The how and why of disagreement among perceivers: An exploration of person models

Impression formation has been conceptualized as a process whereby perceivers form person models of others, describing what the person is like and why (Park, DeKay, & Kraus, 1994). If they exist, person models could help explain why there appears to be little consensus in personality judgments; perceivers forming different models of a person would also view them differently on trait and affect ratings. Two experiments were conducted to test assumptions of the person-model paradigm using naturalistic targets. The structure of person models was examined, along with their content. Results demonstrated that three distinct person models emerge for each target and that the majority of perceivers can easily identify with one of the three models. We found that person models were valid across different groups of perceivers, and that the models differed in terms of masculinity-femininity and affect. Implications for the person model formulation process are discussed.     

A model of “substance” and “evaluation” in person judgments

For decades, person perception research has grappled with the distinction between the targets’ actual characteristics (“substance”) and how positively or negatively those characteristics are viewed by perceivers (“evaluation”); however, lack of an overarching theoretical framework makes it difficult to establish connections between related lines of research. We review the relevant literature, and present and test an algebraic model that incorporates the major insights from that literature. The model posits that all person judgments reflect substance and evaluation to different extents. The evaluation component reflects an interaction between the item’s evaluative tone and the perceiver’s evaluative attitude regarding the target person. The model may function as an integrative framework that helps improve conceptual clarity and cumulative progress in person perception research.     

Ain't misbehavin': the effects of age and intentionality on judgments about misconduct

In 2 person perception experiments, young and older perceivers read a scenario about a young or old female target who leaves a store without paying for a hat. In Experiment 1, the target claims she forgot she was wearing the hat when questioned by the manager. Perceivers thought the manager would have greater sympathy, less anger, and would recommend less punishment when the target was old. In Experiment 2, the target clearly forgot to pay for the hat, clearly stole it, or had ambiguous intentions. In the ambiguous condition, perceivers attributed the young target's behavior more to stealing and the old target's behavior more to forgetting. In the forget condition, young perceivers had equal sympathy for the young and old targets and held them similarly responsible, but older perceivers had greater sympathy for the forgetful old target and held her less responsible than they did the forgetful young target.     

Transference occurs across group boundaries

Transference occurs when a perceiver's representation of a significant other is activated and applied to a new target person (Andersen & Chen, 2002). Extending past research, it was hypothesized that transference occurs even when a target person possesses a core feature—namely, group membership status—that is inapplicable to the relevant significant-other representation. Supporting this, transference led perceivers to make representation-consistent memory and evaluation judgments about a target—regardless of whether the target's political (experiment 1) or ethnic (experiment 2) group membership was the same or different from that of the relevant significant other. Moreover, in experiment 2, perceivers undergoing transference involving a positively evaluated significant other behaved more positively toward the target even when the target was from an ethnic out-group. The results represent initial evidence of transference processes occurring across group boundaries. Implications for transference and the reduction of out-group bias are discussed.     

内隐自尊的特性：来自EAST的证据

采用外部情绪性Simon任务（EAST）对109名大学生对代表自我和他人的刺激词的态度差异进行测量,从而探讨内隐自尊的特性。结果显示：在个体的认知图式中,对自我持有一种内隐的积极的评价或态度,对他人持有一种内隐的相对消极的评价或态度。具体表现在：（1）内隐自尊的特性是将自己与积极的评价和情感相联系,将他人与消极的评价和情感相联系;（2）自我姓名激活的积极的内隐自我态度比一般性自我词更为强烈,而他人姓名激活的消极的内隐态度比一般性非我词更弱。本研究表明,EAST能有效检测出内隐自尊效应,并可以同时获得个体对自我和他人的内隐态度的强度和方向,为内隐自尊研究提供了一种新的有效的方法,但其应用仍需谨慎。     

Adolescents' perception of aspects of the home environment and their attitudes toward parents, self, and external authority

