Modesty in self‐presentation: A comparison between the USA and Japan

Japanese participants in Study 1 exhibited a self‐effacing tendency when no reason for their self‐evaluation was provided. However, they exhibited a self‐enhancing tendency when they were offered a monetary reward for the correct evaluation. In Study 2, Americans, especially American men, exhibited a self‐enhancing tendency whereas Japanese exhibited a self‐effacing tendency when no reason for making the evaluation was presented. This cultural difference disappeared when participants were provided with a monetary reward for correctly evaluating their performance level. These results support the view that the modesty observed in self‐evaluation among Japanese participants is a ‘default strategy’ to avoid offending others.     

Losing a self‐expanding relationship: Implications for the self‐concept

Previous research suggests that new relationships expand the self‐concept. The present research applies concepts from the self‐expansion model to examine the conditions under which relationship dissolution may influence the self‐concept. We hypothesized that the more expansion provided by a relationship predissolution, the greater the contraction of the working self‐concept postdissolution, and that this pattern would remain when controlling for predissolution closeness. These hypotheses were tested using recall of relationship qualities for recently dissolved relationships (Studies 1 and 2), as well as with a priming experiment (Study 3). The findings over the 3 studies supported both hypotheses. Those with higher levels of self‐expansion in predissolution relationships showed more detrimental impact on their working self‐concept postdissolution, even after controlling for predissolution closeness.     

Optimism and realism: A review of self‐efficacy from a cross‐cultural perspective

T his review critically examines much of the research investigating self‐efficacy beliefs through cross‐cultural comparisons. Two sets of cross‐cultural comparison groups are examined: Asian (or immigrant Asian) versus Western, and Eastern European versus Western European and American groups. After an introduction to self‐efficacy theory, some cross‐cultural aspects of self and self‐beliefs are discussed, and the cultural dimensions of individualism and collectivism are introduced. Analysis of the articles focuses on differences in levels of efficacy beliefs, calibration of beliefs with performance, methodological problems, and implications for practice. Almost all of the 20 studies reviewed found efficacy beliefs to be lower for non‐Western cultural groups, but in some cases these lower beliefs were more predictive of subsequent functioning. There is some evidence that the mean efficacy beliefs of a cultural group are modified through immigration or political changes. For some non‐Western groups, collective efficacy appears to operate in much the same way as self‐efficacy operates for Western groups. Realistic—as opposed to optimistic—efficacy beliefs do not necessarily predict poor performance for all cultural groups, as has been suggested by self‐efficacy theory. Only a minority of the studies included measurement of cultural dimensions such as individualism and collectivism, although most of the studies based conclusions on assumed cultural differences. In some cases, self‐efficacy was poorly defined and bore little resemblance to theoretically derived definitions. Conclusions from this research have implications especially for applied settings in education and business: Efficacy beliefs and performance appear to be enhanced when training approaches are congruent with the individual's sense of self. Lower levels of self‐efficacy beliefs found in some collectivist groups do not always signify lower subsequent performance, but are instead reflective of differing construals of self.     

Individual and dyadic associations among relational self‐expansion potential,affect, and perceived health

A growing body of literature suggests that specific markers of relationship quality are meaningfully linked to health outcomes. We tested whether relational self‐expansion potential might be one of these markers in cross‐sectional samples of individuals and romantic couples. Study 1 found that greater self‐expansion potential was linked to better perceived physical health via both higher positive affect (PA) and lower negative affect (NA). Study 2 replicated these findings for PA (but not NA) and revealed both actor and partner effects of self‐expansion potential. Results remained robust when statistically accounting for gender, age, body mass index, agreeableness, neuroticism, and perceived partner responsiveness. These findings identify a new relationship‐level “active ingredient” associated with health and have implications for future physical health studies.     

The implicit sociometer effect and the moderating role of relational self‐construal

The present study examined how negative feedback influenced implicit self‐evaluations and how individuals' level of relational self‐construal (RelSC) moderated these relationships. One hundred Chinese university students completed the relational‐interdependent self‐construal scale and were randomly assigned into one of three conditions (social exclusion, personal failure, or control). After receiving the manipulation, participants completed two Brief Implicit Association Tests (BIATs) that measured their implicit self‐liking and self‐competence. The results indicated that people with a highly RelSC typically had higher implicit self‐liking, but they decreased their implicit self‐liking more than those with a low RelSC after experiencing social exclusion. However, RelSC did not influence the effect of personal failure on implicit self‐liking. In addition, RelSC was not associated with implicit self‐competence in any situation.     

