Gender differences in German consumer decision‐making styles

Males and females want different products and they are likely to have different ways of thinking about obtaining these. This study furthers an understanding of how gender affects consumers' approaches to decision making. The research used Sproles and Kendall's (1986) consumer styles inventory (CSI) on a sample of 358 German males and females. Although all seven German decision‐making characteristics found in a previous German study could be confirmed for females, only four could be confirmed for males, raising the question of whether the CSI is equally valid for both genders. Tentative support was found for five new male factors, namely satisfying, enjoyment‐variety seeking, fashion‐sale seeking, time restricted and economy seeking. The results imply that the CSI has construct validity for females, but appears to be less valid for males. Copyright © 2004 Henry Stewart Publications.     

Measuring decision‐making competence in Chinese adults

In this study, we translated and localized the Adult Decision‐making Competence scale (A‐DMC) and tested its reliability and validity with large samples. Results show the Chinese A‐DMC has relatively good reliability (Cronbach's alpha above 0.6 and test–retest reliability coefficients ranging from 0.44 to 0.78 on all subscales), comparable with the original version. Regarding validity, results of exploratory factor analysis and confirmatory factor analysis support the one‐factor model, indicating the A‐DMC has good internal consistency and construct validity. A‐DMC scores correlated positively with cognitive ability, constructive decision‐making styles, and good decision outcomes. Additionally, individuals with higher A‐DMC scores were found to perform better on the Cambridge gambling task and Iowa gambling task. These results confirm the validity of the Chinese version of the A‐DMC, which is suitable for measuring decision‐making competence in Chinese adults.     

Maternal Child‐rearing Practices in Hong Kong and Beijing Chinese Families: A Comparative Study

The present study aimed to examine the child‐rearing practices in Chinese families in Beijing and Hong Kong. The sample consisted of 89 mothers in Beijing and 45 mothers in Hong Kong. The mothers were instructed to respond to the Child‐rearing Practice Report (CRPR) in Q‐sort format. Some of the item clusters were combined to produce the authoritarian and authoritative disciplinary styles. The results indicated that mothers in Hong Kong were more likely to adopt an authoritarian child‐rearing pattern than mothers in Beijing; however, the two groups did not differ in authoritative child‐rearing style. The results also showed that mothers in Hong Kong controlled their children more than their counterparts in Beijing, and they were less inclined to show affection towards their children; mothers in Beijing emphasized their children's achievement much more than their Hong Kong counterparts. The findings suggest that Chinese parental disciplinary styles may be quite different in various regions of Chinese societies. Such variance across different geopolitical locations within the same cultural background has been ignored in past cross‐cultural research.     

Self‐other decision‐making differences in loss aversion: A regulatory focus perspective

Drawing on a cultural perspective, we examined whether differences in self‐other decision making documented in the West can be replicated in an Eastern context. Study 1 revealed that Chinese participants showed self‐other decision‐making differences in loss aversion similar to those observed in Western participants; loss aversion differed depending on the type of decision recipient, and trait regulatory focus moderated the self‐other decision‐making difference. Study 2 found a mediating effect of situational prevention but not promotion focus on the relationship between decision makers’ roles and loss aversion. Furthermore, both studies revealed that participants did not show a preference for loss aversion, suggesting that the baseline of self‐other decision‐making differences has shifted in China compared to the West.     

Cyber peers’ influence for adolescent consumer in decision‐making styles and online purchasing behavior

Nowadays, there is a boom in online purchasing, especially by adolescents. In fact, scholars and marketers alike have long noticed the emergence of adolescent consumers and their consumption behaviors. This research aims at exploring the effect of adolescent decision‐making styles on online purchasing behavior, with peer influence as a moderating variable. An online questionnaire survey was conducted on 2,419 adolescents and further verified by regression analysis and analysis of covariance. Adolescents with planned purchase behaviors can be considered as rational consumers, in that they do not care about fashion, or recreational, hedonistic shopping consciousness, but rather focus on brand, price value, and high quality. Indeed, adolescent purchase decision making can be strengthened by peer influence.     

