The bonding effect of money in the workplace: priming money weakens the negative relationship between ostracism and prosocial behaviour

The feeling of being ostracized in the workplace has been associated with the withdrawal of prosocial and helping behaviours. We propose that reminders of money would moderate (weaken) this relationship. We conducted three studies with working adult participants. Results showed that activating thoughts of money, even unrelated to compensation, reduced the negative relationship between ostracism and prosocial intentions (Studies 1 and 3) and behaviour (Study 2) in the organization. Study 3 furthermore showed that this effect occurs by reinforcing organizational identification. Our research identifies a factor that is already present in the work setting that could buffer the negative psychological and behavioural outcomes associated with ostracism: cues of money. We discuss the implications for research on money, social threats, and organizational behaviour.     

Memory lane and morality: how childhood memories promote prosocial behavior

Although research has established that autobiographical memory affects one's self-concept, little is known about how it affects moral behavior. We focus on a specific type of autobiographical memory: childhood memories. Drawing on research on memory and moral psychology, we propose that childhood memories elicit moral purity, which we define as a psychological state of feeling morally clean and innocent. In turn, heightened moral purity leads to greater prosocial behavior. In Experiment 1, participants instructed to recall childhood memories were more likely to help the experimenter with a supplementary task than were participants in a control condition, and this effect was mediated by moral purity. In Experiment 2, the same manipulation increased the amount of money participants donated to a good cause, and both implicit and explicit measures of moral purity mediated the effect. Experiment 3 provides further support for the process linking childhood memories and prosocial behavior through moderation. In Experiment 4, we found that childhood memories led to punishment of others' ethically questionable actions. Finally, in Experiment 5, both positively valenced and negatively valenced childhood memories increased helping compared to a control condition.     

Abstract construals make the emotional rewards of prosocial behavior more salient

Although previous research has shown that helping others leads to higher happiness than helping oneself, people frequently predict that self-serving behavior will make them happier than prosocial behavior. Here, we explore whether abstract construal – thinking about an event from a higher level, distanced perspective – influences predictions about how rewarding prosocial actions will be for people’s own well-being. In Experiment 1, Hurricane Katrina volunteers who adopted an abstract construal predicted that their efforts would be more rewarding than did volunteers who adopted a concrete construal. Experiment 2 provided a conceptual replication with a hypothetical donation scenario; people who adopted an abstract rather than concrete construal predicted that giving more money would be more rewarding than giving less. These findings suggest that people are more likely to appreciate the emotional benefits of prosocial actions when they adopt high-level construals than when they adopt low-level construals.     

愤怒和悲伤情绪对助人决策的影响:人际责任归因的作用

基于具体情绪理论——评价倾向框架理论(ATF),采用两项研究考察负性情绪愤怒和悲伤对助人决策的影响,并探究人际责任归因在这一关系中的作用。两项研究均采用自传体情绪记忆任务诱发情绪,研究一中自变量情绪为组间变量,包括愤怒、悲伤和中性三个水平,因变量助人决策操作为为他人花费时间;研究二中自变量1为组间变量情绪,包括愤怒和悲伤,自变量2为组内变量人际责任归因,操作为模糊归因、不可控的情景归因、可控的自我归因三种情境,因变量助人决策操作为为他人花费金钱。结果发现:(1)与愤怒情绪相比,悲伤情绪下个体为他人花费的时间和捐助的金钱更多;(2)在模糊的人际责任归因条件下,悲伤个体会比愤怒个体捐助更多的钱。研究表明:同为负性情绪的愤怒和悲伤在助人决策上的作用不同,悲伤个体比愤怒个体做出更多的助人决策;人际责任性归因会影响附带情绪和助人决策的关系。研究结论有助于理解附带情绪对助人决策的影响,进一步丰富并延伸ATF理论的证据和领域,对发挥情境中人际责任归因在助人决策中的作用具有一定的现实意义。     

The emotional cost of charitable donations

Donations in support of a charitable cause can create a conflict between moral intuitions (e.g., fulfilling moral obligations and helping as many individuals in need as possible) and the cost entailed by following one's moral intuitions (e.g., spending money). The present paper investigates this conflict by putting people in a situation in which they must choose whether to help three women by giving more money or help one woman by giving less. In addition, the paper uses the attraction effect paradigm to counteract the single victim effect and reduce the conflict. Experiment 1 demonstrates that in a two-alternative context the majority of participants choose to help one woman by giving €150 instead of helping three women by giving €450. Experiment 2 replicates this finding and highlights the role of emotion regulation strategies in the management of the emotional conflict arising in the two-alternative condition. In both studies, the introduction of a third, dominated alternative reduces the conflict and makes it easier to choose the programme asking for a higher donation and helping three women. Implications for charitable donations and the role of the conflict between moral intuitions and economic costs are discussed.     