Comparisons over time: Temporal trajectories,social comparison,and self‐evaluation

Social comparison information fluctuates over time. We examined how people evaluate their task performance and ability after receiving test feedback specifying not only that they ranked above or below average, but also that their social status was rising, falling, or remaining constant. Participants' self‐evaluations were more positive when their social standing was rising over time rather than remaining constant. On the other hand, participants whose status was falling did not evaluate themselves less favorably than those with a constant position in the performance distribution. These reactions to performance feedback were observed on self‐evaluations of ability, but not on more even‐handed assessments of performance. Implications for social comparison and self‐evaluation maintenance theories are discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

I am a better driver than you think: examining self‐enhancement for driving ability

We examined whether people recognized that others might disagree with their high self‐assessments of driving ability, and, if so, why. Participants in four experiments expressed a belief that others would assess them as worse drivers than they assessed themselves. This difference appears to be caused by participants' use of their own, idiosyncratic definition of driving ability. In Experiments 2 and 3, participants reported that others would supply similar assessments of their ability when the skill was less ambiguous. Results of Experiment 4 indicate that participants recognize that there may be more than one way to view driving performance. Participants appear aware that others likely disagree with their self‐assessment of driving ability due to differences in how others define driving ability.     

Dual relational model of perceived overqualification: Employee's self‐concept and task performance

Drawing upon self‐representation theory and using a relationship perspective, we constructed a dual‐path‐moderated mediation model to examine the relationship between employees’ perceived overqualification and task performance. We tested this model with data from a sample of 242 subordinate‐supervisor dyads in Shanghai, China. The results suggested that perceived overqualification had a negative indirect effect on task performance through perceived insider status (PIS), and popularity moderated the negative association between perceived overqualification and PIS. In addition, the relationship between perceived overqualification and task performance via organization‐based self‐esteem was positive when supervisor‐subordinate guanxi was high but negative when it was low. The implications, limitations, and future research directions of these findings are discussed.     

Inter‐ and intra‐cultural variations in self‐other boundary: A qualitative‐quantitative approach

Past research on the theories of self‐construal and individualism‐collectivism in cross‐cultural contexts presents inconsistent and inconclusive results. Some researchers have seriously questioned the validity of major instruments measuring self‐construal across cultural groups. To address the validity issue, this study developed quantitative measures from ethnographic data. In five scenarios mapping self to close‐other boundaries, 171 Anglo‐Canadians and 224 Mainland Chinese were asked to make a decision and offer a reason for the decision. Two intriguing findings emerged from the data. (1) In comparison with Anglo‐Canadians, Mainland Chinese were more likely to share material belongings with close‐others and less likely to share their thoughts/opinions. The first part of this finding provides unequivocal support for the theories of self‐construal and individualism‐collectivism, whereas the latter part challenges an important assumption of these theories, which contends that collectivists should be more likely than individualists to share everything they own (including opinions) with close‐others. This unconventional finding proposes the division of material belongings and thoughts/opinions sharing of the self‐other boundary in future cross‐cultural self‐construal research. (2) There were significant differences in the reasons Canadians and Chinese offered for what they would or would not do in a specific situation. For example, the reasons for not telling the truth about a roommate's nonmatching outfit were “tastes differ from person to person” for a Canadian and “I don't tell others what I think of them” for a Chinese. The Canadians clearly show respect for the other's personal preference and the Chinese were thinking “what can I benefit from telling her the truth?” It was reasoned that underneath the giving and generous Chinese lies a shrewd mind, and underneath the frank Canadian lies a materialistic mind. In conclusion, this article contributes to the field in that it reports pioneering research, via both qualitative and quantitative means, on sharing material belongings and opinions/thoughts in samples from individualistic and collectivistic cultures. The findings of this study illustrate, specify, and challenge the universal utility of the theories of self‐construal and individualism‐collectivism.     

Social dominance orientation,anti‐egalitarianism and the political psychology of gender: an extension and cross‐cultural replication

This study explored differences in levels of anti‐egalitarianism and social dominance orientation among groups with different social status, and examined the degree to which these differences in anti‐egalitarianism varied across a number of situational and contextual factors. Consistent with both the cultural deterministic (CD) and social dominance (SD) paradigms, when defining social status as socioeconomic status, ethnicity, or ‘race’, differences in anti‐egalitarianism between members of high‐ and low‐status groups were found to be contingent upon a range of contextual and situational factors, such as the degree to which the two groups varied in social status. However, consistent with the SD perspective and the invariance hypothesis, the data also showed that males were more anti‐egalitarian than females, and that this male/female difference in social and group dominance orientation tended to be largely invariant across cultural, situational, and contextual boundaries. Copyright © 2000 John Wiley & Sons, Ltd.     