Humour styles,gelotophobia and self‐esteem among Chinese and Indian university students

This study examined the relationship between humour styles, gelotophobia and self‐esteem among 102 Indian and 101 Hong Kong university students. The Humour Styles Questionnaire, the GELOPH‐15 Scale and the Rosenberg Self‐Esteem Scale were used. Indian students rated the importance of humour significantly higher than Hong Kong Chinese students and considered themselves as being significantly more humorous as well. Both Indian and Hong Kong Chinese students engaged in significantly more affiliative and self‐enhancing humour. Indian students engaged in significantly more affiliative and self‐enhancing humour and reported less gelotophobia than Hong Kong students. Gelotophobia was negatively correlated with self‐esteem and affiliative humour in both samples and was positively correlated with self‐defeating humour in the Indian sample only. Affiliate humour mediated the relationship between self‐esteem and gelotophobia in both samples whereas self‐defeating humour mediated the relationship in the Indian sample only. Taken together, both Indian students and Hong Kong students valued adaptive humour, but Indian students valued humour more than Hong Kong students. This study is a pioneering study of its kind conducted in a Chinese‐Indian sample.     

Dispositional optimism,self‐framing and medical decision‐making

Self‐framing is an important but underinvestigated area in risk communication and behavioural decision‐making, especially in medical settings. The present study aimed to investigate the relationship among dispositional optimism, self‐frame and decision‐making. Participants (N = 500) responded to the Life Orientation Test‐Revised and self‐framing test of medical decision‐making problem. The participants whose scores were higher than the middle value were regarded as highly optimistic individuals. The rest were regarded as low optimistic individuals. The results showed that compared to the high dispositional optimism group, participants from the low dispositional optimism group showed a greater tendency to use negative vocabulary to construct their self‐frame, and tended to choose the radiation therapy with high treatment survival rate, but low 5‐year survival rate. Based on the current findings, it can be concluded that self‐framing effect still exists in medical situation and individual differences in dispositional optimism can influence the processing of information in a framed decision task, as well as risky decision‐making.     

Inter‐ and intra‐cultural variations in self‐other boundary: A qualitative‐quantitative approach

Past research on the theories of self‐construal and individualism‐collectivism in cross‐cultural contexts presents inconsistent and inconclusive results. Some researchers have seriously questioned the validity of major instruments measuring self‐construal across cultural groups. To address the validity issue, this study developed quantitative measures from ethnographic data. In five scenarios mapping self to close‐other boundaries, 171 Anglo‐Canadians and 224 Mainland Chinese were asked to make a decision and offer a reason for the decision. Two intriguing findings emerged from the data. (1) In comparison with Anglo‐Canadians, Mainland Chinese were more likely to share material belongings with close‐others and less likely to share their thoughts/opinions. The first part of this finding provides unequivocal support for the theories of self‐construal and individualism‐collectivism, whereas the latter part challenges an important assumption of these theories, which contends that collectivists should be more likely than individualists to share everything they own (including opinions) with close‐others. This unconventional finding proposes the division of material belongings and thoughts/opinions sharing of the self‐other boundary in future cross‐cultural self‐construal research. (2) There were significant differences in the reasons Canadians and Chinese offered for what they would or would not do in a specific situation. For example, the reasons for not telling the truth about a roommate's nonmatching outfit were “tastes differ from person to person” for a Canadian and “I don't tell others what I think of them” for a Chinese. The Canadians clearly show respect for the other's personal preference and the Chinese were thinking “what can I benefit from telling her the truth?” It was reasoned that underneath the giving and generous Chinese lies a shrewd mind, and underneath the frank Canadian lies a materialistic mind. In conclusion, this article contributes to the field in that it reports pioneering research, via both qualitative and quantitative means, on sharing material belongings and opinions/thoughts in samples from individualistic and collectivistic cultures. The findings of this study illustrate, specify, and challenge the universal utility of the theories of self‐construal and individualism‐collectivism.     

