Fewer,Younger, but Increasingly Powerful: How Portrayals of Women,Age, and Power Have Changed from 2002 to 2016 in the 50 Top-Grossing U.S. Films

Sex Roles - A content analysis by Lauzen and Dozier (2005) of the 88 top-grossing U.S. films of 2002 found ample evidence for inequality of gender and age representation: Men made up 72% of all...     

Maintaining the Double Standard: Portrayals of Age and Gender in Popular Films

An analysis of the top 100 domestic grossing films of 2002 found evidence of a lingering double standard for aging female and male characters. Overall, major male characters outnumbered major female characters (73% vs. 27%); the majority of male characters were in their 30s and 40s, and the majority of female characters were in their 20s and 30s. Both women and men in their 60s and older were dramatically underrepresented compared to their representation in the US population. For male characters, leadership and occupational power increased with age. Men in their 40s, 50s, and 60s were more likely to play leadership roles and wield occupational power than were their female counterparts. As female characters aged, they were less likely to have goals.     

Gender-Related Knowledge Variations Within Geography

In a survey of students from junior high through the undergraduate college level, males consistently out-performed females on a test covering map skills and physical, human, and regional aspects of geography. The gender gap was consistent across all four subfields. It widened with increased education and was significant even after accounting for numerous personal information items that might have explained the difference. This consistent performance difference involving the broad spectrum of geographic knowledge argues against explaining the gender gap as symptomatic of differences in a single underlying factor such as map skills or spatial abilities. Knowledge-based and nonknowledge-based explanations for the gender difference are discussed.     

A Role for Biology in Gender-Related Behavior

We take the opportunity of the 35th anniversary of Sex Roles to examine the journal and the field of gender research from a biological perspective. We discuss the limited coverage of biological perspectives in the pages of the journal and likely reasons for it in light of historical perspectives on the role of biology in gendered psychological processes and behaviors, review briefly contemporary research on biological (especially hormonal) influences on gender-related behavior, advocate for greater attention to biological perspectives, and suggest ways to integrate biological and socialization approaches into questions of interest to gender researchers.     

Gender-Related Self-Discrepancies and Bulimic Eating Behavior

The purpose of this study was to explore a hypothetical link between the development of bulimic eating behavior and the suppression of masculine traits in adolescence. Discrepancies between the actual and the ideal self were examined as precursors of negative self-evaluation and binge–purge behavior. Using the Bem Sex-Role Inventory (Bem, 1974), 821 German students between the ages of 13 and 20 were questioned anonymously. Data were analyzed with structural equation modeling. For girls in contrast to boys, the discrepancy between how much adolescents believed that they possess masculine traits (actual self) and how much they would like to (ideal self) was significantly greater at older ages. For both sexes, gender-related self-discrepancies were related to bulimic symptoms indirectly, via self-esteem and dieting.     

Gender-Related traits and helping in a nonemergency situation

In prior research, mostly on helping in emergeicies, individuals' scores on expressivity (or femininity) generally have been unrelated to helping, whereas instrumentality (or masculinity) scores frequently have been significantly related to assisting. In two studies, we examined the relation of expressivity and instrumentality to willingness to help in a nonemergency situation in which the other's need was unambiguous; moreover, we assessed possible mediators of relations. Expressivity was positively related to amount of helping, and this relation appeared mediated by sympathetic responsivity. Masculinity was not significantly related to helping, although it was marginally, negatively related to assisting in one study. The findings are discussed in relation to those in related research.     

Suicide in Films: The Impact of Suicide Portrayals on Nonsuicidal Viewers' Well‐Being and the Effectiveness of Censorship

The effects of suicide films on recipients' emotional and mental state, as well as the influence of censorship, was studied. Nonsuicidal subjects watched the original or a censored version of a suicide film or a drama without suicide. Data were collected by questionnaires. The viewing led to a deterioration of mood and an increase in inner tension and depression scores, but also to a rise in self‐esteem and life satisfaction and to a drop in suicidality. There were no relevant differences between the film groups. The more a subject identified with the protagonist, the greater were the negative effects.     