Although there is extensive literature on the home environment as a socializing agent and on the perception of self and others, research relating home environment variables to adolescents' perception of themselves and others is not common. The present study, using a survey of 480 students, attempts to define and relate these two domains. Factor analyses of 16 semantic differential scales generated three dimensions--evaluation, understandability, and potency--for specifying attitudes toward self, parents, and certain external authority figures (teachers and police). In addition, factor analysis of 20 variables relating to adolescents' perception of their home environment suggested five factors: (1) extent of punishment, (2) amount of chores at home, (3) perceived parental control, (4) absence of parents, and (5) parents' attitude toward authority figures. Controlling for sex and age, these home environment factors were found to account for sizable portions of variance in certain components of the person perception domain. Particular relevance for several of these factors are discussed.     

Affiliation and self disclosure in a specific ego threat situation

This study presents findings about affiliative reactions to a specific ego threat in a real life situation. Subjects exposed to a personal and cognitive evaluation were asked about their preference for sharing this experience with others or experiencing it individually. They were compared with subjects offered the same choice in a neutral non-evaluative situation. The actual self disclosure of the subjects was also evaluated. As hypothesized, the subjects in the evaluative condition reacted with higher levels of emotional arousal and preferred isolation rather than affiliation. The hypothesis that emotional arousal due to a specific ego threat would restrict self disclosing behavior was only partly confirmed.     

The generalization of shared reality: When communication about one target shapes evaluations of other targets

Communicators often tune their message about a target to the audience's attitude toward that target. This tuning can shape a communicator's own evaluation of the target, which reflects the creation of a shared reality with the audience. So far, evidence for shared‐reality creation has been confined to one specific target. In two experiments, we examined whether and when a shared reality would generalize to other targets. In Experiment 1, shared‐reality creation about an ambiguous sexist target generalized to the evaluation of a new ambiguous sexist target for which no audience attitude was provided. However, this happened only when there was high (vs. low) commonality with the audience regarding previous judgments. In Experiment 2, we investigated conditions for the temporal persistence of generalization. One week after message tuning to a high‐commonality audience, a shared reality generalized to a new ambiguous sexist target when participants recalled the shared‐reality creation about the initial target, but it did not generalize in conditions without such recall. Also, no generalization occurred for non‐ambiguous or non‐sexist targets. Results suggest that shared reality generalization depends on perceived commonality with the audience, recollection of shared reality at time of judgment, and similarity between new and initial targets.     

Prejudice in person memory: Self‐threat biases memories of stigmatized group members

The present research investigated whether self‐threat biases memory via retrieval‐induced forgetting. Results show that people under self‐threat whose goal is to restore their self‐worth by making prejudicial judgments that deprecate others are more likely to exhibit an enhanced RIF effect for positive items and a reduced RIF for negative items ascribed to a stereotyped target (i.e., homosexual). Overall, the present findings are consistent with the view that motivation can affect the magnitude of RIF effects in person memory and that, in turn, they can serve as mechanisms for justifying desired conclusions.     

Covariation information,causal questioning,and interpersonal behavior

The effects of covariation information on perceivers' behavior toward a target person were investigated in a face-to-face setting. Subjects observed a female stimulus person behave in an impolite fashion. They were then presented with consensus, consistency, and distinctiveness information, patterned to imply either a person or an entity explanation for the rude behavior. Some subjects immediately completed a measure of their attributions, whereas others did not answer any attribution question. Subjects then interacted with the target person in an interview setting and afterward rated her on several evaluative dimensions. As predicted, the covariation information presented to subjects affected their impressions of the target person and their behavior toward her during the interaction. These effects were consistent across measures when subjects did not answer the attribution question, but appeared only on certain measures when subjects answered the attribution item prior to the interaction. This pattern of findings was interpreted as showing that the attribution question made subjects uncertain about the true cause of the target's rude behavior.     

