Changes in women's mate preferences across the ovulatory cycle

Previous research has shown that women's mate preferences change across the ovulatory cycle in a number of ways. The leading explanation for these changes--the good genes hypothesis--predicts that women should prefer presumed markers of genetic benefits ("good genes") most strongly when they are fertile and evaluating men as possible short-term mates. Research testing this hypothesis has almost exclusively examined preferences for purported markers of good genes. Little is known about how preferences for men who display traits valued in long-term, investing mates (e.g., warmth and faithfulness) change across the cycle. The authors had women at different points in their ovulatory cycle rate videotapes of men in terms of how attractive they found each man as a short-term and long-term mate. The authors then examined how women's preferences for traits typically valued in long-term and/or short-term mates varied according to women's fertility status. The results supported the good genes hypothesis. Implications of these findings for models of human mating are discussed.     

Feminists Need to Look Beyond Evolutionary Psychology for Insights into Human Reproductive Strategies: A Commentary

The Sex Roles: Feminist Reappraisals of Evolutionary Psychology issue that addressed evolutionary psychology’s Sexual Strategies Theory is enlightening for feminists as well as those scholars who examine men and women’s behavior. As several articles in this issue show, there are mixed results in support of this theory. While some feminists may want to conclude that this an indication of the limited influence evolution and biology has on gendered behavior, the mixed results rather may be due to problems that are foundational to evolutionary psychology itself. For those interested in evolutionary perspectives of men and women’s behavior, they should look beyond evolutionary psychology and examine what evolutionary biology and behavioral ecology can provide to our understanding of reproductive strategies. This is evident in feminist and female evolutionists’ works that have created a new model of sexual dialectics, begun the retesting of A. J. Bateman’s foundational work that underlies parental investment theory and Sexual Strategies Theory, and provided new evidence of phenotypic and behavioral plasticity. This research has called into question past assumptions of male dominance and female passivity in mating, and continues to challenge evolutionary psychology’s claim that based on Sexual Strategies Theory, there are evolved psychological gender differences between men and women in their desire for short-term mating opportunities and sexual variety that are rooted in our evolutionary past and not very responsive to the current environments within which men and women are making these reproductive decisions.     

Another Look at Sex Differences in Preferred Mate Characteristics: The Effects of Endorsing the Traditional Female Gender Role

This research used an individual differences approach to test Eagly and Wood's (1999) claim that sex differences in the characteristics that people prefer in mates reflect the tendency for men and women to occupy different social roles in a society. The study related the extent to which participants endorsed the traditional female gender role to their preferences for their future mate's traits and age relative to their own age. In general, the sex–differentiated preferences that are consistent with the traditional division of labor were more pronounced, especially in male participants, to the extent that they endorsed the traditional female role.     

Age and Gender Differences in Mate Selection Criteria for Various Involvement Levels

The present study investigated mate preferences for five different levels of relationship involvement—marriage, serious relationship, falling in love, casual sex, and sexual fantasies–among individuals of 20, 30, 40, 50, and 60 years of age. Consistent with an evolutionary perspective, men preferred mates who were higher in physical attractiveness than themselves, whereas women preferred mates who were higher in income, education, self–confidence, intelligence, dominance, and social position than themselves. The lower the level of relationship involvement, the lower were the preferred levels of education, physical attractiveness, and, particularly for males, preferred intelligence in comparison to oneself. For sexual fantasies, men and women preferred mates who were higher in physical attractiveness than those they preferred for real partners. There were few age differences in mate preferences, although older individuals set higher standards for a potential mate’s education.     

More than just a pretty face and a hot body: multiple cues in mate-choice

Mate preferences have been well studied in social and evolutionary psychology. In two studies (N = 490), using two different measurement techniques, we examined mate preferences for the body and the face in the context of other traits. Results replicated prior research on mate preferences across the sex of the participant and mating duration but clarified the nature of preferences for physical attractiveness. Generally, physical attractiveness was a necessity in short-term mating and for men and traits like kindness were a necessity in long-term mating and for women. Men wanted a short-term mate who had a good body, likely because that body advertises fertility whereas both sexes wanted a mate with a nice face for a long-term mate, which is likely because the face is a cue based on structural properties related to health. Sex and mating-duration differences on preferences for attractive faces and bodies were robust to differences in measurement technique.     

