Attitudes toward the unification of Western Europe and cross-national suicide rates: eight European countries, 1973-1990

Durkheim's (1897/1951) theory of political integration argues that when political crises occur, individuals band together to solve the problem at hand. As a result, this increased integration yields lower suicide rates. The purpose of this analysis is to examine a different component of the concept of political integration-that of attitudes. During the past couple of decades, individuals in eight Western European countries have been asked about their attitudes toward the unification of Western Europe. Cross-sectional time series analysis reveals that the attitudes individuals hold toward such an event are significantly related to suicide rates. Although Durkheim's theory of political integration focuses on events within a given country, the research herein finds that political integration exists on an international level as well. A reformulation of Durkheim's theory of political integration is put forth.     

Understanding responses to political conflict: interactive effects of the need for closure and salient conflict schemas

Two studies examined the relationship between the need for cognitive closure and preferences for conflict-resolution strategies in 2 different samples of elite political actors. Although research has suggested that high need for closure should be associated with competitiveness, the authors argue that this relationship should be strongest among political actors with a hostile conflict schema, or representation of what a conflict is and how it should be dealt with. The authors provide evidence for this hypothesis using archival survey data on American foreign-policy officials' attitudes toward international conflict at the height of the Cold War (Study 1) and their own data on the relationship between the need for closure and conflict-strategy preferences among samples of activists from 2 political parties in Poland: a centrist party with a reputation for cooperativeness and an extremist party with a reputation for confrontation (Study 2). The broader implications of these findings are discussed.     

The role of situational involvement in consumers' attitude polarization

This investigation examines the effect of consumers' situational involvement on attitude polarization. The level of involvement of subjects with well-developed restaurant schemas was manipulated, and evaluations of a group of restaurants were obtained on three different occasions under conditions favorable to attitude polarization. Contrary to expectations, the evaluations exhibited no tendency toward greater extremity, even when situational involvement was high. Although inconsistent with some previous findings about attitude polarization, the results are explained in terms of schema complexity and structure. Managerial implications are discussed.     

Between Remembering and Forgetting the Years of Political Violence: Psychosocial Impact of the Truth and Reconciliation Commission in Peru

This article analyzes the association between knowledge of the Truth and Reconciliation Commission (TRC), evaluation of TRC's achievements, experience of victimization, attitudes toward remembering and forgetting past political violence, perceptions of socioemotional climate (SEC), belief in forgiveness and attitudes toward violence in Peru based on a study conducted in three Peruvian cities with different rates of victimization due to political violence during 1980–2000 (n = 1200). Results showed that a positive attitude toward remembering the past of political violence was predominant and related to a positive evaluation of TRC's achievements. Attitude toward remembering also has an ambivalent collective effect increasing both positive and negative SECs, and it is less accepted by victims of political violence. On the other hand, attitude toward forgetting is less accepted by participants, and it also has an ambivalent effect by increasing positive and negative SECs. Attitude toward forgetting has more societal costs, since it is related to attitudes toward violence and decreased knowledge and a positive evaluation of TRC. In general, findings suggest that remembering traumatic events has an emotional cost, but also it is shown that remembering seems to be more beneficial for society in the long‐term than forgetting.     

Personality Certainty and Politics: Increasing the Predictive Utility of Individual‐Difference Inventories

Research on political psychology has benefitted from using individual‐difference measures to predict political attitudes and behavior. And, previous research has further identified a number of specific variables that enhance the predictive utility of individual‐difference scales. However, a potentially important factor that has been overlooked is the certainty with which people make their responses. The present research establishes that the certainty with which people respond to scales is associated with stability of the scale responses over time and correspondence between the scale and related outcomes. In addition, the effects of certainty in political ideological identification in predicting politically relevant outcomes hold when controlling for a number of previously established moderators. This research suggests that measuring certainty in answers to individual‐difference scales can be a useful and efficient way to increase the predictive utility of those scales within the political domain and beyond. This benefit is demonstrated with need for cognition (Study 1), need to evaluate (Study 2), and ideological identification (Studies 2 and 3).     

On the Relationship Between Attitude Involvement and Attitude Accessibility: Toward a Cognitive-Motivational Model of Political Information Processing

A model of the relationship between attitude involvement and attitude accessibilitywas developed and tested. The model specifies that attitude involvement leads to selective(biased) issue-related information-gathering strategies, which in turn produce extreme andunivalent (unambivalent) attitudes. Finally, attitudes associated with univalent and extremeunderlying structures should occasion relatively little decision conflict and thus should be highlyaccessible. Questionnaire response data gathered in a national telephone survey and from twosamples of undergraduates revealed that both attitude extremity and attitude ambivalence onselected political issues mediated the relationship between attitude involvement and attitudeaccessibility. Some findings indicated that selective processing mediated the relationshipbetween attitude involvement and attitude extremity and ambivalence. Discussion focuses on theprocesses linking involvement to accessibility, the factors that moderate theambivalence-accessibility relationship, and the relevance of the model to media-based primingeffects and tothe nature of public opinion and the survey response.     