Correspondence bias and attitude toward abortion: Effects of information from others

This study investigated the influence of information from others on the correspondence bias in the attribution of attitudes. Participants were presented with an essay either for or against the legalization of abortion. They also received either no information, an argument mentioning the target person’s constraint, or behavior-inconsistent prior information about the target from a “fellow classmate.” Participants then estimated the constrained target person’s actual attitude. Results showed that the correspondence bias (CB) was substantially attenuated by the constraint argument and was reversed by the prior information. These findings demonstrate that arguments from others may prompt perceivers to make an inferential adjustment to take into account the target’s situational constraint, and that behavior-inconsistent prior information from others may lead perceivers to assign greater inferential weight to that information relative to the behavior. An earlier version of this article was presented at the Midwestern Psychological Association conference in Chicago, Illinois, May 1995.     

Communicative Behaviors of Outperformers and Their Perception by the Outperformed People

Four studies explored the communicative behaviors of people who outperform others in a relevant or irrelevant field and the impression formed of these outperformers by the outperformed people. In line with the premises of the self‐evaluation maintenance model ( A. Tesser, 1988 ) and the STTUC framework ( J. J. Exline & M. Lobel, 1999 ), Studies 1 and 2 predicted and found that people tend to conceal their achievements in conversation with a person whom they have outperformed, especially when the field of performance is relevant to this individual and irrelevant to them. Studies 3 and 4 found that the perception of outperformers is dependent not only on their communicative behaviors following the success but also on the relevance of the field for them and for the perceivers.     

Symbolic Politics and the Prediction of Attitudes Toward Federal Regulation of Reduced‐Exposure Tobacco Products1

The present study relies on symbolic politics theory to predict public attitudes toward the federal regulation of conventional tobacco products (a familiar attitude object) and reduced‐exposure tobacco products (a relatively novel attitude object). We predicted that attitudes toward most forms of regulation would be more strongly influenced by symbolic beliefs about the role of government in society than by self‐interested concerns, with the exception of taxation. We predicted that the financial consequences of taxation policies would be less ambiguous for those who are affected, resulting in a stronger relationship between self‐interest and policy attitudes. The results strongly supported our hypotheses, suggesting a process by which symbolic beliefs and self‐interested concerns influence attitude formation. Theoretical and policy implications are discussed.     

Discriminant measures for desperate love

Viewing desperate love as marked by urgency, neediness, dependence, a great need for reciprocation, indealization, and affective extremes, personality traits leading to desperate love were examined. A sample of 251 undergraduates, in desperate love, nondesperate love, and random groups, completed several questionnaires examining characteristic qualities of self and important others and attitudes toward love (Desperate Love Scale, Marlowe-Crowne Social Desirability Scale, Knox-Sporakowski Attitudes Toward Love Scale, Characteristic Qualities Questionnaire). Findings support both the primary hypothesis that people can be differentiated in their experience of desperate love based upon significantly different responses when describing characteristic qualities of self and important others and the secondary hypothesis that those tending toward desperate love have a more romantic attitude toward love. The study can be taken as an indication that latent qualities, as well as manifest behavior, differentiate someone who experiences desperate love.     

Compared to whom? The impact of status on third person effects in advertising persuasion in a South African context

• In an experiment conducted in South Africa, we show that perceptual differences between the self and other that underlie third person effects have not only magnitude (e.g., third person effects increase as perceived self‐other differences increase), but also valence. Specifically, individuals contrast themselves against lower status others, resulting in greater third person effects, but compare themselves favorably with higher status others, resulting in smaller third person effects. High status others serve as a norm against which people gauge their own and others' responsiveness to persuasion attempts like advertising. Implications for third person effects, status and the construal of the ‘other,’ and the socio‐cultural context of advertising are discussed. Additionally, we describe managerial considerations regarding branding and target marketing that diverge from Western assumptions about persuasion knowledge and receptivity toward advertising.

Copyright © 2007 John Wiley & Sons, Ltd.     