Thinking styles and risky decision‐making: Further exploration of the affect–probability weighting link

People usually overweight small probabilities and underweight large probabilities leading to the familiar inverse S‐shaped weighting function. This research explores the link between affect and the structure of probability weighting from the perspective of thinking dispositions, a concept central to dual system theories of reasoning. The effects of affective priming and cognitive load on both probability weighting and the value function are also examined. The evidence suggests that thinking styles do have predictive implications for risky decision‐making. Participants with a more affective thinking style tend to be more risk‐seeking in small probability gambles. However, increasing access to the affective system by affective priming or cognitive load manipulations tend to reduce risk‐seeking behavior in small probability gambles as well as reduce risk averse behavior in large probability gambles. Previous research, manipulating the affective nature of lottery outcomes, found evidence for an increase in curvature (more overweighting of small probabilities and more underweighting of large probabilities) of the weighting function for affect‐rich outcomes, lending support to a hope‐and‐fear deconstruction of probability weighting. The present research suggests that increased anticipatory emotions characterized by the elevation of the weighting function (more overweighting at all probabilities) is also important and could sometimes be more significant than hope‐and‐fear in decision‐making under risk. An integrated approach incorporating the impact of affect on all three, the elevation and curvature of probability weighting as well as the curvature of the value function explains the empirical findings. Copyright © 2010 John Wiley & Sons, Ltd.     

Theoretical application of holland's theory to individual decision‐making styles: implications for career counselors

Career decision making is an important aspect of career choice and career development. This theoretical article explores the relationship between J. L. Holland's (1997) 6 dimensions of personality and individual decision‐making styles. Implications for career counselors are also provided.     

Misreporting signs of child abuse: The role of decision‐making and outcome information

Two studies provided evidence that a decision to report an ambiguous case of child abuse affected subsequent memory of the case information, such that participants falsely recognized details that were not presented in the original information, but that are schematically associated with child abuse. Moreover, post‐decision information that the child had later died from abuse influenced the memory reports of participants who had chosen not to report the case, increasing their reports of false schema‐consistent details. This suggests that false decision‐consistent memories are primarily due to sense‐making, schematic processing rather than the motivation to justify the decision. The present findings points to an important mechanism by which decision information can become distorted in retrospect, and emphasize the difficulties of improving future decision‐making by contemplating past decisions. The results also indicate that decisions may generate false memories in the apparent absence of external suggestion or misleading information. Implications for decision‐making theory, and applied practices are discussed.     

The Conscientiousness Paradox: Cultural Mindset Shapes Competence Perception

Studies comparing personality across cultures have found inconsistencies between self‐reports and measures of national character or behaviour, especially on evaluative traits such as Conscientiousness. We demonstrate that self‐perceptions and other‐perceptions of personality vary with cultural mindset, thereby accounting for some of this inconsistency. Three studies used multiple methods to examine perceptions of Conscientiousness and especially its facet Competence that most characterizes performance evaluations. In Study 1, Mainland Chinese reported lower levels of self‐efficacy than did Canadians, with the country effect partially mediated by Canadian participants' higher level of independent self‐construal. In Study 2, language as a cultural prime induced similar effects on Hong Kong bilinguals, who rated themselves as more competent and conscientious when responding in English than in Chinese. Study 3 demonstrated these same effects on ratings of both self‐perceived and observer‐perceived competence and conscientiousness, with participants changing both their competence‐communicating behaviours and self‐evaluations in response to the cultural primes of spoken language and ethnicity of an interviewer. These results converge to show that self‐perceptions and self‐presentations change to fit the social contexts shaped by language and culture. Copyright © 2013 European Association of Personality Psychology     

Going beyond a positive–negative dichotomy in judgment and decision‐making research: Insights for framing,counterfactual thinking,and ambivalence

