Perceptual grouping does not affect multi-attribute decision making if no processing costs are involved

Adaptive strategy selection implies that a decision strategy is chosen based on its fit to the task and situation. However, other aspects, such as the way information is presented, can determine information search behavior; especially when the application of certain strategies over others is facilitated. But are such display effects on multi-attribute decisions also at work when the manipulation does not entail differential costs for different decision strategies? Three Mouselab experiments with hidden information and one eye tracking experiment with an open information board revealed that decision behavior is unaffected by purely perceptual manipulations of the display based on Gestalt principles; that is, based on manipulations that induce no noteworthy processing costs for different information search patterns. We discuss our results in the context of previous findings on display effects; specifically, how the combination of these findings and our results reveal the crucial role of differential processing costs for different strategies for the emergence of display effects. This finding describes a boundary condition of the commonly acknowledged influence of information displays and is in line with the ideas of adaptive strategy selection and cost–benefit tradeoffs.     

决策中的过程追踪技术:介绍与展望

在过去50年的决策研究中,随着对核心问题的深入探索和信息技术的发展,决策过程信息得到了越来越多的重视.过程研究技术主要包括鼠标实验室技术、眼动技术及新提出的决策移窗技术.鼠标实验室技术和眼动技术已被用于解决多种决策问题.决策移窗技术结合了前两种技术的优势,其适用范围需在日后研究中进行更多探索.在未来的研究中,多种技术的结合使用将有助于回避单一技术的缺陷,分离研究方法对于被试行为的影响,提高研究效度.     

Does Time Constraint on Users Negate the Efficacy of Decision Support Systems?

Time constraint can impair decision performance: time-constrained decision makers process information faster, process less information, and use less rigorous decision strategies. On the other hand, properly designed decision support systems (DSSs) can induce decision makers to process more information and use more rigorous decision strategies, which can result in enhanced performance. In this study, we investigate, drawing on bounded rationality and cost-benefit theories of DSS use, whether these salutary effects of DSSs still hold in time-constrained environments. Our experimental results replicate past research regarding the effects of time constraint and DSSs taken separately and also show that the positive effects of DSSs are maintained when decision makers are under time constraint. That is, consistent with hypotheses, time-constrained participants processed information in a more compensatorylike manner when aided by DSSs than when not. Some of the results suggest that the negative effects of time constraint can be mitigated or even eliminated by the use of DSSs, but some participants did not take full advantage of the DSS to combat time constraint.     

认知闭合需要、框架效应与决策偏好

在带有模糊性的决策情境中,决策者个人的认知特征会对其判断决策产生重要影响。通过实验的方法,考察了认知闭合需要和特征框架效应对个体决策偏好的影响。93名工商管理硕士（MBA）参与了实验,研究的结果支持了本研究的3个假设,即认知闭合需要与特征框架效应不仅对被试的决策偏好存在显著的影响,而且二者还存在显著的交互作用。具体来说,研究发现,在模糊情境中：高认知闭合需要的被试偏好于立刻做出决策,而低认知闭合需要的被试偏好于暂缓做出决策;接收到正向框架信息的被试偏好于立刻做出决策,而接收到负向框架信息的被试偏好于暂缓做出决策;认知闭合需要与特征框架对被试的决策偏好还存在显著的交互作用。研究结论为根据个体认知闭合需要的水平来选拔决策者、利用框架效应来影响个体的信息加工方式进而提高决策质量提供了理论依据     

认知闭合需要与预期后悔对个体职业决策过程的影响

本研究旨在探讨认知闭合需要(NFCC)与预期后悔(AR)对个体职业决策过程的影响。基于两种预期后悔启动方式,采用2(高NFCC,低NFCC)×2(不启动AR,启动AR)的两因素被试间设计完成了两个单独实验。结果表明:(1)不同NFCC个体的职业决策过程存在显著差异,NFCC高的个体付出的认知努力更少;(2)预期后悔显著影响个体的职业决策过程,启动预期后悔条件下个体表现出更为谨慎的决策过程;(3)预期后悔能有效缓冲高NFCC个体的认知闭合过程。     