Elevation in Response to Entertainment Portrayals of Moral Virtue

Media psychologists have long puzzled over how individuals can experience enjoyment from entertainment such as tragedies that often elicit profound feelings of sadness. The present research examines the idea that a focus on “meaningful” entertainment and affective responses identified as “elevation” may provide a framework for understanding many examples of sad or dramatic entertainment. The results of this study suggest that many types of meaningful cinematic entertainment feature portrayals of moral virtues (e.g., altruism). These portrayals, in turn, elicit feelings of elevation (e.g., inspiration) that are signified in terms of mixed affect and unique physical responses (e.g., lump in throat). Ultimately, elevation also gives rise to motivations to embody moral virtues, such as being a better person or helping others.     

Gender-Related Stereotypes of Transformational and Transactional Leadership

This study investigated gender differences in transformational and transactional leadership, and gender-related stereotypes for these forms of leadership. Results indicated that there were no differences in the way the primarily Caucasian subordinates evaluated their actual male and female managers. There were, however, differences in ratings of stereotypic male versus stereotypic female leaders on transformational and transactional leadership, but only by female respondents. Finally, congruence between ratings of actual managers and ratings of stereotypic managers was found primarily for male respondents. Results suggest that stereotypes may be one explanation for gender differences found in prior research on transformational and transactional leadership.     

Gender Role Portrayals in American and Korean Advertisements

This article reports on an examination of gender role portrayals in American and Korean magazine advertisements that is based on the work of Erving Goffman (1979). Through a study of advertising images, we explored implied gender roles within and between cultures. Results of an analysis of a random sample of American advertisements are compared to results for comparable Korean magazines and to previous researchers' applications of Goffman's approach to American advertisements. Results indicate that sexism in American magazine advertisements has decreased but not disappeared. Evidence of sexism in Korean magazine advertisements was found as well. We also compared gender depictions in advertisements directed to magazine audiences of relatively different ages. Observations are made about differences in gender role portrayals in American advertisements over time, between cultures, and for different aged magazine readers.     

Gender and Race Portrayals on Spanish-Language Television

318 randomly selected television ads from India (from 2004) in three different languages (English, Hindi, and Tamil) were content analyzed to examine both the frequency of appearance and prevalence of gender stereotypes. Results indicate that there are more male than female central characters and voiceovers in Indian ads; stereotypical differences were also found in the type of credibility used by men and women, and the nature of the products they advertised and settings that males and females appeared in. Female central characters tended to be younger than their male counterparts and were more likely to be portrayed in relationship roles. Similarities and differences in gender role portrayals found in Indian television ads and those from other nations are also discussed.     

Pathological Women Gamblers: Gender-Related Aspects of Control

This study examines the control exhibited by pathological women gamblers over their lives and their surroundings, and how this is governed by their perception of their gender role and socio-cultural expectations of them as women. Seventeen pathological women gamblers (13 of whom were mothers) were recruited from three addiction treatment centers in Israel, and participated in semi-structured interviews. Three central themes emerged during analysis: maintaining control over the gender roles—putting child raising and housekeeping duties first despite their gambling habits; control over the choice of gambling venue—gambling far from their home, or where they knew the owners; and moral control—steering clear of immoral behaviors in spite of their addiction to gambling. Further analysis reveals how pathological women gamblers who are also mothers make rational choices that help them juggle between their gender roles and gambling, to minimize the social costs that might be incurred by their gambling habit. Moreover, presenting the gambling behavior as more moral than theft or prostitution enabled them to normalize their behavior. The study’s findings show how the decisions and choices made by the women in this study are shaped by the socio-cultural context in which they are made.     

Role of Sexual Orientation and Gender-Related Traits in Disordered Eating

This study was designed to examine the role of both sexual orientation and gender-related personality traits in disordered eating attitudes and behavior, including body dissatisfaction. Self-report measures assessing negative and positive gender traits,body dissatisfaction, drive for thinness, dietary restraint, and bulimic symptoms were administered to 266 participants (64 lesbians, 73 heterosexual women, 69 gay men, and 60 heterosexual men; 85% Anglo-Australian Caucasians, 15% Caucasians from Non-English-speaking backgrounds). Consistent with previous research, gay men scored significantly higher than heterosexual men on body dissatisfaction and dietary restraint, whereas lesbians scored significantly lower in comparison to the heterosexual women on body dissatisfaction, drive for thinness, dietary restraint, and bulimia. For men, the additional amount of variance accounted by the gender traits was significantly higher than that accounted for by sexual orientation. For the women, the gender traits also accounted for an additional significant amount of variance; however, overall the amount of variance accounted for by sexual orientation was greater. However, for both men and women, irrespective of their sexual orientation, it was higher scores on negative femininity that predicted higher levels of disordered eating. These results are consistent with previous studies that have found support for the femininity hypothesis in disordered eating.     