Many areas of judgment and decision‐making research have historically relied on a simple positive–negative dichotomy (e.g., positive vs. negative framing). Although this classic assumption about the conceptual space has contributed to some of the field's more impactful findings (e.g., framing effects), it may also have mistakenly led us to believe that these findings told a complete story about biases in processing positive and negative information. Building on a tradition of theoretical accounts outlining how positive and negative information is more complex, the first part of this paper considers how the following three elements jointly help to tell a more complete story about framing effects: (a) regulatory focus theory's concept of the domain (loss vs. gain) of an outcome, (b) the sequencing of positive and negative frames, and (c) the asymmetric influences of positive and negative evaluative processes. Next, the paper reviews research that has contributed to integrating these elements, highlighting opportunities for further integration to generate new insights for framing effects, risky decision‐making, counterfactual thinking, and ambivalence. The reviewed studies suggest that a more sophisticated conceptualization of positive and negative information contributes to a deeper understanding of the basic processes that govern human judgment and decision‐making.     

Shared knowledge and subgroup influence during decision‐making discussions

It was predicted that preference factions within decision‐making groups would have greater influence to the extent that faction‐member preferences are based on a common pool of decision‐relevant information. Such factions are said to exhibit high informational commonality (IC). Four‐person groups decided how much money to invest in each of two pharmaceutical companies developing new cholesterol‐lowering drugs. Prior to discussion, information about these companies and drugs was distributed among members such that two would initially prefer investing in one company and two would initially prefer investing in the other company. Further, whereas half of the information held by members of one preference faction was held in common between them (high IC), almost none of the information held by those in the other faction was held in common between them (low IC). It was found that groups invested more money in a given company when that company was initially preferred by their high‐IC faction. Additionally, high‐IC factions exerted greater influence on members' private allocation preferences. These effects appear to have been due to the ability of members in the high‐IC factions to work together in a more coordinated manner to argue their position. Copyright © 2004 John Wiley & Sons, Ltd.     

Consumer recycling: An ethical decision‐making process

Although recycling is often experienced as a moral dilemma, studies that systematically approach this issue from an ethical perspective are scarce. Moreover, previous studies have explored recycling by mainly using single ethical constructs, such as moral norms, values or obligations, rarely approaching it as an ethical decision‐making process. Our study takes a more holistic approach and integrates the recycling literature with business ethics theory in order to develop a conceptual model of ethical decision making involved in recycling. The model is based on Jones' issue‐contingent model and its key concept, that is, moral intensity, which we extend by adding altruism as an important personality trait that influences pro‐social behaviour. The data were collected from a sample of 367 adult consumers, representative of the Slovenian population by gender and age. The hypotheses were tested using structural equation modelling. The results of our study confirmed the relationships between three key facets of ethical decision making: moral recognition, moral judgment and moral intention. Higher levels of moral recognition were found to lead to more positive moral judgments, which in turn positively influenced the formation of intentions to recycle. Moreover, moral intensity was found to be a significant predictor of moral recognition and moral judgment, while altruism was found to be a significant predictor of moral recognition. These findings hold important implications for public policy makers and social marketers who have to consider not only the consumer characteristics but also the issue characteristics in seeking to understand and influence consumer recycling. Copyright © 2013 John Wiley & Sons, Ltd.     

Perfectionism and career decision‐making self‐efficacy

This study investigated the relationship between perfectionism and career decision‐making self‐efficacy. Participants completed the Almost Perfect Scale—Revised (R. B. Slaney, K. G. Rice, M. Mobley, J. Trippi, & J. S. Ashby, 2001) and the Career Decision‐Making Self‐Efficacy—Short Form (N. E. Betz, K. L. Klein, & K. M. Taylor, 1996). Adaptive perfectionists had higher levels of career decision‐making self‐efficacy than did maladaptive perfectionists and nonperfectionists. There was no difference between maladaptive perfectionists and nonperfectionists in career decision‐making self‐efficacy. Findings add to a growing body of research that suggests perfectionism has adaptive and maladaptive components. Implications for counseling and limitations are discussed.     