信息完整性与应聘者数量对不同认知闭合需要者招聘决策的影响

结合问卷和信息板技术,探讨了信息完整性和应聘者数量对不同认知闭合需要个体招聘决策过程发挥的潜在影响。结果显示：（1）高认知闭合需要招聘者平均决策时间更短,探索深度更浅,信息了解的更少;（2）信息完整条件下,招聘者平均决策时间更短,探索深度更浅;信息不完整条件下,低认知闭合需要招聘者的平均搜索时间增幅较大;（3）随着应聘者人数的增加,招聘者平均决策时间变长,低认知闭合需要招聘者平均搜索时间增幅较大,且两者探索模式都趋于属性加工。这意味着信息完整性与应聘者数量对不同认知闭合需要招聘者的决策影响不同,应注意培训招聘者的决策能力,提高员工招聘质量。     

决策过程中的调节匹配效应及其机制

以大学生为被试,运用实验法探讨了决策过程中调节定向与信息搜索模式之间的匹配效应及其机制。结果显示：(1) 促进定向组被试决策时更偏好基于属性的信息搜索模式,而预防定向组被试决策时更偏好基于选项的信息搜索模式;(2)当两种调节定向组被试分别使用各自所偏好的信息搜索模式制定决策时,达成了调节匹配,相比调节不匹配,这种匹配使被试对其所做选择给出了更积极的评价,即出现了调节匹配效应;(3)加工流畅性可以部分地解释这种调节匹配效应。     

A Comparison of Two Process Tracing Methods for Choice Tasks

Process tracing methods, particularly those based on information acquisition, are becoming commonplace. Because of this, it is important to examine both the reactivity and the validity of these techniques. This research compares information acquisition behavior for choice tasks using Mouselab, a computerized process tracing tool, and Eyegaze, an eye tracking system. In an experiment using apartment selection tasks and gambles, we found significant differences contingent upon the process tracing method for 10 process tracing measures including subsequent choices. Computerized process tracing tools increase the amount of time needed to acquire information compared with eye tracking equipment. As a result, subjects using Mouselab tend to have more systematic information acquisition behavior than that observed with eye tracking equipment. Additional research is needed to explore the magnitude and consequences of these differences.     

An eye‐tracking study on information processing in risky decisions: Evidence for compensatory strategies based on automatic processes

Many everyday decisions have to be made under risk and can be interpreted as choices between gambles with different outcomes that are realized with specific probabilities. The underlying cognitive processes were investigated by testing six sets of hypotheses concerning choices, decision times, and information search derived from cumulative prospect theory, decision field theory, priority heuristic and parallel constraint satisfaction models. Our participants completed 40 decision tasks of two gambles with two non‐negative outcomes each. Information search was recorded using eye‐tracking technology. Results for choices, decision time, the amount of information searched for, fixation durations, the direction of the information search, and the distribution of fixations conflict with the prediction of the non‐compensatory priority heuristic and indicate that individuals use compensatory strategies. Choice proportions are well in line with the predictions of cumulative prospect theory. Process measures indicate that individuals thereby do not rely on deliberate calculations of weighted sums. Information integration processes seem to be better explained by models that partially rely on automatic processes such as decision field theory or parallel constraint satisfaction models. Copyright © 2010 John Wiley & Sons, Ltd.     

Biased information processing in the escalation paradigm: information search and information evaluation as potential mediators of escalating commitment

Escalation of commitment denotes decision makers' increased reinvestment of resources in a losing course of action. Despite the relevance of this topic, little is known about how information is processed in escalation situations, that is, whether decision makers who receive negative outcome feedback on their initial decision search for and/or process information biasedly and whether these biases contribute to escalating commitment. Contrary to a widely cited study by E. J. Conlon and J. M. Parks (1987), in 3 experiments, the authors found that biases do not occur on the level of information search. Neither in a direct replication and extension of the original study with largely increased test power (Experiment 1) nor under methodologically improved conditions (Experiments 2 and 3) did decision makers responsible for failure differ from nonresponsible decision makers with regards to information search, and no selective search for information supporting the initial decision or voting for further reinvestment was observed. However, Experiments 3 and 4 show that the evaluation of the previously sought information is biased among participants who were responsible for initiating the course of action. Mediation analyses show that this evaluation bias in favor of reinvestment partially mediated the responsibility effect on escalation of commitment.     