Dads or cads? Women’s strategic decisions in the mating game

We report the findings of two studies (N = 142; N = 28) investigating women’s preference for men in short- and long-term mating scenarios and perceptions of honesty of dating adverts written by men high or low in Machiavellianism. Overall, men low on Machiavellianism (viz., dads), were preferred as long-term mates; and men high on Machiavellianism (viz., cads) as short-term mates. Fertile women preferred cads for a short-term relationship and dads as a long-term partner. Higher ratings were given to all adverts when females were fertile, suggesting generally higher levels of desire for a partner when the possibility of conception is highest. In contrast to previous work suggesting traits like Machiavellianism may facilitate a deceptive or exploitative mating strategy in men, the present results suggest (1) women are attuned to differences in men’s personality as a function of fertility and (2) affirms that women prefer cads for short-term mating and dads for long-term mating.     

A Test of Evolutionary and Sociocultural Explanations of Reactions to Sexual Harassment

Although the field of evolutionary psychology has been perceived to generate predictions that are untestable, one potentially falsifiable prediction of the evolutionary approach is that women should be less upset by unwanted sexual advances from high than from low status men. Three experiments tested this hypothesis within a workplace and an academic setting. Across the first two experiments, women and men were actually more upset by perceived sexual harassment from higher than lower status members of the other sex. Results of Study 3 suggested that women only showed this difference when there was a power relationship involved. These results conflict with the evolutionary prediction and support a sociocultural explanation of reactions to sexual harassment; that is, that they are influenced by power differentials.     

Women’s hair as a cue to desired relationship and parenting characteristics

We investigated how women’s hair color (blond, brown, black) and length (short, medium, long) influences males’ judgments about the women’s age, health, physical attractiveness, relationship potential, and parenting capability. Results, which are generally consistent with evolutionary psychology approaches, indicate that hair color and, to a lesser extent, length can affect perceptions of personal characteristics. More specifically, we found that lighter hair (blond and brown) compared to darker hair (black) is generally associated with perceptions of youth, health and attractiveness, and generally leads to more positive perceptions of relationship and parenting potential. Furthermore, the relationships between variables suggest that characteristics directly related to reproductive potential may be inferred from more obvious indirect characteristics. These results suggest that males are able to make complex judgments about women concerning their desirable relationship and parenting potential based on discernable characteristics such as hair color and length.     

It is not all about the Benjamins: Understanding preferences for mates with resources

We contend that preferences for mates with resources or money might be calibrated on where a potential mate gets her/his money. In three studies (N = 668) we examined the nature of individuals’ preferences for mates who have resources or money. Both sexes preferred a long-term mate who has earned her/his money over other sources. In particular, women preferred mates who earned their money over other potential means of getting resources (i.e., inheritance, embezzlement, and windfall). Women maintained a high level of interest in mates who earned their money regardless of duration of the mateship whereas men became less interested in a mate who earned her money in the context of short-term relationships. Overall, the sexes preferred a mate who earned their money more strongly in the long-term than the short-term context. Results are discussed from evolutionary and sociocultural models of mate preferences.     

Finding your Soulmate: Homosexual and heterosexual age preferences in online dating

Heterosexual age preferences have been extensively studied by evolutionary psychologists, social psychologists, and demographers. Much less is known about such preferences in homosexual men and women. Around two decades ago, D. T. Kenrick, R. C. Keefe, A. Bryan, A. Barr, and S. Brown (1995) examined heterosexual and homosexual mating preferences for age in men and women. Our study aimed to replicate these findings by examining age preferences in a larger UK online dating sample. Dating advertisements of 996 male and female heterosexuals and homosexuals were coded. Age preferences were assessed via generalized linear models with robust standard errors and bootstrapping. Results showed that the relation between own age and preferred age differed substantially between the groups. With increasing age, heterosexual men preferred younger partners. Older heterosexual men (> 50 years) exclusively sought (much) younger women than themselves, whereas younger heterosexual men sought both older and younger women. Male and female homosexuals followed this general trend of preferring increasingly younger mates with increasing age. However, they displayed a higher upper age tolerance and greater range of acceptable ages than both heterosexual men and women. Female heterosexuals' age preferences were distinct from the other groups, in that they displayed a male older norm with no substantial interest expressed in males younger than themselves. Our findings thus largely corroborate those of Kenrick et al. with some exceptions, such as a larger tolerance of age ranges in homosexual men and women compared to heterosexual men and women. Results are discussed with reference to the current literature on similarities and differences in heterosexual and homosexual mate preferences.     