"I help because I want to, not because you tell me to": empathy increases autonomously motivated helping

Empathetic arousal has been found to be a strong predictor of helping behavior. However, research has neglected the motivational mechanisms whereby empathetic concern elicits help giving. Three studies examined the extent to which autonomous and controlled motives for helping mediated the relationship between empathy and helping. Study 1 found that state empathy predicted willingness to offer time and money to help a person in need, with this relationship mediated by autonomous motivation for helping. Study 2 demonstrated that dispositional, empathetic concern predicted prosocial intentions and behavior via the mediation of autonomous motivation. Study 3 revealed that participants who focused on the emotions of another person in distress reported greater willingness to help than did participants who remained emotionally detached, with this effect mediated by autonomous motivation to help. Controlled motivation had no positive effects on helping in any of the studies. The results suggest that empathy encourages prosocial behavior by increasing autonomous motivation to help.     

Residential mobility reduces ingroup favouritism in prosocial behaviour

People sometimes prioritize helping ingroup members over outgroup members, but sometimes they do not. The current research investigated whether residential mobility, a socioecological factor, would reduce ingroup favouritism in prosocial behaviour. In three studies, we found evidence supporting the causal role of residential mobility in reducing ingroup favouritism in prosocial behaviour. First, we found that participants in the residentially stable condition had stronger intentions to help ingroups than outgroups whereas this tendency was eliminated in the residentially mobile condition (Study 1). We replicated these findings by examining participants' money allocation in a dictator game and their actual helping behaviour in an additional request (Study 2). Furthermore, we explored the underlying mechanisms of the effect of residential mobility on ingroup favouritism in prosocial behaviour (Study 3). We found that the differentiation component of individual identity (i.e., distinctiveness and uniqueness from other people) explained the relation between individuals' moving history and ingroup favouritism in prosocial behaviour (Study 3), in which frequent moves increased differentiation, which in turn reduced ingroup favouritism in prosocial behaviour. Taken together, these studies indicate that residential mobility is powerful in shaping people's behaviour toward ingroups and outgroups, which advances the understanding of intergroup processes from a socioecological approach.     

The emotional cost of charitable donations

Donations in support of a charitable cause can create a conflict between moral intuitions (e.g., fulfilling moral obligations and helping as many individuals in need as possible) and the cost entailed by following one's moral intuitions (e.g., spending money). The present paper investigates this conflict by putting people in a situation in which they must choose whether to help three women by giving more money or help one woman by giving less. In addition, the paper uses the attraction effect paradigm to counteract the single victim effect and reduce the conflict. Experiment 1 demonstrates that in a two-alternative context the majority of participants choose to help one woman by giving €150 instead of helping three women by giving €450. Experiment 2 replicates this finding and highlights the role of emotion regulation strategies in the management of the emotional conflict arising in the two-alternative condition. In both studies, the introduction of a third, dominated alternative reduces the conflict and makes it easier to choose the programme asking for a higher donation and helping three women. Implications for charitable donations and the role of the conflict between moral intuitions and economic costs are discussed.     

The self-protective altruist: terror management and the ambivalent nature of prosocial behavior

Three studies examined the hypothesis that mortality salience (MS) will increase prosocial behaviors when the prosocial cause promotes terror management processes. However, when the prosocial cause interferes with these processes, MS will reduce prosocial behavior. In Study 1, following a MS procedure, participants indicated their willingness to donate money to charity or to donate to an organ donation organization. In Study 2, a research assistant randomly distributed fliers with reminders of death or back pain, and another research assistant solicited participants' assistance from either a charitable fund booth or an organ donation booth. Study 3 examined the impact of MS on helping a wheelchair-bound confederate or a walking confederate. The results indicated that MS increased charitable donations and increased help to a walking confederate. However, MS significantly decreased organ donation card signings and decreased help to a wheelchair-bound confederate. The discussion examines the tension between personal fear and worldview validation.     

When does self-reported prosocial motivation predict helping? The moderating role of implicit prosocial motivation