Adult attachment styles,self‐esteem,and depressive symptoms: A comparison between postpartum and nonpostpartum women in Korea

Life stress related to child bearing has been suggested to increase the risk of maternal depression in vulnerable women who have an insecure relationship. This study examined the relationship between adult attachment security and maternal depression in postpartum women as compared to nonpostpartum women. A total of 254 Korean women were recruited from pediatric hospitals, of whom 119 were in the postpartum period. Participants completed the Relationship Questionnaire, the Beck Depression Inventory, and the Rosenberg Self‐Esteem Scale. Both preoccupied and fearful attachment styles were associated with low self‐esteem and higher levels of depressive symptoms, but a dismissing attachment style was not related to self‐esteem and depression severity. Low self‐esteem was found to mediate the relation between insecure attachment and depression severity; however, this mediating effect differed depending on the insecure attachment style. For preoccupied attachment, the role of self‐esteem as a mediator was observed only in postpartum women, not in nonpostpartum women (moderated mediation). In contrast, for fearful attachment, the mediating effects emerged in both groups. The results highlight the fact that there is a complex mechanism behind the link between interpersonal relationships and risk of maternal depression.     

Relational motivation and well‐being: A cross‐cultural comparison

Culture plays a crucial role in motivation. Personally autonomous reasons (PARs) for goals reflect the needs, desires, and commitment for oneself, whereas relationally autonomous reasons (RARs) for goals reflect the needs within close relationships. It was hypothesized that PARs are the better predictor of well‐being for Americans, while RARs are the better predictor of well‐being for Japanese. One‐hundred and seventy American and 219 Japanese university students completed well‐being questionnaires and rated seven goals on several attributes. The results confirmed that RARs were a better predictor of well‐being for Japanese than for Americans, but PARs predicted well‐being for both groups. Implications for theories of goal motivation are discussed.     

Aligning inside and outside perspectives of the self: A cross‐cultural difference in self‐perception

Past research shows that European Americans tend to take a first‐person perspective to understand the self and are unlikely to align the inside look with the outside gaze, whereas Asians tend to take a third‐person perspective and are likely to shift their inside look in the direction of the outsize gaze. In three experiments, we compared Asians and European Americans' self‐perceptions when the presence of their parents in the background of self‐perception was primed or otherwise. Without the priming, both European Americans and Asians viewed themselves more positively from their own perspective than from their parents' perspective. With the priming, only Asians lowered the positivity of their self‐perceptions to match the perceived positivity of the self in the parents' perspective. These results suggest that Asians do not have a static, passive tendency to assimilate their self‐views into the perceived external assessments of the self. Rather, their self‐views are fluid and flexible.     

Memory bias in the recall of pre‐exam anxiety: the influence of self‐enhancement

Previous research has shown that students asked to recall the anxiety levels they reported prior to an exam exaggerate how anxious they had been. The present study investigated the effect of current emotions on this memory bias by comparing the recall of pre‐exam anxiety in students who either achieved or failed to achieve their target grades. Participants rated their anxiety levels 48 hours prior to the exam and were asked to recall these levels after receiving their exam results. The exaggerated recall of pre‐exam anxiety was observed only in students who surpassed their target grade. Students who failed to achieve their target grade significantly underestimated their pre‐exam anxiety levels. The findings are attributed to self‐enhancement motives that bias the recall of pre‐exam anxiety in the direction that maximizes self‐esteem. Copyright © 2003 John Wiley & Sons, Ltd.     

The influence of self‐efficacy,subjective norms,and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US

This study examined the extent to which individualism‐collectivism moderates the relative effects of agency control beliefs (i.e., self‐efficacy), social norms (i.e., subjective norms), and risk perception (perceived vulnerability and perceived severity) on behavioral intention to engage in self‐protection behavior in the context of the H1N1 flu pandemic. Using multistage stratified sampling, the present study sampled people from the US (n = 399) and Korea (n = 500), two countries that have been found to be prototypical of individualistic and collectivistic national cultures, respectively. Consistent with the contrast between individualism and collectivism, the results of moderated regression analyses showed that intrapersonal control beliefs (i.e., self‐efficacy) and risk perception (i.e., perceived severity) had stronger effects on behavioral intention in the American sample than in the Korean sample, whereas social norms (i.e., subjective norms) had a stronger predictive power for the Korean sample than for the American sample. Overall, the findings contribute to health and risk studies by specifying which aspects of risk perceptions or beliefs are affected by national culture and how this translates into cross‐national variations in health risk behavioral intention.