Sexual Peak: Socially Shared Cognitions About Desire,Frequency, and Satisfaction in Men and Women

Is a man’s sexual peak earlier than a woman’s? Three studies were conducted to examine (a) whether the perception that men achieve their sexual peak at a younger age than do women is shared across individuals of different ages and sexes, (b) whether sexual peak is defined differently for men and women, and (c) whether differences between definitions contribute to differences in the age at which men and women are perceived to reach sexual peak. Study 1 suggested that participants believed that females reach their sexual peak at an older age than do males. Study 2 indicated that the defining feature of sexual peak for males was sexual desire and for females was sexual satisfaction. Study 3 suggested that predictions of male sexual peak coincided with participants’ predictions of male age of highest desire and frequency, but not satisfaction, and that female sexual peak coincided with participants' predictions of female age of highest satisfaction but not frequency or desire. Discussion focuses on potential reasons for differences between the perception of male and female sexuality, as well as the social and evolutionary importance of each of the dimensions of sexuality for both males and females.     

Hair Color and Courtship: Blond Women Received More Courtship Solicitations and Redhead Men Received More Refusals

Previous research on the effect of hair color on people??s evaluation and behavior has revealed discrepant results and the real effect of both male and female hair color on their mating attractiveness has never been tested. In Study 1, female confederates wearing blond, brown, black or red colored wigs were observed while sitting in a nightclub. In Study 2, male confederates wearing different colored wigs asked women in a nightclub for a dance. It was found that blond women were more frequently approached by men whereas blond males did not receive more acceptances to their requests. However, in both conditions, red hair was associated with less attractiveness. Evolutionary theory and differences in mating preferences are used to explain the blond hair effect. Scarcity of red-haired individuals in the population and negative stereotypes associated with red hair are used to explain the negative effect of red hair.     

The best men are (not always) already taken: female preference for single versus attached males depends on conception risk

Because men of higher genetic quality tend to be poorer partners and parents than men of lower genetic quality, women may profit from securing a stable investment from the latter, while obtaining good genes via extrapair mating with the former. Only if conception occurs, however, do the evolutionary benefits of such a strategy overcome its costs. Accordingly, we predicted that (a) partnered women should prefer attached men, because such men are more likely than single men to have pair-bonding qualities, and hence to be good replacement partners, and (b) this inclination should reverse when fertility rises, because attached men are less available for impromptu sex than single men. In this study, 208 women rated the attractiveness of men described as single or attached. As predicted, partnered women favored attached men at the low-fertility phases of the menstrual cycle, but preferred single men (if masculine, i.e., advertising good genetic quality) when conception risk was high.     

Hooking up: Gender differences, evolution, and pluralistic ignorance

"Hooking-up" - engaging in no-strings-attached sexual behaviors with uncommitted partners - has become a norm on college campuses, and raises the potential for disease, unintended pregnancy, and physical and psychological trauma. The primacy of sex in the evolutionary process suggests that predictions derived from evolutionary theory may be a useful first step toward understanding these contemporary behaviors. This study assessed the hook-up behaviors and attitudes of 507 college students. As predicted by behavioral-evolutionary theory: men were more comfortable than women with all types of sexual behaviors; women correctly attributed higher comfort levels to men, but overestimated men's actual comfort levels; and men correctly attributed lower comfort levels to women, but still overestimated women's actual comfort levels. Both genders attributed higher comfort levels to same-gendered others, reinforcing a pluralistic ignorance effect that might contribute to the high frequency of hook-up behaviors in spite of the low comfort levels reported and suggesting that hooking up may be a modern form of intrasexual competition between females for potential mates.     