In three studies, we tested a motivational model to predict different types of helping from an interactionist, dual-system perspective. We argued that helping behavior is determined by the interplay of two distinct motivational systems: the explicit (i.e., conscious) and the implicit (i.e., unconscious). In line with previous research we expected that explicit prosocial motivation relates to helping, and additionally proposed that depending on the type of helping this relationship is moderated by implicit prosocial motivation: For planned helping, explicit prosocial motivation is a sufficient predictor, regardless of implicit prosocial motivation. For spontaneous helping, on the other hand, the effect of explicit prosocial motivation is moderated by implicit prosocial motivation, and only predictive when also implicit prosocial motivation is high. Study 1 (207 Dutch participants, M _age  = 51.7 years; 51.7 % female) with self-reported willingness to help as dependent variable confirmed that planned helping was determined by explicit prosocial motivation, whereas its effect on spontaneous helping was moderated by implicit prosocial motivation. Study 2 (193 U.S. participants, M _age  = 35.2 years; 64.2 % female) with real-life measures of planned help confirmed the hypothesized main effect of explicit prosocial motivation. Study 3 (73 Dutch participants, M _age  = 20.8 years; 68.5 % female) with a real-life measure of spontaneous helping confirmed the moderating role of implicit prosocial motivation, as the effect of explicit prosocial motivation on helping was only significant for individuals with high implicit prosocial motivation. We argue that considering implicit prosocial motivation provides an overlooked avenue for a more systematic investigation of helping.     

Assessing the Directionality of Deindividuated Behavior: Effects of Deindividuation,Modeling, and Private Self-Consciousness on Aggressive and Prosocial Responses

This study investigated the effects of deindividuation, modeling, and private self-consciousness on antisocial and prosocial responses. Groups of four participants (N = 72) were exposed to factorial combinations of situational cues (deindividuating vs. individuating) and modeling prosocial vs. no model vs. antisocial) and subsequently were given the choice to behave either aggressively or altruistically toward another person. Subjects receiving deindividuating cues produced higher levels of aggression and dispensed greater sums of money compared with individuated participants. Subjects exposed to a prosocial model administered more money than did subjects exposed to the no-model or aggressive model. Although an expected main effect of models on aggression approached significance, a predicted Situational Cues x Model interaction did not. This investigation suggests that subjective deindividuation is a neutral condition. When antisocial environmental cues are present, deindividuated persons are likely to engage in aggressive actions, whereas prosocial cues influence deindividuated group members to behave altruistically. Although deindividuated group members are affected by stimuli such as models, they are not influenced to a greater degree than are individuated people. Finally, these results suggest that when the situational manipulations designed to reduce private self-awareness are salient and powerful, they may affect behavior more than do dispositional levels of private self-consciousness.     

Prosocial behavior increases perceptions of meaning in life

Finding meaning in life is a fundamental personal need, and motivating prosocial behavior is a fundamental societal need. The present research tests whether the two are connected – whether helping other people can increase helpers’ perceptions of meaning in life. Evidence from a nationally representative data-set and two experiments support this hypothesis. Participants who engaged in prosocial behaviors – volunteering and spending money to benefit others – reported experiencing greater meaning in their lives (Studies 1–3). Study 3 also identifies increased self-worth as the mechanism – participants who spent money to benefit other people felt higher personal worth and self-esteem, and this mediated the effect of prosocial behavior on meaningfulness. The present results join other findings in suggesting that the incentives for helping others do not necessarily depend on the prospect of others’ reciprocity. Prosocial behavior can be incentivized through the psychological benefits it creates for prosocial actors.     

Strategy compatibility: The time versus money effect on product evaluation strategies

We show that time priming leads consumers to adopt an alternative-based evaluation strategy, whereas money priming elicits the use of an attribute-based evaluation strategy. In Experiment 1, we used process tracing in Mouselab to test this proposition, and the results suggested that the effect of time versus money priming on the choice of product-evaluation strategy was mediated by a holistic versus piecemeal information-processing. The results of Experiments 2A and 2B showed that the use of time versus money priming to trigger the choice of an alternative-based versus attribute-based evaluation strategy may result in systematic preference reversals. Specifically, when time (versus money) was primed, the participants were found to be more likely to choose a product dominating on a verbally described (versus numerically described) attribute (Experiment 2A), and one dominating on a non-alignable (versus alignable) attribute (Experiment 2B).     

The impact of arbitrarily applicable relational responding on evaluative learning about hypothetical money and shock outcomes

Evaluative learning comprises changes in preferences after co-occurrences between conditioned stimuli (CSs) and an unconditioned stimulus (US) of affective value. Co-occurrences may involve relational responding. Two experiments examined the impact of arbitrary relational responding on evaluative preferences for hypothetical money and shock outcomes. In Experiment 1, participants were trained to make arbitrary relational responses by placing CSs of the same size but different colours into boxes and were then instructed that these CSs represented different intensities of hypothetical USs (money or shock). Liking ratings of the CSs were altered in accordance with the underlying bigger/smaller than relations. A reversal of preference was also observed: the CS associated with the smallest hypothetical shock was rated more positively than the CS associated with the smallest amount of hypothetical money. In Experiment 2, procedures from Relational Frame Theory (RFT) established a relational network of more than/less than relations consisting of five CSs (A-B-C-D-E). Overall, evaluative preferences were altered, but not reversed, depending on (a) how stimuli had been related to one another during the learning phase and (b) whether those stimuli referred to money or shocks. The contribution of RFT to evaluative learning research is discussed.     

