effect was due to the activation of graphemic or phonemic information. The graphemic and phonemic similarity of primes and targets was varied. No evidence for phonemic priming was found, although a graphemic priming effect, independent of the physical similarity of the stimuli, was obtained. Finally Experiment III demonstrated that, irrespective of whether the prime was a word or a nonword, graphemic priming was equally effective. In both Experiments II and III, however, the word repetition effect was stronger than the graphemic priming effect. It is argued that facilitation from graphemic priming was due to the prime activating a target representation coded for abstract (non-visual) graphemic features, such as letter identities. The extra facilitation from same identity priming was attributed to semantic as well as graphemic activation. The implications of these results for models of word recognition are discussed.     

Semantic priming in visual word recognition: Activation blocking and domains of processing

The fact that letter search on a prime eliminates the typically robust semantic priming effect in lexical decision is often attributed to the “shallowness” of the prime-processing task. In three experiments we investigated this claim by using two different “shallow” prime-processing tasks: letter search and color identification. Consistent with previous reports, lexical decisions to semantically related targets were not facilitated when subjects searched the prime for a probe letter. In contrast, semantic priming was observed following a color discrimination task on the prime. We suggest that a levels-of-processing interpretation is not an adequate framework for understanding these data. Instead, a domain-specific processing account is offered in which explicit processing at the letter level (as in letter search) makes demands on resources (e.g., activation) that drives processing at the semantic level. This competition is resolved by establishing a temporary activation block at the lexical-semantic interface, which results in the elimination or attenuation of semantic priming. In contrast, global judgment of color is viewed as a domain that does not make demands on the resources that drive the visual word recognition machinery. There is therefore no need for an activation block, and semantic priming is not prevented.     

The dependence of semantic relatedness effects upon prime processing

The semantic relationship between a prime and a target word has been shown to affect the speed at which the target word is processed. This series of experiments investigated how the semantic priming effect is influenced by the nature of the task performed on the prime word. Subjects were asked to perform either a naming or a letter-search task on the prime word and either a lexical-decision or color-naming task on the target word. When the primes were named, response times for the target words were facilitated in the lexical-decision task and inhibited in the color-naming task. However, these effects were eliminated or reduced to an insignificant level when the primes were searched for letters. We suggest that in order to produce the usual priming effect, the primes have to be processed for meaning rather than probed for constituents.     

Associative and phonological priming effects after letter search on the prime

Responses to target words typically are faster and more accurate after associatively related primes (e.g., "orange-juice") than after unrelated primes (e.g., "glue-juice"). This priming effect has been used as an index of semantic activation, and its elimination often is cited as evidence against semantic access. When participants are asked to perform a letter search on the prime, associative priming typically is eliminated, but repetition and morphological priming remain. It is possible that priming survives letter search when it arises from activity in codes that are represented before semantics. This experiment examined associative and phonological priming to determine whether priming from phonologically related rhymes would remain after letter search (e.g., "moose-juice"; rhyming items were orthographically dissimilar). When participants read the primes, equivalent associative and phonological priming effects were obtained; both effects were eliminated after letter search. The impact of letter search on semantic and phonological access and implications for the structural arrangement of lexical and semantic memory are discussed.     

Identity primes produce facilitation in a colour naming task

Five experiments examined associative or identity priming effects in a colour-naming task with colour-neutral words. In Experiment 1, subjects instructed to read the prime silently showed no associative priming effect but a colour-naming facilitation with identity priming. In Experiment 2, the typical associative priming interference in colour naming was demonstrated in subjects recalling the prime word, but not in subjects reading the prime silently, whereas associative primes facilitated word naming regardless of the prime response requirement. The remaining studies investigated the colour-naming facilitation observed with identity primes. Experiment 3 showed no effects on the facilitation of colour naming from varying the letter case of a silently read prime. Experiment 4 showed facilitation when subjects recalled the prime, and a target frequency effect, with faster colour-naming latencies for high- and medium- than low-frequency targets. In Experiment 5, there was no facilitation for naming the colour of target words paired with non-word primes differing in their initial letter from the target. Taken together, the results suggest that the facilitation of colour naming following identical primes reflects faster target word recognition, whereas the associative priming interference reflects an attentional effect.     

Automatic processes in lexical access and spreading activation.

The semantic priming effect can be reduced or eliminated depending on how the prime word is processed. The experiments reported here investigate this prime task effect. Two experiments used identity and semantic priming tasks to determine whether the prime word is encoded at a lexical level under letter-search conditions. When the prime task was naming, both identity and semantic priming occurred; however, when a letter-search task was performed on the prime word, only identity priming occurred, thus supporting the argument that the search task affects activation of semantic associates rather than lexical access of the prime word. Another experiment demonstrated that this identity priming was the result of lexical processes rather than of letter-by-letter priming. A cross-modal priming technique demonstrated that the letter-search prime task does not actively suppress activation of semantic associates. The implications of these results for automaticity and for proposed mechanisms of priming are discussed.     