Pay attention! Attention to the primes increases attitude assessment accuracy

We demonstrate that an oft-used indirect attitude assessment technique—the attitude activation paradigm—accurately assesses attitudes only when participants attend to the prime stimuli during the attitude activation task. Attitude activation attitudes toward obviously valenced words (e.g., torture, liberty) were more sensitive to attitude valence and extremity when participants were required to attend to the prime words than when they attended to a competing stimulus. As a result, we observed a significantly stronger correlation between attitude activation attitudes and a direct, self-report attitude measure when participants attended to the primes than when they ignored them. We conclude that failing to require participants to attend to the primes during the attitude activation task results in a flawed measurement, which could lead researchers to underestimate relations between the attitude activation measure and direct, self-report attitude measures.     

A self-validation perspective on the mere thought effect

Self-generated thought has an important impact on attitude change, with repeated demonstrations of increased opportunity for thought about an attitude object increasing attitude extremity. The traditional explanation for this mere thought effect is that more time to think allows people to produce more attitude-consistent thoughts, which polarize their attitudes. Expanding on this structural perspective, the current research explores a metacognitive account for the effect of time on attitude polarization. Three experiments demonstrate that thought confidence plays an independent mediating role in the mere thought effect (Experiment 1), that it accounts for reversals in the mere thought effect when people have too much time to think (Experiment 2), and that this reversal is tied to the difficulty people have retrieving thoughts when too much time is provided (Experiment 3). Thus, taking metacognitive features of thought into account sheds new light on self-persuasion in the mere thought paradigm.     

Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude–behavior consistency

This study investigates the effects of accuracy motivation and need to evaluate on online vs. memory-based attitude formation and attitude–behavior consistency. Results show that online attitude formation is more likely when accuracy motivation or the need to evaluate is high. However, cognitive load disrupts online attitude formation even when accuracy motivation is high. Additionally, attitude relevance increases the likelihood of online attitude formation, but attitude accessibility does not. Furthermore, online (vs. memory-based) attitudes are more predictive of subsequent non-hypothetical choice.     

Personality and strength-related attitude dimensions: Between and within-person relationships

Examined personality variables as predictors and moderators of strength-related attitude dimensions (SRAD) using multilevel modeling. Results revealed significant person-level variation in attitude importance, extremity, and ambivalence across attitude objects. Study 1 found the personality variable of need to evaluate (NE) predicted extremity across attitude objects, and finding meaning in life (ML) was predictive of importance across objects. Study 2 revealed that neuroticism and state anxiety were significant predictors of ambivalence across attitude objects. Finally, the NE, the Need for Cognition, and Openness to Experience each moderated the within-person relationship between extremity and ambivalence across objects, with higher values on the individual difference variables being related to stronger within-person relationships. Implications for research on attitude strength and the relationships between personality variables and attitudes are discussed.     

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude–Decision Consistency

There are many instances of consumer decision making in which more consideration is given to 1 brand than to others in the choice set. This research explored how selective consideration of a brand affects attitudes toward the brand, relative standing of the focal brand within the choice category, and decision making. Experiment 1 demonstrated that when participants were prompted to consider a randomly determined focal alternative, that alternative was more likely to be chosen than nonfocal alternatives. Moreover, willingness to pay for an alternative was higher if it was the focus of consideration. Attitudinal data suggest that the selective consideration effect occurred because attitudes toward the focal alternative became more positive compared to those toward other alternatives in the choice set. Experiment 2 elucidated this attitudinal effect by demonstrating that selective consideration could cause the extremity of consumers’ attitudes toward a focal brand to become more positive. Experiment 3 explored the potential of the selective consideration of a focal alternative to influence the consistency between consumers’ attitudes and decisions and established that the initial attitude toward a focal alternative moderated the selective consideration effect.     

When Does Gender Count? Further Insights into Gender Schematic Processing of Female Candidates' Political Advertisements

In this study we explored viewers' responses to advertising by female political candidates. Gender schema theory provided the basis for developing a better understanding of the circumstances when voters evaluate female candidates and how cognitive representations of what women are like influence viewer responses. Results showed general support for the predictions derived from gender schema theory. That is, participants did seem to rely on gender schema in making judgments, a form of inference making known as “default processing,” when information was absent. Results also indicated that participants relied more on gender schematic processing when the advertisement elicited positive emotions and less on gender schematic processing when exposed to an attack ad. For comparison, viewers' responses to male candidates' political advertising were also examined. We conclude with a discussion of the implications of these findings for political campaigns.     