Changing Patterns of Gender Portrayals in Portuguese Television Advertisements1

The purpose of this study was to identify patterns in Portuguese television advertisements and interpret changes in the portrayal of gender roles using data collected 7 years apart: 1996 and 2003. We grouped 11 attributes of the central figure displayed in 623 evening commercials using a k‐means cluster procedure. There were 4 distinct groups of advertisements that emerged, 2 of them characterizing a predominantly male central figure and the other 2 a female central figure. The overall increase in women portrayed in advertisements from 1996 (32.9%) to 2003 (40.8%) is reflected in a shift toward an increase of advertisements with a female central figure in the typically male “narrator” cluster. Practical implications of these findings are discussed.     

Examination of Gender-role Portrayals in Television Advertising across Seven Countries

This study examined the roles of cultural (Hofstede??s Masculinity value dimension??i.e., Gender of Nations), country-level (Gender-related Development Index), and execution-level (product type or gender of the typical user) factors in understanding gender-role portrayals in television advertising. Using content analysis methodology, we compared the gender and occupation of the prominent character and the gender of the voice-over across 2,608 television commercials in Brazil, Canada, China, Germany, South Korea, Thailand, and the United States. Results of regression analyses revealed that cultural and country factors predicted the gender of the voice-over only whereas product type consistently conformed with the gender of the prominent character. Overall, males were featured in prominent visual and auditory roles, while females were still portrayed in stereotypical ways.     

Gender-Related Effects in Emotional Responding to Resolved and Unresolved Interpersonal Conflict

The current study examines gender differences in affective responding of 58 men and 52 women to various forms of resolved and unresolved interpersonal disputes. The participants were predominantly Caucasians from middle to upper middle class socioeconomic backgrounds. Resolved disputes were perceived as less angry and more okay and happy, and unresolved disputes evoked more anger than resolved disputes did, with continued fighting evoking more anger than did lapsing into the silent treatment. Women reported feeling more angry than did men during both forms of unresolved disputes, and more happy during arguments ending with either apologies or compromises. Men perceived the actors as more sad and reported feeling more okay during arguments than did women. The results extend findings from the children's literature regarding the effect of resolution on emotional responding, and illustrate important gender differences for adults.     

Portrayals of women in prime-time network television: Some demographic characteristics

This paper examines demographic variables to create a partial picture of current portrayals of women on network television. All prime-time programs for all networks served as the information base. The findings were that few changes had been made in the portrayals of women from the 1970s to the 1980s in terms of observable demographic characteristics.     

The Role of Peers in the Socialization of Gender-Related Social Interaction Styles

Peer socialization of gender-related socialinteraction styles was investigated. Two hundredtwenty-four fifth, sixth, seventh, and eighth gradestudents (112 males, 112 females; 80% Anglo, 15%Hispanic, 5% African American or Asian) read threestories that depicted same-gender characters behaving ineither an agentic manner or a communal manner. Subjectsrated their attitude and their probable behavioral response toward the characters, as well astheir understanding of the characters' behavior aseither more boy-like orgirl-like. Although both gendersrecognized the difference between the agentic and communal interaction styles,boys and girls showed different patterns ofsocialization responses. Specifically, girls had morepositive attitudes toward female peers who adopt thecommunal style and reported they would encourage othergirls to use the communal style and discourage them fromusing the agentic style. Boys, on the other hand, hadonly marginally more positive attitudes toward same-gender peers who act agentically, butreported they would behave in a fashion that runscounter to gender norms. That is, boys reported thatthey would encourage other boys to use a communal style and discourage them from using an agenticstyle. Our discussion focuses on why boys and girlsmight show these different patterns.