Strategies in the information search process: interaction among task structure, knowledge, and source

The authors explored the information search strategies of 145 individuals in the predecisional stage. Decision-making participants selected pieces of information from a list including relevant and irrelevant data. The authors investigated the influence of the individual's knowledge and information source. In Experiment 1, the authors experimentally manipulated the information source reliability. The results revealed that participants tended to use a sequential strategy when the authors presented information as supplied by a reliable source. In Experiment 2, the authors analyzed the interaction between information source and the individuals' knowledge. When participants believed the source to be reliable, even knowledgeable participants adopted a strategy as sequential as that chosen by naive individuals. In Experiment 3, a mediational model corroborated the hypothesis that the search strategy affects the final judgment. The results were consistent with the constructivist framework, which emphasizes the role of individual, task, and context in the decision-making process.     

Stopping rule use during information search in design problems

Information search is critical in most decision-making tasks. An important aspect of information search is the stopping rule used by the decision maker to terminate information acquisition. Decision-making problems may be usefully decomposed into design problems and choice problems. The distinction is critical because the goals of stopping behavior in the two types of problems are quite different. In design problems, the focus is on the sufficiency of information obtained for problem structuring and generating alternatives, while choice problems focus on convergence toward a solution. While previous research has studied stopping behavior in choice problems, the present research is concerned with stopping rule use during information search in design problems. To build theory in this area, we conducted two experiments. In the first, we presented professional systems analysts with an information search problem in a systems development context and asked them to gather information for a proposed system. Protocols of the search sessions were analyzed, and stopping rules used and information gathered by the analysts were identified. Results indicated that the use of certain stopping rules resulted in greater quantity and quality of information gathered. Additionally, stopping rule use, rather than analyst experience, accounted for the quantity and quality of information elicited. Finally, stopping rule use differed between more experienced and less experienced analysts. To apply our findings about stopping rules from the first experiment, we performed a second experiment in which we investigated stopping rule use in a consumer information search task on the world wide web. Results indicated the use of the same stopping rules as in the first experiment, although in different proportions. Implications for information search theory and practice are discussed.     

The influence of mood on the search for supporting versus conflicting information: dissonance reduction as a means of mood regulation?

Focusing on similarities between the mood regulation approach and dissonance theory, this article addresses the interplay between dissonance and mood by examining how individuals search for information after making a decision while under the influence of positive versus negative mood. Study 1 suggested that negative mood increased the preference for consonant over dissonant information after decisions, whereas positive mood led to a more balanced information search. In Study 2, participants in negative mood rated consonant information as more pleasant and dissonant information as more annoying than participants in positive mood. In addition, the results suggested that mood regulation processes took place. In Study 3, the findings from Study 1 were replicated with a paradigm in which higher stakes were involved.     

Factors influencing the use of internal summary evaluations versus external information in choice

Decision makers cope with more demanding tasks by shifting their cognitive strategies, balancing effort expenditure against the desire to produce an accurate response. In choice tasks, one method for reducing effort while simultaneously maintaining accuracy is to shift from a reliance on information obtained from the external environment to that retrieved from memory, particularly summary evaluations (i.e. relatively stable evaluative reactions to the overall attractiveness of individual alternatives) acquired from previous decision-making experience. We examined four factors that should all encourage decision makers to rely to some extent on internal summary evaluations rather than external information search: (1) increased external search costs, (2) greater time pressure, (3) increased incentives to make an accurate choice, and (4) increased levels of prior experience with the choice context. Sixty experimental subjects chose their preferred alternative from a set of women's magazines. Decision processes were inferred from verbal protocols, computer-generated search records, and decision times. Only increased external search costs led to a greater reliance on summary evaluations. Although increased time pressure, increased incentives, and increased experience with the context did lead to changes in search and evaluation processes, contrary to initial expectations decision makers did not shift to a greater reliance on summary evaluations. These results suggest that while decision makers do sometimes use summary evaluations as a substitute for external search, this is only one of several mechanisms available for effort reduction. Understanding when and where decision makers rely upon summary evaluations probably requires a broader conceptualization of knowledge structures, particularly a consideration of the knowledge that decision makers possess about different choice strategies and their effectiveness.     