Men's strategic preferences for femininity in female faces

Several evolutionarily relevant sources of individual differences in face preference have been documented for women. Here, we examine three such sources of individual variation in men's preference for female facial femininity: term of relationship, partnership status and self‐perceived attractiveness. We show that men prefer more feminine female faces when rating for a short‐term relationship and when they have a partner (Study 1). These variables were found to interact in a follow‐up study (Study 2). Men who thought themselves attractive also preferred more feminized female faces for short‐term relationships than men who thought themselves less attractive (Study 1 and Study 2). In women, similar findings for masculine preferences in male faces have been interpreted as adaptive. In men, such preferences potentially reflect that attractive males are able to compete for high‐quality female partners in short‐term contexts. When a man has secured a mate, the potential cost of being discovered may increase his choosiness regarding short‐term partners relative to unpartnered men, who can better increase their short‐term mating success by relaxing their standards. Such potentially strategic preferences imply that men also face trade‐offs when choosing relatively masculine or feminine faced partners. In line with a trade‐off, women with feminine faces were seen as more likely to be unfaithful and more likely to pursue short‐term relationships (Study 3), suggesting that risk of cuckoldry is one factor that may limit men's preferences for femininity in women and could additionally lead to preferences for femininity in short‐term mates.     

In Search of Looks, Status, or Something Else? Partner Preferences Among Butch and Femme Lesbians and Heterosexual Men and Women

Previous research posited that butch lesbians are physiologically similar to heterosexual men, and by implication, femme lesbians physiologically resemble heterosexual women. The current study sought to compare partner preferences among butch and femme lesbians, as well as heterosexual women and men. More than 600 personal advertisements from newspapers and websites across the United States were examined. Forty-seven percent of advertisers indicated their race; of those, 60% were White and 29% Black. Testing competing hypotheses, support was found for a unique constellation of partner preferences for lesbians that is not fully explained by social exchange theory or evolutionary psychology theories.     

The effect of attractiveness on food sharing preferences in human mating markets

The current study explored how physical attractiveness affects food sharing by studying payment preferences for hypothetical romantic dinner dates (a hypothetical mating market). We analyzed payment preferences, self-rated attractiveness, and rated attractiveness for hypothetical dates in 416 participants. We hypothesized that (1) men would be more likely to prefer to pay than would women, (2) attractive individuals of both sexes would be less willing to pay, and (3) preferences to enter an exchange would be influenced by the attractiveness of prospective partners such that (3a) men would prefer to pay for attractive women, and (3b) women would prefer to be paid for by attractive men. All hypotheses were supported by our results. Individuals with higher self-rated attractiveness were more likely to prefer that their date would pay for the meal, and we found clear sex differences in how the attractiveness of potential dates affected payment preferences. Male participants preferred to pay for dates that had higher facial attractiveness, while female participants preferred that attractive men would pay. Individuals show condition dependent financial preferences consistent with the provisioning hypothesis in this mating market that are adaptive to evaluations of their own quality and that of prospective partners.     

Is Traditional Gender Ideology Associated with Sex-Typed Mate Preferences? A Test in Nine Nations

Social role theory (Eagly, Wood, & Diekman, 2000) predicts that traditional gender ideology is associated with preferences for qualities in a mate that reflect a conventional homemaker-provider division of labor. This study assessed traditional gender ideology using Glick and Fiske's (1996, 1999) indexes of ambivalent attitudes toward women and men and related these attitudes to the sex-typed mate preferences of men for younger mates with homemaker skills and of women for older mates with breadwinning potential. Results from a nine-nation sample revealed that, to the extent that participants had a traditional gender ideology, they exhibited greater sex-typing of mate preferences. These relations were generally stable across the nine nations.     

Changes in women’s interpersonal styles across the menstrual cycle

Past research suggests that women alter their behaviors during periods of high fertility to attract mates. Consistent with this notion, the current research examined the interpersonal style, as defined by the interpersonal circumplex, men tend to find most attractive in potential mates and the change in women’s interpersonal styles across the menstrual cycle. In Study 1, a sample of 101 single men reported the interpersonal style they found most attractive in a potential mate. In Study 2, a sample of 86 women reported their interpersonal styles during each day of their menstrual cycle. Results indicated that men tended to prefer mates who were interpersonally warm and that women tended to become more interpersonally warm during periods of high fertility.