Do Online Comments Influence the Public's Attitudes Toward an Organization? Effects of Online Comments Based on Individuals’ Prior Attitudes

The authors investigated the effects of reading different types of online comments about a company on people's attitude change based on individual's prior attitude toward the company. Based on Social Judgment Theory, several hypotheses were tested. The results showed that the effects of online comments interact with individuals’ prior attitudes toward a corporation. People with a strong negative attitude toward a corporation were less influenced by other's online comments than people with a neutral attitude in general. However, people with a prior negative attitude were more affected by refutational two-sided comments than one-sided comments. The results suggest that the effects of user generated content should be studied in a holistic manner, not only by investigating the effects of online content itself, but also by examining how others’ responses to the content shape or change individuals’ attitudes based on their prior attitudes.     

Fired Up by Morality: The Unique Physiological Response Tied to Moral Conviction in Politics

Studies provide mounting evidence that morally convicted attitudes elicit passionate and unyielding political responses. Questions remain, however, whether these effects occur because moral conviction is another strong, versus a distinctly moral dimension of attitude strength. Building on work in moral psychology and neuroscience, I argue that moral conviction stems from a distinctive mode of mental processing that is tied to automatic affective reactions. Testing this idea using a lab experiment designed to capture self‐reported moral conviction and physiological arousal, I find that conviction about political objects positively predicts arousal evoked by the objects, while attitude extremity and importance do not. These findings suggest that moral conviction items do tap into moral processing, helping to validate the conviction measure. They also illustrate the value of using physiological indicators to study politics, help explain why morally convicted attitudes trigger such fervent responses, and raise normative questions about political conflict and compromise.     

Attitude generalization: Similarity, valence, and extremity

Attitude generalization was explored as a function of object similarity and attitude valence and extremity. Participants in a computer game formed attitudes toward positive and negative, mild or extreme stimuli. How well these attitudes generalized to similar, novel stimuli was then examined. Visual similarity to game targets affected categorization of novel stimuli, such that greater resemblance resulted in more similar classification. However, generalization varied by valence and extremity. Negative attitudes generalized more than positive attitudes, requiring less resemblance for a novel target to be classified as negative. This pattern was more obvious with extreme attitudes than mild attitudes. That is, extreme attitudes were more influential and given more weight than mild attitudes. Also, specific conditions were identified under which positive attitudes proved more influential than negative attitudes.     

Attitude extremity,consensus and diagnosticity

Studied the effects of attitude extremity on perceived consensus and willingness to ascribe trait terms to others with either pro or anti nuclear attitudes. Results showed that attitude extremity affected consensus estimates. Trait attributions revealed a clear effect for valence, especially for the extreme attitude groups. Subjects with extreme attitudes also ascribed more traits to both pro and anti others than subjects with relatively moderate attitudes.     

Ideological self-schemata and schematically induced attitude consistency

This paper reports the results of a study which attempted to influence the level of expressed political attitude consistency by activating a “liberal-conservative” schema. The primary prediction was that attitudes elicited under direction of this general schema would be more mutually consistent than attitudes expressed without schematic direction. The results supported this prediction, but only for subjects who were “ideologically self-schematic,” that is, those subjects who defined themselves in adjectives which are characteristic of liberals or conservatives or who rated themselves on the extreme ends of a liberal-conservative self-rating scale. The results are interpreted as supportive of the generality of the effects of differences in the accessibility of specific constructs produced either by chronic individual differences or by trait priming.     

The Relationship of Television Viewing with Attitude Strength and Extremity: Implications for the Cultivation Effect

The relationship of television viewing level with attitude strength and attitude extremity was investigated. Attitude accessibility was used as an indicator of attitude strength and was operationalized as the response latencies associated with the attitude judgments. Fifty-one students who were either very heavy soap opera viewers (> 4 hrs. per week) or very light soap opera viewers (< 1 hr. per week) provided attitude judgments pertaining to marital problems, owning expensive products, and distrust of people. Regression analyses indicated that heavy viewers showed significantly more distrust and a greater likelihood that they would experience marital problems than did light viewers, consistent with a cultivation effect (Gerbner & Gross, 1976). Over and above the effects of attitude extremity, heavy viewers also exhibited stronger attitudes than light viewers, as evidenced by significantly shorter latencies for all three attitude measures. Both the effects of attitude strength and extremity held in the presence of multiple statistical controls. These results suggest that television may serve to bolster and reinforce attitudes consistent with the television message.     

Holistic attitudes of high school students toward themselves and their school experiences.

This study was based on an analysis of essays written by 47 teacher education students in response to the question, "If you could live your high school days over again, what, if anything, would you change?" The responses were organized into 20 different categories and tabulated according to students' age and sex. In retrospect, 38% of these students would have improved their attitude toward high school. Thirty-six percent indicated that high school was a positive experience, though this attitude was often unrelated to academic achievement. The responses strongly suggest that for many high school students, general attitude toward school affects achievement more than do attitudes toward specific school characteristics.