Experimenter Attributes as Determinants of Subjects' Responses

Viewing desperate love as marked by urgency, neediness, dependence, a great need for reciprocation, indealization, and affective extremes, personality traits leading to desperate love were examined. A sample of 251 undergraduates, in desperate love, nondesperate love, and random groups, completed several questionnaires examining characteristic qualities of self and important others and attitudes toward love (Desperate Love Scale, Marlowe-Crowne Social Desirability Scale, Knox-Sporakowski Attitudes Toward Love Scale, Characteristic Qualities Questionnaire). Findings support both the primary hypothesis that people can be differentiated in their experience of desperate love based upon significantly different responses when describing characteristic qualities of self and important others and the secondary hypothesis that those tending toward desperate love have a more romantic attitude toward love. The study can be taken as an indication that latent qualities, as well as manifest behavior, differentiate someone who experiences desperate love.     

Attributions of intergroup bias and outgroup homogeneity to ingroup and outgroup others

The research in this article explores the structure and content of attributed intergroup beliefs: to what extent do perceivers think others of their ingroup and their outgroup display intergroup evaluative bias and outgroup homogeneity? We report studies that address this question in ethnicity, gender, and nationality intergroup contexts. In all of these, we show that perceivers attribute to others more biased intergroup beliefs than they themselves espouse. Even when perceivers themselves do not show intergroup bias or outgroup homogeneity, they attribute such biases to others, both others from their ingroup and others from their outgroup. We argue that such attributed intergroup beliefs are fundamentally important to expectations concerning intergroup interaction. Copyright © 2005 John Wiley & Sons, Ltd.     

Forming implicit and explicit attitudes toward individuals: social group association cues

The authors explored how social group cues (e.g., obesity, physical attractiveness) strongly associated with valence affect the formation of attitudes toward individuals. Although explicit attitude formation has been examined in much past research (e.g., S. T. Fiske & S. L. Neuberg, 1990), in the current work, the authors considered how implicit as well as explicit attitudes toward individuals are influenced by these cues. On the basis of a systems of evaluation perspective (e.g., R. J. Rydell & A. R. McConnell, 2006; R. J. Rydell, A. R. McConnell, D. M. Mackie, & L. M. Strain, 2006), the authors anticipated and found that social group cues had a strong impact on implicit attitude formation in all cases and on explicit attitude formation when behavioral information about the target was ambiguous. These findings obtained for cues related to obesity (Experiments 1 and 4) and physical attractiveness (Experiment 2). In Experiment 3, parallel findings were observed for race, and participants holding greater implicit racial prejudice against African Americans formed more negative implicit attitudes toward a novel African American target person than did participants with less implicit racial prejudice. Implications for research on attitudes, impression formation, and stigma are discussed.     

Impressions at the intersection of ambiguous and obvious social categories: Does gay + Black = likable?

How do perceivers combine information about perceptually obvious categories (e.g., Black) with information about perceptually ambiguous categories (e.g., gay) during impression formation? Given that gay stereotypes are activated automatically, we predicted that positive gay stereotypes confer evaluative benefits to Black gay targets, even when perceivers are unaware of targets' sexual orientations. Participants in Study 1 rated faces of White straight men as more likable than White gay men, but rated Black men in the opposite manner: gays were liked more than straights. In Study 2, participants approaching Whites during an approach–avoidance task responded faster to straights than gays, whereas participants approaching Blacks responded faster to gays than straights. These findings highlight the striking extent to which less visible categories, like sexual orientation, subtly influence person perception and determine the explicit and implicit evaluations individuals form about others.     

Violations of implicit theories and the sense of prediction and control: implications for motivated person perception

Beginning with the assumption that implicit theories of personality are crucial tools for understanding social behavior, the authors tested the hypothesis that perceivers would process person information that violated their predominant theory in a biased manner. Using an attentional probe paradigm (Experiment 1) and a recognition memory paradigm (Experiment 2), the authors presented entity theorists (who believe that human attributes are fixed) and incremental theorists (who believe that human attributes are malleable) with stereotype-relevant information about a target person that supported or violated their respective theory. Both groups of participants showed evidence of motivated, selective processing only with respect to theory-violating information. In Experiment 3, the authors found that after exposure to theory-violating information, participants felt greater anxiety and worked harder to reestablish their sense of prediction and control mastery. The authors discuss the epistemic functions of implicit theories of personality and the impact of violated assumptions.