Personality and context-related factors of helping and helping-related affect during early stages of the COVID-19 pandemic

COVID-19 pandemic led to introduction of lockdown measures in many countries, while in Serbia the Government also introduced the curfew by which vulnerable groups of citizens were prohibited from leaving their homes at any time. In such a situation many citizens organized to voluntarily offer their help to those in isolation, which offered a unique opportunity to examine prosocial behavior in the natural setting of global crisis. This study examined the differences between non-helpers and helpers, as well as groups of helpers who provided their help to close or unknown others, in personality (prosocial tendencies, selfishness and communal narcissism) and context-related factors (situation specific empathy and fear) of prosocial behaviors. Additionally, the study also analyzed the helping-related affect among helpers, depending on the recipient of help and personality characteristics. Results revealed that groups of helpers with different recipients of help (close persons, unknown persons or both) were not different among each other, but they were different from non-helpers. Non-helpers were more selfish and had self-focused prosocial tendencies, and they showed less empathy towards people in isolation, compared to helper groups. However, the helping-related affect depended on the recipient of help and helper's personality traits. This study confirmed some previous findings and offered novel insights into factors related to helping in crises.     

Agreeableness, empathy, and helping: a person x situation perspective

This research program explored links among prosocial motives, empathy, and helping behavior. Preliminary work found significant relations among components of self-reported empathy and personality (N = 223). In Study 1, the authors examined the generality of prosocial behavior across situations and group memberships of victims (N = 622). In Study 2, empathic focus and the victim's outgroup status were experimentally manipulated (N = 87). Study 3 (N = 245) replicated and extended Study 2 by collecting measures of prosocial emotions before helping. In Study 4 (N = 244), empathic focus and cost of helping as predictors of helping behavior were experimentally manipulated. Overall, prosocial motivation is linked to (a) Agreeableness as a dimension of personality, (b) proximal prosocial cognition and motives, and (c) helping behavior across a range of situations and victims. In persons low in prosocial motivation, when costs of helping are high, efforts to induce empathy situationally can undermine prosocial behavior.     

Helping on the Highway: The Effects of Dependency and Sex1

A series of three naturalistic field experiments are reported which investigated the norm of social responsibility by examining the effects of dependency and sex on helping. Experiment I examined the effect of physical disability on the likelihood of passing motorists helping with a flat tire. Females were helped significantly more than males, but the dependency manipulation was only minimally effective. In Experiment II the same disability cues were used in a hitchhiking context. Again females were helped significantly more than males, but surprisingly the dependency cues significantly reduced the number of ride offers. Experiment III used hitchhiking as the behavior of interest, but this time the dependency cues involved a disabled vehicle. This dependency manipulation significantly increased help offers. In addition, females were again helped significantly more than males. In all three experiments, almost all help offers were made by males. Other variables that appeared to influence helping rates were the perceived cost of helping, the attractiveness of the solicitors, and whether they were seen as responsible for their state of dependency. The present field results complemented previous laboratory work on the Same variables.     

Materialism Moderates the Effect of Accounting for Time on Prosocial Behaviors

Accounting for time is defined as putting a price on time. Researchers have demonstrated that accounting for time reduces the time individuals spend on others; however, its association with monetary donations has not been examined. We hypothesized that accounting for time will activate a utility mindset that would affect one’s allocation of time and money. In Study 1, the mediating effect of utility mindsets on the relationship between accounting for time and prosocial behavior was examined. In Study 2, we examined the effect of accounting for time on time spent helping and donating money, and the moderating role of material values on the relationship between accounting for time and prosocial behavior. Results showed that accounting for time activated a mindset of utility maximization that, in turn, reduced participants’ prosocial behavior; moreover, materialism moderated the effect of accounting for time on prosocial behavior.     

Prosocial Attitudes toward Money from Terror Management Perspective: Death Transcendence through Spirituality

Based on Terror Management Theory (TMT), we suggest that spirituality and prosocial attitudes toward money have a similar defensive function in resisting existential anxiety. In mortality salient (MS) situations, both spirituality and prosocial money attitudes afford symbolic immortality by self-transcendent connections. In four studies, we found that activating death awareness weakened people’s subjective love of money (Study 1) and predicted increased spending willingness on prosocial rather than proself goals (Studies 2, 3, and 4). More importantly, MS effects on money attitudes were smaller when people’s trait spirituality was high (vs. low; Studies 1, 2, 3) and when people were primed to experience spirituality (vs. happiness control condition; Study 4). For low spirituality people, the association between MS and prosocial spending also depended on the capacity of money spending to contribute positively to one’s feelings of self-worth (Study 3). Theoretical implications and future directions are discussed.