Cultural influences on Facebook photographs

Prior research in social psychology indicates that East Asians from collectivistic and interdependent sociocultural systems are more sensitive to contextual information than Westerners, whereas Westerners with individualistic and independent representation have a tendency to process focal and discrete attributes of the environment. Here we have demonstrated that such systematic cultural variations can also be observed in cyberspace, focusing on self‐presentation of photographs on Facebook, the most popular worldwide online social network site. We examined cultural differences in face/frame ratios for Facebook profile photographs in two studies. For Study 1, 200 digital profile face photographs of active Facebook users were randomly selected from native and immigrant Taiwanese and Americans. For Study 2, 312 Facebook profiles of undergraduate students of six public universities in East Asia (Hong Kong, Singapore, and Taiwan) and the United States (California and Texas) were randomly selected. Overall, the two studies clearly showed that East Asian Facebook users are more likely to deemphasize their faces compared to Americans. Specifically, East Asians living in Hong Kong, Singapore, and Taiwan exhibited a predilection for context inclusiveness in their profile photographs, whereas Americans tended to prioritize their focal face at the expense of the background. Moreover, East Asian Facebook users had lower intensity of facial expression than Americans on their photographs. These results demonstrate marked cultural differences in context‐inclusive styles versus object‐focused styles between East Asian and American Facebook users. Our findings extend previous findings from the real world to cyberspace, and provide a novel approach to investigate cognition and behaviors across cultures by using Facebook as a data collection platform.     

Cross‐cultural validation of the counselor burnout inventory in hong kong

This study investigated the cross‐cultural validation of the Chinese translation of the Counselor Burnout Inventory (CBI) with a sample of school counselors in Hong Kong. Specifically, this study examined the CBI's factor structure using confirmatory factor analysis and calculated the effect size, to compare burnout scores among the counselors of 4 countries (Hong Kong, Japan, South Korea, and the United States). Results indicated that a 5‐factor model was the most appropriate to accommodate the data. In addition, the results showed that the levels of Hong Kong counselors’ burnout were similar to those of U.S. counselors, but differed from counselors in Japan and South Korea.     

Thinking styles,self‐esteem,and extracurricular experiences

This study had two objectives. The first was to examine the relationship between thinking styles and self‐esteem. The second objective was to investigate the relationship of the participants' extracurricular experiences to both thinking styles and self‐esteem. Seven‐hundred and ninety‐four university students from Hong Kong participated in the study. Participants responded to the Thinking Styles Inventory (Sternberg & Wagner, 1992) and the Self‐Esteem Inventory (Adult Form, Coopersmith, 1981) as well as to a questionnaire designed to elicit both personal and situational characteristics. It was found that thinking styles and self‐esteem are statistically related. Meanwhile, both thinking styles and self‐esteem are statistically related to the participants' extracurricular experiences. Implications of these findings for teachers are discussed.     

Generating consensus priority interval vectors for group decision‐making in the AHP

Many practical and important decision‐making problems are complicated by at least two factors: (1) the qualitative/subjective nature of some criteria often results in uncertainty in the individual ratings; and (2) group decision‐making is involved and some means of aggregating individual ratings is required. Traditionally, both individual and group priorities have been represented as point estimates, but this approach presents severe limitations for accommodating imprecision in the decision‐making process. This paper examines the group decision‐making problem in the context where priorities are represented as numeric intervals. A set of techniques that could be used at some of the phases of an analytic hierarchy process (AHP)‐based group decision‐making process, which has the objective of generating a ‘consensus’ priority that represents the group's opinion with regards to the relative importance of a set of N objects (e.g. criteria, alternatives), is presented. Copyright © 2000 John Wiley & Sons, Ltd.