识图方式与地图难度对定向运动员识图决策绩效与视觉搜索特征的影响

目的：研究旨在探究定向运动员在识别定向运动地图时的决策绩效与视觉搜索特征。方法：研究采用组内设计,操控地图难度（简单和复杂）和运动员识图方式（精确识图和概略识图）对高水平定向运动员进行实验研究。结果：（1）随着地图难度的加大,定向运动员识图准确性下降,概略识图反应时增加。（2）识图时,简单地图比复杂地图注视频率和眼跳距离更大,注视次数更少;概略识图比精确识图注视次数更多、注视频率更高、眼跳距离更大;概略识图时,简单地图条件下运动员从起点开始正向搜索,复杂地图条件下从终点开始逆向搜索,注视区域面积大且分散;精确识图时,无论是简单地图还是复杂地图,所有运动员均首先搜索检查点说明表和终点,注视区域面积小且集中。结论：地图难度制约着定向运动员的识图决策绩效。定向运动员识图的视觉搜索特征受识图方式与地图难度影响,表现出不同的视觉搜索策略。     

Strategies in the Information Search Process: Interaction Among Task Structure,Knowledge, and Source

The authors explored the information search strategies of 145 individuals in the predecisional stage. Decision-making participants selected pieces of information from a list including relevant and irrelevant data. The authors investigated the influence of the individual's knowledge and information source. In Experiment 1, the authors experimentally manipulated the information source reliability. The results revealed that participants tended to use a sequential strategy when the authors presented information as supplied by a reliable source. In Experiment 2, the authors analyzed the interaction between information source and the individuals' knowledge. When participants believed the source to be reliable, even knowledgeable participants adopted a strategy as sequential as that chosen by naive individuals. In Experiment 3, a mediational model corroborated the hypothesis that the search strategy affects the final judgment. The results were consistent with the constructivist framework, which emphasizes the role of individual, task, and context in the decision-making process.     

Strategies of information search in causal analysis

Five experiments investigated the relative prevalence of three search patterns that individuals may use in explaining events with multiple possible causes: (1) parallel search—pursue information about all possible causes before making any causal judgments, (2) serial search—clarify the role of one cause before considering any others, (3) truncated search—clarify the role of one cause without proceeding to consider other causes. In Experiments 1, 2, and 3, subjects were told about an event, two or three nonexclusive possible causes of the event, and a fact implicating one of the suggested causes as influencing the event. Subjects were asked for the question whose answer would help them most in explaining the event. In each experiment, subjects preferred to clarify the role of the implicated cause, a pattern congruent with both the serial and truncated search strategies. Results of a fourth experiment indicated that these preferences reflect a truncated rather than a serial search. A final experiment demonstrated that the preference for information about the implicated cause persists even with the opportunity for a more extended search.     

The influence of information redundancy on probabilistic inferences

Information redundancy affects the accuracy of inference strategies. A simulation study illustrates that under high-information redundancy simple heuristics that rely on only the most important information are as accurate as strategies that integrate all available information, whereas under low redundancy integrating information becomes advantageous. Assuming that people exercise adaptive strategy selection, it is predicted that their inferences will more often be captured by simple heuristics that focus on part of the available information insituations ofhigh-information redundancy, especially when information search is costly. This prediction is confirmed in two experiments. The participants' task was to repeatedly infer which of two alternatives, described by several cues, had a higher criterion value. In the first experiment, simple heuristics predicted the inference process better under high-information redundancy than under low-information redundancy. In the second experiment, this result could be generalized to an inference situation in which participants had no prior opportunity to learn about the strategies' accuracies through outcome feedback. The results demonstrate that people are able to respond adaptively to different decision environments under various learning opportunities.     

Deciding with the eye: How the visually manipulated accessibility of information in memory influences decision behavior

Decision situations are typically characterized by uncertainty: Individuals do not know the values of different options on a criterion dimension. For example, consumers do not know which is the healthiest of several products. To make a decision, individuals can use information about cues that are probabilistically related to the criterion dimension, such as sugar content or the concentration of natural vitamins. In two experiments, we investigated how the accessibility of cue information in memory affects which decision strategy individuals rely on. The accessibility of cue information was manipulated by means of a newly developed paradigm, the spatial-memory-cueing paradigm, which is based on a combination of the looking-at-nothing phenomenon and the spatial-cueing paradigm. The results indicated that people use different decision strategies, depending on the validity of easily accessible information. If the easily accessible information is valid, people stop information search and decide according to a simple take-the-best heuristic. If, however, information that comes to mind easily has a low predictive validity, people are more likely to integrate all available cue information in a compensatory manner.