Letter search does not affect semantic priming in a probe naming task

The normally robust semantic priming effect observed in lexical decision is usually reduced to the point of being absent, when a letter search has to be performed on the prime. It has been argued that semantic activation is thus not an automatic process but rather cognitively controlled and therefore adaptable to task demands. We examined the effects of letter search priming on pronunciation times and found a reliable semantic priming effect, following letter search that was not affected at all relative to a standard condition, where participants silently read the prime. Thus the nature of the prime task did not seem to affect the processing mode employed, semantic access occurred even though attention was focused on surface properties of the prime.     

Masked inhibitory priming in english: evidence for lexical inhibition

Predictions derived from the interactive activation (IA) model were tested in 3 experiments using the masked priming technique in the lexical decision task. Experiment 1 showed a strong effect of prime lexicality: Classifications of target words were facilitated by orthographically related nonword primes (relative to unrelated nonword primes) but were inhibited by orthographically related word primes (relative to unrelated word primes). Experiment 2 confirmed IA's prediction that inhibitory priming effects are greater when the prime and target share a neighbor. Experiment 3 showed a minimal effect of target word neighborhood size (N) on inhibitory priming but a trend toward greater inhibition when nonword foils were high-N than when they were low-N. Simulations of 3 different versions of the IA model showed that the best fit to the data is produced when lexical inhibition is selective and when masking leads to reset of letter activities.     

Multiletter Word Units in Visual Recognition: Direct Activation by Supraletter Visual Features

Multiletter priming effects have been interpreted as evidence for the representation of separable multiletter units in the visual word recognition system (Whiteley & Walker, 1994). The reported experiments examine whether the activation of such units is pre- or post-lexical. Experiments 2 and 3 employed priming in an alphabetic decision task in which subjects made a discrimination response to test stimuli which could be classed as either targets or foils. Targets were single letters, or consonant bigrams, present or absent in an immediately preceding word, or (Experiment 3 and 4) they were whole words semantically associated or not to a preceding word. Foils were single non-alphanumeric characters, a character plus a letter, or a word with one letter replaced by a character. Experiment 1 was a preliminary to determine the parameters of a sequential presentation manipulation. Experiment 2 compared conditions of simultaneous and sequential presentation where letters of prime words were presented together, or one at a time in rapid succession. With simultaneous presentation, responses to bigram targets were facilitated when these appeared in the prime word, while responses to individual constituent letters of those bigrams were not facilitated. Additionally, responses to primed bigram targets were faster than responses to primed single letter targets. The sequential presentation of prime words resulted in a qualitative change in the response pattern indicative of the disruption of multiletter unit activation. That change was replicated in Experiment 3 where semantic priming confirmed that the prime words were being processed to a level of meaning. The observations challenge a post-lexical account of the multiletter priming effects. Finally, Experiment 4 addressed the question of whether bigram priming reflects the intentional use of prime information to predict following targets. Strategic interpretations are undermined and it is argued that multiletter units are activated automatically as part of normal visual word recognition.     

Negative priming is not task bound: A consistent pattern across naming and categorization tasks

When a word that was a to-be-ignored flanker on an initial prime trial becomes the target on the subsequent probe trial, responding to that word on the probe trial is slowed, a phenomenon callednegative priming. Virtually all prior studies have required subjects to perform the same task on both the prime and the probe trials. Thus, the extent to which negative priming is task bound is uncertain. We manipulated task factorially on the prime and probe trials, resulting in four groups: name-name, name-categorize, categorize-name, and categorize-categorize. The results showed equivalent negative priming of about 22 msec both within and between tasks for identical words, but no negative priming for semantically related words from the same category. These findings suggest (1) that negative priming for identical words can readily cross task types; and (2) that semantic negative priming does not occur for words, at least when categorical relatedness alone determines the semantic relation.     

Masked priming of prefixes and the influence of spelling-meaning consistency

Two experiments are reported which examined whether a prefixed word can be primed by a word sharing only the prefix letters in a masked priming paradigm. In addition the studies examined whether the size of the priming effect is influenced by the consistency with which a prefix letter pattern appears in real prefixed words. The ratio of real prefixed words to all words containing a prefix letter pattern was calculated and used to identify high-consistency prefixes, which are frequently used as prefixes (e.g., UN in UNHAPPY) and rarely appear as pseudoprefixes (e.g., UNCLE), and low-consistency prefixes, which appear in many pseudoprefixed words (e.g., DE in DESERT) but fewer truly prefixed words (e.g., DECODE). In Experiment 1, decision latencies for both types of prefixes were facilitated when real prefixed target words were preceded by real prefixed prime words in a short SOA masked priming paradigm, although the size of the priming effect for low-consistency prefixes was similar in size to that for orthographic controls. In Experiment 2, real prefixed target words were preceded by pseudoprefixed prime words. Facilitation in performance remained for high-consistency prefixes but was absent for low-consistency prefixes. These results support models of morphological processing that are sensitive to the statistical nature of the relationships between orthographic and semantic representations in a language.